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					Monday 16 March 2009                                                                                                                                                                 Shanghai Daily

A8 SPECIAL                                                                                                                                                                en.expo2010china.com




       Your Say                                                                                                                                                              The artistic rendition of
                                                                                                                                                                            the UK Pavilion in World

  Cheers — Let’s                                                                                                                                                              Expo 2010 Shanghai


   celebrate life,
    responsibly


                            Lu Haiqing,
                            Director of
                            Corporate
                            Relations,
                            Diageo China



W
            hy is Diageo investing money
            in the UK Pavilion? Diageo,
            BP, GKN, AstraZeneca and
Barclays will each invest 500,000 pounds
(US$700,149) in the UK Pavilion for the
Expo 2010. Being the world’s leading
premium drinks group, Diageo takes the
participation in World Expo as a “must-
do” investment.
   Firstly, the culture of premium drinks
can be one of the basics of the UK
Pavilion. British culture is one of the most
famous in the world and one of the most
                                               Brits plan a stately pleasure
                                                   dome for Shanghai
all-inclusive. But when thinking about
Britain and drink, people will probably
first think of Scotch whisky.
   The value of Scotch whiskies stored
at Diageo’s cellars is worth more that
the total value of the gold reserves in the    Yang Jian                               exhibit, says Carma Elliot, British     heavy concrete foundations and
Bank of England. During Chinese Pre-                                                   consul general in Shanghai and          will seem to be “touching the                     Go Figure
                                               T
mier Wen Jiabao’s visit to Britain in late               he Crystal Palace, the        also the country’s Expo deputy          ground softly.”
January, Johnnie Walker and Shui Jing                    majestic metal-and-           commissioner general.                      The pavilion design has been
Fang, a Chinese white spirit, were the two
drinks on the state banquet.
                                                         glass edifice that took
                                                         the world by storm at
                                                                                          The pavilion is a huge “light        modified many times and is                              6,000
                                                                                       box” with 60,000 spines projecting      still changing. The final design            The UK Pavilion has a floor
   Secondly, Scotch whiskies match the         the First World Exposition in           into the air. The spines swing in       remains a secret.                           area of 6,000 square meters,
spirit of World Expo. Scotch whisky is         1851, was a truly iconic build-         the breeze and are tipped with tiny,       According to the most recent             among the largest national
about innovation, energy and creativ-          ing. It would still be one of the       colored lights displaying images.       pavilion information, released              pavilions in the Expo 2010 site.
ity. The Expo is a chance to exhibit and       great structures of the world if           There might be pictures of David     last Thursday when construction             But the pavilion is light, without
exchange, and these elements are also          a fire half a century ago had not       Beckham on display, says Elliot.        began, the “light box” is “opened.”         heavy concrete foundations.
among the most important values of the         destroyed most of it.                   They will also display what is hap-     It is a half-opened gift box from
world event. Enjoying Scotch whisky
responsibly can help people celebrate life
                                                  Now Britain is planning a new
                                               icon for the World Expo 2010
                                                                                       pening inside the pavilion, she adds.
                                                                                          The “light box” will be sur-
                                                                                                                               Britain to Chinese people, says
                                                                                                                               officials from the British Consul-
                                                                                                                                                                                      50,000
and make the life better.                                                                                                                                                  The UK Pavilion for the Expo
                                               Shanghai. But this won’t be made        rounded by an English-style             ate General in Shanghai.
   Thirdly, Expo provides a great stage                                                                                                                                    2010 is expected to attract
                                               of metal and glass.                     hamlet. Trees will shade the pavil-        The thousands of spines will be
for a company to showcase its culture                                                                                                                                      50,000 visitors every day dur-
                                                  And if the Brits are a little        ion and shelter waiting queues.         made from a new material called
and values. About 50,000 visitors are ex-                                                                                                                                  ing the 184-day Expo.
                                               secretive about the final design,       Gardens and lawns will offer            acrylic fiber, which makes the
pected to visit the UK Pavilion every day
                                               that’s because there is no final
and organizers expect about 70 million
people to visit Expo during the 184-day
                                               design even at this stage.
                                                                                       comfortable places for visitors to
                                                                                       rest. They can sit in a typical Brit-
                                                                                                                               shimmering softer on the eyes.
                                                                                                                                  The original design for the                         60,000
                                                  The UK Pavilion for the Shang-       ish garden, sip a cup of English        pavilion might have been just               The pavilion is a huge light
event. Diageo will take this opportunity                                                                                                                                   box with 60,000 spines that
to demonstrate its corporate citizenship       hai Expo may be one of the most         tea and chat with friends, just like    too bright and could have
                                               brilliant and challenging of all        a relaxing sunny afternoon in a         overwhelmed visitors, Rt. Hon.              hover in the air. The spines
both in China and the world.                                                                                                                                               swing in the breeze and are
   Last, but not least, the corporate          the structures in the 5.28-square-      traditional country garden.             Ian McCartney, UK’s Expo
                                               meter Expo site, but it is also the        The pavilion is named sim-           commissioner general, says. The             tipped with tiny, colored lights
purpose of Diageo — “Celebrating life
                                               one with the most ordinary basic        ply “A Pavilion of Ideas.” The          country will listen to opinions and         displaying images.
everyday, everywhere” — echoes the
“Better City, Better Life” theme of Shang-     shape, a cube.                          6,000-square-meter structure is         continue to improve the pavilion
hai Expo. The company has launched                Leaving the exhibition inside        among the largest pavilions at          design to make it a favorite for the                   70,000
many social responsibility programs in         aside, the pavilion itself is a major   the Expo. But it is light, without      Chinese, McCartney says.                    The Crystal Palace, where
China including promoting the “Respon-                                                                                                                                     the First World Exposition
sible Drinking” campaign with local                                                    World Expo, known as the Great          moving and memorable.                       was held, spread over 70,000
traffic police, introducing the “Water of       The Crystal Palace                     Exhibition of the Works of Industry        In 2010, the 6,000-square-meter          square meters, as large as the
Life” project to Taihu Lake in Suzhou,                                                 of All Nations.                         UK Pavilion will be smaller, but it         Shanghai Grand Theater. The
Jiangsu Province, as well as providing                                                     The transparent structure was       aims to attract more, a total of 9.2        iconic structure in Sydenham
relief funds for earthquake-stricken                                                   made up of 4,500 tons of steel and      million people in fact. In the pavilion,    Hill in London was destroyed
Sichuan Province. All these efforts were                                               300,000 pieces of glass. More than      visitors may be able to view the            in a fire in 1936.
to make life better.                                                                   6.3 million people from 25 coun-        world of the future or review past
   In my view, “Better City, Better Life”
has two meanings. The first is “people
                                                                                       tries and regions visited the palace.
                                                                                           According to the diary of Queen
                                                                                                                               glories just as the queen recorded a
                                                                                                                               century and a half ago. As the Brit-
                                                                                                                                                                                     300,000
                                                                                                                                                                           The Crystal Palace was made
oriented” and the other is “harmony                                                    Victoria who visited the London         ish say, this will be a surprise.           up of 300,000 pieces of glass
between human and nature.” A better life                                               Expo in her 42nd year, people                                                       and 4,500 tons of steel. It was
does not mean a more technologically                                                   swarmed into the palace with                                                        a transparent structure.
advanced life but a life that make us feel                                             smiles on their faces. She found
happy; a better city means the city is
improved in order to achieve a better life.
The Expo gives countries a chance to
                                                I n 1851, the 70,000-square-meter
                                                  Crystal Palace, as large as the
                                                                                       it a magnificent construction
                                                                                       with palm trees, statues, crystal                                                           6,300,000
                                                                                                                                                                           The Crystal Palace attracted
                                                Shanghai Grand Theater, was built      fountains, flowers — everything
gather together to review what they have        in Hyde Park in London for the First   about the “festival of peace” was                                                   6.3 million visitors from 25
done for our Earth home.                                                                                                                                                   countries and regions.

				
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