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Microsoft PowerPoint - Presentation_Lundh_WirelessCar_08 11 07

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					eCall in Action
- Opportunities in Parallel



Martin Lundh
Product Manager
About WirelessCar

•   Founded in 1999, WirelessCar is one of the world’s
    leading telematics service providers serving both the
    automotive and commercial vehicle sectors

•   Service delivery in 33 countries, on 4 continents in 2
    business areas

•   BMW, Volvo Cars, Volvo Construction Equipment and
    Volvo Trucks as prime customers

•   ~40 employees; office located in Gothenburg, Sweden

•   WirelessCar is a member of the Volvo Group, through
    their global IT organization, Volvo Information
    Technology
Customers                   Group


   Australia, Middle East




   Europe




   Europe, Australia,




   US, Europe, Korea
What is an E-call?

•   E-call is an automatic or manual emergency call
    sent from a vehicle in the event of an accident
•   Data on the vehicle's status and position is sent,
    via a gateway, to a relevant call center which then
    deploys adequate assistance.
Example - Volvo OnCall
The eCall Initiative

•   The European Commission has proposed that the
    European Union should set itself the target of halving
    the number of road fatalities by 2010.
•   One recommendation how to reach this goal is to
    require E-call as a standard option in all new vehicles
    type-approved for the European Union from 2010 and
    onwards.
•   This work is driven by the eCall Driving Group (part of
    the eSafety Forum).
Expected Results

•   Reduced response time
     – 50% in rural areas
     – 40% in urban areas
•   Reduced severity of accidents
     – 15% to a lesser category
•   Saving lives
     – Up to 2,500 in EU 25, annually
•   Costs savings
     – Up to 26 billion Euro in EU 25, annually




                          Source: SEiSS Study, E-MERGE Project
Telematics in Europe - Challenges to Handle

Structural obstacles
• Geography - 41 countries
• Networks - 159 network operators, country based
   networks, SIM, roaming, billing
• Languages - 20+ different languages
• Services - Safety & Security services are regulated locally
• Content – most content (traffic, maps, POI’s, weather, etc)
   is local = Local partners
• Billing – different tax regulation in different countries, local
   collection
• OEM Channels – different structure of sales channels in
   different countries
eCall - Challenges to Handle

•   Pan European Interoperability

•   Upgrading the emergency service infrastructure to include
    location and PSAP compatibility

•   Solving the business case … for all
     – Only eCall will not allow for additional services!
eCall – The European Driver of Telematics?

•   *59% want eCall in their next car
•   Critical mass is key and the price point crucial
     – Open architecture: reduce cost of development
     – eCall: provide volumes
•   Allowing for the piggybacking of other services:
     –   Breakdown Call
     –   Stolen Vehicle Tracking
     –   Speed Alert
     –   Electronic Fee Collection
     –   Navigation and Real Time Traffic Information
     –   And more…
•   The Aim: Mass Market




                              *Eurobarometer study 2006
Customer interest and willingness
to pay for telematics       Avoid: One service per box




                                           Focus on vehicle-related services
                                           Key player: Vehicle manufacturers




                         Avoid person-related services
                         Key player: Network operators
Current Offer in Europe




    Volvo OnCall                 BMW Connected Drive




                   Peugeot Citroën
Volvo OnCall

Today’s Functionality
•SOS/Emergency (e-call)
•Breakdown assistance (b-call)
•Air-bag deployment alert
•Remote door unlocking
•Car alarm alert
•Stolen vehicle tracking
•HF Telephony

Tomorrow’s Functionality
•Turn-by-turn navigation
•Real-time traffic information
•Remote Diagnostics
Volvo OnCall European Coverage
                                  = Market selling option
Sold in 11 markets                = across boarder service
                                  = no service yet

Service available in 14 markets
                   BMW Connected Drive

•   Services
    –   E-call automatic/manual
    –   B-call with Tele diagnose
    –   I-call
    –   Traffic Information
    –   Google send to car
    –   E-mail, calendar, address
    –   News, sport, Weather
    –   and more…
                  BMW Connected Drive

•   Services
    –   E-call automatic/manual
    –   B-call with Tele diagnose
    –   I-call
    –   Traffic Information
    –   Google send to car
    –   E-mail, calendar, address
    –   News, sport, Weather
    –   and more…
                  BMW Connected Drive

•   Services
    –   E-call automatic/manual
    –   B-call with Tele diagnose
    –   I-call
    –   Traffic Information
    –   Google send to car
    –   E-mail, calendar, address
    –   News, sport, Weather
    –   and more…
                   BMW Connected Drive

•   Services
    –   E-call automatic/manual
    –   B-call with Tele diagnose
    –   I-call
    –   Traffic Information
    –   Google send to car
    –   E-mail, calendar, address
    –   News, sport, Weather
    –   and more…
                  BMW Connected Drive

•   Services
    –   E-call automatic/manual
    –   B-call with Tele diagnose
    –   I-call
    –   Traffic Information
    –   Google send to car
    –   E-mail, calendar, address
    –   News, sport, Weather
    –   and more…
BMW Google Local Search
In USA…

•   GM OnStar's in-vehicle safety,      Monthly average of OnStar responses:
                                         Monthly average of OnStar responses:
    security and information services   400 stolen vehicle locations
                                         400 stolen vehicle locations
    includes:                           1,000 air bag notifications
                                         1,000 air bag notifications
     –   E-call                         380 advanced automatic crash notifications
                                         380 advanced automatic crash notifications
     –   Roadside Assistance            6,000 Good Samaritan calls
                                         6,000 Good Samaritan calls
     –   Remote Door Unlock             11,400 emergency calls
                                         11,400 emergency calls
                                        47,000 remote vehicle diagnostics
     –   Stolen Vehicle Tracking         47,000 remote vehicle diagnostics
                                        27,000 roadside assistance calls
     –   Information/Convenience         27,000 roadside assistance calls
                                        50,000 remote door unlocks
     –   Remote Diagnostics              50,000 remote door unlocks

     –   and more…


•   More than 4,000,000 subscribers
Conclusions

•   E-call is a reality today
     – By 2010 one million cars in Europe and more than five million in USA


•   The European eCall initiative is a potential driver
     – But, right now it is a hinder


•   An eCall solution must enable additional services
     – A complete service portfolio needed to make the business case

				
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