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ARBAAZ KHAN (283019)


It means the design of a store's interior to encourage people to enter the store
and expose them to the maximum variety of merchandise within the space
available. For example, some stores have the fresh fruit and vegetable display at
the entrance because it is colorful and will attract people in while other stores
have fresh foods and other frequently bought items which are located inside the
store so people will be exposed to all the other displays when locating them.

      Store layout needs to guide the customer silently about where he/she wants
to go and for exposing him/her to the entire store offering. (The store itself it’s
the most meaningful communication between the retailer and the customer)

     The stores activity has characteristics of non value added activity. It is
essential to have a better look at the design of the stores layout and facilities.
Better managed stores are laid out in better style. There is no unique approach or
design for a store. Stores come in all sizes, shapes and configurations depending
on the need and circumstances.

       There is no uniquely ideal manner to design all stores. In view of objectives,
the correct proportion depends on the situation and on the experience and
knowledge of the designer. It has to be kept in mind that the stores layout is not
like any other office layout. Office layout can be changed on and often but
changing the stores layout is costly matter. So proper thinking is required before
taking actions.

   Location of stores difficult to change – The location of stores once taken
    cannot be easily changed. The reason being it is costly to change the
    storage location at a latter stage. Therefore, it should be decided and
    planned so as to ensure maximum efficiency.

   Optimal location of stores – The optimal location of stores minimizes the
    total transportation, handling and other costs related to stores operation
    and at the same time provides the needed protection for stores items. The
    models of facilities planning can be applied to determine the optimal
    location of storage in large size organizations.

   Stores location dependent on several factors – Location of stores depends
    upon various factors such as the nature and value of items to be stored and
    the frequency with which the items are received and issued to the different
    departments. Other important factors to be considered are the number
    and location of end users, variety and volume of goods to be handled,
    location of central receiving station and accessibility to rail or road links.

   Futuristic outlook – The location and building up of stores should be done
    with a futuristic outlook. The provision for the new departments and the
    increase in the volume to be stored, should be kept in mind.

   Stores located close to point of use – In general, the stores are located to
    the point of use. Raw materials stores are usually located near the first
    operation. In process stores are located near to subsequent operation, and
    finished goods stores are located near the shipping area. The tools and
    supplies stores are located centrally to the personnel and equipment

The efficient layout and design of stores is very important from the point of view
of its working, which is linked to the overall functioning of the plant. A good
layout must be as follows –

      To achieve minimum waste of space and flexibility of arrangement.
      Supplying right material to production as and when required.
      Ensure easy movements of the material handling equipments.
      Minimize the material handling requirements.
      Minimize the material deterioration and pilferage.

While planning the layout and design of the stores, following factors should
be considered –

     The space for receipt and inspection should be provided adjacent to the
       main stores.
     Use of third dimension must be made effectively. Different storage facilities
       should be situated in clearly defined lanes, so that items are quickly stored
       and located.
     Main lanes should be 1.5 to 3 meters wide depending on the type of
       material and amount of traffic involved.
     Clear markings should be made at storage space to facilitate location and
     The fast moving items should be stored near the dispensing window, the
       slow moving should be away from the window.

According to Barton A. Weitz, director of the Center for Retailing Education and
Research at the University of Florida in Gainesville, a store layout should do these
three things:

    Stimulate Impulse Purchases
One way retailers use layouts to entice customers to buy more than they
intended is to draw them through the store so they'll see as many of the products
as possible.

Jewelry stores put their better products toward the back of the store to pull
people in, he says, and supermarkets tend to put popular departments--produce,
meat, bakery, deli--along the perimeter.

    Make It Easy To Find Goods
Gatto's Cycle Shop is divided into separate showrooms by product categories,
such as kids' bicycles or Harley-Davidsons. But displays also highlight products
from other areas.

Retailers often have to make a trade-off, Weitz says. For example, it's more
convenient for supermarket customers if a deli is at the front of the store, he says,
but some markets place it in the rear to stimulate sales. The ideal, according to
Weitz, is "try to stimulate multiple-item sales without making it difficult."

    Create An Image Or A Feeling
"From the front door, you want to say what kind of store it is, what the product is,
and what the price is," says Mark Bradin, of the Walker Group/CNI, a New York
retail-design consulting firm.

Image was in Gil Klein's mind in the '70s when he designed Gil Klein TV &
Appliance, in Fairview Heights, Ill. Klein put the service department in a prominent
location to the left of the entrance "to put the customers at ease," he says.

      Considerations need to be taken to ensure effective and proper layout and
      design of stores. The considerations are as follows -

   High margin items should be placed in high traffic areas.
   High demand items should be placed in low traffic areas.
   Complementary items should be placed near each other.
   Seasonal needs should be considered.
   Items needing frequent restocking should be placed near storerooms or
     cash registers.
   Larger departments should be placed in lower traffic areas.
   Shopping behavior and operational considerations should be recognized.

A well-planned retail store layout allows a retailer to maximize the sales for each
square foot of the allocated selling space within the store.

Store layouts generally show the size and location of each department, any
permanent structures, fixture locations and customer traffic patterns.

Each floor plan and store layout will depend on the type of products sold, the
building location and how much the business can afford to put into the overall
store design.

Below are a few basic store layouts –

     Straight Floor Plan

Straight Floor Plan

The straight floor plan is an excellent store layout for any type of retail store. It
makes use of the walls and fixtures to create small spaces within the retail store.
The straight floor plan is one of the most economical store designs.
     Diagonal Floor Plan

Diagonal Floor Plan

The diagonal floor plan is a good store layout for self-service types of retail stores.
It offers excellent visibility for cashiers and customers. The diagonal floor plan
invites movement and traffic flow to the retail store.

     Angular Floor Plan

Angular Floor Plan

Angular floor plan is best used for high-end specialty stores. The curves and
angles of fixtures and walls makes for a more expensive store design. However,
the soft angles create better traffic flow throughout the retail store.
     Geometric Floor Plan

Geometric Floor Plan

The geometric floor plan is a suitable store design for clothing and apparel shops.
It uses racks and fixtures to create an interesting and out-of-the-ordinary type of
store design without a high cost.

     Mixed Floor Plan

The mixed floor plan incorporates the straight, diagonal and angular floor plans to
create the most functional store design. The layout moves traffic towards the
walls and back of the store.

The principles of stores include the functions, factors, organization,
characteristics, methods and procedures of stores.

    Receive the material – Receiving and accounting of raw materials, bought
     out parts, spares, tools, equipment and other items. Counting for proper
     quantity as per the documents.

    Store the material – Provide the right and adequate storage and preserve
     the material properly. Ensure the materials do not suffer from damage,
     pilferage or deterioration.

    Remove the material when required – Facilitating easy location and
     removing materials.

    Deliver the material to right place – Fulfilling the demand of consumer
     departments by proper issue of items on the receipt of authorized purchase

    Keep the records perfectly in discipline – To maintain proper records and
     update receipt and issue of materials.

        The type of material to be stored – The type of material will be
          deciding factor for the method and equipment for storing and
          handling the material to and from storage.

        The variety of material stored – If the variety of material stored is
          small, then it may be possible to use simpler and denser methods
          and storage. As the variety of parts increases, it is necessary to
          provide appropriate storage to each variety.

        The speed at which the material has to move – Speed of movement
          of a part reflects whether the part is fast or slow moving. It would be
          improper to choose the same methods for storing fast and slow
          moving materials.

        The location of suppliers – The location of the supplier will affect a
          number of factors. A supplier that is close to the plant may make
          frequent deliveries while a more distant supplier would send
          material in larger, infrequent loads.

        The location of customers – The location and geographical dispersion
          of customers play an important role in stores design. Distance from
          the customer influences the manner of material storage and

        Maintain good housekeeping – Keeping the stores clean and in good
         order so that the handling, preservation, stocking, receipt and issue
         can be done satisfactorily.

        Keep proper control – Keeping a vigil on the discrepancies, abnormal
          consumptions, accumulation of stocks, pilferation, theft etc.
          Exercising controls measures.

        Manage the people in perfect discipline – The people working have
         to be in perfect discipline. The procedures have to be followed as
         per the written policies.

        Avoid keeping surplus material – Minimization of scrap, surplus, and
          obsolescence through proper inventory control and effective
          disposal of surplus and obsolete items.

        Verification of stocks at regular interval – Verifying the bin card
          balances with the physical quantities in the bins and initiating the
          purchasing cycle at appropriate time so as to avoid the out of stock

       Identification method - Identification method is an essential method
         as it facilitates easy job. The description of item is lengthy and
         without perfect identification, stores system cannot be operated on
         mechanical or electronic computing devices.

       Receiving method – This method starts with the placement of
         purchase order of items by the purchase department. A copy is sent
         to stores. This copy gives an idea of the time when and what
         quantity is coming. This helps to plan the receipt, unloading,
         unpacking. When the delivery is received, the receiving section
         unpacks the materials. Weighbridges, measuring devices are used
         for this purpose.

       Storage method – There are 3 types of storage methods, that is,
         physical, open stores and closed stores. The physical method is
         important for easy location, proper identification and speedy issue
         to the consuming department. The responsibility of the open stores
         method is to deliver the material to production areas and to devise
         storage arrangements with the department. In case of closed stores
         method, all materials are stored in a closed area. Only stores
         personnel are allowed to enter the area.

       Issuing method – Issue are of 2 types: issuing to production
         departments and issuing to outside parties for processing.
         Production programs regulate the control of issues. That makes the
         list for each material quantity to be issued. Stores personnel are not
         authorized to issue beyond the work order quantity.
 The stores layout is an important and essential factor which needs to be
 taken into account in warehousing and management. It is important to
 have a better look at the design of the stores layout and facilities. It should
 not be located at a remote place as is done in a number of factories. Better
 managed stores are laid out in better style. We can eliminate or reduce
 stores but not at the cost of stoppage of production.
       There is no uniquely ideal manner to design all stores. A thing has to
 be kept in mind that the stores layout is not like any other office layout.
 Office layout can be changed but changing stores layout is expensive. One
 cannot do it often. So proper thinking has to be done well before taking

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