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GAIN consumer insights
RECOGNIzE menu trends
IDENTIFy opportunities
ASSESS ingredients
ExAMINE pricing strategies
REFINE marketing
The Dessert Consumer Trend Report
HELPING FOODSERvICE ExECUTIvES STAy SMART AbOUT DESSERT TRENDS
Food industry information you can count on.
Introducing the Dessert Consumer Trend Report
a comprehensive resource identifying trends and opportunities in foodservice.
CapiTalize on GRowTh oppoRTuniTies wiTh inCRemenTal DesseRT sales
Design indulgent and healthy menu options to respond to 75% of consumers who indicate that full-service operators do not offer
healthy dessert options.
Discover which key ingredients can create “craveable” menu items that engage the interest of 57% of consumers who eat dessert at
least once a week.
Develop a winning dessert menu for any occasion.
Target tastes by demographics and occasion.
Integrate desserts into the overall meal by creating attractive bundling options.
RepoRT feaTuRes
Latest trends in desserts—identifies the key factors that impact foodservice dessert sales in an increasingly
competitive environment.
In-depth reporting and analysis of Top 250, emerging chain and independent restaurant menus—full analysis of menued
desserts from over 500 restaurant chains to help operators and manufacturers recognize trends among the industry’s leading players.
Menu price comparisons—menu pricing data between two time periods gives foodservice operators and manufacturers a clear
picture of pricing trends, as well as insights about how their prices stack up against competitors.
Original consumer research—attitudes and behaviors of 1,500 consumers showcasing preferences
toward desserts, both at home and away from home. Includes consumer assessments of specific menu
items at leading full- and limited-service chains.
Emerging Dessert
Chains Profiled Customer profiles for 15 leading chains—to help operators identify and understand their own
and their competitors’ key consumer markets in the dessert category.
Emerging dessert chain profiles—with menus from up-and-comers that are hitting it big with
consumers. Learn about their restaurant format, featured menu items and what makes these spots
Abbott’s Frozen Custard
so popular (see list of chains profiled on left).
Bobtail Soda Fountain Consumer cluster analysis—highlights from the leading chains’ most popular dessert items.
Finale Desserterie and Bakery
expanDeD DeliveRables
Golden Spoon Frozen Yogurt
Comprehensive executive report including insights, implications and recommendations.
Meadows Original Frozen Custard Complete set of printed data tables on all consumer interviews are provided. The data tables are
tabulated by cluster segments that include: gender, age, ethnicity, region and household income.
Pinkberry
While this report focuses primarily on the U.S. market and its consumers, dessert behavior and
attitudes of 250 Canadian survey respondents is also available upon request for an additional cost.
Sprinkles Cupcakes
To obtain your copy of the Dessert Consumer Trend Report, or for
additional information, please contact Patrick Noone at 312-506-3852.
Hear what 1,500 consumers are saying about dessert...
eveRyone TReaTs Themselves on oCCasion
Of the 1,500 consumers surveyed none reported that they “never” eat dessert. More than half of consumers (57%) report eating dessert
“very frequently” or “often” (at least once a week). Slightly more than a quarter of consumers (28%) eat dessert after a meal “once in a while”
(once every 2-3 weeks). Only 15% of consumers “rarely” eat dessert after a meal (once a month or less).
Opportunity: The fact that very few would not
consider eating dessert suggests that there is
15% an opportunity with most customers to increase
30% check averages with a dessert sale. More than
eight of ten consumers (85%) eat dessert at least
28% once in awhile. This finding suggests that if you
have an exceptional dessert menu and persuasive
27% wait staff, dessert orders at your operation should
be pouring in.
Very frequently (twice a week or more)
Often (at least once a week)
Once in a while (once every 2-3 weeks)
Rarely (once a month or longer )
poRTabiliTy anD value DRive DesseRT sales aT limiTeD-seRviCe ResTauRanTs
while oveRall qualiTy maTTeRs mosT foR full-seRviCe DineRs
“Thinking about only the desserts you purchase at full-service and limited-service restaurants, how much do you agree with the following?”
Top 2-Box scores, where 6 = Agree Completely and 1 = Disagree Completely
61% Opportunity: A larger percentage of consumers
Desserts that taste really good indicate that they eat dessert at a location other
35.%
than where they had their meal. This most often
57%
High overall quality includes eating dessert at home and, in some
30%
cases, at another restaurant. To encourage full-
48% service restaurant consumers to order desserts
Desserts that are unique
19% post-meal, it is important to provide high quality,
A wide variety of desserts 47% unique desserts that the consumer feels they
23% cannot find anywhere else.
40%
Good dessert portion sizes for me Opportunity: Limited-service restaurant (LSR)
34%
operators should consider how their dessert menu
26% meets the needs of consumers who eat meals in
Desserts at a reasonable price 40.% their car or elsewhere beyond their homes or the
25% restaurant. Many LSRs offer ice cream cones or
Healthy dessert options
17.% sundaes that are not conducive to eating in transit.
21% Similarly, many consumers would be hesitant to
Desserts that are portable (easy to 46 % allow young children to each these items on the go
since they carry a higher likelihood of spillage than
eat on the go)
many other desserts. The more cleanly-portable a
dessert can be, the more appealing it will become to
Limited-service restaurants offer… Full-service restaurants offer… consumers eating on the go.
Additional Reports Available
With 1,000–2,000 survey respondents per study, our menu trends reports offer thorough research and insights at
a fraction of the price of conducting this research on a proprietary basis. Plus they’re backed by the full authority of
Technomic, Inc., the leading foodservice research and consulting firm. Recent titles include:
Consumer Trend Reports Consumer Dining Occasion Reports
- Adult Beverage - Breakfast
- Appetizer - Snacking
- Bakery - Takeout
- Burger
- Pizza Market Trend Reports
- Salad - Flavor: Sauces, Dips and Condiments
- Sandwich - Healthy-by-Design Foods
- Soup - The Hispanic Consumer
For ordering information, please contact Patrick Noone at 312-506-3852 or pnoone@technomic.com.
About Technomic Information Services
Technomic Information Services has been tracking the foodservice industry for over 40 years, providing industry
intelligence, forecasts, data and training support to manufacturers, operators and distributors and others allied
to the field. Our numerous publications and digital products—featuring quick-read newsletters, analytical annual
reports, training handbooks, sales guides and restaurant chain profiles—help industry leaders keep a finger on
the pulse of the entire foodservice terrain. Technomic Information Services delivers distinctive, premium content
to its customers.
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