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Creative Spec MSN Homepage Rich Media Takeover with Float by vbq76413

VIEWS: 55 PAGES: 7

									                                                       MSN Homepage Rich Media: Takeover with Float
                                                                                                                Last Updated - March 31, 2010


Creative Acceptance Policy
All creative must meet the requirements of the MSA Creative Acceptance Policy

Ad Specifications
Ad Type /   InitialDownload File Max Initial        Float         Float    Max Float   Max Weight Progressive   Audio             Animation/ Looping
Ad Size     Size   Size (GIF/JPG) Download File     Creative      Stage    Duration    Download (Video/         Specifications/   Limit
                                  Size              Size Max      Size Max             Streaming Only)          Limit
Rectangle   300W X 20k            50k               200W X 200H   932W X   5 sec       2.2mb                    Allowed on user   Allowed; Duration: 15
300x250     250H                                                  450H                                          click only        sec, Video Duration:
                                                                                                                                  15 sec


Additional Creatives
Name              Initial Size Download File Size (GIF/JPG) Max Initial Download File Size
Rectangle 365x155 365W X 155H 20k                           30k


The User Experience

                     User Visits MSN Homepage. Editorial content loads first, then 300x250 ad unit is populated on the right
                      column and 365x155 Spotlight unit is populated on the middle column.
                     Floating element appears over page content and resolves into 300x250 unit Floating element can also
                      resolve into 365x155 Spotlight Module.
                     If purchased as a float with expand combination, user can click hot areas on the 300x250 or 365x155
                      spotlight unit to initiate expanding advertising panel
                     Expanded panel stays open and user can engage with interactive content in the expanded area (including
                      video) until they choose to close the panel




Examples of possible combinations:
300x250 Takeover Float




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DEMO LINK: http://ads1.msn.com/ads/demos/dell/msn_hp_dell_300x250_takeover_float_04.21.08.htm
300x250 Takeover Float with Expand




DEMO LINK: http://ads1.msn.com/ads/demos/Saturn/07.29.08_HomePage_Takeover_mockup.htm
From time to time there will be text links featured outside and beneath the landing position for the over the page ad
experience. These text links are used to provide information about the ad type featured as well as gather feedback from
our users on their advertising experience on MSN. These labels will be featured sporadically and all data collected will be
for internal purposes only.


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Ad Specifications
MSN.com is the front door to our diverse network. As such, we want to display innovative creative within our home page
display ad placement that can appeal to the broader audience. Below are specific guidelines which need to be applied to
all creative featured on the MSN.com home page. These guidelines were developed to help support the MSN brand and
overall look and feel of the home page.
MSN reserves the right to prohibit any advertisement from being featured on the home page.

Ads should contain

       A clear message and offer/promotion
       Clutter-free design
       Relevant imagery to the offer or promotion
       Consistent branding (Use of similar/same logos & messaging)
       Landing pages should provide relevant content to the ad featured


Not allowed

       Ads with fake HTML
       Ads that are misleading in anyway (specifically within creative messaging/offers/promotions etc…)
       Inappropriate graphics: included but not limited to graphic images which generate an adverse emotional response
        from users (i.e., overly graphic medical conditions/images, images of distressed animals or humans), or
        overexposure to nudity (i.e., swimsuits, sports bras)
       Rapidly flashing images/multiple flashing images (no more than 2 flashing images at the same time)


For more information, please view MSN's Creative Acceptance Policy.

FLOAT AD PRODUCT SPECIFICATIONS:

    1. Required elements:


Elements to be provided for all solutions:

       One (1) .fla for float element and 300x250
       One (1) rendered .swf for float element and 300x250
       Back-up .gif or .jpeg for 300x250
       One (1) .fla for 365x155.
       One (1) rendered .swf for 365x155.
       Back-up .gif or .jpeg for 365x155 Spotlight
       Any custom fonts that were used in the execution
             Please use the program “Stuffit” to compress the fonts if the creative shop is using Mac fonts
             For PC fonts please use .zip files
       Mapped clickthrough URLs
       Third Party Tracking (if required)


Additional elements to be provided for expanding element only:

       One (1) rendered .swf for expanded unit
       Any .fla source files for child file loads into expanded unit
       Rendered .swf files for child file loads into expanded unit
       If Streaming Video is used, any source videos in .mov format. Also be sure to include the associated .flv files.


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2. Specifications:




   All Elements

       o   Ad opens into new browser
       o   Flash elements: Flash creative must be published in Flash 9 and above; AS2
       o   Advertisement audio must be paused on panel click through for landing pages containing non-UI audio
       o   Flash pre-loader (load pie) is required for panel transitions
       o   Back-up image: gif / jpg
       o   Must provide user with opportunity to close any float and/or expanded panel with “Close X” button
           contained somewhere withing flash stage area
       o   Replay button for any video/float/expanding unit is suggested, but not required




   Float Element. The float must abide by the following requirements.

       o   Animation time of 5 seconds
       o   Total image size no larger than 200x200 pixels
       o   Contained within the 932x450 pixel staging area.
       o   Cannot cover the MSN Search Bar.
       o   Must be constantly moving
       o   Cannot remain static (covering content) for more than 2 seconds
       o   Cannot be done as a streaming .flv animation
       o   Float cannot have a background image covering the entire stage size (disabling content).
       o   Float must have close button during animation sequence allowing user to close the float experience
       o   Float experience has frequency cap of once per user per day.
       o   Flash elements: Flash creative must be published in Flash 9 and above; AS2
       o   Click through or click to expand functionality is NOT allowed within the Float element when animation is
           outside of the 300x250 panel
       o   Transparent stage area’s can NOT block end user interaction with page content or must close on user
           click
       o   Primary creative with polite secondary down-load functionality MUST contain advertiser graphics on initial
           page load and maintain the appearance of being fully functional via click through or click to expand.




   300x250 Ad Unit. The 300x250 must abide by the following requirements:

       o   Limited to 8 seconds of animation after floating element has resolved

                For backup image: animation limited to 15 seconds. Can loop if within 15 second limit
       o   Not exceed 50k total file weight in flash (includes float element)
       o   Flash elements: Flash creative must be published in Flash 9 and above; AS2
       o   Advertisement audio must be paused on panel click through for landing pages containing non-UI audio
       o   Flash pre-loader (load pie) is required for panel transitions
       o   Cannot exceed 24 frames per second
       o   Cannot have constantly animating elements
       o   Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that
           clearly distinguishes the ad from the content may be used)
       o   For takeover float only: Can synchronize with 365x155 Ad Unit for animation timing, or float element can
           be passed back and forth between units



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        365x155 Ad Unit. The 365x155 must abide by the following requirements:

             o   Limited to 15 seconds of animation total
             o   Not exceed 30k of file weight in flash
             o   Flash elements: Flash creative must be published in Flash 9 and above; AS2
             o   Advertisement audio must be paused on panel click through for landing pages containing non-UI audio
             o   Cannot exceed 24 frames per second
             o   Cannot have constantly animating elements
             o   Can synchronize with 300x250 Ad Unit for animation timing, or float element can be passed back and
                 forth between units
             o   Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that
                 clearly distinguishes the ad from the content may be used)


If purchased with expanding element:

        Expanded Ad Unit. The Expanded must abide by the following requirements:

             o   Total Area cannot exceed 932x450 stage size
             o   Can be up to 1.5mb in size, but should be as small as possible to limit loading time
             o   Can include child flash and image files (up to 10 total)
             o   Can include streaming video
             o   Cannot use XML as a file facilitator
             o   Flash elements: Flash creative must be published in Flash 9 and above; AS2
             o   Advertisement audio must be paused on panel click through for landing pages containing non-UI audio
             o   Cannot exceed 24 frames per second
             o   Unlimited animation time until user closes expanded panel
             o   Creative must feature a 1 pixel border (gray [#666666] or black recommended, though any color that
                 clearly distinguishes the ad from the content may be used)




Other Specifications
Audio:

        Audio must be user-initiated and never automatic
        Audio controls must be present.
        If audio is used, creative must include an On/Off switch for users.
        Audio insertion into Flash file may begin no earlier than the second frame.




Video:

        Video is streamed from Akamai
        Video Controls must be present: Play/Pause, Volume/Mute, Time Scrubber, Stop, Replay button is suggested, but
         not required.




CPU Usage:

        Idle CPU usage typically falls within 8-12%. When testing a Flash file for this ad, CPU usage after the initial
         loading of the file must be between 20% and 30%. An initial spike of up to 60% is acceptable in the first five
         seconds. (Idle CPU usage devised upon computer with a 1.8GHz Intel Pentium Processor and 512 MB of RAM
         running standard programs.)

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Browser Support:

      Microsoft Internet Explorer 6.0 to 8.0 are supported.
      Firefox is a supported browser on a case-by-case basis (dependent upon test results and execution design).
      Limited support may be provided for Safari based on test results.
      In cases in which a browser is not supported (i.e. Firefox or Mac browsers), users will receive the backup image.


Back-up .gif Impression Serve Rate:

      Expected Back-up .gif Impression serve rate varies from 8-12%.




Ad Launch Time:

      Ad starts no earlier than midnight (12AM), Eastern Standard Time. Specific times can be discussed.




CREATIVE PROCESSING TIMES/SERVICE LEVEL AGREEMENTS

Rich Media File Validation (Standard Process)
Core Rich Media Product built to spec                      10 Business Days
Premier Media Group Creative Services
Build (Animate) and implement approved concept             15 Business Days
Concept, build and implement                               30 Business Days
Custom Features/ Editorial Specification Exceptions        Additional SLA will apply on a case-by-case basis
Note: Additional or custom features may have an additional cost associated with them. Please contact
your Microsoft sales representative for more information.



Any element not meeting spec or submission requirements will be returned for revision, which may delay
the expected live date. If you have any questions regarding creative submissions, please e-mail your
Microsoft sales or PMG representative.


REFERENCE GUIDES:

      MSN Rich Media Guide
      MSN Rich Media Solutions
      Individual site pages for product acceptance




Certified Rich Media Vendors
MSN Homepage Ads are not 3rd party served. They are served solely via MSN’s Rich Media Servers.



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Data Reported

       An overall third-party impression tag can be implemented, and would track both the flash and backup (down-
        level) experiences.
       Third-party click tags can be implemented for the flash and backup experiences.
       Currently we do not support implementation of a separate third-party tracking tag for backup (down-level)
        impressions. MSN is able to capture this data and provide the number of backup impressions.




       Overall Impressions
       Back-up .gif Impressions
       Clicks from 300x250
       Clicks from Back-up .gif
       Float Impressions/Unique Users
       # of Replay Float Button Presses
       If expanding product is used:
             o Number of Expands
                     Average time spent in expanded panel.

       If use of video:
             o # of Video Plays
             o Average Video Play time
             o Video Control clicks (Play, Stop, Pause, Mute)


Custom Brand Interaction Metrics (based on execution layout) are available on a case-by-case basis.

Data Collection
Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in
ads).

       Advertisers may be required to modify ad units or provided additional disclosure in order to be acceptable for
        advertising on Microsoft sites.
       Advertisers wishing to collect personal information within advertisements (according to specifications above)
        must follow these guidelines:
           o Clearly identify organisation
           o Provide link to privacy policy (usually adjacent to the web form’s “submit” button)
           o Identify purpose for collecting information


Ad Submission Guidelines
All creative must meet the MSA Ad Submission Guidelines




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