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Month At Momentum is the monthly enewsletter of leading integrated marketing company, Momentum Worldwide. Headquartered in New York City, the company has offices in 52 countries on six continents. More information of Momentum Worldwide can be found at the company's web site at www.momentumww.com.
vol. 1 issue 1 projects, happenings and people agency-wide month at Jan 09 in this issue Introduction Be One: Letter from Chris Weil New Hires Movement Office Updates Give Back Pulse Employee Pulse Training & Development Pulse Discipline Pulse Blog of the Month Do Great Work 1 2 3 4 5 6 7 8 9 10 11 12 13 Do Great Work (cont’d) Verizon Wireless: Blackberry STORM launch (New York) Marriott World of Rewards (St. Louis) 15 16 18 19-21 Verizon “How Sweet the Sound” (New York) 17 Coca-Cola Olympics US Retail Beijing Olympics Highlights: Coca Cola, adidas Microsoft Windows Vista (San Francisco) Intel: Boldly Go (St. Louis) Press Coverage Next Month Awards & Honors Pro Award winners Momentum sponsors POPAI Awards FM&BE 25-28 29 22 23 24 Heering: ACCESSORIZE 2009 (Öresund) Luksusowa Vodka: Nicdodac (Warsaw) American Express OPEN Forum (New York) 14 vol. 1 issue 1 introduction Happy New Year everyone! Welcome to the first issue of Month at Momentum, our new monthly enewsletter. This was specifically developed as a tool to help you not only learn about what’s going on in our 75+ offices around the globe, but to connect. To BE ONE. At the bottom of each page, you will see the name and email address of a colleague to reach out to when you want to learn more about their program, to brainstorm, ask for help, share your feedback or to just give them a pat on the back for their GREAT WORK. Being that this is the first issue, it is truly a work in progress and you can expect this to evolve. But in order to keep moving it forward, we need your feedback. We need to be continuously made aware of YOUR news so we can include it in future editions. Please send any news you’d like included to the Move It Forward mailbox at firstname.lastname@example.org and I will review everything with our editorial team and get back to you if we need any additional materials. I hope you had a wonderful holiday and I look forward to hearing great news from you throughout 2009! Best, Chris vol. 1 issue 1 1 new hires A BIG Momentum welcome to... Gautam Bedi Graphics Manager Momentum India Jim Howe SVP, Dir, Bus. Leadership-Verizon Momentum New York Rajeev Chauhan Graphics Manager Momentum India Dariusz Matuszewski Event Mktg & Sponsorship Mgr Momentum Poland Chris Devuono Account Supervisor Momentum Calgary Murio Nuradwi Operations Director Momentum Indonesia Joe DiMuro EVP, Music & Entertainment Momentum New York Ben Tsang Managing Director Momentum China Jacek Gadzinowski Business Development Director Momentum Poland Jeff Vinick SVP, Group Creative Director Momentum New York Bill Grogan EVP, Managing Director Momentum New York vol. 1 issue 1 2 movement Congratulations to these great leaders on their promotions or new posts... and for continually Moving It Forward Jo Arscott VP, Executive Creative Director Momentum Atlanta Peter Office Chief People Officer WW and General Manager Momentum Chicago Lynne Brinker Jeff Coburn Co-General Manager Momentum St Louis Director of Strategic Planning Momentum St Louis Denny Reed Joe Russell COO N.A. and oversight of Latin America Momentum St Louis Head of Events Momentum UK Laura Loughlin Matt Matzen EVP, North American Live Events Momentum New York GM & Global Lead, Microsoft Momentum San Francisco Allison Sheehan Co-General Manager Momentum St Louis Donnalyn Smith Jeff Stevens Regional Director, Midwest Momentum Atlanta, Chicago, Cincinnati, Detroit, St. Louis VP, Executive Creative Director, Momentum St Louis Kevin McNulty CMO of Momentum Worldwide Asia Pacific Regional Director Rob McQueen North America, Chief Growth Officer Momentum New York Greg Sullentrup North American Director/Creative Services Momentum St Louis Norbert Muczynski Field Marketing Director Momentum Poland submit new hires, promotions and/or new posts details to email@example.com vol. 1 issue 1 3 office updates Momentum London has moved into new digs... New address: 151 Rosebery Avenue London EC1R 4AB London’s new switchboard #: 0203 350 0000 London Managing Partners: Allan Cobb – Shopper Marketing Jon Hamm – Digital & Creative Product Simon White – Sponsorship & Events learn more about momo london on the portal: my.momentumww.com/blogs/ldn _ momo vol. 1 issue 1 4 office name give back pulse Give Back One of the five core objectives at Momentum Worldwide is GIVE BACK. We’ve all heard it bantered about, but what does it really mean? Giving back happens internally — from sharing knowledge with colleagues to joining a committee to make our workplace better; and externally by channeling passion into volunteer work and connecting good clients to great causes. This month, the Give Back spotlight is on Momentum Chicago. A team there has deployed the “Eco•Momo” Committee, dedicated to adding more sustainable practices to day-to-day operations. They have divided the committee into three areas – kitchen, recycling and office include: education. Some of the measures they are taking in the · Replacing paper and plastic plates, cups and utensils with non-disposable alternatives · Investing in an environmentally friendly drip pot coffee system with reusable filtration and organic/fair trade coffee · Eliminating the sale of plastic bottled water from the vending machines, where possible, and purchasing a water filter for kitchen sink taps. · Asking their Coca-Cola client for Coke-branded recycling bins for aluminum cans · Acquiring additional recycling baskets for paper · Investigating what other agencies have done and borrowing best practices · Arranging for a presentation by a board member of the Chicago Recycling Coalition · Determining if there is any pro-bono work that can be done with an environmental group in the area so employees learn more about this important cause, while giving back knowledge and experience to the organization Hats off to Chicago’s commitment to doing their part! to learn more, please contact firstname.lastname@example.org in chicago email@example.com vol. 1 issue 1 5 employee pulse office name Dj Volko Dishes on His 7 Months in Beijing Often times it takes a global team to make the biggest ideas a reality—and when San Francisco’s DJ Volko was presented with a seven-month stint on Olympic turf—he leapt. “I couldn’t pass up the chance of a lifetime,” he says, and as soon as he took to Beijing’s streets, DJ discovered the “excitement was palpable.” Last summer, the biggest brands in the world met an even bigger audience—descended from the world over. After pitching for nearly a year, once Momentum was chosen as the lead agency to handle the entire activation for Coca-Cola at the 2008 Beijing Summer Olympic Games, the real work began. “One of the coolest things about working at Momentum is the opportunity to collaborate with other offices, in other countries, with other cultures and business practices and with great clients,” said Volko. “Executing the 55,000 square foot Shuang Experience Center we dreamt up, meant cross-cultural collaboration like never before. Coordinating the architecture, construction, staffing, elaborate major feat. It was a blast.” DJ Volko and son Ryan programming and client management proved a challenge and also a The Coca-Cola Shuang Experience Center was located on the Olympic Green in the shadow of the now famous “Bird’s Nest” and featured nine interactive experiences and offered up free ice-cold CocaCola products. The center was universally praised for providing consumers. an experience unlike any other and hosted over 250,000 VIPs and DJ joined Momentum Chicago over three years ago and ran the US Army account before moving to Momo San Francisco. Prior to his post at Momentum, DJ ran the US Army account at Relay in Chicago. to learn more, please contact firstname.lastname@example.org in san francisco vol. 1 issue 1 6 training & development office name pulse A Glimpse Into 2009… Momentum’s Training and Development Department is gearing up to launch their newest training tool in January 2009: momo.edu momo.edu will provide e-learning tools for Momentum employees in their professional and career development. to utilize, as they strive to advance Look out for its official launch in early 2009. to learn more, please contact email@example.com in new york vol. 1 issue 1 7 discipline pulse OUR WORLD IS ONE WORLD - Jo Arscott VP, Executive Creative Director Momentum Atlanta At Momentum, we’ve all been set free to explore a whole new world like the portal, and our Facebook group, to connect in many ways. of creative inspiration and that’s a rare thing. We’ve been given tools At the end of last year, we launched the Global Peer Network (GPN) where associates are matched up with other associates globally to Atlanta, Tokyo, Manchester, Berlin, Japan and Madrid are currently involved in the GPN. share best practices, cool stuff, culture, challenges, briefs, ideas, etc. Akira (Glasses)/Tokyo) The idea originated at COKE LOVE, a summit we held in Atlanta last summer. Momentum Creative Directors from across the world gathered to speak about the agency, and our long-standing partner, Coca-Cola, and felt the personal and business benefits. In the spirit of BE ONE, we thought it would be great if our creatives could do the same virtually. So, just before the holiday, Sae Shiraishi, Ulrich Kudielka, Dave Lambert, Raul Perez and I put it into action. What has been amazing is that time, language, cultural and client differences have proven no barrier to exchanges and learning. Katrin/Berlin Paul/Atlanta Today at Momentum, whether you’re an Art Director in Sydney or a Business Leader in Paris, it’s easy to get to know your global family. The tools are at hand on the Momentum Portal and our Facebook all, you’ve got over 55 countries and 75+ offices to choose from! group. Join us! Of course, you can always set up your own GPN. After Andrea/Atlanta to learn more, please contact firstname.lastname@example.org in atlanta vol. 1 issue 1 8 blog of the month CONGRATULATIONS MANCHESTER AND LONDON! This month’s blog of the month is a tie between our friends in the UK - Manchester and London - for having the most frequently updated blogs and the best content out there. Your dedication to keeping us all up-to-date on everything going on in Manchester and London is greatly appreciated! Who’s next? check out the momo london and manchester blogs at my.momentumww.com/blogs/ vol. 1 issue 1 9 do great work office name Microsoft/ Best Buy Multicultural Campaign There has been explosive Hispanic demographic growth in the US, resulting in a significant impact in the retail sector – and potential opportunity for Microsoft to further understand the Hispanic consumer segment from a technologyneeds and buying perspective. Last year, Momentum created a campaign targeting the U.S. Hispanic market with a culturally and languagespecific Windows Vista marketing plan. Momentum, with the help of McCann-Erickson, Universal a fully-integrated campaign with online banners, radio, McCann, MRM, Edelman Public Relations and LCI, launched community workshops, POP, and bilingual RSP training for Best Buy Employees. The team also designed a ten page for software/computers in the top Hispanic markets. direct mail piece that targeted Best Buy customers looking All campaign vehicles drove to a landing site where a user could choose to toggle between English and Spanish, and watch Vista demos and link to Best Buy to purchase the software. If you would like more information on our multicultural discipline, contact Julio. Arrieta@momentumww.com or Matt.Matzen@momentumww.com to explore opportunities with the Microsoft team, contact for more information contact email@example.com in san francisco vol. 1 issue 1 10 do great work Intel: Boldly Go One year ago, we embarked on a voyage to seek out strange new worlds. Together with our client, Intel, we launched an Trek. One year later—one year of unflagging, has arrived. endeavor to partner with JJ Abrams’ reboot of Star passion-fueled, and even manic efforts – the payoff At midnight November 14, 2008, BoldlyGo.Intel. com went live. As of 7AM the very next morning, thousands of SciFi Fanboys across the nation had existence. The program also existed beyond the online media, and retail landing pages with our partners at Lenovo and Circuit City. already discovered the site and spread word of its online world, including multiple elements in print, Tell your friends. Tell your neighbors. Tell any life form you run across to visit boldlygo.intel.com Thanks to everyone who made this a successful site launch. Live long and prosper. And, boldly go. for more information, please contact firstname.lastname@example.org in st. louis vol. 1 issue 1 11 do great work Heering Accessorize 2009 Momentum Öresund launched a global fashion and drink competition intended for the world’s most talented mixologists and aspiring designers. Mixologists were asked to create a cocktail inspired by a dress and designers to create a cocktail dress inspired by a cocktail. Genius! Check it out today at www.heering.com for more information contact email@example.com in copenhagen vol. 1 issue 1 12 do great work Luksusowa Vodka: Nicdodac Warsaw created unique line of bottle boxes for Polish vodka, Luksusowa Vodka, a line based on the idea of men and friendship. The campaign features extraordinary photos by famous German Polaroid photographer – Simon Puschmann. The re-launch of the mark was followed by Momo Poland & MRM’s collaborative launch of www.nicdodac.pl The site’s goal was to connect friends submit unique stories about their online and allowed visitors to secretly best pals. Once submitted, the story is name his mate that submitted, they qualified for the contest. emailed to the “friend” and if he could The vodka’s core target is mainly people who don’t use Internet very often. Our the target group and to create buzz the success! activities on the Web are aimed to widen about the product. Client is thrilled with www.nicdodac.pl for more information contact firstname.lastname@example.org in warsaw vol. 1 issue 1 13 do great work AmEx OPEN Forum Late last year, the American Express OPEN (for Small Business) team revisited the Inc. 500 Conference and Awards Ceremony to build on the success of the 2007 innovative launch of The Plum Card, winner of a 2008 PRO Award. The Inc. 500 Conference is a prestigious annual event honors the Inc. 500 and the 5,000 fastest growing hosted by leading small business magazine, Inc., which privately-held small businesses in the country. Past Inc. 500 nominees include Bill Gates, Timberland and Build-a-Bear. This year, for the first time ever, OPEN brought MSNBC’s segments and interview business owners. show “Your Business” to the trade show floor to tape show The highlight of the weekend though was the Momentumproduced live event “Inside the Entrepreneurial Mind” during the General Session featuring marketing guru Seth Godin and management visionary Tom Peters. It was OPEN, Susan Sobbott. moderated by our client, the President of American Express Learn more at www.OPENForum.com for more information contact email@example.com in new york vol. 1 issue 1 14 do great work Verizon Wireless, The Blackberry Storm To help announce the launch of the world’s first touch screen BlackBerry, The BlackBerry Storm exclusively from Verizon Wireless, and build excitement about the phone we created a New York City-wide scavenger hunt! From November 6th through November 15th 2008, we challenged consumers to find 45 BlackBerry Storm smartphones that were hidden throughout Manhattan. The BlackBerry Storm smartphones were hidden in fashion boutiques, specialty stores, restaurants, and iconic NYC locations throughout SoHo, the East Village, the West Village, Midtown East, Midtown West, Upper East Side and the Upper West Side. Momentum scouted and contracted with each our super sleek counter and floor displays. retailer and in exchange for our promotion, they displayed Once a Storm was found, a keyword was revealed to the the BlackBerry Storm or a Verizon Wireless giftcard this www.vzw.com/stormhunt. consumer. To be entered into a daily drawing to win either keyword could be texted to 41039 or submitted online at To learn more about the Blackberry Storm visit www.vzw.com/stormhunt for more information contact firstname.lastname@example.org in new york vol. 1 issue 1 15 do great work Marriott World of Rewards 25 days. 25 destinations. 25 questions. Endless Possibilities. On October 27th, we launched “Marriott World of Rewards” for our Marriott client. The dedicated web site was a contest destination where we awarded amazing instant-win prizes to Rewards Members every day for nearly a month! The Grand Prize was a trip for two to any participating Marriott - anywhere in the world that technology and an integrated backend for prizing and fulfillment, built by Momentum. the winner chose. The site featured Papervision 3D Flash The latest reports show that in just 25 days, the site game plays! generated over 2 million visitors and over 1.5 million Launching this site was a truly collaborative effort with special thanks to everyone on the team who made it possible... Great creative, strong business leadership and killer interactive development and design... Jeff Gould, Chris Miller, Murphy O’Brien, Chris Modica, Stan Davis, and Ellen Purtell. Randy Smith, Robyn Jones, Ben Olson, Julie Clark, Dan Will, Aaron Clubb, Sue Blanke, Matthew Tillstrom, Tim Christian for more information, please contact hafiz huda: email@example.com in st. louis vol. 1 issue 1 16 do great work Verizon: How Sweet The Sound The 2008 Verizon Wireless How Sweet the Sound Gospel Choir Competition is a wrap! Hat’s off to the Momentum team for their incredible success with the “How Sweet The Sound” national tour and promotion for Verizon Wireless. This was by far our hugest undertaking to the want to do it again...and with us at the helm. The planning listed below: date for the client and it was so successful, the client informed us for 2009 is already in full swing! Some of the key highlights are • 11-city arena tour in search of the best church choir in America including United Center in Chicago; the Verizon Center in Washington, D.C.; and the Wachovia Center in Philadelphia • Over 80,000 attendees • Featured top acts in gospel music including our host GRAMMY®-winning songwriter, producer, arranger and music director, Donald Lawrence and GRAMMY-winning legends Marvin Sapp, Hezekiah Walker, Smokie Norful and CeCe Winans • A caravan of seven tractor trailers and four buses wrapped in • 83 choirs participated (over 4,000 total performers) • Over $800,000 in prizes were distributed • $35,000 in charitable contributions were made still anticipated HSTS branding • Over 92,000,000 media impressions and additional coverage is You can view the finale show opener at The HSTS team would like to thank everyone at Momentum who contributed to making this massive undertaking a huge success. From live events, account, creative, music & entertainment, have done it without you! finance, phygital, legal, HR, administration, etc, we could not post.mantradesign.tv/Mom%5FHSTSOPEN/ for more information, please contact firstname.lastname@example.org in new york vol. 1 issue 1 17 do great work Coca-Cola 2008 Olympics Retail Program in U.S. As the longest continuous sponsor of the Olympic Games, since 1928, CocaCola capitalized on their shared ideals of optimism, friendship and unity, to create a fully integrated U.S. campaign, led by Momentum Atlanta, around the platform “Connect with the World over a Coke.” This end-to-end marketing program leveraged the unique association between Coca-Cola and the Olympic Games, and drove retail execution throughout the summer through the use of: · Olympic athletes as the human connection · Proprietary collectible packaging to put the · POS and merchandising equipment to remind · Strong TV and online media to achieve breadth · Two dedicated websites to increase depth of brands (Coca-Cola & the Olympic Games) and awareness of our message shoppers of the occasion Olympic Spirit in consumer’s hands with the brand consumer involvement with these two iconic In a declining category, this campaign sparked positive volume growth, despite competitor price cuts. for more information contact email@example.com in atlanta vol. 1 issue 1 18 do great work Momentum Owned the Olympic Sponsor Projects in Beijing! For Coca-Cola and adidas, we planned and executed all of their on-theground activation and owned a huge footprint on the Olympic Green just steps from the Bird’s Nest. What exactly did we do? • All concepting, exterior and interior design, construction, programming, interactive content and creative development • Managed the operations and programs throughout the Olympics and Paralympics • Created excitement and interactive via media attention in China and Worldwide experience for stakeholders/consumers • Coca-Cola had the highest brand adidas, the third highest recall of any Olympic Sponsor and • We also created unique experiential marketing events for major Olympic sponsors in China — UPS and J&J Visioncare for more information on the coca-cola activation in beijing contact firstname.lastname@example.org vol. 1 issue 1 19 do great work Coca-Cola Shuang Experience Center on the Olympic Green Highlights: - designed and constructed 55,000 square foot venue in just over 100 days - developed nine fully interactive experiences - hosted over 250,000 VIPs and consumers - served nearly 60,000 gallons of Coke product - managed thousands of employees from construction to servers for more information on the coca-cola activation in beijing contact email@example.com vol. 1 issue 1 20 do great work Adidas Pavilion - Hosted over 300,000 visitors to the 1000 sq metre adidas Pavilion - Our 91 meter long spiral theatre was the longest in the world with 760 LED panels (second in size only to LED at Opening Ceremonies) - Managed 22 vendors and thousands of staff to build and run Pavilion for more information on the adidas activation in beijing contact firstname.lastname@example.org vol. 1 issue 1 21 awards & honors Congratulations to the Pro Award Winners! On October 29th in Chicago, the PRO Awards, from Promo Magazine, were announced. Momentum had more finalists, twice as many actually, than any other agency with NINE total. Check out how we did... MINI: The Other Lunch Break (London) • First Place, Best Multidisciplinary Campaign • Third Place, Best Creative • Second Place, Best Use of Event Marketing (> 5 venues) American Express OPEN (New York) • First Place, Best Dealer, Sales Force or B2B Campaign • Second Place, Best Campaign Generating Brand Awareness and Trial Recruitment Verizon - Mini Movie Studio (New York) Content • Honorable Mention, Best Use of Consumer Generated American Express OPEN Plum Card Launch (New York) Strategy • Honorable Mention, Most Innovative Communication Toohey’s NEW Wallabies Promo and Photo Mosaic (SYD) • Honorable Mention, Best Interactive Promotion - but hey, they won the client a Guinness Book World Record! for more information contact: email@example.com in st louis vol. 1 issue 1 22 awards & honors Momentum sponsors POPAI Awards in London and Ireland ...and in the process, also scored: We Won a Silver Award for Sports & Toys Category for our Sprintfit FSDU program for REEBOK Thanks to the great work by Momentum Handforth and of the POPAI Awards UK & IRELAND! The teams worked Manchester Retail in support of Momentum’s sponsorship together to create a glittering event attended by hundreds of brands, retailers and POP suppliers on 9th October at London’s Marriott Hotel. The POPAI awards are designed to acknowledge the highest standard of creative design, manufacture and implementation of Point of Purchase material in the industry. They are organised by POPAI international. As corporate sponsors, Momentum hosted a champagne reception for all guests who also had the opportunity to win a HP Laptop, Nokia mobile or gift vouchers through an unique code to enter online at a purpose built Momentum micro-site: http://www.momentumwinbig.com/ exclusive Momentum competition. All guests were given a Momentum has just signed on again as the official corporate sponsor of the 2009 POPAI Awards! for more information contact: firstname.lastname@example.org in manchester vol. 1 issue 1 23 awards & honors Field Marketing and Brand Experience Awards Momentum Handforth UK have won gold at the Field Marketing & Brand Experience Awards for their logistics project with Maybelline and L’Oreal. They also won “Highly Commended for Client-Agency Relationship of the Year” with Procter & Gamble. Momentum entered a joint Maybelline & L’Oreal re-merchandising which took place on October 1st in London. project into the Logistics category of the prestigious FM&BE awards For Maybelline and L’Oreal we undertook a major new product rollout and stand update across 3741 stands in only 18 days in January 2007. The short timescale and sheer quantity of stands across a logistics process. large estate called for first class project management and a seamless For P&G we won “Highly Commended for our Client-Agency Relationship of the Year.” Momentum has worked for P&G over the past 10 years delivering various tactical and strategic field marketing services. We demonstrated how we’ve added value to P&G’s business by evolving the service from van sales through to a dedicated brand ambassador programme. We also developed and Co-op retail estate which has achieved some fantastic results. implemented a dedicated field marketing service for P&G within the These awards would not have been won without the hard work and dedication of Momentum Handforth’s field and account teams, so well done all and keep up the good work throughout 2009! for more information contact: email@example.com in manchester vol. 1 issue 1 24 press name officecoverage Event Marketer Magazine Featured our CocaCola and adidas work at the 2008 Beijing Olympics for moremore, please contact firstname.lastname@example.org to learn information contact: email@example.com in new york vol. 1 issue 1 25 press name officecoverage Event Marketer Magazine Featured our Blackberry STORM Launch Events for Verizon Wireless for moremore, please contact firstname.lastname@example.org to learn information contact: email@example.com in new york vol. 1 issue 1 26 press name officecoverage Advertising Age Featured the new Managing Director of our New York office... Bill Grogan for more information contact: firstname.lastname@example.org in new york to learn more, please contact email@example.com vol. 1 issue 1 27 press name officecoverage Advertising Age and Promo Magazine Featured the new EVP, Music & Entertainment, out of our NYC office... Joe DiMuro for more information contact: firstname.lastname@example.org in new york to learn more, please contact email@example.com vol. 1 issue 1 28 next month Stay tuned for the next issue of Month at Momentum! In the next issue… • Give Back Spotlight • Atlanta •UK •New York • Singapore Office Launches! • Great Work • Hardy’s UK • UPS/European Tour UK • Army All American Bowl- Chicago • HP Ultimate Big Gift- San Francisco • Verizon Winter Classic – New York Please submit content for review to: firstname.lastname@example.org vol. 1 issue 1 29
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