Job Description Account Manager

Document Sample
Job Description Account Manager Powered By Docstoc
					Job Description:
International Senior Account Manager
Purpose:

To performance manage and motivate team members in line with business objectives.
To train team members in best practice and optimal working objectives.
To create, manage and develop online media accounts.

Responsible to:
International Account Director

External relationships:

Media owners; media agencies, clients and professional organizations

Main Objectives of the Position:

To retain and develop existing client base to achieve company revenue targets via
management of the team.

This will be achieved by

Campaign Management

       Providing first point of contact for day-to-day client/agency account enquiries
       Producing written reports to clients on campaign effectiveness & ROI as required
       Attending campaign status meetings with clients and media owners as required
       Liaising with The Search Works team members regarding PPC and Search Engine
        Optimisation campaign integration
       Optimising listings and bid management
       Responding to seasonal market fluctuations, e.g. Christmas, Valentines Day, Travel
        seasons
       Liaising with The Search Works admin re: account set-up & billing reconciliation
       Problem solving on behalf of the client

Developing the Channel

       Exploiting opportunities within The Search Works’ existing client base
       Reporting to sales team on new client opportunities & liaising with Sales team on new
        business pitches
       Building relationships with Media Owners (search engines)
       Maintaining The Search Works' accreditation/partnership with search engines as agreed
        by SLA’s

Research

       Researching market trends and response to PPC listings
       Reporting on The Search Works team; to include analysis of PPC effectiveness and
        preparing internal reports to management

Campaign set-up

       Overseeing the Setting-up of Pay-Per-Click (PPC) accounts
       Overseeing Search Terms research & analysis
       Overseeing the Development of PPC descriptions for listings & optimising response ROI
       Establishing linking destinations on client sites
       Setting-up tracking solutions to report on and optimise campaign performance



Other Responsibilities Include

       Overall responsibility of the team accounts
       Monitor team members’ time keeping
       Authorise holidays for the team members
       Monitor sickness and ensure team members fill in sickness form on the day of return
       Organise and attend any meetings with team’s clients and agencies
       To delegate work out.