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					        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)




      Bob Campaign in Greece
                   27th of May 2003,
                  Brussels , Belgium.

                     HIT Presentation
                      Dr. E. Bekiaris



Bob Campaign in Greece                                        27th of May, 2003
        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)



    The Hellenic Institute of Transport
                  (HIT)
“Private status” legal entity, under the supervision of the General
Secretariat for Research and Technology of the Ministry of
Development. It is based in Thessaloniki, Greece. HIT forms part
of the Center for Research and Technology Hellas (CERTH).
HIT has the following scopes of services:
    focus on applied research in all fields of Transport, aiming at policy
    formulation and development of operational rules and procedures;
    promote international relations and co-operation between Greek and
    foreign research bodies, in the field of Transport;
    act as advisor to Governmental bodies on issues of Transport policy
    formulation.




Bob Campaign in Greece                                        27th of May, 2003
        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)



    The Hellenic Institute of Transport
              (HIT) (contin.)
HIT is organised in the following five Sectors:

    Specialized research and analyses.
    Documentation and Data bases.
    Dissemination of research results, research evaluation, and
    training programs.
    Standards and standardization activities.
    Quality control, and safety promotion.

HIT started its operation only in 2000, with the Presidential
Decree 77/2000.




Bob Campaign in Greece                                        27th of May, 2003
        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)



     The Hellenic Institute of Transport
               (HIT) (contin.)
Some of HIT’s exciting projects :

    Construction of its new private offices of 2,500 m 2 (to be
     concluded within 2003).
    Development of semi-dynamic driving simulator (for
     passenger cars) (Ready within 2003).
    Development of Virtual Reality Laboratory, initially based on
     a single-wall CAVE system, operating VIRTUAL ANTHROPOS
     and RAMSIS s/w (Ready within 2003).
    Development of research car, equipped with multiple CAN-
     bus and with installed telematic systems (Ready within
     2003).
    Testing of Clean vehicles (passenger cars, electric scooter
     and motorcycles, hybrid truck).



Bob Campaign in Greece                                        27th of May, 2003
        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)



     The Hellenic Institute of Transport
                   (HIT)
HIT’s projects :

    Coordinator of       AWAKE, dealing          with   driver      drowsiness
     detection.
    Coordinator of AGILE, dealing with elderly drivers ability
     assessment and support.
    Coordinator of IMAGE, dealing with intelligent agents for
     transport and tourism services in complex geographical
     environments.
    “BOB” campaign in Greece : Enhancing public awareness of
     the problem of drunk driving.
    Participation in another 12 EU and National projects.



Bob Campaign in Greece                                        27th of May, 2003
        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)




                  Bob Campaign in Greece
  The Centre for Research and Technology Hellas (C.E.R.T.H.) /
  Hellenic Institute of Transport (H.I.T.) has implemented the
  “BOB” – Campaign in Greece, a campaign designed by BIVV in
  Belgium and successfully applied since 1995.




Bob Campaign in Greece                                        27th of May, 2003
        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)




The initial objective of the effort was to further
extend the work performed by BIVV in Belgium
on the issue of drunk driving, resulting in the
development of specifications for implementing
the BOB-concept in other European Union
countries.


The main objective was to enhance public
awareness of the problem of drunk driving and
gain public acceptance in a series of measures to
avert this phenomenon.


Bob Campaign in Greece                                        27th of May, 2003
         National Center for Research and Technology Hellas (CERTH)
                     Hellenic Institute of Transport (HIT)

Several activities were fulfilled:
   Collection of BOB-campaign material from Belgium(leaflets,
   posters,videotapes),translation and adaptation to the Greek
   reality.
   Development of content and s/w for the realisation of one-hour
   driving education course on drunk driving based on the “Bob”
   concept.
   Development of content and 30 minutes videotape against drunk
   driving to be shown at schools.




                                                                        Video
                                                                      Tape Cover




 Bob Campaign in Greece                                        27th of May, 2003
        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)


   Production of 2000 billboard posters and 600.000 leaflets.
   Production of a BOB-campaign TV spot in 14 TV Channels and a
   commercial for 24 radio stations.



             No                            TV CHANNELS
              1                                ΕΣ - 1

              2                                ΝΕΣ
              3                                ΕΣ - 3
              4                           STAR CHANNEL
              5                           ALPHA CHANNEL
              6                           ΜΑΚΕΔΟΝΙΑ TV
              7                              MEGA TV
              8                              ANT - 1 TV
              9                              ALTER TV
              10                              TV - 100
              11                             ΔΕΛΣΑ ΣV
              12                             ΠΑΣΡΑ TV
              13                               TRT
              14                            ΚΡΗΣΗ TV


Bob Campaign in Greece                                        27th of May, 2003
        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)

          No                          RADIO STATIONS
           1                             ΕΝ ΛΕΤΚΩ
           2                         JERONIMO GROOVY
           3                             ΚΑΝΑΛΙ 1
           4                               ΕΡΑ – 1
           5                               ΕΡΑ – 2
           6                               ΕΡΑ – 3
           7                               ΝΕΣ
           8                             GALAXY 92
           9                              KISS FM
          10                             FLASH 9,86
          11                            ANTENNA FM
          12                            LOVE RADIO
          13                               ERT
          14                            ALPHA NEWS
          15                             ΜΕΛΩΔΙΑ
          16                               ΢ΚΑΙ
          17                           ΡΑΔΙΟ ΑΣΣΙΚΗ
          18                              CAPITAL
          19                              PLANET
          20                         ΡΑΔΙΟ ΘΕ΢΢ΑΛΟΝΙΚΗ
          21                             STAR FM
          22                           ANTENNA RADIO
          23                               FM 100
          24                             KANΑΛΙ 104


Bob Campaign in Greece                                        27th of May, 2003
        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)



Development of BOB web site.




Dissemination of BOB campaign material in public places, petrol
stations, driving schools within public transport.




Bob Campaign in Greece                                        27th of May, 2003
        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)


“BOB”-campaign at the Greek press.


TV and radio BOB-campaign and
advertisements at the road side.


BOB campaign initial evaluation
through dissemination of 2000
questionnaires in Athens and Thessaloniki.




Bob Campaign in Greece                                        27th of May, 2003
         National Center for Research and Technology Hellas (CERTH)
                     Hellenic Institute of Transport (HIT)


Analyzing the activities above, the expected results were obtained:

    Percentage per age participated in the questionnaire.


                     50-59 years   60-69 years                          18-24 years
                        8,9%          1,7%       Above 70 years           11,6%

                                                                                                The research focuses the ages
                                                     0,4%
       40-49 years
         16,8%


                                                                                 25-29 years
                                                                                                of 18-39. A total percentage of
                                                                                   24,8%

                                                                                                72,2% for these 3 categories.

                         30-39 years
                           35,8%




    Percentage of people drinking more than 2 glasses of alcohol
    drinks and then drive.


                                                          Yes, very often
                                                              12,6%
                                                                                                Many people within the sample
         Never
         40,0%                                                               Once a week
                                                                                                drink more than two glasses
                                                                                                and then drive (with a total
                                                                               12,2%



                                                                                  Rarely,
                                                                              only at special
                                                                                                percentage of 60%).
                                                                                occasions
                                                                                  35.2%




Bob Campaign in Greece                                                                                      27th of May, 2003
        National Center for Research and Technology Hellas (CERTH)
                    Hellenic Institute of Transport (HIT)


    Percentage of people drinking less than 2 glasses of alcohol drinks
    and then drive.


          Never
          26,0%
                                    Yes, very often
                                                      Over 74% of people drink less
                                        23,3%
                                                      than two glasses and then
                                                      drive.
                                        Once a week
              Rarely, only at             15,0%
                 special
               occasions
                 35,8%




    Percentage of people that heard about the “Not Tonight / BOB
    Campaign”.

                                                      The questionnaire dissemination,
                                                      that indicate the great success of
        No, I haven't
          21,6%


                                                      HIT’s effort in the first stage of
                                                      introducing the idea.

                                   Yes, I've heard
                                       78,4%




Bob Campaign in Greece                                             27th of May, 2003
          National Center for Research and Technology Hellas (CERTH)
                      Hellenic Institute of Transport (HIT)

   Percentage of people having heard about the campaign, per
   information source.

                     Poster
                     8,5%
                              Newspaper                                            The great role of TV and Radio,
                                          Videotape
                                                                                   with    a  message    penetration
         Key-ring               5,0%
          1,1%                              0,2%



      Leaflet
                                                                                   percentage of 77,6% for both. TV,
       7,5%
                                                                                   by its own has a penetration level
                                                                                   of 63,6%.
       Radio
       14,0%
                                                                            TV
                                                                           63,6%




    Message persuasion.


                                          Not at all
                    Not so much
                                                                                   Shows clearly the success of the
                                           4,0%                Yes, very
                      13,8%                                     much

                                                                                   first year of implementation of
                                                                34,4%



      Hmmm, I don’t
         know                                                                      the “BOB-Campaign” in Greece.
         7,0%

                                                  Yes, quite
                                                  convincing
                                                    40,8%




Bob Campaign in Greece                                                                          27th of May, 2003
             National Center for Research and Technology Hellas (CERTH)
                         Hellenic Institute of Transport (HIT)


  Percentage of people that consider changing your attitude because
  of the campaign.


     No, I don’t think                                  73,5% interpreted the message
            so                            Yes, indeed

                                                        positively.
          26,5%                             40,3%




                            Maybe
                            33,2%




  Percentage of people that believe that drinking (even a glass
  with alcohol) is dangerous.



         No
        34,1%
                                            Yes         The message that alcohol and
                                                        driving can’t be together has been
                                           45,6%



                                                        accepted.


             I'm not sure
                20,2%




Bob Campaign in Greece                                                27th of May, 2003
         National Center for Research and Technology Hellas (CERTH)
                     Hellenic Institute of Transport (HIT)


    Percentage of people that are willing not to drink tonight, to
    be the driver of the team, when going out.


                    No
                   10,1%
      Maybe
      17,7%
                                                 Greeks got the message!



                                         Yes
                                        72,2%




    The quantifiable targeted results from the campaign are fulfilled:
     Over 60% of the population to be aware of the campaign after its first
     year of conduct.
     Reduction of drunk driving related accidents by at least 15% in 3
     years.
     Acceptance of the message of the campaign by more than 90% of
     those familiar with it.



Bob Campaign in Greece                                         27th of May, 2003

				
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