Two New Movie Channels From Celestial Pictures Join the now TV by sdfwerte

VIEWS: 40 PAGES: 2

									                 Two New Movie Channels From Celestial Pictures
                           Join the now TV Lineup

                   CELESTIAL MOVIES ASIA and CELESTIAL CLASSIC MOVIES
                   offer Hong Kong movie lovers new films and golden greats

HONG KONG, April 10, 2008 - Celestial Pictures and now TV today announced the Hong Kong launch
of the CELESTIAL MOVIES ASIA (CMA) and CELESTIAL CLASSIC MOVIES (CCM) channels. CMA screens
Asian blockbusters, while CCM features Chinese classic movie masterpieces from the renowned Shaw
Brothers film collection as well as other film libraries. These top-quality entertainment channels
premiere on now TV on April 15 (next Tuesday).

CMA (channel 147) will deliver more than 100 movies from Japan, Korea, Hong Kong, Taiwan,
mainland China, Thailand and Singapore every month. Some of the first to adorn now TV screens will
be Cha Tae-hyun's "Two Guys", Erika Sawajiri's "Closed Note", Francis Ng's "One Last Dance", Kimura
Takuya's "Love and Honor", Kwon Sang-woo's "Running Wild" and Yuko Takeuchi's "Spring Snow".
Other content includes sneak previews and exclusive behind-the-scenes treats.

CCM (channel 148) will broadcast some of the best Chinese cinematography ever produced, as well as
the legendary Shaw Brothers film library. Broadcasting 24 hours a day, the channel presents definitive
movie moments from master directors John Woo, Yuen Woo Ping, Chang Cheh, King Hu and Liu Chia-
liang, as well as star actors Jet Li, Chow Yun-fat, Stephen Chow, Maggie Cheung, Andy Lau, Bridgette
Lam, Gordon Liu and Ti Lung.

Terry Mak, Executive Vice President for Distribution and TV Networks of Celestial Pictures said: "The
launch of CCM and CMA is setting a new milestone in the promotion of Asian cinema in Hong Kong and
we are proud to debut these two channels on now TV. It is our mission to engage viewers and
showcase the diversity of Asian movies. We are proud to bring such a broad spectrum of classic
Chinese movies to a new audience and offer a variety of Asian movies relevant to everyday lives."

PCCW's Managing Director of Television & Content, Dominic Leung, said: "We are delighted to add CMA
and CCM channels to the now TV channel lineup. Movies and dramas form one of our central pillars of
content, providing customers with countless new and classic local and Hollywood movies. This serves to
underscore our pledge to continuously upgrade our service, with the emphasis on customer choice. I'm
confident that CMA and CCM will delight Hong Kong viewers."

now TV customers can subscribe to Celestial Classic Movies for HK$21 per month (12-month contract)
and Celestial Asia Movies for HK$42 per month (12-month contract).

As a bonus, subscribers can get a Morisaki Wireless Headphone (valued at HK$288) or a J Cube
Foldable Keyboard (valued at HK$268) by subscribing to Celestial Asia Movies for a minimum of 18
months (while stocks last).

About Celestial Pictures Limited

Celestial Pictures is a diversified entertainment company focusing on Asian-language film and television
content including production, aggregation, distribution and the operation of TV channels. In 2003,
Celestial Pictures launched CELESTIAL MOVIES, which has expanded to 12 territories across Asia
Pacific, making it the most broadly distributed 24-hour Chinese-movie channel. The company launched
another TV brand in February 2006: WaTV is the first infotainment channel wholly dedicated to the
trendy youth lifestyle of the "new China".
Headquartered in Hong Kong, the company owns the world's largest Chinese film collection including
the Shaw Brothers film library. Celestial Pictures is restoring the Shaw Brothers movies and distributing
these films into cinemas and the worldwide television and home video markets. With its synergistic
businesses in movie and television production, distribution and channels, Celestial Pictures is one of the
few truly integrated media companies in Asia. Celestial Pictures is a subsidiary of ASTRO ALL ASIA
NETWORKS plc (ASTRO).

Website: www.celestialpictures.com

About ASTRO

ASTRO ALL ASIA NETWORKS plc is the region's leading cross-media operator with Direct-To-Home
(DTH) satellite television services in Malaysia and Brunei and soon, in Indonesia. It is also the leading
commercial radio broadcaster in Malaysia, a major publisher of TV guide and lifestyle magazines and
the largest buyer and producer of TV content, as well as the country's premiere Malay film producer.
Celestial Pictures, an ASTRO subsidiary and home to the world's largest Chinese film library and the
Celestial Movies channel, is a major content aggregator with a global distribution network. The strength
of these complementary brands has extended into interactive and multi-media services, including
provision of content for mobile devices.

AAAN operates out of the All Asia Broadcast Centre, a fully-integrated digital broadcast and production
complex in Kuala Lumpur. With a market capitalization of RM10 billion (US$2.7 billion), AAAN ranks
among the top 20 companies on Bursa Malaysia.

Website: www.astroplc.com

About PCCW

PCCW Limited (SEHK:0008) is the premier telecommunications provider in Hong Kong and a world-
class player in Information and Communications Technologies. As the provider of Hong Kong's first
quadruple-play experience, PCCW offers a range of innovative media content and services across four
platforms - fixed-line, broadband Internet access, TV and mobile. In addition, PCCW meets the
sophisticated needs of the international business community, while supporting network operators with
cutting-edge technical services and handling large-scale IT outsourcing projects for public and private
sector organizations. To learn more about PCCW, please visit www.pccw.com.

About   now TV

now TV is one of the world's largest commercial deployments of IPTV and is operated by PCCW Media
Limited, a wholly-owned subsidiary of PCCW Limited, the premier telecommunications provider in Hong
Kong and a world-class player in Information and Communications Technologies. now TV serves Hong
Kong with more than 150 channels of local, Asian and international programming, including exclusive
content such as the Barclays Premier League coverage for three seasons commencing 2007/8. In
addition, now TV is both a leading producer of news and sports programming and a provider of a wide
range of interactive services, some of which are also available on PCCW's 3G mobile network,
broadband Internet service or PCCW eye fixed-line multimedia service for households. To learn more
about fixed-line TV, please go to www.now-tv.com

For more information, please contact:

Carrie Chu
Celestial Pictures
Tel: + 852 2927 1131
Email: carrie.chu@celestialpictures.com

Susanna Liu
PCCW Limited
Tel: +852 2883 7952
Email: susanna.wy.liu@pccw.com

								
To top