2008 Bike Shop Partnership Proposal by rkg13520

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									          The National Multiple
          Sclerosis Society
          Mid-Atlantic Chapter




2008 Bike Shop Partnership Proposal
                                  The mission of
                                  the National
                                  Multiple
                                  Sclerosis Society
                                  is to end the
                                  devastating
                                  effects of MS.
National MS Society, Mid-Atlantic Chapter

                                                                       Bike MS Partnership Proposal
                                                                      Background Information About
                                                                            the National MS Society


            What is the National Multiple Sclerosis Society?
            The National Multiple Sclerosis Society serves the needs of more than 400,000 individuals and
            their families living with multiple sclerosis. In addition to funding educational programs and
            services for people with MS and serving as a source for information and referral, the National
            MS Society funds national and international research into the cause, prevention, cure, and
            treatment of multiple sclerosis.
            The Society is the only national, voluntary multiple sclerosis health organization that meets the
            standards of all major agencies that rate non-profit groups. Since its founding in 1946, the
            National Multiple Sclerosis Society has invested over $460 million in medical research, with
            $35 million awarded towards research in 2004 alone. The investment is paying off! The
            National MS Society has supported over 300 research projects with significant advances in
            both the quest for a cure and better diagnoses, rehabilitation, and symptomatic therapy for
            people with MS.
            The National MS Society supports more MS research and serves more people with MS than
            any other national, voluntary MS organization in the world.


             The Mid-Atlantic Chapter
             The Mid-Atlantic Chapter provides services and programs to 6,800 people in the Carolinas
             region with MS. The Society depends on support from members, friends, staff and the
             public at large-to end the devastating effects of MS. Funds are raised through a
             combination of individual donations, proceeds from special events, corporate
             contributions, and donor initiated planned gifts.
             Forty percent of our chapter’s annual income is devoted to national programs and research
             into the cause and cure of MS; the remaining sixty percent is spent on local services and
             programs for families living with MS in South Carolina and 33 counties of Western North
             Carolina.
             The Mid-Atlantic Chapter has offices or staff in Charlotte, NC and Columbia, Greenville,
             and Charleston, SC.
National MS Society, Mid-Atlantic Chapter

                                                                                                  Bike MS Partnership Proposal
                                                                                Information about Multiple Sclerosis


         What is Multiple Sclerosis?
         Multiple Sclerosis (MS) is a chronic, often disabling disease of the central nervous system.
         Primary symptoms include weakness; fatigue; tremor; pain; bladder, bowel and sexual
         dysfunction; spasticity; paralysis; and visual changes or loss. Diagnosis usually occurs between
         the ages of 20 and 50, but the unpredictable physical and emotional effects can be life-long.
         The progress, severity and specific symptoms of MS in any one person cannot yet be predicted,
         but advances in research and treatment are giving hope to those affected by the disease. The
         brain acts like a switchboard sending electrical messages along the nerves to various parts of the
         body. These messages control all our conscious and unconscious movements. Healthy nerves are
         insulated by myelin, the tissue surrounding nerve fibers. Myelin helps messages flow smoothly
         along the nerve pathways. In MS, the myelin breaks down and is replaced by scar tissue that can
         distort or even block nerve messages. Body functions become uncontrollable because the brain’s
         messages can’t get through.


          Who gets Multiple Sclerosis?
          Twice as many women as men are diagnosed with multiple sclerosis. Most people are diagnosed
          with the disease between the ages of 20 and 50, but the disease has been diagnosed in children
          and teens. MS occurs more commonly among Caucasians, especially those of Northern
          European ancestry, but people of African, Asian and Hispanic backgrounds are not immune.
          There are approximately 400,000 Americans with MS. Every week 200 people are diagnosed
          with the disease - that’s more than one an hour.



            What are the annual costs?
            The average annual cost of MS exceeds $34,000 per person, with lifetime costs exceeding
            $2.2 million. Persons with more severe disability experience far higher costs. The largest item
            is lost wages, averaging in excess of $17,900 annually. Health care costs average in excess of
            $16,000 per person annually. The disease-modifying drugs (Avonex, Betaseron & Copaxone)
            add $10,000 or more to the cost of medications and care. Persons with more progressive
            forms of MS have much higher costs, averaging in excess of $49,084 annually.
            These figures were derived from Nicholas LaRocca, PhD, Director, Health Care Delivery and Policy Research from a study of 606 persons
            with multiple sclerosis. Almost everyone (98%) in the study had health insurance. Many were covered under Medicare or Medicaid.
National MS Society, Mid-Atlantic Chapter

                                                                          Bike MS Partnership Proposal
                                                                                            Bike MS Ride



          Overview of Bike MS

          2 cities, 2 days, 1 destination : a world free of MS

          With that message in mind, we are excited to reach out and let you know about the exciting
          plans in the works for our 2008 Bike MS ride.

          Cyclists talked, we listened.
          Many of our committee volunteers, cyclists and event volunteers completed surveys,
          participated in focus groups, and reviewed numerous route ideas and options. Your
          commitment to the Mid-Atlantic Chapter’s Bike Ride and the people it serves has never been
          more evident than over the past several months and we extend our gratitude.

          Let’s ride!
          Similar to our rides from past years, start lines will be available to you outside of Charlotte
          (Rock Hill, SC) and Greenville, SC. Both routes ride into our new overnight location,
          Downtown Greenville, SC.

          New home. Same great experience.
          One of the biggest and most exciting changes is that Greenville, SC will be the location for
          our 2008 Bike MS overnight destination.

          Home to several successful cycling events throughout the year, Greenville combines the
          convenience of hotels, restaurants, and family activities. Surrounded by national forest,
          state parks, and countless rural communities, Greenville offers a number of scenic route
          options. We have also developed a number of wonderful relationships in the Greenville
          community and are most thankful for their hospitality and for opening their doors, and
          roads, to our cyclists.
National MS Society, Mid-Atlantic Chapter

                                                                     Bike MS Partnership Proposal
                                                                                           Bike MS


      MS Bike Ride Participant Demographics
               60% of cyclists have an annual household income of $75,000 or more
               34% of cyclists are female, 66% are male
               64% of cyclists are between the ages of 35-54
               40% of cyclists have attained undergraduate or higher degrees
               64% of cyclists are married, 24% are single or never married
               64% of cyclists are employed as professionals
               91% of cyclists have made online purchases
               64% have a personal connection to MS (friend, family or self)
               65% first heard about the MS Bike Ride from a friend or co-worker


       2006 Publicity Summary
                Total Placements:                   103
                Numbers of Impressions:             3,914,346
                Number of Riders:                   1,977
                Amount Raised:                      $1,800,000


                                                          Team Village
       Bike MS                                            The Team Village is another way to maximize
       From displaying your community commitment          your investment in the Bike MS Ride. Pitch your
       to showcasing your newest product, the Bike        tent along side dozens of regional corporations!
       MS Ride is the place your shop wants to be!        Host your team, your employees, and your
                                                          clients!
       Over 2000 cyclists, friends, family and
       volunteers make the Bike MS Weekend the            Celebrate your achievements as a team then
       perfect place to promote your bike shop.           enjoy the fun and festivities of downtown
                                                          Greenville with your family and friends. It is a
                                                          weekend with a mission!


                                    Bike MS Ride: September 27 – 28, 2008
National MS Society, Mid-Atlantic Chapter

                                                                         Bike MS Partnership Proposal
                                                   Benefits for Sponsoring Bike MS Bike Shops



            Platinum Bike Shop

            In addition to the benefits at the Gold and Silver Levels you will receive:

            •The National MS Society will provide your shop with the status of Platinum Level Bike MS
            Bike Shop Sponsor which will be designated in 500,000 Bike MS brochures

            •The National MS Society will link your shop website to the Mid-Atlantic Chapter’s Bike
            MS website.

            •The National MS Society will include your summer season shop rides on the Mid-Atlantic
            Chapter’s Bike MS website.

            •3 Email blasts to all Bike MS past participants (2 before the event, 1 after): You must
            provide us with the email and we will send it out to participants

            •Free premier placement in Team MS village during the Bike MS weekend.

            •All platinum bike shops will be put into a drawing ONCE for each day’s lunch stop.
            Additional opportunities are available to put your bike shop into the drawing: you may
            purchase lunch stop drawing tickets for $25 per ticket. Each ticket gets your bike shop into
            the drawing one time (you specify if you want it in Saturday or Sunday’s stop). Bike shops
            may purchase unlimited amount of tickets.
National MS Society, Mid-Atlantic Chapter

                                                                           Bike MS Partnership Proposal
                                                   Benefits for Sponsoring Bike MS Bike Shops




              Gold Bike Shop

              In addition to the benefits at the Silver Level you will receive:

              •The National MS Society will provide your shop with the status of Gold Level Bike MS
              Bike Shop Sponsor.

              •The National MS Society will provide your shop personnel working the Bike MS with
              free hotel accommodations for the Bike MS weekend (double occupancy).

              •1 Email blast to all Bike MS past participants (before the event): You must provide us
              with the email and we will send it out to participants

              •$250 fee for placement in Team MS village during the Bike MS weekend
National MS Society, Mid-Atlantic Chapter

                                                                        Bike MS Partnership Proposal
                                                   Benefits for Sponsoring Bike MS Bike Shops



               Silver Bike Shop

               These are the basic Bike MS Bike Shop benefits:

               •The National MS Society will provide your shop with the status of Silver Level Bike MS
               Bike Shop Sponsor.

               •The National MS Society will list your shop as a Sponsoring Bike MS Bike Shop in
               500,000 Bike MS brochures. (Approximately 50,000 will be sent to targeted mailing
               lists, including Bike MS past participants and demographically targeted consumer
               groups. The balance will be distributed to bike shops, health and fitness centers and more
               than 3,000 retail sites within the metropolitan area.)

               •The National MS Society will provide your shop with the opportunity to participate in
               the Bike MS weekend, to cultivate the all-important personal relationship between
               cyclist and their bike shop.

               •The National MS Society will list your shop in the Bike MS Rider Handbooks and on the
               Mid-Atlantic Chapter Bike MS web site.

               •The National MS Society will list your shop on discount coupons and safety inspection
               coupons distributed to every registered cyclist.

               •The National MS Society will help increase your direct marketing mailing list. (Your
               shop can add Bike MS cyclists to your mailing list through the Bike MS coupon
               redemption program -- cyclists redeeming a coupon at your shop complete the back of
               the coupon with their name & address.)

               •The National MS Society will provide your shop with a specially designed Bike MS
               specialty item for Bike MS Sponsoring Sponsors.
National MS Society, Mid-Atlantic Chapter

                                                                          Bike MS Partnership Proposal
                                            Investment for Sponsoring Bike MS Bike Shops


               Platinum Bike Shop

               In addition to the investment at the Gold and Silver Levels:

               •Your shop will provide mechanical support for one National MS Society sponsored
               training ride. (The National MS Society will host four, fully supported training rides
               throughout, one a month June-September.)

               •Your shop will host 1 safety meeting during the months of June, July, or August
               informing cyclists of rules of the road, how to clip in, riding in a pace line, etc. (The
               National MS Society will recommend to all cyclists that they attend a safety meeting, in
               turn bringing business into your shop. The National MS Society will also provide
               guidelines on how the safety meeting should be run.)




               Gold Bike Shop

               In addition to the investment at the Silver Level:

               •Your shop will provide two-days of mechanical support for the Bike MS Ride.
               (Mechanical support includes one or more mechanics, equipment & vehicle to support
               cyclists at start/finish sites and a rest stop on the Bike MS route)

               •Your shop must remain at the rest stop until notified by a tour official that they move
               onto another assignment or to the finish line.

               •Your shop will redeem Bike MS prize gift certificates (The MS Society will distribute
               gift certificates to cyclists who have earned them as prizes for raising funds in excess of
               $300. The certificates will list all Sponsoring Bike Shops. After redeeming the gift
               certificate please invoice the National MS Society within 30 days for 75% of the value,
               thus providing the National MS Society with a 25% discount.)
National MS Society, Mid-Atlantic Chapter

                                                                         Bike MS Partnership Proposal
                                      Investment for Sponsoring Bike MS Bike Shops




               Silver Bike Shop

               This is the basic Sponsoring Bike MS Bike Shop investment:

               •Your shop will actively promote the Bike MS Ride through in-store promotion,
               discussion, and distribution of materials

               •Your shop will prominently display Bike MS brochures, posters, and signage in your
               store and will notify the chapter when additional supplies are needed.

               •Your shop will provide one-day of mechanical support for the Bike MS Ride
               (Mechanical support includes one or more mechanics, equipment & vehicle to support
               cyclists at start/finish sites and a rest stop on the Bike MS route) at a stop assigned by
               the National MS Society. (Gold and Platinum shops will have first choice of locations.)

               •Your shop will honor Bike MS coupons and donate a one-time, per cyclist 10%
               discount on body accessories & bike accessories, a one-time per cyclist 25% discount on
               tune-up and free safety inspection (coupon will be mailed out beginning March 2008)
National MS Society, Mid-Atlantic Chapter

                                                                         Bike MS Partnership Proposal
                                            Investment for Sponsoring Bike MS Bike Shops




                  AS A SPONSORING BIKE MS BIKE SHOP
                  YOU MAY WANT TO…

                  Conduct or Partner with the National MS Society to host a Super Team Clinic

                  At your shop -- create interest around certain products and drive sales (partner with
                  your sales reps to give-away gear, host speakers or hot interactive product displays).
                  Content ideas for your shop and/or National MS Society clinics:

                  •Ensuring the proper fit -- sizing your bike, maximizing your current equipment, riding
                  longer distances comfortably, etc. [sell cycling accessories: handle bar tape, padded
                  shorts, gel saddles, gloves etc.]

                  •Nutrition and Hydration for longer rides [sell gels, bars, water bottles, Camelbacks]

                  •Bike maintenance and basic roadside repair [sell pumps, tool kits, under-seat bags]


                  Trading Cards or Stuff Bags!

                  The National MS Society will provide bag stuffers/trading cards to promote your
                  involvement with the premiere cycling tour in the Southeast.
National MS Society, Mid-Atlantic Chapter

                                                                                    Bike MS Partnership Proposal
                                                                                                                            Teams


      Teams

      Teams link the National Multiple Sclerosis Society with corporate America in a partnership that
      supports our mission of ending the devastating effects of MS through local, regional and national
      involvement in community events like Walk MS, Challenge Walk MS, and Bike MS.

      Uniting businesses for a common cause through team participation not only creates community
      visibility, but also a vehicle to provide employees with a fun social outing at little or no cost.

      Starting a team is easy! Any group of four or more can constitute as a team. Simply select a team
      captain and a team name and join in all the fun that the National MS Society has to offer! The National
      MS Society staff is here to help you be successful! Below is a list of just some of the ways we support
      our teams:

      Communication: Special team captain newsletters and e-mail updates, Team Captain registration package, team rosters
      updates
      Online Tools. We provide you with an online web portal that will equip you and your team to recruit new members and
      financial support at the click of a mouse!
      Assistance in fundraising. Your Bike Coach will give you ideas on fundraising and can coach you on letter writing, proposal
      development, and those dreaded phone calls!
      Presentations. Call us to schedule a multi-media presentation on how Bike MS helps people with MS in your community.
      Team recognition. Teams will be recognized during opening ceremonies. Here’s your opportunity to display team spirit
      with special signs, balloons, team T-shirts, and hats, and show the community that your organization is joining in the fight
      against MS..
      Your own personal MS Coach. A member of the MS staff works directly with you from the beginning of your registration
      until after the event.
      Team Captain’s Guide. This guide will give you a head start on building your team. Look for ideas on recruitment and
      fundraising, and find out what kinds of support you can expect from the National MS Society.

      Forming a team is great way to build community at your office, place of worship, or the neighborhood
      while demonstrating your groups’ commitment to your own community!

      Participating in Bike MS will bring co-workers together as they rally to raise money, recruit teammates
      and promote the mission of the National MS Society. Together we will end the devastating effect of
      MS!
National MS Society, Mid-Atlantic Chapter

                                                                                   Bike MS Partnership Proposal

                                                                      Sponsoring Bike Shop Confirmation
      CONFIRMATION OF SPONSORSHIP (please sign and return via fax or mail)

      DATE: ___________________________

      TO: Jolly Johnson
      National MS Society
      9801-I Southern Pines Blvd.
      Charlotte, NC 28273
      704-525-5906 (tel)/704-527-0406 (fax)

      From:                                     __________________________________________
           Bike Shop Name


            __________________________________________________________________________
             Bike Shop Contact                                                 Title

            __________________________________________________________________________
            Email address                                           Telephone


         ___ YES! I want to be a Platinum Level
         Sponsoring Bike MS Bike Shop.
                                                                            ___NO, I will be unable to sponsor Bike
         ___ YES! I want to be a Gold Level                                 MS in 2008, however, I will display tour
         Sponsoring Bike MS Bike Shop.                                      materials
         ___ YES! I want to be a Silver Level                               ___NO, I will be unable to sponsor Bike
         Sponsoring Bike MS Bike Shop.                                      MS in 2008




      Please sign and return via fax or mail to the National MS Society

      ________________________________________________________________________________
      Name                                                        Date


      Please provide company logo electronically in .tiff or .eps format to jolly.welch@nmss.org.
      Please contact Jolly Johnson to arrange for pick up and delivery of company banners, signage, giveaways, and other related
      materials no later than 2 weeks before the ride.

								
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