It’s in our hands The first census The first census took place in 1790. 3.9 million people were counted. What The census is a count of everyone living in the United States. Who All U.S. residents must be counted – citizens and non-citizens. When You will receive your census form in March. You are required by law to complete and return it by April 1. Why The U.S. Constitution requires a census every 10 years. How Households should complete and mail back their forms upon receipt. Households that do not respond will receive a replacement form in early April. In May, June and July, census takers will visit households that did not return their forms. It’s quick and easy The census form asks 10 simple questions and will take about 10 minutes to complete. It’s important The federal government will use census data to: Establish state legislative districts Determine the number of seats each state has in the U.S. House of Representatives It’s confidential Census forms are confidential for 72 years and cannot be shared with anyone, including welfare and immigration agencies. It provides funding The federal government allocates more than $400 billion each year to states and communities based, in part, on census data. The questionnaire This year’s form is the shortest in history, asking only 10 questions. Question 1 How many people were living or staying in this house, apartment or mobile home on April 1, 2010? Question 2 Were there any additional people staying here April 1 that you did not include in Question 1? Children Relatives Nonrelatives, such as roommates People staying here temporarily No additional people Question 3 Is this house, apartment or mobile home: Owned by you or someone else with a mortgage or loan? Owned by you or someone else free and clear? Rented? Occupied without payment of rent? Question 4 What is your telephone number? We may call if we don’t understand an answer. Question 5 Please provide information for each person living here. What is Person 1’s name? Question 6 What’s Person 1’s sex? Male Female Question 7 What is Person 1’s age and date of birth? Question 8 Is Person 1 of Hispanic, Latino or Spanish origin? No Yes, Mexican, Mexican American, Chicano Yes, Puerto Rican Yes, Cuban Yes, other Question 9 What is Person 1’s race? Mark one or more. White Black, African American, or Negro American Indian or Alaska Native Asian Indian Chinese Filipino Other Asian Japanese Korean Native Hawaiian Samoan Guatemalan or Chamorro Other Pacific Islander Some other race ________________ Question 10 Does Person 1 sometimes live or stay somewhere else? In college housing In the military At a seasonal or second residence For child custody In jail or prison In a nursing home How will the census affect Brevard County? Our data will stick with us for 10 years. Community services Local governments will use census data to allocate funding for: Education Public safety Housing Roads Public transportation Other community services Disaster assistance The higher our census numbers, the more federal and state funding we will be eligible to receive after declared disasters. Undercounting An undercounting of even 1,000 people can cost the county and its cities millions of dollars and affect their ability to provide important services. It’s the law All people living in Brevard County at least six months of the year are required to complete and return their census forms. 2000 response rates Brevard County 70% Florida 63% United States 63% 2000 response rates Cape Canaveral 55% Cocoa 60% Cocoa Beach 63% Indialantic 69% Indian Harbour Beach 69% Malabar 70% Melbourne 69% Melbourne Beach 71% 2000 response rates Melbourne Village 80% Palm Bay 72% Palm Shores 58% Rockledge 75% Satellite Beach 79% Titusville 69% West Melbourne 73% Public awareness campaign BREVARD COUNTS. EVERYBODY COUNTS. Purpose To educate the public about the importance of completing their census forms To increase Brevard County’s response rate Key messages Return your form by April 1. It’s quick and easy. It’s important. It’s confidential. It provides funding. Hard-to-reach populations People living below the poverty level Minorities Immigrants and migrant workers Renters People receiving supplemental income Marketing Materials Fliers Bumper Stickers Snipe Signs Bookmarks Campaign Buttons Posters Internet Web site: www.brevardcounty.us/census E-mail signatures: or Census 2010: It’s easy. It's important. It’s confidential. You will receive your census form in March. Please complete and return it by April 1! Media Newspapers Radio Television News releases and PSAs Advertising El Playero (Spanish-language) Ebony News Today (African- American community) Al Dia Today (Spanish-language) Hometown News (weekly, in all five editions) El Playero This ¼-page ad is running in the February and March issues. Brevard Ebony News This ¼-page ad is running in the February and March issues. Al Dia Today This ¼-page ad is running in the February and March issues. Hometown News Hometown News Hometown News Hometown News Questions? Comments?