Expo 2010 Shanghai China The Japan Pavilion by maclaren1


									EXPO 2010

Expo 2010 Shanghai                                                                                                                        tors, was “Progress and Harmony for
                                                                                                                                          Mankind.” The theme at the Aichi Expo
                                                                                                                                          five years ago was “Harmony with
                                                                                                                                                                                       of the earth, humanity and our
                                                                                                                                                                                       children. It will feature a mu-
                                                                                                                                                                                       sical drama that tells a story

China: The Japan Pavilion
                                                                                                                                          Nature.” So clearly, harmony has always      about once lost natural habitats
                                                                                                                                          been a key theme. No doubt it will con-      and living organisms, symbol-
                                                                                                                                          tinue to be a crucial theme for the future   ized by the Japanese crested
                                                                                                                                          of humanity.                                 ibis, and how they can be
                                                                                                                                                                                       brought back to life through
From May 1 to October 31, 2010, Shanghai in China will host this                            a harmonious future.                          What form will this harmonious               connections based on people’s
year’s World Expo. What will be the message behind the Japan                                     As it will be summer during the          future take in terms of the actual           commitment to the future, ef-
                                                                                            middle of the event, there will also be a     exhibition?                                  fectively expressing a message
Pavilion at the Expo? We asked Commissioner General of the
                                                                                            cooling mist and an air curtain at the en-                                                 through song, dance and film.
Japanese Section Tsukamoto Hiroshi.                                                         trance to the pavilion that will use evapo-   The exhibition inside the Japan Pavilion
                                                                                            ration heat to cool the body temperatures     will consist of three zones, representing    Is the Japanese crested
TJJ: First of all, tell us about the         silkworms was imported from China,             of visitors waiting to enter the pavilion     the past, present and future. Japan has      ibis also supposed to
theme of the Japan Pavilion at               thereby symbolizing ties between Japan         and stop them from over-heating.              learnt a great deal from China and has       represent cooperation
Expo 2010 Shanghai.                          and China (see Close Up 1).                                                                  benefited extensively from Chinese cul-      between Japan and China?
                                                  The Pavilion will incorporate envi-       What was the thinking behind the              ture. The theme for the past zone will
Tsukamoto Hiroshi: The overall theme         ronmental technology throughout, cap-          Japan Pavilion’s message “Connect             be “Wonders of Connections.” Visitors        Indeed, the Japanese crested
at Expo 2010 Shanghai will be “Better        turing the essence of a “harmonious            for a Harmonious Future”?                     will rediscover the “information connec-     ibis is symbolic of cooperation

                                                                                                                                                                                                                                                                                        SAKUMA TETSUO
City, Better Life,” with a focus on lead-    future.” For example, the pavilion itself                                                    tions” that have been established be-        between our two countries.
ing ideal lives in ideal cities in the fu-   will be made from a lightweight struc-         In order to resolve the various environ-      tween Japan and China over time and          Although the crested ibis died
ture. China is hosting this year’s World     ture and will be covered all over in a         mental issues currently facing humanity,      see how Chinese culture and technology       out in Japan, China provided
Expo as part of its transition from quan-    membrane that will generate electricity        it will be crucial to form “connections       brought to Japan after much hardship by      a number of birds that were
                                                                                                                                                                                                                                    Tsukamoto Hiroshi
titative expansion in line with economic     from solar energy. The pavilion will also      between people” out of concern for the        our ancestors, not least Japanese envoys     almost identical genetically,
growth to qualitative expansion, with        use technology designed to harness the         future of the earth, humanity and our         to the Tang Dynasty, has taken root in       paving the way for an artifi-
the aim of creating a harmonious soci-       power of nature in other ways, including       children. With this in mind, the message      modern Japan in various different ways.      c i a l breeding program on
ety in which people all live successful,     an eco-tube system that will circulate         is intended to inspire people to come to-          Next is the present zone, the theme     S a d o g a s h i m a i s l a n d i n N i i g a t a expect to see the concept of eco-housing
well-balanced lives, in rural areas as       light, water and air to cool the interior of   gether and achieve “harmony of the            of which will be “From ‘Connections of       Prefecture. This has proved so success- becoming more common and transport
well as cities. The theme of the Japan       the pavilion.                                  hearts” so as to ensure peace of mind         Knowledge’ to ‘Connections between           ful that the birds are now ready to be infrastructure being improved to make it
Pavilion at Expo 2010 Shanghai will               The color of the pavilion will            and create a more comfortable future.         People’.” We are facing a range of uni-      released into the wild. Exchange and more environmentally friendly.
be “WA—Harmony of the Hearts,                change depending on the light outside          The Japan Pavilion logo is based around       versal issues that extend beyond national    cooperation between Japan and China                     It is also important to have spaces
Harmony of the Skills,” with a clear         and lighting inside, with the pavilion         the same concept of “connectedness.”          borders, not least in terms of the envi-     in relation to the Japanese crested ibis is that are free from vehicles, in which
emphasis on harmony [wa]. When we            fully illuminated at night. Visitors will      Called “Smile to Smile,” the logo is          ronment. Overcoming issues such as           still ongoing, with Japan assisting with people can come and go and interact
look to the future, technology obviously     get to experience a living, breathing          designed to symbolize “connections            these depends not only on technology         crested ibis breeding programs in China with one another. The exhibition spaces
has an important part to play. As human      venue that uses natural energy just like       between people through smiling faces”         but also on each of us as individuals. We    and even returning some of the birds at the 2005 Aichi Expo were all con-
emotions always come first however, it       any other living organism, sending out         (see Close Up 2).                             need to think about the future and act in    hatched and raised on Sadogashima. I nected by the “Global Loop,” an aerial
is equally important to ensure harmony       the message that harmony with the en-               The theme of the 1970 Osaka Expo,        unison on a day-to-day basis. Focusing       hope that cooperation such as this, re- walkway that was built and structured
between “hearts” and “skills.” It is         vironment is essential in order to create      which attracted a record 64 million visi-     on universal issues facing all cities,       volving around natural ecosystems and based on the natural lie of the land so
through harmony that we will be able to                                                                                                   including water and global warming, the      symbiosis with nature, will help create a as not to impact on the environment.
build the ideal future. That is the main                                                                                                  exhibition will examine what can be          better future not just for Japan and It also served as a space for people to
theme behind the Japan Pavilion.                                                                                                          done to ensure that forward-looking ini-     China but also for humanity as a whole.             interact with one another in various
                                                                                                                                          tiatives founded on connections among                                                            different ways.
Is the outside of the Japan Pavilion                                                                                                      people are a success.                        I understand that the Japan                             In the future, living spaces will need
going to be very distinctive?                                                                                                                  By the time the event gets under-       Pavilion will be showcasing                         to do more than merely connect to the
                                                                                                                                          way, we are planning to install an addi-     sustainable urban living for the                    high-tech world. It is becoming increas-
The outside of the Japan Pavilion will                                                                                                    tional zone between the past and present     twenty-first century. What about                    ingly important to create soothing urban
be a shade of light purple called benifuji                                                                                                zones that will enable visitors to experi-   the issues of urban concentration                   spaces that also put people’s minds at
in Japanese, a harmonious combination                                                                                                     ence the four seasons in Japan and           and urban sprawl in emerging                        ease. Shanghai is working on improve-
of red, symbolizing the sun, and blue,                                                                                                    Japanese living spaces that commune          countries and other parts of Asia?                  ments to its underground network in the
symbolizing water. After a general call                                                                                                   with nature.                                                                                     run-up to Expo 2010 and plans to use
for suggestions, the Chinese nickname                                                                                                          The theme of the future zone will be    Urban concentration will no doubt electric vehicles within the Expo site. In
selected for the pavilion was Zi Can                                                                                                      “Balancing ‘Connections between              continue for the time being. What we addition to exhibitions in the Urban
Dao, meaning “purple silkworm island.”                                                                                                    People’ and the Future.” The exhibit         need is to come up with new ways to Zone, I believe that it is important for
The name was chosen based on the fact                                                                                                     will express hopes and dreams, showing       improve the environment and condi- visitors to experience futuristic living
that the shape of the pavilion resembles                                                                                                  that we can achieve a harmonious future      tions within the cities where populations spaces in which people interact with one
a silkworm’s cocoon and the fact that        The Japan Pavilion has been nicknamed Zi Can Dao, meaning “purple silk-                      by creating “connections between             are concentrated.                                   another so that we can all try to make
the process of spinning silk thread from     worm island.”                                                                                people” based on concern for the future             In the cities of the future, we can that a reality in the future.

12   The Japan Journal FEBRUARY 2010                                                                                                                                                                                                     The Japan Journal FEBRUARY 2010         13
EXPO 2010

     Close Up 1: Pavilion Name                                                designed to bring out feelings of kindness at a glance, in
     The Japan Pavilion has been nicknamed Zi Can Dao,                        both adults and children. The color of the logo is the
     meaning “purple silkworm island.” The name was select-                   same as that of the Japanese crested ibis, which is
     ed from roughly 3,600 entries submitted by members of                    featured in the Japan Pavilion as a symbol of friendship
     the public in Japan and China in response to a general                   between Japan and China.
     call for suggestions.                                                         The logo was selected as a result of a design competi-
           The name was chosen for a number of reasons, in-                   tion for young designers.
     cluding the fact that purple, the color of the pavilion’s exte-
                                                                              Source: Expo 2010 Shanghai Japan Pavilion official website
     rior, is regarded as an elegant color in both countries, the
     fact that the shape of the Japan Pavilion resembles a silk-
     worm’s cocoon and the fact that silk thread spun from                    Close Up 3: Other Exhibits
     silkworms is symbolic of cultural ties between Japan and                 Urban Zone (Urban Best Practices Area)
     China. From a more general point of view, the name was                   Representing Japan, Osaka Prefectural Government and
     selected as an expression of nobility and a sense of expec-              Osaka City will be erecting an exhibit based on the theme
     tation with regard to growth in the future.                              of water. In addition to effectively harnessing water for
                                                                              trade purposes, making it Japan’s biggest commercial city,
     Source: Expo 2010 Shanghai Japan Pavilion official website
                                                                              Osaka has also tackled the issue of water damage and
     English: http://shanghai.expo-japan.jp/en/
     Chinese: http://shanghai.expo-japan.jp/cn/
                                                                              successfully dealt with air pollution and other forms of pol-
                                                                              lution. Having pushed ahead with environmentally friendly
                                                                              urban development to create an environmentally ad-
     Close Up 2: Logo                                                         vanced city built on water, Osaka can now showcase itself
     The Japan Pavilion logo                                                  as a successful model city.
     is called “Smile to Smile”
     and was designed by                                                      Japan Industry Pavilion
     Okamuro Ken from                                                         Overseen by General Producer Sakaiya Taichi, who suc-
     Hakuhodo Design Inc.                                                     cessfully planned the 1970 Osaka Expo, the Japan
          The Japan Pavilion                                                  Industry Pavilion is designed to demonstrate everything
     logo, “Smile to Smile,”                                                  Japanese industry has to offer based on the theme “Better
     expresses the impor -                                                    Life From Japan,” focusing on the concept of “J-Sense,” as
     tance of “connected -                                                    symbolized by the words “Kirei, Kawai, Kimochi-ii” (clean,
     ness,” which is one of                                                   cute and comfortable). Breathing new life into a disused
     the key concepts behind the Japan Pavilion’s message,                    Shanghai shipyard, the Japan Industry Pavilion will include
     with a particular emphasis on “connections between                       features such as video footage, live-action human dramas,
     people.” Made up of connected smiles, the logo is                        robot performances and machine-based dance.

Specifically, what do you want visi-                   Shanghai, but more importantly, we                 portunity to showcase futuristic technol-
tors to feel and enjoy about Japan?                    intend to run the Japan Pavilion in such           ogy via the Japan Pavilion and other
                                                       a way that visitors get a real taste for           Expo venues, hopefully enabling us to
To reiterate what I was saying a moment                omotenashi hospitality, from attendants            expand intellectual exchange with people
ago, the foundations of culture in Japan               and all other members of staff.                    from around the world and do our bit to
originated from China. Those founda-                                                                      work towards global harmony. As close
tions then developed into something                    Finally, what are your main hopes                  to 70 million people are expected to visit
uniquely Japanese, underpinned by har-                 for Expo 2010 Shanghai?                            the event, it is also a tremendous oppor-
mony between nature and humankind                                                                         tunity for the Chinese public to get to
and connections between people. This                   With lots of African nations taking part,          know other countries, potentially usher-
is encapsulated in omotenashi, the                     there will by as many as 240 pavilions             ing in an era of mass exchange as large
Japanese concept of hospitality, which                 from around the world at this year’s               numbers of Chinese people start traveling
is based on the spirit of interacting with             Expo. A great many seminars, sympo-                to destinations around the world.
and welcoming other people. The same                   siums and other events are also scheduled              I hope that as many people as possi-
is true of the culture of tea, one of the              to take place over the course of the event.        ble will come to Expo 2010 Shanghai
most representative forms of Japanese                  The Expo site will no doubt act as a huge          and visit the Japan Pavilion.
culture. We will of course be show-                    forum for exchange between people from
casing the culture of tea at Expo 2010                 all over the world. It will also be an op-         Interview by CHIBA Hitoshi, The Japan Journal

14   The Japan Journal FEBRUARY 2010

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