Liberate your Banking with Libro Financial Group!
Attention: Business Editors Date: September 27, 2006 London, ON—Libro Financial Group becomes the new name for St. Willibrord Credit Union effective September 30, 2006. “Libro Financial Group is better reflection of who we are as an organization. It’s inclusive of all the financial products and services we offer,” says Jack Smit, President and CEO. “The word Libro shares Latin roots with ‘liberty’ and ‘freedom’”, says Tania Goodine, Sales and Marketing Manager. “Libro is a great fit with what we’re all about: we want our customerowners to be free of financial worry. We want them to own their lives. That’s real liberty!” “We also think, over time, that the new name will help us get our message and the benefits of banking at Libro Financial Group to more people in southwestern Ontario. We want everyone to liberate their banking!” Reasons to Liberate your Banking: o In a recent survey by Synovate1, credit unions ranked highest of all financial institutions – including the Big Five Banks – in the following categories: o overall quality of customer service, o staff service at “my” branch, o information handling and communications, o financial products and services, o online banking. o Libro conducts an annual Owner Satisfaction survey through Insights Marketing Research Inc., and has been ranked 9 out of 10 by its customer-owners the last two years running. o Libro’s strategic partner Qtrade Investor – Canada’s leading independent online brokerage – was recently rated the #1 online brokerage in Canada by The Globe and Mail in their annual review. You can access Qtrade Investor through Libro’s website.
The independent survey of Canadians was conducted by research firm Synovate from July 14 to August 25, 2006, using a nationally representative sample of more than 16,000 customers in general, not only Libro Financial Group customer-owners. This survey, the Customer Service Index, reports a number of comparisons among the big five banks, plus credit unions as a whole, caisses populaires as a whole, and several smaller financial institutions such as HSBC, ING Direct, PC Financial, and Alberta Treasury Branches. ADMINISTRATION OFFICE 167 Central Avenue 2nd Floor, London, ON, N6A 1M6 Tel 519-672-0124 Fax 519-672-7831 feedback@mycu.com www.mycu.com
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o Libro Coaches will walk you through the process of switching and it’s as easy as visiting Libro’s website to get started. Libro Financial Group – the new name for St. Willibrord Credit Union – is southwestern Ontario’s full-service financial institution operated by a community of owners and open to everyone. With nearly 48,000 owners and more than $1.2 billion in assets under administration, Libro delivers a full range of chequing, savings, investment, RRSP, insurance and loan products along with financial coaching and advice for consumers, and farm and business owners. For more information, see www.libro.ca. -30For further information, contact: Harry Joosten, Vice President Owner Relations Libro Financial Group Phone: 519.672.0130 x322 Cell: 519.878.4236 E-mail: harrry.joosten(at)libro(dot)ca
ADMINISTRATION OFFICE 167 Central Avenue 2nd Floor, London, ON, N6A 1M6 Tel 519-672-0124 Fax 519-672-7831 feedback@mycu.com www.mycu.com