The Chronicle of Higher Educatio by fjwuxn

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									Special category r ate card                                                                                                                                                                                                               No. 44Sc                                       eFFectiVe JaNUary 1, 2010



The Chronicle of                                                                                                                                                                                               Special categories
Higher Education,                                                                                                                                                                                              The Chronicle welcomes the advertising of                  Color premium: Four-color cost over basic
                                                                                                                                                                                                               nonprofit associations and institutions                    black-and-white rate is $2,325 per page or
published weekly,                                                                                                                                                                                              for announcements, calls for papers,                       portion thereof.
is the No. 1                                                                                                                                                                                                   conferences, degree programs, fellowships,
                                                                                                                                                                                                                                                                          Four-color ads must be half-page or larger.
                                                                                                                                                                                                               grants, institutes, matching-fund announce-
professional news                                                                                                                                                                                              ments, awards, seminars, and workshops.
                                                                                                                                                                                                                                                                          Four-color spreads will be billed as two four-
source for the                                                                                                                                                                                                                                                            color pages. Metallic and non-process color
                                                                                                                                                                                                               The special rates in this brochure apply
                                                                                                                                                                                                                                                                          inks are not available.
faculty members,                                                                                                                                                                                               only to such advertising. For information on
                                                                                                                                                                                                               other types of advertising, including image
academic officers,                                                                                                                                                                                             advertising for colleges and universities,                 internet advertising
business officers,                                                                                                                                                                                             please call (202) 466-1080.
                                                                                                                                                                                                                                                                          Since 1993, Chronicle.com has been the
and senior                                                                                                                                                                                                                                                                most comprehensive online resource for
administrators                                                                                                                                                                                                 circulation                                                faculty members and administrators. Please
                                                                                                                                                                                                                                                                          contact your sales representative for more
who run America’s                                                                                                                                                                                              72,802 paid (average for the six months
                                                                                                                                                                                                                                                                          information on e-mail newsletter and banner-
                                                                                                                                                                                                               ending June 30, 2009; member, Audit
colleges and                                                                                                                                                                                                   Bureau of Circulations). Many readers pass
                                                                                                                                                                                                                                                                          advertising opportunities.
universities.                                                                                                                                                                                                  along their copies to colleagues—total
Established 1966.                                                                                                                                                                                              readership is nearly 325,000.*                             Special issues
                                                                                                                                                                                                               Subscription, $82.50 per year.                             Academic Year Kickoff Issue
                                                                                                                                                                                                               * The Chronicle of Higher Education Subscriber Profile     The premiere news issue of the fall and a
                                                                                                                                                                                                                 by Target Research Group, 2006 (4.6 readers per copy).
                                                                                                                                                                                                                                                                          signal event at the start of the new
                                                                                                                                                                                                                                                                          academic year, the Academic Year Kickoff
                                                                                                                                                                                                               Black-and-White advertising rates                          Issue is the perfect opportunity to reinforce
                                                                                                                                                                                                                                                                          the dates of your forthcoming events and
                                                                                                                                                                                                                  taBloid
                                                                                                                                                                                                                   page
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                                                                                                                                                                                                                                                                          deadlines to new and returning faculty
                                                                                                                                                                                                                                                                          members and administrators.
                                                                                                                                                                                                                  $6,505         $5,310        $4,200        $3,435
                                                                                                                                                                                                                                                                                          color               Black-aNd-White
                                                                                                                                                                                                                     2/5           1/5           1/2           1/4         iSSUe date
                                                                                                                                                                                                                                                                                          deadliNe            deadliNe
                                                                                                                                                                                                                    page          page         colUmN        colUmN
                                                                                                                                                                                                                                                                           September 3    Friday, August 13   Friday, August 20
                        The ChroniCle                                          of Higher Education                                 ®                                              May 22, 2009 • $3.75
                                                                                                                                                                                                                  $2,840         $1,530         $815          $415
http://chronicle.com                                                                                                                                                               Volume LV, Number 37


Why Blackboard’s
                                                                 A Lifetime of Student Debt? Not Likely
                                                                                                                                                                                                               Special discounts: Place the same ad in two
Plan to Buy
a Rival Sparked                              Many college
                                             graduates borrow
a Campus Uproar                              lightly or not at all,

T                                                                                                                                                                                                              issues and get 10% off the second
         he jokes began orbiting the         statistics show
         Internet almost immediate-
         ly after Blackboard Inc. an-        By Robin Wilson
nounced its plan to buy yet another


                                             O
competitor in the course-manage-                      ne college graduate had
ment software market this month.                      smashed a ceramic piggy
This time the target was Angel                        bank, while another had



                                                                                                                                                                                                               insertion. Place the same ad in three or
                   Learning, which           adorned a life-size human statue
JeffreY r. had lured away                    with nothing but a silver ball and
Young              dozens of Black-          chain. A third drew a picture of
                   board clients in          a woman in a red coat stumbling
College 2.0        recent years with         down a seemingly endless path-
                   a friendly, ap-           way. The objects were all part of
proachable corporate culture that            an art show last month in which



                                                                                                                                                                                                               more issues and get 15% off on all but the
stood in stark contrast to Black-            graduates expressed fear and
board’s reputation for pushiness.            frustration over their student-
   One college administrator said            loan debt.
the company should now be called                The show joins a number of in-
“Dark Angel.” Another said a better          creasingly high-pitched campaigns
name would be “Blackborg.”                   aimed at exposing what some con-
   The Star Trek reference to charac-        sider a national crisis: Student-loan



                                                                                                                                                                                                               first insertion.
ters who seek to assimilate everyone         borrowing that is threatening the
into a collective “borg” rang true for       financial future of today’s college      Robert Carter graduated in 2006 from Bryan College, in Tennessee, with $30,000 in student-loan debt
several college leaders, who chose to        students. In January a lawyer with       and is paying it off on his salary as a middle-school science teacher in Berryville, Va.
work with Angel in part because it           $100,000 in education debt start-
was not Blackboard but found them-           ed a facebook campaign urging                Attending a private Christian           A psychology graduate                  Ten years later, a Denison U.
selves right back in the larger com-         the federal government to “free              college was “definitely worth           of the U. of Iowa is glad she          graduate says borrowing was
pany’s gravitational pull.                   us of our obligations to repay our           it,” despite the debt, a                chose to borrow within her             one of the best decisions
   “Shocked, dismayed, and be-                           Continued on Page A18            schoolteacher says: A19                 means: A20                             she ever made: A22
trayed” was how Travis Souza, a
technology coordinator at one Angel
client, Truckee Meadows Communi-
                                          New Medical Schools Pair Students With Patients From the Start
                                                                                                                                                                                                               Note: The first insertion is always charged
ty College, in Reno, Nev., said he felt
when he first heard about the deal,
adding that he would rather quit his      By Katherine Mangan                        approaches like sending first-year stu-   medical schools, which are in vari-         existing schools have taken steps
job than work with Blackboard’s                                                      dents out with ambulance crews and        ous stages of seeking full accredi-      in this direction. But, says John e.


                                          W
software. Strong sentiment, consid-                  hen Lawrence G. Smith           encouraging future doctors to develop     tation. (four of the schools, which      Prescott, chief academic officer of
ering the topic is merely which soft-                was tapped to help create       long-term relationships with patients.    graduate doctors with M.D. degrees,      the Association of American Medi-
ware will run the administrative as-                 a new medical school on            Otherwise, he says, “you’re two        have already received preliminary        cal Colleges, “the new schools are




                                                                                                                                                                                                               the full rate, and no copy changes are
pects of the college’s teaching pro-      Long Island, the last thing he wanted      years into medical school and             accreditation.)                          moving the bar farther and faster in
cess, like the course discussions and     was a traditional model in which stu-      $100,000 in debt, and you’re about           Unlike the schools of old, where      coming up with innovative ways to
the online grade book.                    dents had to wait until their third year   as useful as a Boy Scout at a fam-        students spent two years focused on      provide important clinical experi-
   Outsiders might ask, Why all the       of training to have any meaningful         ily picnic.”                              science and theory before they set       ences early in medical education.”
fuss?                                     interaction with patients. Dr. Smith,         Dr. Smith is the founding dean of      foot in a hospital, these new schools       At least two new osteopathic med-
   The answer is that course-man-         the chief medical officer of a 15-hos-     hofstra University School of Medi-        are integrating clinical care into the   ical schools, which graduate Doc-
              Continued on Page A11       pital health system, instead favored       cine, one of nine new allopathic          first two years.                                       Continued on Page A8


                                                                                         Granny’s Ashes Not Welcome Here
                                                                                     By Thomas Bartlett                        ashes off the Waller Creek bridge,
                                                                                                                               a picturesque spot on the Austin
                                                                                                                                                                                                               allowed for subsequent insertions. Ads that
                                                                                     I
                                                                                          t is, in a sense, the ultimate       campus. But allowing that would




                                                                                                                                                                                                               benefit from the above discounts cannot be
                                                                                          donation.                            raise questions about who could
                                                                                             Some alumni, not con-             scatter, and where, and whether
                                                                                     tent with a bumper sticker, wish          ceremonies would be permitted.
                                                                                     to demonstrate their undying af-          “It would open up a whole can of
                                                                                     fection for their alma maters by          worms,” he says.
                                                                                     having their earthly remains scat-           Still, he knows people do scatter
                                                                                     tered on campus. The problem is           ashes because some later confess.        The Difference Obama’s



                                                                                                                                                                                                               counted toward other frequency discounts.
                                                                                     that colleges generally won’t grant       “I always say, ‘Thank you for tell-      One Year Could Make
                                                                                     them permission, fearing that soon        ing me,’ ” he says.                      A yearlong program in medical
                                                                                     everyone will be emptying urns               Matthew B. Merrell has had            technology, for example, can
                                                                                     onto the quad.                            much the same experience. The            mean more income for life: A16
                                                                                        But they do it anyway.                 official policy of Davidson Col-
                                                                                        When Jim Boon gets a request,          lege, where Mr. Merrell is director      New Private Universities
                                                                                     he always says no. Mr. Boon, ex-          of major gifts, is not to allow the      Blaze a Trail in Kuwait
                                                                                     ecutive director of the alumni as-        scattering of ashes. However, a rel-     The institutions have grown
Jim Boon, executive director of the alumni association at the U. of Texas,           sociation at the University of Tex-       ative of a recently deceased alum-       through deep partnerships with
says that people sometimes sneak onto this campus bridge to scatter ashes.           as, says people often want to throw                     Continued on Page A13      American colleges: A24


               This week’s news briefing: Page A3                               The Chronicle Review: Section B                           146 job opportunities: Page A40




                                                                                                                                                                                                                                                  1
   Special category r ate card                                                     No. 44Sc                                    eFFectiVe JaNUary 1, 2010


issue and closing dates                                                                                              materials Specifications
The Chronicle, with 42 issues per year, offers unusual speed to its advertisers.                                     The Chronicle is printed by non-heatset
Each issue is dated Friday and mailed on the preceding Friday. To ensure fast                                        process in tabloid format on 35-lb.
delivery throughout the United States, it is air-shipped to post offices in the Far                                  premium groundwood paper.
West, Alaska, and Hawaii. The closing date for black-and-white advertising and for
                                                                                                                     Method of binding: Folded, not stitched.
camera-ready black-and-white materials is Monday—4 days before the mailing
date (11 days prior to the cover date of the issue). Color ads close one week                                        Publication trim size: 113⁄8" wide, 15"
preceding the black-and-white deadline.                                                                              deep. 5 columns per page.
                                                                                                                     Type-page size: 101⁄4" wide, 131⁄2" deep.
                         2010                                                         2010
                                                                                                                     Margin at fold measures 1⁄2". In ads that
 iSSUe        color cloSiNg            B&W cloSiNg           iSSUe         color cloSiNg            B&W cloSiNg
 date         date                     date                  date          date                     date             bleed into gutters, vital advertising
 Jan. 8       Fri., Dec. 18            Fri. Dec. 18          Sept. 24      Fri., Sept. 3            Mon., Sept. 13   matter should be kept within a width of
 Jan. 15      Mon., Dec. 28            Mon., Jan. 4          Oct. 1        Mon., Sept. 13           Mon., Sept. 20   101⁄4", to allow for variations in folding.
 Jan. 22      Mon., Jan. 4             Mon., Jan. 11         Oct. 8        Mon., Sept. 20           Mon., Sept. 27   Column widths: Single column, 17⁄8". Two
 Jan. 29      Fri., Jan. 8             Fri., Jan. 15         Oct. 15       Mon., Sept. 27           Mon., Oct. 4     columns, 4". Three columns, 6". Four
 Feb. 5       Fri., Jan. 15            Mon., Jan. 25         Oct. 22       Mon., Oct. 4             Mon., Oct. 11    columns, 81⁄8". Five columns, 101⁄4".
 Feb. 12      Mon., Jan. 25            Mon., Feb. 1          Oct. 29       Mon., Oct. 11            Mon., Oct. 18    Depth of column: 131⁄2.
 Feb. 19      Mon., Feb. 1             Mon., Feb. 8          Nov. 5        Mon., Oct. 18            Mon., Oct. 25    Acceptable materials: The Chronicle
 Feb. 26      Fri., Feb. 5             Fri., Feb. 12         Nov. 12       Mon., Oct. 25            Mon., Nov. 1     accepts black-and-white and four-color
 Mar. 5       Fri., Feb. 12            Mon., Feb. 22         Nov. 19       Mon., Nov. 1             Mon., Nov. 8     camera-ready materials in electronic
                                                                                                                     format. If you are unable to submit your
 Mar. 12      Mon., Feb. 22            Mon., Mar. 1          Nov. 26       Mon., Nov. 8             Mon., Nov. 15
                                                                                                                     black-and-white ad in camera-ready,
 Mar. 19      Mon., Mar. 1             Mon., Mar. 8          Dec. 3        Fri., Nov. 12            Fri., Nov. 19
                                                                                                                     electronic format, subject to the
 Mar. 26      Mon., Mar. 8             Mon., Mar. 15         Dec. 10       Fri., Nov. 19            Mon., Nov. 29    specifications below, we can typeset
 April 2      Mon., Mar. 15            Mon., Mar. 22                             PUBLISHING BREAK                    your ad at no additional charge. We do
 April 9      Mon., Mar. 22            Mon., Mar. 29                                  2011                           not offer typesetting services for four-
 April 16     Mon., Mar. 29            Mon., April 5
                                                                                                                     color ads.
                                                             Jan. 7        Fri., Dec. 17            Fri., Dec. 17
 April 23     Mon., April 5            Mon., April 12        Jan. 14       Mon., Dec. 27            Mon., Jan. 3     Press gain: Our expected press gain
 April 30     Mon., April 12           Mon., April 19        Jan. 21       Mon., Jan. 3             Mon., Jan. 10    of 30% to 35% should be taken into
 May 7        Mon., April 19           Mon., April 26        Jan. 28       Fri., Jan. 7             Fri., Jan. 14
                                                                                                                     consideration when preparing both
                                                                                                                     black-and-white and four-color materials.
 May 14       Mon., April 26           Mon., May 3           Feb. 4        Fri., Jan. 14            Mon., Jan. 24
 May 21*      Mon., May 3              Mon., May 10          Feb. 11       Mon., Jan. 24            Mon., Jan. 31    Type: We recommend using at least
 Jun. 4       Mon., May 17             Mon., May 24          Feb. 18       Mon., Jan. 31            Mon., Feb. 7
                                                                                                                     10-point sans-serif type (bold or
 June 18      Fri., May 28             Mon., June 7
                                                                                                                     medium-weight) when reversing type out
                                                             Feb. 25       Mon., Feb. 7             Mon., Feb. 14
                                                                                                                     of one color and at least 14-point when
 July 2       Mon., June 14            Mon., June 21         Mar. 4        Fri., Feb. 11            Fri., Feb. 18
                                                                                                                     reversing out of four-color. When using
 July 16      Fri., June 25            Fri., July 2          Mar. 11       Fri., Feb. 18            Mon., Feb. 28    color type, we ecommend using no more
 July 30      Mon., July 12            Mon., July 19         Mar. 18       Mon., Feb. 28            Mon., Mar. 7     than two colors and at least 14-point
 Aug. 13      Mon., July 26            Mon., Aug. 2          Mar. 25       Mon., Mar. 7             Mon., Mar. 14    sans-serif type (bold or medium-weight).
                    PUBLISHING BREAK                         April 1       Mon., Mar. 14            Mon., Mar. 21
 Aug. 27†     Almanac—see below                              April 8       Mon., Mar. 21            Mon., Mar. 28
 Sept. 3††    Fri., Aug. 13            Fri., Aug. 20         April 15      Mon., Mar. 28            Mon., April 4
 Sept. 10     Mon., Aug. 23            Mon., Aug. 30         April 22      Mon., April 4            Mon., April 11
 Sept. 17     Fri., Aug. 27            Fri., Sept. 3          April 29     Mon., April 11           Mon., April 18
* The Chronicle begins its summer publishing schedule after the May 21 issue. During this time The Chronicle
  will be published every other week. The regular publishing schedule resumes with the August 27 issue.
† Almanac of Higher Education (special issue—no news sections)
†† Academic Year Kickoff Issue—see page 1 for details.




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  Special category r ate card                                   No. 44Sc                                              eFFectiVe JaNUary 1, 2010


Digital Ad Submissions
                                              recommended ad Sizes
File formats: PDF files (Adobe Acrobat,
high-resolution press quality). The
document must be set to the ad size.
Please contact us for our Acrobat
Distiller options and instructions for
creating a high-resolution PDF file that is
suitable for printing.
                                              taBloid-page Spread                       JUNior-page Spread           taBloid page     4/5 page
Images: Halftone images should be             211⁄2" wide × 131⁄2" deep                 171⁄4" wide × 10" deep       101⁄4" wide ×    81 ⁄ 8" wide ×
                                              $13,010 B&W                               $8,400 B&W                   13 ⁄2" deep
                                                                                                                       1
                                                                                                                                      131⁄2" deep
200 dpi and line art images should be         $17,660 4-color                           $13,050 4-color              $6,505 B&W       $5,310 B&W
600-1200 dpi. Prepare color images                                                                                   $8,830 4-color   $7,635 4-color
as CMYK.
Fonts: PDFs that contain OpenType
or Adobe Type 1 fonts are acceptable.
We cannot accept PDFs that contain
TruType fonts, and reserve the right to
substitute our fonts in files that contain
TruType fonts.
                                              JUNior page                 3/5 page                  1/2 page                          2/5 page
                                              81⁄8" wide ×                6" wide ×                 101⁄4" wide ×    6" wide ×        81⁄8" wide ×
Color-correcting: The Chronicle will          10" deep                    13 ⁄2" deep
                                                                              1
                                                                                                    6 ⁄8 deep
                                                                                                     5
                                                                                                                     10" deep         65⁄8" deep
not color correct digital ads without         $4,200 B&W                  $4,200 B&W                $3,435 B&W       $3,055 B&W       $2,840 B&W
                                              $6,525 4-color              $6,525 4-color            $5,760 4-color
authorization. We will, however, use our
internal settings, which are optimized for
newspaper printing, when processing
digital ads.
Method of delivery: Digital black-and-
white ads may be submitted via e-mail
to display@chronicle.com. Digital four-
color ads must be sent on disk or             2/5 page                    2/5 page
via FTP.                                      6" wide ×                   4" wide ×                 6" wide ×        81⁄8" wide ×     4" wide ×
                                              9" deep                     131⁄2" deep               65⁄8" deep       5" deep          10" deep
                                              $2,840 B&W                  $2,840 B&W                $2,130 B&W       $2,105 B&W       $2,105 B&W
Send disks to: Display Advertising
Department, The Chronicle of Higher
Education, 1255 Twenty-Third Street,
N.W., Washington, D.C. 20037.
For instructions on sending ads via
FTP, send an e-mail to:
display@chronicle.com
or call (202) 466-1080.
                                              1/5 page                    1/5 page                  1/5 page
Proofs: We require proofs for all digital     6" wide ×                   4" wide ×                 17⁄8" wide ×     4" wide ×        4" wide ×
                                              41⁄2" deep                  65 ⁄8" deep               131 ⁄2" deep     5" deep          4" deep
ads. Black-and-white proofs may be            $1,530 B&W                  $1,530 B&W                $1,530 B&W       $1,135 B&W       $910 B&W
faxed to (202) 659-2236 or sent to the
address above. Four-color proofs must
be sent to the mailing address above
and must be representative of the digital
file. Without a proof, the publisher
cannot be held responsible for the
quality of the black-and-white or color
reproduction.
                                              1/2 colUmN                                                             1/4 colUmN
The publisher assumes no liability for        17⁄8" wide ×                4" wide ×                 4" wide ×        17⁄8" wide ×
                                              6 ⁄8" deep
                                               5
                                                                          3" deep                   2" deep          31⁄4" deep
any errors in supplied files.                 $815 B&W                    $725 B&W                  $510 B&W         $415 B&W



                                                                          3
  Special category r ate card                            No. 44Sc                        eFFectiVe JaNUary 1, 2010


Publisher-Set Ads                           agency commission
If you are unable to submit your black-     A commission equal to 15% of the
                                                                                         Contact
and-white ad in camera-ready, electronic    gross billing—not including charges          Information
format, The Chronicle will design and       for typesetting, illustrations, and          The Chronicle
typeset simple layouts without charge.      other special services, which are            of Higher Education
Extra services will be charged at the       non-commissionable—is allowed to             1255 Twenty-Third Street, N.W.
normal rates. Agency discounts are not      recognized advertising agencies that         Washington, D.C. 20037
available on publisher-set ads.             are listed in the Standard Directory of      phone: (202) 466-1080
                                                                                         fax: (202) 659-2236
                                            Advertising Agencies or are members of
Furnish your copy, along with a sample                                                   e-mail: display@chronicle.com
                                            recognized agency associations. Payment
layout, a logo or other graphic, and any
                                            is due upon receipt of invoice. Agency       Director of Production:
special instructions to us. If possible,
                                            discounts are not available on publisher-    Gwen Gaiser
provide us with an electronic version of
                                            set ads. Commissions are not allowed on      Assistant Production Manager:
your text (in Microsoft Word or txt
                                            invoices that are 60 days past due.          Ashley Page
format) and logos or graphics (in tiff or
eps format). Please note that faxed
copies of logos and graphics are not        terms and conditions
acceptable. Upon request, a proof will be
sent for approval (please supply your       All advertisers and their agencies placing
e-mail address).                            advertisements in The Chronicle of
                                            Higher Education must agree to abide by
                                            The Chronicle’s terms and conditions for
                                            advertising. To review them, please go to
                                            Chronicle.com/advertising/terms
                                            Only publication of an advertisement
                                            shall constitute final acceptance of the
                                            advertiser’s order.




                                                                                         The rates in this brochure apply only
                                                                                         to “special category” advertisements
                                                                                         as defined within. They do not apply to
                                                                                         colleges and universities (nonprofit or
                                                                                         for-profit) and nonprofit organizations
                                                                                         that are placing image advertisements.
                                                                                         For general information, please call
                                                                                         (202) 466-1080.


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