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									CoffeeTalk                                                               January 2008         1

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                                                 from crop to cup
2   January 2008                        CoffeeTalk

42        January 2008                                                                                                                                                         CoffeeTalk

                                                                                                 Coffee & Tea Festival: NYC                        workplace and beyond. L.E.A.F.S., or

NewsBites                                                                                        2008 selects official event
                                                                                                                           Starfish Junction
                                                                                                                                                   Leading Environmental Awareness for
                                                                                                                                                   Sustainability, will seek to change the
                                                                                                                                                   environmental awareness at S&D Coffee,
                                                                                                                                                   through education of the company’s
Do it like the Italians – with                   Hard Rock Café will serve S&D’s iced tea                                  Productions,            employees, customers and suppliers.
                                                 products. And, as part of the Buffalo &                                   event    producer       S&D Coffee, Inc. has recommitted its
the new Bodum® Chambord                          Spring line, S&D’s Earth Song blends help                                 of the Coffee and       efforts to all things green by forming a
Stovetop Espresso Maker                          support Coffee Kids®, an international                                    Tea Festival NYC,       cross-disciplinary committee that spans
This stylish unit brews quality, delicious,      organization whose mission is to improve                                  has selected Cup        all levels of the organization in order
authentic espresso in practically no time        the quality of life for children and families                             for Education as        to address environmental issues in the
at all – at a tiny fraction of the price of      who live in coffee-growing communities                                    the official event       workplace and beyond. L.E.A.F.S., or
an expensive espresso machine. The               around the world. For more information                                    charity for the         Leading Environmental Awareness for
Chambord Stovetop Espresso Maker will            visit                                                  2008 show. Cup          Sustainability, will seek to change the
be available in a 3-cup and 6-cup version                                                                                  for     Education       environmental awareness at S&D Coffee,
and will come with a 2-year limited              Swiss Water Decaffeinated                       helps poor coffee producing communities           through education of the company’s
warranty. The suggested retail price will be
$69.95 and $79.95, respectively. For more        Coffee Company, Inc.                            of Central and Latin America build                employees, customers and suppliers. For
                                                                                                 schools to educate the future generations         more information
information, consumers can visit www.            announces appointment                           of coffee farmers. The Coffee and Tea    or call 1-800-23-BODUM.             of Barry Close AS Plant                         Festival NYC 2008 will help raise funds
                                                 Manager                                         for Cup for Education. Cup for Education          12 partners, 12 unique
iSteam – frothing intelligence                   Swiss Water Decaffeinated Coffee                will have a strong presence at the festival.
Rancilio has released an innovative              Company of Vancouver, British Colombia,         A booth will be devoted to and manned             projects making a difference
intelligent steam wand, the iSteam, which        announces an important addition to              by Cup for Education. Volunteers will be          for coffee-farming families
is completely automatic with temperature         its management personnel. Mr. Barry             selling raffle tickets, taking donations, and      Biodiesel     production,      microcredit,
control abilities that are highly accurate. It   Close has been appointed to the position        educating those who are unfamiliar with           and adult literacy are just a few of the
                             allows Baristas     of Plant Manager at SWDCC effective             their efforts. For more information visit         programs Coffee Kids, a Santa Fe-based
                             to heat and         July 9, 2007. Barry Close, a graduate of                     nonprofit, will fund in the 2007-2008
                             froth        milk   British Columbia Institute of Technology                                                          fiscal year. Twelve organizations in
                             by      utilizing   (Electrical Maintenance), is a Delta resident   Keeping freshly brewed                            the countries of Mexico, Guatemala,
                             a mixture of        and most recently worked at Domtar’s                                                              Nicaragua, Costa Rica and Peru will
                             air and steam       fine paper facility in Vancouver. For more
                                                                                                 coffee hot longer – the                           receive support for their programs. This
                             to        create    information visit           Bodum® way                                        year, the Chajulense Association joins
                             the      perfect                                                    BODUM®, industry leader in the US                 the Coffee Kids roster. The organization,
                             microfoam.                                                          specialty coffee maker category, is proud         located in Chajul, Guatemala, was formed
                             The      texture
                                                 SmartWAVE™ fits office                            to introduce the Chambord Double                  in 1988 to help coffee farmers market their
the iSteam creates for traditional               coffee needs                                    Wall Coffee Press, “best in category”             coffee. They have expanded their mission
cappuccinos¬—from a velvety latte art                                  The new BUNN              winner of the 2007 Housewares Design              to include economic diversification efforts
quality to a thick, wet foam—can be                                    SmartWAVE         low     Award. Taking the coffee experience to            and programs for women. Coffee Kids
varied by the operator, all by pushing                                 profile brewer, at         the next level, the double wall design of         will help the organization fund a textile
one button. The iSteam has a stainless                                 17” in height, fits        the Chambord’s beaker, made of heat               and business training program for the
steel cover that is insulated against heat,                            under a standard          resistant borosilicate double-wall glass,         women’s group. For more information
making it cool to touch. Also, the iSteam’s                            cabinet, making it        adds thermal properties to the unit –             visit
technically advanced design does not                                   an excellent choice       keeping freshly brewed coffee hot for
                                                                       for an office coffee       a longer period of time while the unit
require any type of internal cleaning of
                                                                       setting. Turbulence is
                                                                                                                                                   Coffee Fest Seattle wraps up
the steam wand. For more information                                                             remains cool to the touch. Now, multiple
visit                          an important element in brewing perfect         cups of coffee can be savored over time –         49th show, earns high grades
                                                 coffee. To enhance this, SmartWAVE              each one as delicious and aromatic as the         specialty coffee trade show
                                                 technology was developed to provide             first. For more information visit                  reinforces reputation as
A journey into style                             uniformity of extraction and more contact
Rancilio has released the Just 4 You
                                                 between water and coffee. The result – a                                                          leader in retail education.
program, available on the Classe 10, the                                                                                                           When Coffee Fest Seattle organizers
                                                 great cup of coffee. The adjustable legs
most advanced machine in its class of
                                                 and slide out tray make it possible to brew
                                                                                                 Unic announces the launch of                      closed the show floor on Sunday,
espresso machines. It is the first and only
                                                 into 1.9 liter thermal carafes as well as a     its subsidiary Unic USA Corp.                     November 11, they tallied up more than
espresso machine with its exterior panels                                                                                                          10,000 attendees and exhibitors who
finished in your choice of eco-leather. The
                                                 variety of lever-action and push-button         in the greater Seattle area                       gathered at the Seattle Convention and
                                                 airpots. Easily transport these to remote       Mill Creek, Seattle, WA, USA (October 1,
wide variety of eco-leathers available to                                                                                                          Trade Center last weekend to celebrate
                                                 serving areas and keep coffee hot and           2007) – UNIC USA CORP., located at 16000
Rancilio customers ranges in texture and                                                                                                           and promote the specialty coffee industry.
                                                 fresh for hours. For more information visit     Mill Creek Boulevard in the city of Mill Creek,
color. Leathers are available in eco-friendly                                                                                                      Billed as the “go-to” show for coffee, tea
                                                                          North of the Seattle area, inaugurated
versions of elephant, snake, crocodile and                                                                                                         and specialty beverage retailers, Coffee
                                                                                                 its new premises on November 9, 2007.
ostrich skin. Colors range from Canberra                                                                                                           Fest brewed a show rich with classes,
Cream to a Classic Bordeaux. The Just            Third annual SCAA Roasters                      Managed by Chris Ernotte since June
                                                                                                                                                   seminars and workshops; networking
                                                                                                 2007, the new USA branch is now in full
4 You program offers a vast range of             Guild Retreat auction raises                    operation with complete inventories of            opportunities; a trade floor boasting more
finishes, combined with a choice of               nearly $15,000 for Coffee Kids                  Unic’s equipment line of professional             than 400 booths; and the Millrock Latte
stitching styles and thread colors. With         During its 3rd Annual Roasters Guild                                                              Art contest that turned the spotlight on
                                                                                                 espresso machines, ranging from the Zi
more than 80 possible combinations, our          Retreat Silent Auction, Specialty Coffee                                                          baristas honing their technical and artistic
                                                                                                 and Rumba lines to the latest versions
customers can create their own custom            Association of America netted nearly                                                              skills over steaming cups of espresso and
                                                                                                 of the Tango super-automatics. Unic
machine. You can view all the different          $15,000 for Coffee Kids, a non-profit                                                              foamed milk. For more information visit
                                                                                                 USA Corp. is now positioned to provide
options at             organization. The auction took place                                                    
                                                                                                 the necessary technical support for its
                                                 throughout the 7th Annual SCAA Roasters         existing and future machine base in North
S&D Coffee products to be                        Guild Retreat, Aug. 16-19 at Sugar Lake         America. For more information visit               Dixie® Insulair® offers a
served by Hard Rock Café                         Lodge in Grand Rapids, Minn. A check                                        new design in the Ecosmart™
                                                 in the amount of $14,739 was presented
S&D Coffee announced it will supply
                                                 to a Coffee Kids representative during                                                            cup
products from its Buffalo & Spring
                                                 SCAA’s Conference Committee Meetings
                                                                                                 S&D continues commitment                          Georgia-Pacific Food Services Solutions
Coffees of Distinction(TM) line to the
world-famous Hard Rock Café, which               at the Minneapolis Convention Center.           to eco-friendly practices with                    announces the latest addition to its
                                                 This year’s Roasters Guild Retreat Silent       new L.E.A.F.S. program                            popular product line of Dixie Insulair
counts among its dining establishments                                                                                                             insulated paper cups with the new
more than 121 Hard Rock Café’s in over 40        Auction proceeds significantly surpassed         S&D Coffee, Inc. has recommitted its
                                                 last year’s sum of $8,609. For more             efforts to all things green by forming a          Interlude design. The new look of Interlude
countries. Hard Rock Café will be serving                                                                                                          combines vibrant musical accents and
Buffalo & Spring Fair Trade Certified(TM)         information visit                 cross-disciplinary committee that spans
                                                                                                 all levels of the organization in order           warm red and gold hues to compliment
organic coffees, Earth Song and Earth                                                                                                              the performance of triple-wall layering
Song Decaf, to their guests. In addition,                                                        to address environmental issues in the
                                                                                                                                                   that keeps beverages hot. The Dixie
44       January 2008                                                                                                                                                 CoffeeTalk

NewsBites                ...continued Federation, whose efforts to protect and              Championship will draw an international       Denver based coffee chain
                                             promote Colombian coffee for the past          group of talented baristas for an artful
                                             80 years have led to this recognition. For     and technically challenging competition.      going global
                                             more information contact cjungpeter@           And, a bustling trade floor with more than     Maui Wowi Hawaiian has announced that
                                                                                                                                          it has signed its first international master
OCS “pioneers” form                                            200 booths will set the stage for forging
                                                                                                                                          franchise agreement in Singapore. Since
                                                                                            new business relationships. For more
consulting company                                                                                                                        its debut in 1983, Maui Wowi has grown
With over 70 years combined experience       Gelaccino …one base with                       information visit
                                                                                                                                          from a small beverage cart serving
in the coffee industry, the team of Tom      thousands of possibilities                                                                   neighborhood festivals to now expanding
Williams of Meridian, MS and John Conti      Gelaccino has the texture & great flavor of     Coffee Kids 20th anniversary                  worldwide. Maui Wowi, which serves
of Louisville, KY has formed a coffee        a milkshake without the ice cream mess         celebration dinner                            premium Hawaiian Kona-blend coffee and
consulting Company, Williams & Conti         and storage requirements. At only $.68         Coffee Kids will hold a 20th Anniversary      its signature fresh fruit smoothies, will be
Coffee Consulting, LLC. Williams, is the     per serving, Gelaccino costs less than         Celebration Dinner during the Specialty       opening their first store outside of the
former owner of Coffee Butler Service,       competitive products and tastes better         Coffee Association of America’s 2008          U.S. in February 2008. The move marks
Inc. Conti, owner of john conti Coffee Co.   too. Once your customers have tried these      Conference & Exhibition. Members of the       the beginning of a structured program to
headquarter in Louisville, KY has been       shakes, they’ll keep coming back for more.     international coffee community and allied     turn Maui Wowi Hawaiian into a global
in the coffee roasting and distribution      This shelf stable product can be combined      businesses are invited to commemorate         network of franchises. Singapore is an
business for 45 years. Both served as        with espresso, real fruit, alcohol, juice,     Coffee Kids’ achievements during the last     ideal location for Maui Wowi and their
President of the National Coffee Service     syrups, and more. You are only limited by      two decades and honor the supporters          Aloha Spirit, which adhere to the values
Association as well as numerous other        your imagination. Gelaccino is available       who have made this work possible. For         of family and the environmentally-aware
coffee associations. Interested parties      in 3 pound bags for only $16.35. Gelaccino     advance dinner reservations and event         philosophy of sustainable living. For more
may contact either Tom Williams or John      requires no refrigeration or freezer space.    information, please contact Heather           information visit
Conti at: or jconti@      We offer great point of sale material and      Ferraro Tel: (505) 820-1443.                               long term customer support as well. For                                                              Excellent
                                                                             Princisco, Inc., makers of
                                             more information, please visit our website
                                                                                                                                                  rating in
              Café de                        at
                                                                             BOOSTA SHOT™ High-Energy American Institute of Baking
              Colombia                                                       Mix, sets out to define the
              becomes the                    Coffee Fest Set to celebrate                                           Audit
                                             50th show in Washington, D.C.   market for hand-crafted                In an effort to highlight its commitment to
              first ever non                                                  energy beverages.                      quality, Latitude 23.5 arranged for an audit
              European                       specialty coffee trade show     With the eyes of the beverage industry of its roasting facilities and production
product to be awarded a                      brings wealth of experience     squarely focused on the tremendous warehouse by the American Institute of
Protected Geographical                       to nation’s capital in February growth of Ready-to-Drink energy Baking. This inspection is typically one of
                                             Coffee Fest heads to the nation’s capital      beverages, Princisco Inc. recently launched   the most stringent in the food industry. It
Indication                                   in February to host its 50th show. Held        a branded energy ingredient that has          focuses specifically on sanitation, quality
The recognition of Colombian coffee as a     at the Washington Convention Center            brought amazing opportunity and much          systems evaluation, production quality
Protected Geographical Indication (PGI)      in downtown D.C., this year’s show is          needed innovation to café menu boards         and occupational safety. Latitude 23.5
in Europe was celebrated during an event     a culmination of 16 years of producing         across North America. BOOSTA SHOT™            Coffee and Tea proudly announces its
at the European Commission, gathering        retail trade shows that have made              Energy Mix provides café operators and        rating of “Excellent” received by auditors
Mr. Jerzy Bogdan Plewa, Deputy Director-     significant strides toward bolstering           food service retailers the opportunity to     on Thursday, November 29th. For more
General, Agriculture, His Excellency         the profile and profits of the specialty         enter the $6.6 billion energy drink market    information visit www.LatitudeCoffee.
Carlos Holmes Trujillo, Ambassador of        coffee and tea industry. The show kicks        via the made-to-order category. With its      com.
Colombia to the European Union and Mr.       off on Friday, February 15, 2008, with an      neutral taste profile and with no sugar
Gabriel Silva, CEO, National Federation      opening ceremony with ambassadors              added, BOOSTA SHOT™ delivers the              Coffee Masters introduces
of Coffee Growers of Colombia. It is         representing coffee-growing countries          energy consumers want, in the beverage
the first time such a label is given out      from around the world. Coffee Fest             they choose. The botanical-based, liquid
                                                                                                                                          festive spring gift line
to a non European agricultural product                                                                                                    Coffee Masters, Inc., Leading Midwest
                                             organizers will offer the gold standard of     energy mix provides the energy of a RTD       wholesale    coffee      roaster,   today
since the inception of the recognition       retailer education with a carefully crafted    yet does not change the taste profile of the
scheme in 1992. This acknowledgement                                                                                                      announced the launch of their first line of
                                             series of classes, workshops and seminars      beverage so that operators can add it to      spring themed gifts. The Spring Collection
is a great accomplishment both for the       for retailers looking to make their business   specialty coffee drinks, smoothies, sodas
Colombian coffee growers and for their                                                                                                    includes gourmet coffee, cocoa and tea
                                             bloom. The Millrock Free Pour Latte            or even water. For more information visit     assortments. Coffee Masters is now

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