Get documents about "The Sandwich Consumer Trend Report
Document Sample
GAIN consumer insights
rEcoGNIzE menu trends
IdENTIFY opportunities
AssEss ingredients
EXAMINE pricing strategies
rEFINE marketing
The Sandwich Consumer Trend Report
A t t i t u d e a n d U s a g e S t u d y
HELPING FoodsErvIcE EXEcUTIvEs sTAY sMArT AboUT sANdwIcHEs
Food industry information you can count on.
Introducing the Sandwich Consumer Trend Report,
an attitude and usage study identifying trends and opportunities in foodservice.
TAp INTo GRowING SANdwICh SAleS ANd dISCoveR…
Sandwiches are the most frequently menued entrée at the Top 250 limited-service and full-service restaurants, accounting for 31% of all LSR
entrées and 15% of all FSR entrées.
To help operators and suppliers better understand the changing sandwich landscape and opportunities for growth, Technomic has developed
the 2008 Sandwich Consumer Trend Report.
Gain a competitive advantage by:
Leveraging expansive consumer acceptance: Target the 48% of consumers who say they eat a variety of at least 11 different
sandwiches over a one-month period, with heaviest consumption for burgers (80%), and lightest consumption for ethnic sandwiches (24%).
Understanding evolving consumer preferences: Learn how consumers’ sandwich preferences have changed in the last two
years alone, with a steep increase in both deli and breakfast sandwich buying patterns in 2008—a signal of the growing prevalence
of healthy and on-the-go eating trends.
Addressing multiple consumer needstates: Maintain precise focus on select daypart trends by offering sandwich options to the
58% of consumers who say they eat sandwiches for a snack.
Providing niche offerings: Create higher quality made-to-order sandwiches to compete with those pre-packaged in grab-n-go deli cases.
CoMpReheNSIve CoveRAGe
This updated report consists of the following areas:
The latest consumer research surrounding sandwich restaurants and their products: Tap into this exclusive Technomic
survey of more than 1,500 U.S. consumers, which showcases attitudes and preferences for sandwiches, including interest in health
and wellness, innovative sandwich ingredients and side dish accompaniments. Understand and compare consumer patronage of the
industry’s leading limited-service chains that participate in the “sandwich” category.
In-depth coverage and analysis of restaurant menus: Discover sandwich trends among the industry’s leading sandwich players,
based on Technomic Information Services’ MenuMonitor. This comprehensive and continually-updated online database houses
menu information for over 500 restaurant chains throughout the United States and Canada, including the Top 250 chain restaurants,
emerging chains and leading independents.
Menu price comparisons: Armed with menu pricing information and price comparisons, foodservice operators and manufacturers
will gain a better idea of pricing trends within the industry and learn how their menu item prices stack up against competitors.
eXpANded delIveRABleS
In addition to comprehensive reporting on these topics, Technomic experts provide the following deliverables:
Detailed executive report including insights, implications and identification of opportunities for both operators and manufacturers.
rankings and profiles of 20 quick-service sandwich chains and identification of new emerging players.
custom PowerPoint slide deck that can be used to educate account representatives and their customers (available for an additional cost).
A complete set of printed data tables of all consumer interviews. The data tables are tabulated by cluster segments that include:
gender, age, ethnicity and household income.
The 2008 Sandwich Consumer Trend Report focuses primarily on the U.S. market and its consumers. Additionally, 500 canadian
consumers were surveyed. This data is available upon request at an additional cost.
To obtain your copy of the Sandwich Consumer Trend Report,
or for additional information, please contact
Patrick Noone at 312-506-3852.
Hear what more than 1,500 consumers are saying about sandwiches.
oveRAll, ReGARdleSS of MeAl, whICh of The followING IS MoST IMpoRTANT To yoU
wheN SeleCTING The Type of SANdwICh yoU wANT To eAT? (ChooSe ThRee)
Analysis: More than any other factor, having a taste or a
Have a taste for a particular sandwich 56% craving is most important to consumers when choosing
a sandwich for a meal. beyond taste, consumers are
Price 52% looking for a reasonable price point. with so many
sandwich options available, consumers are aware that
You can have the sandwich made
just the way you want it 37% if one establishment doesn’t have a high-quality, value-
priced offering, they can easily find what they are looking
Convenient location 36% for elsewhere.
Healthy 26%
Analysis: consumers placed the importance of
Portion size portability on the lower end of the scale. A likely
20%
explanation is that with sandwiches, portability is
Reputation of establishment where expected and implied, not disregarded. operators and
I purchase the sandwich 16%
manufacturers alike should not overlook the importance
Portability 14% of portability, even if it appears to be a low priority with
consumers. The bottom line is that sandwiches that are
Nutritional value 12% portable continue to sell extremely well.
ThINkING oNly ABoUT SANdwICheS pURChASed AwAy fRoM hoMe, pleASe INdICATe how MUCh
yoU AGRee oR dISAGRee wITh eACh of The followING STATeMeNTS (Top Two BoX = 5 & 6)
Indicating agreement on a scale of 1–6 where 6 = agree completely and 1 = disagree completely.
Analysis: supporting the analysis presented above, nearly three
out of four consumers surveyed (74%) say sandwiches make a
great takeout item. with consumers’ increasingly busy and on-
Sandwiches are a great takeout item 74%
the-go lifestyles, takeout is paramount. one important feature
is sandwich packaging. while the majority of consumers think
sandwiches are great for takeout, less than half (47%) are
I don't mind waiting a little while for a satisfied with the packaging of most deli sandwiches. To be a
made-to-order sandwich at a sub shop, deli 71% viable on-the-go meal solution, the product must be high-quality
or other fast-food restaurant ANd easy to eat along with packaging that helps maintain
temperature and prevents spillage.
I'm generally satisfied with the packaging
used for mos t sandwiches in delis and 47% Analysis: Having a made-to-order sandwich is important, with
sub shops 71% of consumers indicating that they don’t mind a brief wait
for a sandwich to be prepared just the way they want it. Today,
operators are vying to compete by getting customers in and out
I don't mind purchasing a sandwich that has
25% the door faster than the competition. while timely service is
already been wrapped at a sub shop or
appreciated by consumers, it can never come at the expense
other fast-food establishment
of an accurate food order. within a heavily saturated sandwich
market, an inaccurate ordering experience—particularly with
food taken to go—will negatively impact repeat patronage.
deTAIled pRofIleS of Top 20 lSR SANdwICh ChAINS
Listed by size
subway McAlister’s deli Firehouse subs d’Angelo Grilled sandwiches
Arby’s wienerschnitzel cosi Nathan’s Famous
Quiznos subs blimpie subs & salads charley’s Grilled subs Portillo’s Hot dogs
Jason’s deli schlotzsky’s Togo’s sandwiches Great steak & Potato co., The
Jimmy John’s Gourmet sandwich shop Potbelly sandwich works Jersey Mike’s subs Penn station East coast subs
Additional reports Available
with 1,000–2,000 survey respondents per study, our consumer trend reports offer thorough research and insights
at a fraction of the price of conducting this research on a proprietary basis. Plus they’re backed by the full authority of
Technomic, Inc., the leading foodservice research and consulting firm. Recent study topics include:
consumer category Trend reports consumer dining occasion Trend reports
- Adult Beverage - Breakfast
- Appetizer - Snacking
- Beverage - Takeout
- Bakery Café
- Burger consumer Market Trend reports
- Dessert - Flavor: Sauces, Dips and Condiments
- Pizza* - Healthy-by-Design Foods: Natural, Organic
- Salad and Sustainable Items in Foodservice
- Sandwich* - The Hispanic Consumer
- Soup
For ordering information, please contact Patrick Noone at 312-506-3852 or pnoone@technomic.com.
* Newly updated with 2008 data and implications.
About Technomic Information services
Technomic Information Services has been tracking the foodservice industry for over 40 years, providing industry
intelligence, forecasts, data and training support to manufacturers, operators and distributors and others allied
to the field. Our numerous publications and digital products—featuring quick-read newsletters, analytical annual
reports, training handbooks, sales guides and restaurant chain profiles—help industry leaders keep a finger on
the pulse of the entire foodservice terrain. Technomic Information Services delivers distinctive, premium content
to its customers.
Technomic InformatIon ServIceS
300 South Riverside Plaza
Suite 1200
Chicago, IL 60606
p (312) 876-0004
f (312) 876-1158
www.foodpubs.com
