International Senior Account Manager
To performance manage and motivate team members in line with business objectives.
To train team members in best practice and optimal working objectives.
To create, manage and develop online media accounts.
International Account Director
Media owners; media agencies, clients and professional organizations
Main Objectives of the Position:
To retain and develop existing client base to achieve company revenue targets via
management of the team.
This will be achieved by
Providing first point of contact for day-to-day client/agency account enquiries
Producing written reports to clients on campaign effectiveness & ROI as required
Attending campaign status meetings with clients and media owners as required
Liaising with The Search Works team members regarding PPC and Search Engine
Optimisation campaign integration
Optimising listings and bid management
Responding to seasonal market fluctuations, e.g. Christmas, Valentines Day, Travel
Liaising with The Search Works admin re: account set-up & billing reconciliation
Problem solving on behalf of the client
Developing the Channel
Exploiting opportunities within The Search Works’ existing client base
Reporting to sales team on new client opportunities & liaising with Sales team on new
Building relationships with Media Owners (search engines)
Maintaining The Search Works' accreditation/partnership with search engines as agreed
Researching market trends and response to PPC listings
Reporting on The Search Works team; to include analysis of PPC effectiveness and
preparing internal reports to management
Overseeing the Setting-up of Pay-Per-Click (PPC) accounts
Overseeing Search Terms research & analysis
Overseeing the Development of PPC descriptions for listings & optimising response ROI
Establishing linking destinations on client sites
Setting-up tracking solutions to report on and optimise campaign performance
Other Responsibilities Include
Overall responsibility of the team accounts
Monitor team members’ time keeping
Authorise holidays for the team members
Monitor sickness and ensure team members fill in sickness form on the day of return
Organise and attend any meetings with team’s clients and agencies
To delegate work out.