VIEWS: 4 PAGES: 2 POSTED ON: 5/13/2010
EXPO 2010 Expo 2010 Shanghai tors, was “Progress and Harmony for Mankind.” The theme at the Aichi Expo five years ago was “Harmony with of the earth, humanity and our children. It will feature a mu- sical drama that tells a story China: The Japan Pavilion Nature.” So clearly, harmony has always about once lost natural habitats been a key theme. No doubt it will con- and living organisms, symbol- tinue to be a crucial theme for the future ized by the Japanese crested of humanity. ibis, and how they can be brought back to life through From May 1 to October 31, 2010, Shanghai in China will host this a harmonious future. What form will this harmonious connections based on people’s year’s World Expo. What will be the message behind the Japan As it will be summer during the future take in terms of the actual commitment to the future, ef- middle of the event, there will also be a exhibition? fectively expressing a message Pavilion at the Expo? We asked Commissioner General of the cooling mist and an air curtain at the en- through song, dance and film. Japanese Section Tsukamoto Hiroshi. trance to the pavilion that will use evapo- The exhibition inside the Japan Pavilion ration heat to cool the body temperatures will consist of three zones, representing Is the Japanese crested TJJ: First of all, tell us about the silkworms was imported from China, of visitors waiting to enter the pavilion the past, present and future. Japan has ibis also supposed to theme of the Japan Pavilion at thereby symbolizing ties between Japan and stop them from over-heating. learnt a great deal from China and has represent cooperation Expo 2010 Shanghai. and China (see Close Up 1). benefited extensively from Chinese cul- between Japan and China? The Pavilion will incorporate envi- What was the thinking behind the ture. The theme for the past zone will Tsukamoto Hiroshi: The overall theme ronmental technology throughout, cap- Japan Pavilion’s message “Connect be “Wonders of Connections.” Visitors Indeed, the Japanese crested at Expo 2010 Shanghai will be “Better turing the essence of a “harmonious for a Harmonious Future”? will rediscover the “information connec- ibis is symbolic of cooperation SAKUMA TETSUO City, Better Life,” with a focus on lead- future.” For example, the pavilion itself tions” that have been established be- between our two countries. ing ideal lives in ideal cities in the fu- will be made from a lightweight struc- In order to resolve the various environ- tween Japan and China over time and Although the crested ibis died ture. China is hosting this year’s World ture and will be covered all over in a mental issues currently facing humanity, see how Chinese culture and technology out in Japan, China provided Expo as part of its transition from quan- membrane that will generate electricity it will be crucial to form “connections brought to Japan after much hardship by a number of birds that were Tsukamoto Hiroshi titative expansion in line with economic from solar energy. The pavilion will also between people” out of concern for the our ancestors, not least Japanese envoys almost identical genetically, growth to qualitative expansion, with use technology designed to harness the future of the earth, humanity and our to the Tang Dynasty, has taken root in paving the way for an artifi- the aim of creating a harmonious soci- power of nature in other ways, including children. With this in mind, the message modern Japan in various different ways. c i a l breeding program on ety in which people all live successful, an eco-tube system that will circulate is intended to inspire people to come to- Next is the present zone, the theme S a d o g a s h i m a i s l a n d i n N i i g a t a expect to see the concept of eco-housing well-balanced lives, in rural areas as light, water and air to cool the interior of gether and achieve “harmony of the of which will be “From ‘Connections of Prefecture. This has proved so success- becoming more common and transport well as cities. The theme of the Japan the pavilion. hearts” so as to ensure peace of mind Knowledge’ to ‘Connections between ful that the birds are now ready to be infrastructure being improved to make it Pavilion at Expo 2010 Shanghai will The color of the pavilion will and create a more comfortable future. People’.” We are facing a range of uni- released into the wild. Exchange and more environmentally friendly. be “WA—Harmony of the Hearts, change depending on the light outside The Japan Pavilion logo is based around versal issues that extend beyond national cooperation between Japan and China It is also important to have spaces Harmony of the Skills,” with a clear and lighting inside, with the pavilion the same concept of “connectedness.” borders, not least in terms of the envi- in relation to the Japanese crested ibis is that are free from vehicles, in which emphasis on harmony [wa]. When we fully illuminated at night. Visitors will Called “Smile to Smile,” the logo is ronment. Overcoming issues such as still ongoing, with Japan assisting with people can come and go and interact look to the future, technology obviously get to experience a living, breathing designed to symbolize “connections these depends not only on technology crested ibis breeding programs in China with one another. The exhibition spaces has an important part to play. As human venue that uses natural energy just like between people through smiling faces” but also on each of us as individuals. We and even returning some of the birds at the 2005 Aichi Expo were all con- emotions always come first however, it any other living organism, sending out (see Close Up 2). need to think about the future and act in hatched and raised on Sadogashima. I nected by the “Global Loop,” an aerial is equally important to ensure harmony the message that harmony with the en- The theme of the 1970 Osaka Expo, unison on a day-to-day basis. Focusing hope that cooperation such as this, re- walkway that was built and structured between “hearts” and “skills.” It is vironment is essential in order to create which attracted a record 64 million visi- on universal issues facing all cities, volving around natural ecosystems and based on the natural lie of the land so through harmony that we will be able to including water and global warming, the symbiosis with nature, will help create a as not to impact on the environment. build the ideal future. That is the main exhibition will examine what can be better future not just for Japan and It also served as a space for people to theme behind the Japan Pavilion. done to ensure that forward-looking ini- China but also for humanity as a whole. interact with one another in various tiatives founded on connections among different ways. Is the outside of the Japan Pavilion people are a success. I understand that the Japan In the future, living spaces will need going to be very distinctive? By the time the event gets under- Pavilion will be showcasing to do more than merely connect to the way, we are planning to install an addi- sustainable urban living for the high-tech world. It is becoming increas- The outside of the Japan Pavilion will tional zone between the past and present twenty-first century. What about ingly important to create soothing urban be a shade of light purple called benifuji zones that will enable visitors to experi- the issues of urban concentration spaces that also put people’s minds at in Japanese, a harmonious combination ence the four seasons in Japan and and urban sprawl in emerging ease. Shanghai is working on improve- of red, symbolizing the sun, and blue, Japanese living spaces that commune countries and other parts of Asia? ments to its underground network in the symbolizing water. After a general call with nature. run-up to Expo 2010 and plans to use for suggestions, the Chinese nickname The theme of the future zone will be Urban concentration will no doubt electric vehicles within the Expo site. In selected for the pavilion was Zi Can “Balancing ‘Connections between continue for the time being. What we addition to exhibitions in the Urban Dao, meaning “purple silkworm island.” People’ and the Future.” The exhibit need is to come up with new ways to Zone, I believe that it is important for The name was chosen based on the fact will express hopes and dreams, showing improve the environment and condi- visitors to experience futuristic living that the shape of the pavilion resembles that we can achieve a harmonious future tions within the cities where populations spaces in which people interact with one a silkworm’s cocoon and the fact that The Japan Pavilion has been nicknamed Zi Can Dao, meaning “purple silk- by creating “connections between are concentrated. another so that we can all try to make the process of spinning silk thread from worm island.” people” based on concern for the future In the cities of the future, we can that a reality in the future. 12 The Japan Journal FEBRUARY 2010 The Japan Journal FEBRUARY 2010 13 EXPO 2010 Close Up 1: Pavilion Name designed to bring out feelings of kindness at a glance, in The Japan Pavilion has been nicknamed Zi Can Dao, both adults and children. The color of the logo is the meaning “purple silkworm island.” The name was select- same as that of the Japanese crested ibis, which is ed from roughly 3,600 entries submitted by members of featured in the Japan Pavilion as a symbol of friendship the public in Japan and China in response to a general between Japan and China. call for suggestions. The logo was selected as a result of a design competi- The name was chosen for a number of reasons, in- tion for young designers. cluding the fact that purple, the color of the pavilion’s exte- Source: Expo 2010 Shanghai Japan Pavilion official website rior, is regarded as an elegant color in both countries, the fact that the shape of the Japan Pavilion resembles a silk- worm’s cocoon and the fact that silk thread spun from Close Up 3: Other Exhibits silkworms is symbolic of cultural ties between Japan and Urban Zone (Urban Best Practices Area) China. From a more general point of view, the name was Representing Japan, Osaka Prefectural Government and selected as an expression of nobility and a sense of expec- Osaka City will be erecting an exhibit based on the theme tation with regard to growth in the future. of water. In addition to effectively harnessing water for trade purposes, making it Japan’s biggest commercial city, Source: Expo 2010 Shanghai Japan Pavilion official website Osaka has also tackled the issue of water damage and English: http://shanghai.expo-japan.jp/en/ Chinese: http://shanghai.expo-japan.jp/cn/ successfully dealt with air pollution and other forms of pol- lution. Having pushed ahead with environmentally friendly urban development to create an environmentally ad- Close Up 2: Logo vanced city built on water, Osaka can now showcase itself The Japan Pavilion logo as a successful model city. is called “Smile to Smile” and was designed by Japan Industry Pavilion Okamuro Ken from Overseen by General Producer Sakaiya Taichi, who suc- Hakuhodo Design Inc. cessfully planned the 1970 Osaka Expo, the Japan The Japan Pavilion Industry Pavilion is designed to demonstrate everything logo, “Smile to Smile,” Japanese industry has to offer based on the theme “Better expresses the impor - Life From Japan,” focusing on the concept of “J-Sense,” as tance of “connected - symbolized by the words “Kirei, Kawai, Kimochi-ii” (clean, ness,” which is one of cute and comfortable). Breathing new life into a disused the key concepts behind the Japan Pavilion’s message, Shanghai shipyard, the Japan Industry Pavilion will include with a particular emphasis on “connections between features such as video footage, live-action human dramas, people.” Made up of connected smiles, the logo is robot performances and machine-based dance. Specifically, what do you want visi- Shanghai, but more importantly, we portunity to showcase futuristic technol- tors to feel and enjoy about Japan? intend to run the Japan Pavilion in such ogy via the Japan Pavilion and other a way that visitors get a real taste for Expo venues, hopefully enabling us to To reiterate what I was saying a moment omotenashi hospitality, from attendants expand intellectual exchange with people ago, the foundations of culture in Japan and all other members of staff. from around the world and do our bit to originated from China. Those founda- work towards global harmony. As close tions then developed into something Finally, what are your main hopes to 70 million people are expected to visit uniquely Japanese, underpinned by har- for Expo 2010 Shanghai? the event, it is also a tremendous oppor- mony between nature and humankind tunity for the Chinese public to get to and connections between people. This With lots of African nations taking part, know other countries, potentially usher- is encapsulated in omotenashi, the there will by as many as 240 pavilions ing in an era of mass exchange as large Japanese concept of hospitality, which from around the world at this year’s numbers of Chinese people start traveling is based on the spirit of interacting with Expo. A great many seminars, sympo- to destinations around the world. and welcoming other people. The same siums and other events are also scheduled I hope that as many people as possi- is true of the culture of tea, one of the to take place over the course of the event. ble will come to Expo 2010 Shanghai most representative forms of Japanese The Expo site will no doubt act as a huge and visit the Japan Pavilion. culture. We will of course be show- forum for exchange between people from casing the culture of tea at Expo 2010 all over the world. It will also be an op- Interview by CHIBA Hitoshi, The Japan Journal 14 The Japan Journal FEBRUARY 2010
"Expo 2010 Shanghai China The Japan Pavilion"