product-positioning by jodhajodhpur

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									                         Made by,
             Punit Kumar Sharma.
21/04/2009          08bshyd0600.
1. Hp was founded by Bill Hewlett and Dave
Packard on January 1, 1939.
  - HP’s first product was a precision audio oscillator

2.HP currently has five divisions.
       -PSG(Personal System Group)
       -TSG(Technology Service Group)
       -IPG(Imaging & Printing Group)
       -HPS(Hewlett Packard Service)
       -HPFS(HP Financial Services)
1. The New Elite Book had to be promoted
    amongst the Channel Partners selling
    commercial notebooks.




2. The new features of HP notebooks including
    that of Elite Book had to properly conveyed
    to the sales representatives of partners.
            MOST SELLING NOTEBOOK
    100%
P    80%
E    60%
R    40%
C    20%                                    Percentage
E     0%
N          540 & 550   S     B      P   W
T
                           SERIES




TABLE 2         SERVICE COMPARISON
                           In comparison to
             Indivudally,
Partner Name              Dell,Out of 10.with
              Out of 10
                          Dell's Score as 10
 Microbase        7                7
Zest Systems      7                6
  Zenpaq          5                5
    JVR           8                7
  Choice          9                6
 Micro P.ltd      6                8
  Frontier        7                6
  Average         7               6.4
                                              HP PARTNER SERVICE
            Table 3                             Rate Out of 10
            Criteria                  HP             DELL          LENOVO
     Incentive to partners              9              6               5
Reach of the incentive programs         9              4               3
 Promotions for the End User            8              6               7
  frequency of the Incentives           9              4               4
           Average                    8.75             5             4.75

            TABLE 3                              ASSESSMENT SCORES
        PARTNER NAME                 COMPANY            SCORE TURNOVER(crores)
      Kaka Chidambara Rao         Micro Periphereals      4/9        5
        Janardhan Reddy              Micro base           3/9        8
          Zest Systems              Murli Mohan           3/9        3
        R R Periphereals           Rahu Iruvanshi         5/9        8
            Quadsel                  Kran Kumar          4/14       50
INSTRUCTION MATERIAL

 .SELF PREPARED HP MANUAL.
 .VISUAL AIDS.
 .SAMPLE PRODUCT.




HOW POSITIONING WAS DONE.
POST TRAINING ASSESSMENT
  -GOOD RESULT
1. Hp’s Website.

2.Hp Manual.

3.Self Prepared Manual.

								
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