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									Lela Luxe: marchuska                                                                                                                                                    Page 1 of 4

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                                                                  Showing posts with label marchuska. Show all posts
                                                                                                                                                    GARMENT :WOMEN:

                                             SEPTEMBER 21, 2008

                                             Grand Luxury, the new wave. Eco-fashion and Marchuska


                                             In the past decade or so, luxury is a word that has been thrown around very loosely, in all
                                             industries—luxury hotel, luxury spa, luxury magazine, luxury pets, luxury shoes, luxury TAX,
                                             luxury this and that. For this very reason high end fashion designers and upscale travel
                                             specialists are challenged to exceed and "over luxe" their product and services; they need to
                                             go WAY beyond what the common public has known to be as luxury or upscale in order to
                                             provide an exclusive experience. Should companies, especially in the fashion and travel
                                             industries, fail to overcome what I like to call this “street luxury” spell (simply referring to the   Silk satin blouse, Diane von
                                             common nature of today’s luxury), we will soon find that Ed Hardy’s (                  Furstenberg, $285; visit
 LABELS                                      latest tee isn’t really a “big” deal and Christian Louboutin (, more Feminine is in all
                                                                                                                                                    through winter and next
 art (1)                                     than just a household name—do we really want this? I not only wear Louboutin because they
                                                                                                                                                    summer. Replace you basic
                                             are wonderful pieces of art, but because when I walk in them I feel fabulous--you know that
 balenciaga (1)                                                                                                                                     turtlenecks with this.
                                             umph women look for in garments and shoes. Now, should I find that Louboutin has decided
 bergdorf (1)
                                             to prepare a line that will be massed produced and worn by every single Jane, Rose, and
 boucle (1)
                                             Maria (my version of Tom, Dick and Harry) and easily replicated to show up in Chinatown, we
                                                                                                                                                    GARMENT :MEN:
 central park (1)
                                             have a completely different story. Brands like Coach, Louis Vuitton are prime examples of
 chanel (3)                                  this, Chanel does not stay behind as much as they try. These companies, in the last 10 years
 charles frederick worth (1)                 or so have had to work hard to maintain their exclusive feel and upscale image in the industry.
 coach (1)
 Colette (1)
 coty premiere (1)
 dubai (1)
 eco fashion (1)
 ed hardy (1)
 exhibition (1)
 fashion week (1)
                                                                                                                                                    Bottega Veneta (all). Skinny is
 flats (1)
                                                                                                                                                    no longer (thank goodness).
 grand luxury (1)
                                                                                                    Does this look familiar?                        Loosen up, just not baggy, keep
 gucci (1)                                                                                                                                          yourselves together. Simple rule
 handbag (1)                                 I think my Grandmother (70+ y.o., not a lick of English), whose social arena is a Church with          this fall and winter (Buy your
 heels (1)                                   the same demographic, knows of this handbag. Stop by Chinatown, seaport or any tourist-y               REAL size). Photo by Marcio
 hirusu (1)                                  area and this is exactly what you'll find, tons of them. This is what fashion houses risk when         Madeira

 karl lagerfeld (2)                          deciding to alleviate “economic burdens” by choosing to mass produce items. To overcome
                                             the street luxury spell, fashion designers and others in the luxury industry had to take their
 Kaws (1)
                                             business plan much further, way beyond a common luxury feel. Fashionistas and luxists in all           SHOE :WOMEN:
 louboutin (1)
                                             areas will soon find this new wave of Grand Luxury that looks to satisfy those seeking a truly
 Manolo Blahnik (1)
                                             upscale expense to brag about. Coach has created the new Legacy Boutique on Bleeker
 Marc Jacobs (1)
                                             Street in Manhattan. It sells truly exclusive products and unique collections that cannot be
 marchuska (1)                               found anywhere else. I can almost guarantee that you will not see any of these items right
 marie vernet worth (1)                      next door (Chinatown). Yes I said it, Grand Luxury; this is what luxists in all departments are
 miguel perdomo (1)                          looking for, this is what fashion houses, technology designers, and travel companies will have
 Original Fake (1)                           to appeal to.                                                                                                                         10/10/2008
Lela Luxe: marchuska                                                                                                                             Page 2 of 4

 padma lakshmi (1)        It would be difficult to argue that sustainability in fashion is not the it thing right now. Not
 supermodels (1)          only does it allow companies a chance to increase revenue but makes great PR--all while
 sustainability (1)       helping our world.    The number of eco-fashion lines has increased by almost 75% in the last
 tayra banks (1)          2 years according FIT. Fashonistas would agree that there may be a slight squeal with the
                          thought of having to wear hemp clothing in order to preserve the universe; however there
 tyson bedford (1)
                          have been savvy designers that have managed to put the chic into eco-friendly clothing.
                          Linda Loudermilk and Edun are two fabulous examples.

                                                                                                                             Suede and patent leather shoes,
                                                                                                                             Via Spiga, $260; visit
                                                                                                                    We all love
                                                                                                                             the "booties" are back. In
                                                                                                                             different textures is how you'll
                                                                                                                             want to get them. Photo by
                                                                                                                             Kevin Sweeney.

                                                                                                                             SHOE :MEN:

                                               Edun’s shrunken trenchcoat, $450, at Barneys New York

                                                                                                                             From Ted Baker's Fall 2008
                                                                                                                             collection. Capone. Crocodile
                                                                                                                             textured. Formal or business,
                                                                                                                             and nice on your wallet.

                                                                                                                             LUXE GETAWAY

                           Linda Loudermilk pulpwood jacket, $1,235, and skirt, $875, at
                            and at Julian Chang, Miami; Heist, Venice, CA; Stanley Korshak, Dallas; Diane O, Solano          Dusseldorf, Germany. Is the
                                                                  Beach, CA                                                  Luxe pick for the month.
                                                                                                                             Located in the North Rhine-
                                                                                                                             Westphalia region, fashion-
                          One other fabulous line dedicated to sustainability and the simple luxury and quality we all       forward, family-friendly
                          crave for is Marchuska. The founders and siblings, Justin and Christine Marchuska, were            Düsseldorf is a German center
                          inspired to create a clothing line that is made with quality eco-friendly fabrics.                 of commerce, media, arts and
                                                                                                                             culture. From historic
                                                                                                                             monuments to modern
                                                                                                                             architecture, old and new
                                                                                                                             Germany blend to create a
                                                                                                                             unique cultural environment.
                                                                                                                             Stay at the Steingenberger (5
                                                                                                                             star), Celebrate and site-see at
                                                                                                                             the festivals, eat at Muggel, and
                                                                                                                             party at am Kaiserteich.

                          Their item--a t-shirt, the mseries t. This is the t-shirt men and women can wear casually and
                          still look fashionable, while feeling content with their contribution to the world. The
                          Marchuskas use quality environmentally friendly fabrics and processes while donating a
                          portion of sales to charities dedicated to natural disasters. Marchuska is what eco- fashion is
                          all about. Fahion forward, trendy, responsible—sweatshop free. Unlike many other brands                                                                                                  10/10/2008
Lela Luxe: marchuska                                                                                                                                    Page 3 of 4

                          claiming to be all-american and solid in their ethics. Take a peak at what Hanes is up to.
                          Nothing mom would be proud of.
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                          Christine Marchuska was nice enough to answer a few questions for us.                    

                          Do you live in NYC? Originally from there?
                                                                                                                             Hotel Annecy 3
                          I do live in NYC. I moved here right after graduating from Cornell in May 2002. So I have          40 chambres face
                          been living down here for ever 6 years. I am originally from upstate New York from a town          au lac d'Annecy
                          called Vestal which is part of the Binghamton/Broome County area. It's approximately three         Au pied des Aravis
                          hours northwest of NYC.                                                                            et de La Clusaz

                          I'm a believer in less is more. Your m-series t's are a great example of how simple
                          luxury and quality can be--and for the cherry on top, you have taken a sustainable
                          approach to your design and packaging. What inspired your design? What made
                          you focus on something as simple a T-shirt?

                          My brother and I started this venture together. He is a big believer in minimalism while I am
                          a big believer in sustainability.....put the two of us together and you get clothing items such
                          as the mseries t. Above and beyond that though, we love simple yet chic fashion. Nothing is
                          more flattering than a well cut/fitted super soft tee. However, my bro and I couldn't find a
                          stylish tee that was made with sustainable fabrics yet wouldn't break the bank. Hence we
                          took it upon ourselves to design one on our own with only the highest quality sustainable

                          Are there any plans to expand your brand into other garments?

                          There are plans to expand the fact the expansion is already in progress. You can
                          expect to see variations of the mseries t (different cuts and colors), the mseries t for kids,
                          knit dresses with recycled buttons, yoga/pilates pants, boxer briefs, dress shirts and polos
                          which will all be part of our signature line. Most of the line will be out by the end of
                          October. We currently are selling our items online at, at M.Y. Boutique
                          in Binghamton, NY, The PILATES Room boutique in Ithaca, NY and Eco Compassions (starting
                          next Fri Sept 26th) located at 2 Great Jones Street in downtown Manhattan.

                          What's your favorite designer?

                           My favorite designer right now is Rogan Gregory. I think Rogan does an amazing job with
                          creating extremely comfortable yet super stylish organic clothing.

                          Favorite place you've traveled to?

                           My favorite place that I have traveled to would be Cusco, Peru. The people in Peru are so
                          talented and hard working from the woman knitting a sweater to the tour guide showing you
                          around Machu Picchu. Also, the incredible structures, such as Machu Picchu, built by the
                          Incas are inspiring while surrounded by lovely alpacas and a breath taking landscape.

                          Favorite "green" item?

                          My favorite green item actually was purchased on my Peru trip. It is this simple black cape
                          made out of Alpaca fiber (my love for Alpacas actually was one of the main reasons I was
                          drawn into eco-friendly clothing). I often pair it with a comfy pair of designer jeans and my
                          pristine white mseries t.

                          Thank you Christine!

                          Here's a bit on the picks for the month.

                          Garment: Wide legged pants for business wear is a definitely something you would want to
                          pick up this fall season. Especially in black, this cut is a great time to even out body shapes.
                          Looking to remove the focus from your thighs and hips? This pant cut will do you justice.
                          Moschino has a great pair.

                          Shoe: Christian Louboutin, should I say more? His Fall 2008 line is unmatched. The Mrs.                                                                                                         10/10/2008
Lela Luxe: marchuska                                                                                                                                                   Page 4 of 4

                          Boxe Graffiti is a true art exhibition.

                          Travel: Latin America has many “green” escapes.” Particularly Nicaragua has been a haven
                          for those seeking seclusion, relaxation, while knowing that their bed sheets, soaps, and food
                          are created under the most ethical conditions. Granada, Nicaragua should be on your list.

                          Stay Fabulous.



                          EM A I L T H E A U T H O R • T E C H N O R A T I L I N K S • S U B S C R I B E TO TH IS F E E D • S P H ER E : R E L A T ED C O N TE N T •
                          S A V E T O D EL . IC IO . U S • A D D T O D EL . IC IO . U S • D IG G T H IS ! • S H A R E O N F A C EB O O K • O U T S I D E . I N :
                          G E O T A G T H IS S T O R Y • D IS C U S S O N N E W S V I N E • S TU M B L E I T ! • A D D T O M I X X !

                          EM A I L T H E A U T H O R • T E C H N O R A T I L I N K S • S U B S C R I B E TO TH IS F E E D • S P H ER E : R E L A T ED C O N TE N T •
                          S A V E T O D EL . IC IO . U S • A D D T O D EL . IC IO . U S • D IG G T H IS ! • S H A R E O N F A C EB O O K • O U T S I D E . I N :
                          G E O T A G T H IS S T O R Y • D IS C U S S O N N E W S V I N E • S TU M B L E I T ! • A D D T O M I X X !

                          LA B E L S : C H A N E L , C O A C H, EC O F A S H IO N , ED H A R D Y , G R A N D L U X U R Y , LO U B OU T IN , M A R C H US KA ,
                          S U S TA I N A B I LI T Y

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