concept validation - PowerPoint

							CONCEPT SCENARIOS FOR VALIDATION PROCESS

 User Group Analysis – Based on user research, through interviews, field
  observations, we were able to isolate user needs

 Define User Needs – Their needs help us direct generating concepts that places
  our products in a unique market space

 Analysis of Literature Review – Find supporting documents that further aids our
  development of concept scenarios as well as helping us sympathize with user
  needs

 Concept Scenarios – Our attempt at addressing user defined needs through
  novel concepts that creates different goals for the ubiquitous camera phone and
  its users
LITERATURE REVIEW: PHONES AND FAMILIES

1. Technology Probes: Inspiring Design for the Families

         Overall loss of “social capital”
         Internet can contribute to loss and gain of communication between people
         Much more concerned about aesthetics of technology artifacts at home than at work
         Playful entertainment than efficiency
         Placing high technology probes in high traffic areas: kitchen, living rooms
         Support family coordination
         Playful interaction, even at long distance


2. Joking, Storytelling, Artsharing, Expressing Affection: Field trial on how Children
   Communicate with Digital Images

         Socializing most important issue in leisure related communication
         Parents interested in what children were doing w/o invading
         Support group communication
         Children having fun before and after school
         Children create playful stories, express affection, create art
         Share images by showing on screen
         Store or print to preserve creation
3. Technologies for Families
        People using technologies are often isolated from their collocated family, even if they are using
         technologies such as email to connect with people.
        Technologies should be embedded in social areas of house, lightweight, portable
        Users like to communicate in expressive ways
        Want devices that respect privacy, no new obligations, allows different modes of communication


4. Supporting social Presence through Lightweight Photo Sharing On and Off the
   Desktop

   Phone Characteristics:
      photos are instance based, deleted or lost easily in long list
      lacks organization, no space for group sharing
      usage in the flow of everyday life rather than specific occasions
   Photo Sharing system as Social Presence
      group sharing: sense of connectedness, group cohesion
      “storytelling” – sharing life events. Emailed and viewed while talking on phone.
   “Flipper” Design Themes
      Simplicity, Group-centric sharing, People centric organization, Persistence,
         Integration of desktop and mobile devices, Automated sharing
      people shared more photos with Flipper than with their normal methods
      people felt more connected
5. Device for Sharing Thoughts and Affection at a Distance

        Physical nature of the connection allows communication to have some persistence in space.
        Immediate feedback in letting the users know their interactions are successfully being reflected in physical
         space.
        Existing communication tools do not allow us to easily express casual thoughts and affections in the
         tangible semi-anonymous way.

   Augmented Candy Dispenser – Gumball Machine
   Digital Picture Frame



6. Support the distributed family: The need for a conversational context

   Grandparent – Grandchildren Conversations
     Children and grandparents don’t use the phone frequently. The grand parents initiate the
        majority of the calls.
     Since small children and grandparents do not have many common experiences, their
        conversation is bound to revolve around concurrent, joint information.
     Phones don’t do create the “concurrent-ness”, that’s why calls are short and infrequent

   Alternatives to the Phone
     Sharing the day’s events – ability to send pictures, drawings, and videos to a fixed screen in the
         grandparent’s home. > well-received
     Always-on connection was objected due to privacy concerns
USER NEEDS AND PROBLEMS


Social                                                  Features
          Imbalance of Affection                              Context-awareness of user
          Parent Teen-Relationship                            Drawing/handwriting
          Long-lasting relationship                           Camera picture/quality
          Afraid to show affection in public
          Touching kissing in public                   Phone Use
          Over-conversing (nothing to talk about)             Skepticism in trying out
          Tension b/w families                                Lost interests/novelty
          Importance of learning (parents think kids          Taking photo not important thing/luxury
           should learn)
                                                               Delay in sending
                                                               Asynchronous communication
Physical                                                       Taking time to think before speaking
          Fragile
          Carrying a lot of things                     Good things
          Taking group pictures                               Candidness
              Sharing                                         Portability
              Group -1                                        Visual note taking
          Storing/Sharing                                     Bringing aura input and text together
              Cost of sharing (ease)                          Video capturing
              Mode of sharing (any method)
Concept 1 Integrated Camera Phone Tripod / Instant Tripod



NEED: Taking pictures in a group that includes “everybody”

LEAD: Ever been left out taking group pictures because you were the one taking pictures?
Really don’t like asking somebody to take a picture for you and your friends?




Bob wants to take a picture in front of        He sets his camera phone up so that it
the landmark with his two sons, but            stands like a tripod. He joins his sons in
there was no one around to take it for         front of the landmarks and controls this
them                                           camera from distance.
Concept 1 Integrated Camera Phone Tripod / Instant Tripod



NEED: Taking pictures in a group that includes “everybody”

LEAD: Ever been left out taking group pictures because you were the one taking pictures?
Really don’t like asking somebody to take a picture for you and your friends?
Concept 2 Image Aware Necklace


NEED: Being aware of the context

LEAD: Ever wonder what the person you’re calling is doing so you don’t interrupt him/her.
How do you decide to call or send the person a message?




Marge wants to know what her          Will’s camera phone takes a            Marge sees that Will is in a
husband, Will, would like to eat      snapshot of his environment, the       meeting room (from will’s
today. She wants to know if she       conference room.                       perspective). So she sends him a
can call her husband without                                                 message instead of calling him
interrupting him.
Concept 2 Image Aware Necklace


NEED: Being aware of the context

LEAD: Ever wonder what the person you’re calling is doing so you don’t interrupt him/her.
How do you decide to call or send the person a message?
Concept 3 Family Journal Maker


NEED: Family sharing

LEAD: Have you ever wished to create a family journal? Would you like to see a day through
everyone’s eyes/voices and share this?




John takes a picture and includes      John gives it to Jane where she     Everyone laughs as clowns
a voice description of their trip to   takes pictures of elephants at      comes out of the car and Jane
Las Vegas.                             Circus Circus.                      captures the moment.
Concept 4 Communication device for Young Children


NEED: Sending a simple-to-understand message to young children

LEAD: Ever wanted to send a quick message to your child but they don’t understand complex
sentences?




Lance is in a traffic jam and knows that        Ashley receives a pictoral message that
he will be late to pick up Ashley from          reads “Daddy will be a little late in
school. He then tells ImagePal to tell his      picking you up.”
daughter that he will be a little bit late in
picking her up.
Concept 4 Communication device for Young Children


NEED: Sending a simple-to-understand message to young children

LEAD: Ever wanted to send a quick message to your child but they don’t understand complex
sentences?
Concept 5 Self-Updating Picture Frame


NEED: Sharing images with family with less hassle

LEAD: Ever wanted to share your pictures without all the hassle of downloading/ sending?




Larry place the phone on the          The picture frame receives the         Grandma and Auntie June sees
recharging area after he comes        pictures and sends it out to other     the new pictures.
home.                                 picture frames
Concept 6 Touch and Share



NEED: Sharing group photos just taken in real time

LEAD: When taking group pictures, do you do the camera merry-go-round? Want a copy of
the picture but don’t want to wait until your buddy sends you a copy by email?




 Carl’s roommates went fishing and            After asking someone to take a group
 wanted to take pictures of their catch.      picture of them, they make their phones
                                              touch to share the photo just taken.
Concept 7 Family Image Pool


NEED: Family sharing

LEAD: Have you ever wished to see images taken by your family members?




All family members takes images   John wants to show his friend the      He finds the particular picture
on a daily basis and store them   picture his son took so he             and talks about how great a
on their digital family album.    browses through the album.             photographer his son is.
Concept 7 Family Image Pool


NEED: Family sharing

LEAD: Have you ever wished to see images taken by your family members?
Concept 8 Family Reminder/Annotation



NEED: Reminding of certain activity/task

LEAD: Have you ever wanted to remind someone in your family to get some grocery? How
about a reminder to the dad about picking up his son from the school?




Jane came home from a long day        John is still at work and got a   Jane reminds him to buy milk so
of work and found out that she        message from Jane                 he stopped by at Wholefoods on
ran out of milk in the fridge                                           his way home.
Concept 8 Family Reminder/Annotation



NEED: Reminding of certain activity/task

LEAD: Have you ever wanted to remind someone in your family to get some grocery? How
about a reminder to the dad about picking up his son from the school?
Concept 9 Camera Phone for Young Children



NEED: Increase communication between child/parent

LEAD: Ever wanted to give your child a cell phone, but it was too feature heavy?
Ever wanted a simpler communication device that kept only the essential features,
phone, and made it fun, taking pictures?




Carol calls Alison to see if she is   Alison sees that it’s mommy           Alison takes a picture to show
ready to be picked up from the        calling and answers the phone         that she is having fun at the party
party
Concept 10 Rubber Ball camera phone



NEED: Camera Phone that not only is durable, becomes part of the activity

LEAD: Ever drop a camera phone? Wished it was more durable to falls?
Ever wanted to “play” with your camera phone?




Albert wanted to take a picture of   He tosses the camera phone             As the camera faces the group,
him and his friends playing          towards the basketball rim             he takes a picture of them
basketball                                                                  jumping up, with his remote
Concept 11 Love Buttons



NEED: Showing affection over long distances

LEAD: Have you ever wanted to show affection to your loved ones but you were too far away to do so?




Bob is sitting in a coffee shop (or   He carefully takes out a red love   On the other side of the country,
wherever). He hears “Unchained        button from his wallet and snaps    Sara receives an alert on her
Melody” which reminds him of his      it into his phone.                  phone- it is a love button
wife Sara who is halfway across                                           transmission from Bob. She
the country on a business trip.                                           takes out the blue button that
                                                                          represents him, and snaps it into
                                                                          her phone. Suddenly,
                                                                          “Unchained Melody” gently plays
                                                                          from her phone.