Taifook Securities Group Limited Sponsors “Kick off Poverty

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                         Taifook Securities Group Limited
          Sponsors “Kick off Poverty – Milan 2009 Homeless World Cup”
              Cares for the Homeless and Promotes Social Harmony

(Hong Kong, 29 July 2009) Taifook Securities Group Limited (“Taifook”; Stock Code: 665)
sponsored a Taifook team to take part in the 2009 Homeless World Cup Hong Kong Fundraising
Tournament, jointly organized by Society for Community Organization and Wofoo Social
Enterprises. The tournament took place from 25 to 26 July at Macpherson Playground, MongKok.
After several rounds of fierce competition, Taifook team finally won the 3rd Runner-Up in the
Justice Cup Contest.

    Through this activity, Taifook sponsored the Hong Kong Contingent to join the “Kick off
Poverty – Milan 2009 Homeless World Cup” football tournament held in Milan, Italy from 6 to 13
September, which aims to make use of football as a trigger to inspire and energize people who are
homeless and excluded to represent their country and change their lives.

     Mr. William Lee, Group Executive Director and Deputy Chief Executive of Taifook
Securities Group Limited, said, “We are very happy to support this meaningful event. Established
in Hong Kong for 36 years, Taifook has attached great importance to corporate social responsibility
(CSR), and always encourages our staff to participate in social and community activities. As a
caring corporate citizen, we take the well-being of the community as a whole into account, and give
our dedicated support to those meaningful endeavours regardless of financial returns, so long as
they produce an overall positive impact on both the society and the industry. ‘Contribute what is
taken from the Society to the Society’ is a corporate philosophy Taifook has been pursuing for

     Mr. William Lee added, “With their involvement in community service, Taifook staff
demonstrate their care and concern for those in need and enhance their communication and bonding
with one another.”
     Taifook always places great emphasis on corporate social responsibility, and encourages staff
to support the company’s Caring Culture by means of active participation in social and community
service. Taifook has received the “Caring Company” Award by the Hong Kong Council of Social
Service for five consecutive years from 2004 to 2009 and the “Prime Award for CSR” by the
renowned local business magazine Prime Magazine in its “Prime Awards for CSR” for three
consecutive years from 2006 to 2008.

     The Homeless World Cup is an annual, international football tournament, which aims to use
football as a trigger to inspire people and arouse the world’s concern over poverty and homeless
people. The first tournament took place in Graz, Austria in 2003 uniting 18 national teams. 6 years
on, 56 nations were united for Melbourne 2008, including the first Women's Cup. The Hong Kong
Contingent, among the 48 nations teams, is now on the road to Milan 2009 to be held on 6 to 13
September this year. The impact of the event is consistently significant year on year with 73% of
players changing their lives for the better by coming off drugs and alcohol, moving into jobs,
education, homes, training, reuniting with families.

     The Homeless World Cup ( is an event organized by the
INSP (International Network of Street Papers). INSP is a global engine for local poverty solutions
across the globe. It supports street paper projects worldwide to create employment for homeless
people. The INSP comprises nowadays more than 50 members in 28 countries – street paper
projects ranging from South Africa to Russia, from Germany to the USA.

                                                -   End    -

Taifook Securities Group Limited
Taifook Securities Group Limited (“Taifook”; Stock code: 665) is a subsidiary of NWS Holdings Limited.
NWS Holdings Limited (Stock code: 659), the infrastructure and service flagship of New World Development
Company Limited (Stock code: 17), embraces a diversified range of businesses in Hong Kong, Mainland
China and Macau.

Established in 1973, Taifook has been listed on the Hong Kong Stock Exchange since August 1996. Taifook is
well known for providing total quality corporate finance, asset management and brokerage services to
hundreds of institutional and corporate investors as well as over 120,000 individual investors.

Taifook has the largest retail client base and the most extensive distribution network with 12 branches in Hong
Kong and Macau. In Mainland China, Taifook has 2 representative offices in Beijing and Shanghai and 6
investment consultancy centres in major cities including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou
and Xiamen.

Over the years, the comprehensive and quality financial services delivered by Taifook have been widely
recognized by the industry. As early as 1999, Taifook was the first financial institution in Hong Kong and
China to acquire ISO 9002 Quality Management Systems Certification; in 2004, Taifook obtained BS 7799
Information Security Management System Certification. The accreditations were upgraded to ISO 9001:2008
Certification in 2009 and ISO 27001:2005 Certification in mid-2006 respectively. Furthermore, Taifook has
been named “Best Equity House in Hong Kong” by numerous international and local institutions, including
FinanceAsia, Asiamoney, Euromoney and Capital Magazine, since 2000. In addition, Taifook has been
awarded “Hong Kong Top Brand Mark Scheme Registered Service Provider” by the Hong Kong Brand
Development Council and the Chinese Manufacturers’ Association of Hong Kong.

For further information about Taifook, please visit


For further information, please contact:
Taifook Securities Group Limited
Mr. George Lau / Ms. Tampo Tam
Tel:     (852) 2213 8970 / 2213 8570
Mobile: (852) 9213 9030 / 6091 1425
Email: /