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RETENTION

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					RETENTION
Presented by the MD-21 MERL Team
    Why do Members Drop?

 Lengthy/Boring   Meetings
 Club Politics/Cliques

 Lack of Involvement

 Not Working Together
             MEETINGS
 Significant part of a Lions Club
 Important for efficient functioning of
  club
 If you hold effective meetings you will:

    Keep members interested

    Keep your club running successfully
               Evaluation
   Start with honestly examining your club
   Don’t want to fix what is not broken
   Are your meetings well attended?
   Actions of members:
      Interested? Enthusiastic? Bored?
       Impatient?
      What is atmosphere of meetings?
     Evaluation continued…
 Do you have an agenda? Follow it?
 Know some parliamentary procedure?

 Can you handle interruptions?

 Are you enthusiastic?

 Do members participate?

 Are you open for suggestions?
         Listen to your members
   Get opinions from your club members
   Give out a questionnaire to solicit input
   Learn where the problems are
   What are strengths and weaknesses?
   Was your perception the same as your club
    members?
   Identify problems and look for strategies to
    help solve.
Good Meetings do the Following:

Accomplish   their goals
Are relevant and
 interesting for attendees
Start and end on time
Basics for efficient, productive meetings

 Being prepared
 Knowledge of parliamentary procedure

 Ability to deal with difficult behavior

 Ability to assert yourself when
  necessary
                Agenda
 Detailed agenda is crucial for
  successful meeting
 Only a few items are necessary

 After basics, include elements that
  make interesting
 Make sure to write down time
  allotment for each item
             Typical Agenda
   Call to order by president
   Pledge & Invocation
   Introduction of guests
   Program
   Reading & approval of minutes
   Old business
   New business
   Adjournment
        Analyze your agenda
 Does your agenda reflect your clubs
  personality?
 Are reports and business kept short?

 Prepare for unexpected

 Don’t forget the questions and
  discussions
 Keys: Brief and Relevant
Club Programs – inform or entertain
   Recipients of club service
   Local community leaders
   Local business people
   Cultural organizations
   Club partners – LensCrafters, Habitat
   District Lions Committee Chairmen
   Speaker’s Bureau Service
         Program Pointers
 Consider relevant timing of program
 Always have backup ready

 Let speaker know about your club

 Let speaker know how much time
  available
    Keep Meeting on Track -President
   President’s job is keep meeting on track and
    moving
   Parliamentary procedure can help to run
    smooth and make fair for all
   Maintain control – demonstrate your
    leadership skills – use gavel
   Stay calm and focus
   Refer discussion to a business or board
    meeting
          Attitude is Infectious
   Your attitude will affect attendees
   Do you enjoy it?
   Are you excited about being a Lion?
   Your feeling will be mirrored in your
    members
   Enthusiastic and positive vs. Bored and
    negative
          Presentation Pointers
   Get comfortable with public speaking
   Know parliamentary procedure and your
    clubs’ Constitution and Bylaws
   Project confidence and enthusiasm and you
    will inspire and motivate your club members
   Keep things fresh, change order, encourage
    camaraderie
        Implementing Changes
   Involve and inform members about changes
   Explain reason for changes and how it
    affects functions of club
   Communicate changes in newsletter,
    website and by phone
   Be positive, confident, flexible &
    demonstrate concern for members
            Retention
 By  having more effective meetings
  by overcoming the lengthy and
  boring aspects of meeting will go a
  long way to retaining your club
  members
 The second way to retain members
  is by overcoming …
CLUB POLITICS/
   CLIQUES
  Focus on Club Dynamics
           Retention Challenge
   Are politics getting in the way of club
    business?
   Do cliques within the club snub new
    members, making it difficult for them to feel
    a part of the group?
   Negative cliques and club politics can leave
    members feeling left out and resentful.
   It is a chief reason members drop from
    clubs.
                Unattractive
   How people fit and how comfortable they
    feel has big impact on club functioning.
   Splintered groups or proceeding mired by
    politics can cause members to have a
    negative experience.
   Club is unattractive to new members and
    does not obtain goals
    Start with club evaluation again
   Are there well-defined groups within your
    club?
   How do these groups interact?
   It is a positive relationship?
   How does it effect club functioning?
   Are new members welcomed warmly?
   Do members feel a part?
          Cliques are not all bad
   Cliques form in large groups typically
   Not all cliques are bad
   People naturally gravitate to those they feel
    comfortable with or know.
   If the sub-groups are making some
    members feel left out, they could be
    detrimental.
       Ways to minimize cliques
   Make members feel like part of whole group
   Keep members focused and involved
   Make members understand goals and
    objectives of club
   Implement team-building strategies
         Handling Club Politics
   Build your team – need cohesive and productive
    group to help members stay interested and
    involved
   Exercise open communication, shared goals, and
    positive reinforcement
   Members must know and trust one another – work
    together of service activities
   Kudos to Club Members – “Thank you” in front of
    other club members – builds pride
         Brainstorming Sessions
   A terrific team-building exercise
   Promotes free flow of ideas
   Use in committees or club as whole
   Brainstorm any aspect of club: membership
    recruitment, retention, service activities, etc.
   All members should participate
   Keep positive, no idea bad, take notes
             Communication
   Open communication is vital
   Team members need to feel that they will be
    heard and input is valued
   Members need open forum to discuss issues
   Working through problems helps bring
    members closer together
          Keeping Things Fresh
   Cliques usually form in clubs where things remain
    the same like committees that never change
   Cliques become tighter over time making it harder
    for new people to become a part – new ideas are
    not accepted
   Old members become bored and complacent and
    new members become frustrated and unimportant
   There is a need to keep things fresh…
Combat the Cliques with Change
   Rotate committee members every year
    where possible to give people new
    opportunities – promotes fresh perspectives
   Evaluate club projects and service activities
    after completed to identify areas of
    improvement – make notes for next year’s
    committee
   Change seating arrangements
Make New Members Feel Welcome
   Warmly welcome new members
   Make sure there is follow up after initial
    introductions
   Most new members need period of nurturing
    to really feel a part of the club – both socially
    and their involvement – (make them
    greeters)
   Proper Induction and orientation is crucial
                    Sponsors
   Sponsors must take job seriously
   Job not over after sign up
   Make sure inducted and orientated
   Sponsors must continue to monitor recruits and
    help with problems
   Have sponsor report their findings concerning new
    members
   Responsibility of all members to involve new
    members and make feel in team
               Use Secret Lion
   Have some fun while encouraging members to mix
    with their fellow members
   Before club meeting begins, select a member to be
    “Secret Lion”. Everyone is to mingle. As the
    meeting nears close, you ask the Secret Lion to
    identify those members who never made contact.
   Tail Twister fines in humorous way.
   Gets “no-cliques” message across
         Getting Back To Basics
   Clubs that are letting politics interfere with
    proper functioning of the club and causing
    the club not to meet goals, then club is not
    filling service objective.
   Reacquaint club with goals, objectives and
    mission. Create mission statement.
   Exercise helps club members to refocus
    efforts to serve community
Be Strong and Communicate Change
   Call on your leadership skills to exercise authority
    and navigate through the politics of the club
   Get training in leadership if necessary
   Communicate changes and help them understand
    reasons to gain support which is critical for
    success.
   Make that visit or phone call to show you care
    about them and club.
   Keep eyes open, club dynamics change.
  FOCUS ON
INVOLVEMENT
 Keeping Members Involved in Club
            Retention Challenge
   Lack of meaningful involvement is one of
    the primary reasons members drop out of
    Lions Clubs
   Many reasons Lions join, but chief among
    them and reason most stay, is to volunteer
    time to help those in need.
   If don’t get, they will look elsewhere to fill
    their need to volunteer.
     Begin With Evaluation Again
   Does your club warmly welcome new
    members?
   Does your club involve new members in
    activities immediately?
   Are “important” activities and
    responsibilities “reserved” for certain
    members?
   Have club members held the same
    committee positions for a number of years?
    Club Evaluation Continued…
   Do you encourage members to actively voice
    their opinions?
   Do you encourage members to become
    involved in activities that interest them?
   Do you know your members’ interests and
    skills?
   Are club members excited and enthusiastic
    when performing their duties?
    Club Evaluation Continued…
   Do any of your members seem bored or
    restless?
   Has attendance at your meetings dropped?
   Has participation during your service
    activities dropped?
    What are your members’ interests?
   The key to meaningful involvement is to
    give the members opportunities to serve that
    they are comfortable with.
   What are you members skills, interests, and
    goals?
   Have members complete a Skills and
    Interest Form and discuss results.
   Show you are concerned about their
    interests.
    Harness New Recruit Enthusiasm
   Get new members involved immediately
   Don’t make them feel like they need to wait
    before actually participate
   Create atmosphere that encourages diving in
    and participating fully.
   (Be careful – don’t overwhelm and frustrate)
       New Member Involvement
   Identify responsibilities that are important to the
    club, but don’t require vast knowledge of club
    functioning to successfully perform.
   Match new members skills with task to help them
    get involved.
   Communicate with new members, and get
    sponsors to check on them.
   Solicit their ideas and get committee chairs to do
    the same.
                Build a Team
   If members feel significant and important part of
    team the will respond positively.
   Team building fosters cooperation, enthusiasm,
    and gives your club direction.
   Team building requires shared goals,
    cooperation and communication.
   Work on develop goals together and socialize
    together to build a stronger team.
       Keep Interest Level High
   Periodically ask members for input
   Rotate committee assignments
   Encourage members to try new challenges
   If small group, put assignments in hat to
    draw.
   Encourage members to seek leadership
    roles.
             Encourage Input
   Create a suggestion box
   Hold brainstorming sessions
   Evaluate activities at conclusion
   Have members visit other Lions clubs and
    get new ideas.
   Hold a Summit on a topic or area to
    encourage and involve members’ ideas
Focus on Working
    Together
Smart Strategies for Club Cooperation
            Retention Challenge
   Clubs that are unable to bridge differences and
    unite for a common goal will create dissatisfied
    members.
   Is your club providing the needs of your
    members?
   Start by analyzing your club…
            Observe Your Club
   Do you have a diverse membership base?
   Is there friction between club members? Is
    it hurting club?
   Are members comfortable voicing opinions?
   Does your club feel like a unified group? Do
    you have common goals?
      Work Together for Success
   Club members need to work together if club
    is going to be successful.
   Most clubs sharing common goal helps
    members work together easily.
   In some clubs, clubs must try hard to work
    together effectively.
   This is especially true in clubs where the
    membership is evolving.
               Evolving Clubs
   If a club has had many long-standing,
    dedicated members, and there is an influx of
    eager new members, the existing group can
    feel threatened by the likely redistribution of
    power.
   Allowing this behavior to fester will lead to
    an “us vs. them” atmosphere the will cause
    resentment and split group which will result
    in effective service.
         Dealing with Diversity
   Diversity is at the heart of LCI
   Men and women is 192 countries
   They are from different backgrounds and are
    various ages, professions and ethnic
    backgrounds.
   The association’s diversity should be
    embraced and celebrated.
        Appreciating Differences
   All people approach things in different ways, no
    matter whether man or woman, young or old, etc.
   We need to take a look at the other’s point of view.
    (deliberate vs. aggressive and detail vs. casual)
   Accepting differences will make more cohesive
    and better functioning club.
   Approach differences with understanding and
    patience is key to success.
          Work Together by…
   Avoiding Stereotypes – don’t make blanket
    assumptions based on gender, race or age.
   We need to learn about individual.
   Accepting Change – some are threatened by
    change and uncertainty.
   Need to reassure that changes are meant to
    strengthen the club.
                New Members
   It’s vital that club member’s attitude toward new
    members be positive
   If new members feel unwelcome, they will likely
    drop out and share their negative experience with
    others
   The fear of change should not keep you from
    recruiting new members
   New members may change composition of club,
    but new members mean new and better ideas for
    service (i.e. Women)
    Establishing Meeting Manners
   Create positive atmosphere by establishing
    ground rules for personal conduct
   Guidelines allow members to express
    themselves freely and set the stage for
    constructive discussion.
   Ideas for meeting conduct guidelines
    include…
     Meeting Conduct Guidelines
   All members should be treated as equals and
    peers
   All members are encouraged to voice their
    opinions on subjects
   All members should be encouraged to ask
    questions to clarify what they do not
    understand of if they want further
    elaboration
Meeting Conduct Guidelines (con’t)
   Members should be allowed to express
    themselves openly and candidly, however,
    all members must understand that personal
    attacks are not acceptable and all members
    should be treated with respect
   When brainstorming – no idea considered
    bad
   Officers should not show favoritism
           Benefits of Diversity
   Fresh Ideas and Perspectives – different
    collective life experiences
   Better Ability to Serve – reach broader
    spectrum of people in need
   Develop Personal Relationships – develop
    friendships with people not otherwise able to
    meet
       Finding Common Ground
   No matter what your members’
    backgrounds or beliefs, they all have one
    thing in common: the desire to serve those
    in need.
   While there are many reasons to become a
    Lion, commitment to community was
    among them.
   Draw on this common ground to solve
    differences in opinions
         Setting Common Goals
   Organizations success = clear goals
   Develop a mission statement for your club
    and set yearly goals to help meet the mission
   Communicate mission to club members on
    a regular basis to help to bridge the gap of
    differences between members
    Idea: “Member of the Meeting”
   Randomly draw one person’s name and that
    person becomes your “Member for the Meeting.”
   The other members need to state one thing they
    appreciate about the member being recognized,
    and no one can repeat what another person has
    said.
   It is a simple way to make a member feel special,
    and stimulates others to think about what they
    admire in this person.
          Dealing with Conflict
   All clubs have conflict at one time or another
   Essential to handle in timely manner
   Broad base comments at meeting will not
    solve it
   Discuss with parties in relaxed, non-
    threatening manner
   Avoid putting anyone on defensive
   Listen and mediate dispute to come to
    mutually satisfying conclusion
            Encouraging Input
   Making all club members feel that they have
    a voice in the club is vital for stimulating
    cooperation among members.
   Members should feel free make comments
    and feel that they are valued
   Encouraging input with no follow up will
    create frustration
    Ideas for encouraging input:
 Create suggestion box
 Hold brainstorming session

 Evaluate activities at their conclusion

 Have members visit area Lions Clubs
  to get new ideas
                Conclusion
   Focus on Meetings and make effective
   Focus on Club Dynamics and handle cliques
    and politics
   Focus on Involvement of members
   Focus on Working Together and avoiding
    conflict among members
   Then you can retain your members and
    avoid the drops
THE END

				
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