Ask The Experts-Fine Lines _ Wrinkles

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Ask The Experts-Fine Lines _ Wrinkles Powered By Docstoc
					   What is a wrinkle?
   What causes wrinkles?
   How can I target and get rid of lines and wrinkles in specific areas?
   What results are typically seen with TimeWise® Targeted-Action® Line Reducer?
   How and where should I apply TimeWise® Targeted-Action® Line Reducer?
   What else can I do to reduce wrinkles and fight the signs of aging?
   What is the order of application for TimeWise® Targeted-Action® Line Reducer?


Q: What is a wrinkle?

A. Wrinkles, creases or expression lines are signs of aging skin. They are caused by both normal
aging and premature damage which impact and weaken the underlying support structure of the skin,
causing a loss in elasticity or the ability to bounce back.



Q: What causes wrinkles?

A. Intrinsic aging is the natural process that includes factors we cannot control. The skin’s
metabolism slows, causing less collagen production and weaker elastin. The development of new
skin cells slows down and turns over less frequently. We lose body fat, muscle strength and bones
shrink in the facial region. The role of hormones also plays an important role.

Extrinsic aging is influenced by external factors that we can control. Sun exposure is the main
contributor to premature aging, combined with other environmental factors such as pollution and
smoking. In addition to the natural gravity, our sleeping positions and repetitive facial movements
may also play a role. In addition to wrinkles, chronic sun exposure can lead to photoaging. Click
here to see how you can reduce visible dark spots and reverse skin discoloration.



Q: How can I target and get rid of lines and wrinkles in specific areas?

A. Since you can’t pick your parents, try TimeWise® Targeted-Action® Line Reducer to reduce the
appearance of lines and wrinkles. There are plenty of products that promise to “erase” them.
Unfortunately, many of these products offer only temporary benefits that disappear the second you
wash your face. Mary Kay wanted to go beyond temporary benefits to offer you more, and with
TimeWise® Targeted-Action® Line Reducer, we can.

TimeWise® Targeted-Action® Line Reducer offers more than quick results.

This highly effective product delivers immediate visible benefits to the forehead and crow’s feet
area, two places that are especially vulnerable to expression lines and wrinkles and often need extra
help in fighting the signs of aging. But TimeWise® Targeted-Action® Line Reducer doesn’t stop
there. With continued use over time, it also delivers lasting benefits not only to forehead and eye
areas, but also to the other places on your face where lines and wrinkles have a tendency to “settle.”
           Because this is a targeted product, scientists at the Mary Kay Skin Care
           Laboratories looked for ingredients that would deliver visible benefits to
           very specific areas:




           Light-reflecting microspheres act like thousands of tiny mirrors, deflecting
           light away from lines and wrinkles so they look softened and visually less
           pronounced within minutes of application.

           Gliadin, a rich source of amino acids, invisibly “fills in” lines and wrinkles,
           firming and tightening skin without inhibiting facial expression.

           Three extremely effective antioxidants – pomegranate extract and vitamin A
           and E are derivatives - that deliver benefits day after day by neutralizing the
           free radicals that can cause premature aging of the skin, helping to strengthen
           skin's natural defenses against negative environmental effects.

           The click pen applicator enables you to deliver a precise amount of product to
           specific areas that need it most.

              Click here to see immediate results on video.


Q: What results are typically seen with TimeWise® Targeted-Action® Line Reducer?

A. Just 10 minutes after TimeWise® Targeted-Action® Line Reducer was applied, a dermatologist
saw that lines and wrinkles on the forehead and around the eyes appeared less noticeable:




See a difference in just 10 minutes.
These before-and-after results were seen by a leading dermatologist 10 minutes after TimeWise®
Targeted-Action® Line Reducer was applied.
We also wanted to know what benefits women would see after using TimeWise® Targeted-Action®
Line Reducer. So we conducted an in-depth consumer study to find out, and here’s what they said:
within minutes of application 66% said that lines looked smoother and softer, 62% agreed that their
skin felt tighter, 60% said that their skin looked firmer, and 61% said that their skin looked relaxed,
giving them a more youthful look. This group of women also told us that the formula, which is
suitable for all skin types and skin tones, was lightweight, felt silky to the touch, and dried quickly
so that they were able to apply their foundation effortlessly.

*Based on a clinical study


Q: How and where should I apply TimeWise® Targeted-Action® Line Reducer?

A: The secret is in the application. Twist base of pen two or three clicks
to release the product into the applicator. Apply formula directly to cleansed
and moisturized skin, and then gently pat with your finger to ensure that
product completely fills in each line. Over-patting or blending can reduce
product effectiveness. Applying after moisturizer ensures the smoothest
surface for makeup application. As with all Mary Kay® skin care, the
TimeWise® Targeted-Action® Line Reducer was specifically formulated to
work beautifully with Mary Kay® concealers and foundations to create a
                                                                                     Click here to
more flawless, youthful look.
                                                                                  see a larger image.
Other application tips and tricks: Before the first use, the pen must be primed. To do so, twist the
base of the pen until a small amount of product is visible on the pen tip. After the first time you use
this product, you’ll become much more proficient at dispensing the exact amount needed to treat
each area. TimeWise® Targeted-Action® Line Reducer should become invisible within seconds of
patting it gently into place. If the treated areas develop a “powdery” finish, you’ve used too much.



Q: What else can I do to reduce wrinkles and fight the signs of aging?

A: Since we cannot prevent natural aging, it’s important to focus on the factors where you can make
a difference. First, practice a sun-safe lifestyle, by avoiding deliberate tanning (including artificial
booths), wear protective clothing and use a product with a sunscreen year round. Click here to learn
more about sun safety.

In addition, it’s important to maintain the health of your skin. This includes using a scientifically-
based, anti-aging skin care program, like the Miracle Set, designed to improve the overall
appearance of the skin. The Miracle Set contains four products that focus on gentle exfoliation to
slough off the outer dead skin cells, delivery of anti-fighting ingredients to help aid with the body’s
natural collagen production, and the use of a powerful moisturizer to hydrate the skin. Click here to
learn how Mary Kay can help you get the younger-looking skin you want.


Q: What is the order of application for TimeWise® Targeted-Action® Line Reducer?

A: Click here to view the Order of Application chart.

				
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