VIEWS: 15 PAGES: 1 POSTED ON: 5/13/2010
Monday 16 March 2009 Shanghai Daily A8 SPECIAL en.expo2010china.com Your Say The artistic rendition of the UK Pavilion in World Cheers — Let’s Expo 2010 Shanghai celebrate life, responsibly Lu Haiqing, Director of Corporate Relations, Diageo China W hy is Diageo investing money in the UK Pavilion? Diageo, BP, GKN, AstraZeneca and Barclays will each invest 500,000 pounds (US$700,149) in the UK Pavilion for the Expo 2010. Being the world’s leading premium drinks group, Diageo takes the participation in World Expo as a “must- do” investment. Firstly, the culture of premium drinks can be one of the basics of the UK Pavilion. British culture is one of the most famous in the world and one of the most Brits plan a stately pleasure dome for Shanghai all-inclusive. But when thinking about Britain and drink, people will probably first think of Scotch whisky. The value of Scotch whiskies stored at Diageo’s cellars is worth more that the total value of the gold reserves in the Yang Jian exhibit, says Carma Elliot, British heavy concrete foundations and Bank of England. During Chinese Pre- consul general in Shanghai and will seem to be “touching the Go Figure T mier Wen Jiabao’s visit to Britain in late he Crystal Palace, the also the country’s Expo deputy ground softly.” January, Johnnie Walker and Shui Jing majestic metal-and- commissioner general. The pavilion design has been Fang, a Chinese white spirit, were the two drinks on the state banquet. glass edifice that took the world by storm at The pavilion is a huge “light modified many times and is 6,000 box” with 60,000 spines projecting still changing. The final design The UK Pavilion has a floor Secondly, Scotch whiskies match the the First World Exposition in into the air. The spines swing in remains a secret. area of 6,000 square meters, spirit of World Expo. Scotch whisky is 1851, was a truly iconic build- the breeze and are tipped with tiny, According to the most recent among the largest national about innovation, energy and creativ- ing. It would still be one of the colored lights displaying images. pavilion information, released pavilions in the Expo 2010 site. ity. The Expo is a chance to exhibit and great structures of the world if There might be pictures of David last Thursday when construction But the pavilion is light, without exchange, and these elements are also a fire half a century ago had not Beckham on display, says Elliot. began, the “light box” is “opened.” heavy concrete foundations. among the most important values of the destroyed most of it. They will also display what is hap- It is a half-opened gift box from world event. Enjoying Scotch whisky responsibly can help people celebrate life Now Britain is planning a new icon for the World Expo 2010 pening inside the pavilion, she adds. The “light box” will be sur- Britain to Chinese people, says officials from the British Consul- 50,000 and make the life better. The UK Pavilion for the Expo Shanghai. But this won’t be made rounded by an English-style ate General in Shanghai. Thirdly, Expo provides a great stage 2010 is expected to attract of metal and glass. hamlet. Trees will shade the pavil- The thousands of spines will be for a company to showcase its culture 50,000 visitors every day dur- And if the Brits are a little ion and shelter waiting queues. made from a new material called and values. About 50,000 visitors are ex- ing the 184-day Expo. secretive about the final design, Gardens and lawns will offer acrylic fiber, which makes the pected to visit the UK Pavilion every day that’s because there is no final and organizers expect about 70 million people to visit Expo during the 184-day design even at this stage. comfortable places for visitors to rest. They can sit in a typical Brit- shimmering softer on the eyes. The original design for the 60,000 The UK Pavilion for the Shang- ish garden, sip a cup of English pavilion might have been just The pavilion is a huge light event. Diageo will take this opportunity box with 60,000 spines that to demonstrate its corporate citizenship hai Expo may be one of the most tea and chat with friends, just like too bright and could have brilliant and challenging of all a relaxing sunny afternoon in a overwhelmed visitors, Rt. Hon. hover in the air. The spines both in China and the world. swing in the breeze and are Last, but not least, the corporate the structures in the 5.28-square- traditional country garden. Ian McCartney, UK’s Expo meter Expo site, but it is also the The pavilion is named sim- commissioner general, says. The tipped with tiny, colored lights purpose of Diageo — “Celebrating life one with the most ordinary basic ply “A Pavilion of Ideas.” The country will listen to opinions and displaying images. everyday, everywhere” — echoes the “Better City, Better Life” theme of Shang- shape, a cube. 6,000-square-meter structure is continue to improve the pavilion hai Expo. The company has launched Leaving the exhibition inside among the largest pavilions at design to make it a favorite for the 70,000 many social responsibility programs in aside, the pavilion itself is a major the Expo. But it is light, without Chinese, McCartney says. The Crystal Palace, where China including promoting the “Respon- the First World Exposition sible Drinking” campaign with local World Expo, known as the Great moving and memorable. was held, spread over 70,000 traffic police, introducing the “Water of The Crystal Palace Exhibition of the Works of Industry In 2010, the 6,000-square-meter square meters, as large as the Life” project to Taihu Lake in Suzhou, of All Nations. UK Pavilion will be smaller, but it Shanghai Grand Theater. The Jiangsu Province, as well as providing The transparent structure was aims to attract more, a total of 9.2 iconic structure in Sydenham relief funds for earthquake-stricken made up of 4,500 tons of steel and million people in fact. In the pavilion, Hill in London was destroyed Sichuan Province. All these efforts were 300,000 pieces of glass. More than visitors may be able to view the in a fire in 1936. to make life better. 6.3 million people from 25 coun- world of the future or review past In my view, “Better City, Better Life” has two meanings. The first is “people tries and regions visited the palace. According to the diary of Queen glories just as the queen recorded a century and a half ago. As the Brit- 300,000 The Crystal Palace was made oriented” and the other is “harmony Victoria who visited the London ish say, this will be a surprise. up of 300,000 pieces of glass between human and nature.” A better life Expo in her 42nd year, people and 4,500 tons of steel. It was does not mean a more technologically swarmed into the palace with a transparent structure. advanced life but a life that make us feel smiles on their faces. She found happy; a better city means the city is improved in order to achieve a better life. The Expo gives countries a chance to I n 1851, the 70,000-square-meter Crystal Palace, as large as the it a magnificent construction with palm trees, statues, crystal 6,300,000 The Crystal Palace attracted Shanghai Grand Theater, was built fountains, flowers — everything gather together to review what they have in Hyde Park in London for the First about the “festival of peace” was 6.3 million visitors from 25 done for our Earth home. countries and regions.
"The Crystal Palace_ the"