L ifestyle L ifestyle Cake fantasia by Tanna Chong C upcakes are not merely Complete Deelite, a shop selling The café initially catered to filling is embedded into the pick-me-ups anymore. specialty cupcakes in Lan Kwai foreigners because the concept is spongy sweet muffle base. With a popularity boost Fong since 2004, provides a photo westernised, but now it has grown into a “I like chocolate. The cupcake in the market, dessert lovers can printing service for customers. broader market. Even local students allows me to enjoy two different now indulge in the smell and taste Cupcakes can be personalised. “It go to buy cupcakes after school. tastes of chocolate. The bitter of the sweet delights and at the is extremely popular because people Bar of Soup’s customers are dark chocolate fillings and the same time enjoy the memories and are interested in seeing their faces attracted by the beautiful floral sweeter spongy chocolate crust characters combined with them. or company’s logo on the cakes,” cupcakes in the café. These give me a special feeling. It is Numerous possibilities are the shop owner Jacinta Yu said. cupcakes have colourful and three- yummy,” Joey Wong Cho-yee, a hidden inside the tiny cupcake Yu said personalised cupcakes dimensional flowers made of university student said. which is originated from the are popular in the United States. frosting on the top. Carol Lau Ka-yan, the account United States. Flavours vary from “People eat it as a symbol of memory “All the floral decorations like manager of the shop, said the Sea traditional ones like chocolate, to and celebration. People enjoy roses, lavenders are handmade. Salt Chestnut flavour is also popular. innovative ones like red velvet. cupcakes on various occasions like They can be combined into a “As sea salt is added as filling inside Also, the decorations can go as far weddings, birthdays and farewell bundle of flowers,” Yit said. The the cupcakes, there is a salty taste as your imagination. There parties,” Yu added. cupcake bundle is very popular together with the sweet taste can be butter cream Galise Hung, a housewife on the Valentine’s Day. of the spongy cake. This roses or even buying the shop’s cupcakes for The shop is trying new flavours makes the flavour your faces. the first time, said her daughter like putting dried flowers or floral so special.” loves them and asked her to order essence into the cupcakes to make cupcakes instead of a cake for a floral series. celebrating her sixth birthday. Ms Lui, an administrative While the shop provides assistant, said cupcakes are nice- photo printing service to attract looking and taste good. “Most customers, Bar of Soup, a new cupcakes vary in frosting. Maybe shop in Soho, combines innovative shops can add different fillings to cupcakes with soup to form a them too,” she added. concept café. Petits by Deschamps, a five- David Yit, the owner of Bar of month-old cupcake shop at Elements Soup, said the shop wants to provide in west Kowloon, sells cupcakes comfort food for customers to enjoy. with fillings different from those Therefore, they merged cupcakes with found in other shops. They include soup, which suits the concept most. fruit jam, cream and cheese. There The price of the cupcakes ranges are 22 different flavours, including from HK$17 to HK$35 each, which is cinnamon apple, white peach, bloody more expensive than cakes of similar orange and mango cheese. size in other bakeries. However, The dark chocolate truffle TANN more people are willing to pay for it. flavour is popular. Dark chocolate A CH G ON Cupcakes with rose frosting (left) and tulip frosting (right) on top. L ifestyle While selling the American shop owner Jennifer Cheung cupcakes, and also the ingredients flavours like cookies and cream, said. They do not use artificially and the content of sugar and oil. blueberry and dark berry, the shop coloured butter cream or sprinkles. Mr Wong, a businessman, said also provides innovative exotic Sift changes their flavour that although cupcakes are new and flavours to attract customers. Thai combinations as seasons change. the designs are very attractive, but Tea Burger flavour originates from There was a Valentine’s edition he will not eat them too frequently Thai tea, Kaya flavour from the Kaya white chocolate cupcake, which because of the presence of fatty jam in Singapore, and green tea turned out to be very popular. ingredients like butter and sugar. flavour is from Japan. “The most traditional flavour in Joyce Kwan, a registered The innovative flavours are the United States, red velvet, is also dietician of Tetra Nutritional Consultation Center, said cupcakes popular. The shop sells 500 to 600 well-liked,” she said. Red velvet is contain too much sugar, which cupcakes per day on weekdays. a red-coloured chocolate cake with is equivalent to that of a bowl of Sales volume doubles at weekends. cream cheese frosting. The colour rice. The excess sugar mainly The cupcakes are commonly bought comes from natural food colouring. comes from the frosting and as tea-time desserts or snacks for Chantal Wong, a customer who butter cream decoration. watching films. visits every couple of months, said “Cupcakes also contain calories While many shops aim at she liked the natural ingredients which are not desirable for our variation of flavours and designs, Sift, and authentic taste. “I prefer health. We often consider them as a high-end shop in Soho, emphasises simple flavours without so much junk food as they cannot provide authenticity and natural ingredients. colouring. I will not try all the new any useful nutrients,” she added. “We do not use artificial flavours because I think some of Still, she said cupcakes can be ingredients. Even the pink frosting them may not be good.” catered as an occasional indulgence. of the strawberry cupcakes comes Health-conscious customers are “Occasional means at most once per solely from the strawberry puree,” concerned with the flavour of the two weeks,” the dietician said. TANNA CHONG TANNA CHONG 38 (from left to right) Cupcakes in red velvet, strawberry and chocolate flavours.