Mimeo.com Launches Fotobooks™ Application on
New Application Connects Facebook Photo Albums to Mimeo Print Technology and Production Platform
May 14, 2010 01:13 PM Eastern Daylight Time
NEW YORK--(EON: Enhanced Online News)--Today, Mimeo.com, the leading online printing and distribution
company, announced the launch of fotobooks on Facebook Platform. The new application enables consumers to
create, print and mail custom photo books using pictures shared and stored on Facebook, all for under $6.
“Our goal with the fotobooks application is to demonstrate the versatility of the Mimeo open platform, including our
front-end and print production technology,” said Mimeo CEO Adam Slutsky.“Facebook has over 400 million active
users who upload more than 2.5 billion digital photos per month.This is the perfect way to demonstrate how our
platform can scale to meet the print requirements of a large consumer audience.”
To create a photo book, consumers simply visit the fotobooks application within Facebook.From there, they can
select photographs to be included in a custom photo book.Once complete, any quantity of photo books can be
ordered and delivered to any number of locations in about 5 days.
“Mimeo’s model, which is to provide elastic print capacity in the cloud, is a breakthrough approach for monetizing
digital content with print,” said David Uyttendaele, CTO of Mimeo.com. “For the fotobooks application we wanted
to demonstrate how our technology can meet requirements that are unique to each platform, which in this case is to
work with compressed photo assets archived by Facebook, and then reproduce them as high quality printed
The fotobooks Facebook Platform launch follows the announcement of several new Mimeo open platform partners
including Scribd.com and SlideRocket.com.
To find out more about “fotobooks on Facebook” visit http://apps.facebook.com/fotobooks.
Mimeo.com is the innovator of online, on-demand cloud printing services. Over 60% of the Fortune 100 rely on
Mimeo’s award winning document management tools and print on demand solutions to lower document related
costs while improving employee productivity. The privately held company was founded in 1998.Investors include
Hewlett Packard (HP), Goldman Sachs (GS), Draper Fisher Jurvetson, Harbourvest, and DFJ Gotham.
Jeff Grill, 212-847-3006