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eCall in Action
- Opportunities in Parallel
Martin Lundh
Product Manager
About WirelessCar
• Founded in 1999, WirelessCar is one of the world’s
leading telematics service providers serving both the
automotive and commercial vehicle sectors
• Service delivery in 33 countries, on 4 continents in 2
business areas
• BMW, Volvo Cars, Volvo Construction Equipment and
Volvo Trucks as prime customers
• ~40 employees; office located in Gothenburg, Sweden
• WirelessCar is a member of the Volvo Group, through
their global IT organization, Volvo Information
Technology
Customers Group
Australia, Middle East
Europe
Europe, Australia,
US, Europe, Korea
What is an E-call?
• E-call is an automatic or manual emergency call
sent from a vehicle in the event of an accident
• Data on the vehicle's status and position is sent,
via a gateway, to a relevant call center which then
deploys adequate assistance.
Example - Volvo OnCall
The eCall Initiative
• The European Commission has proposed that the
European Union should set itself the target of halving
the number of road fatalities by 2010.
• One recommendation how to reach this goal is to
require E-call as a standard option in all new vehicles
type-approved for the European Union from 2010 and
onwards.
• This work is driven by the eCall Driving Group (part of
the eSafety Forum).
Expected Results
• Reduced response time
– 50% in rural areas
– 40% in urban areas
• Reduced severity of accidents
– 15% to a lesser category
• Saving lives
– Up to 2,500 in EU 25, annually
• Costs savings
– Up to 26 billion Euro in EU 25, annually
Source: SEiSS Study, E-MERGE Project
Telematics in Europe - Challenges to Handle
Structural obstacles
• Geography - 41 countries
• Networks - 159 network operators, country based
networks, SIM, roaming, billing
• Languages - 20+ different languages
• Services - Safety & Security services are regulated locally
• Content – most content (traffic, maps, POI’s, weather, etc)
is local = Local partners
• Billing – different tax regulation in different countries, local
collection
• OEM Channels – different structure of sales channels in
different countries
eCall - Challenges to Handle
• Pan European Interoperability
• Upgrading the emergency service infrastructure to include
location and PSAP compatibility
• Solving the business case … for all
– Only eCall will not allow for additional services!
eCall – The European Driver of Telematics?
• *59% want eCall in their next car
• Critical mass is key and the price point crucial
– Open architecture: reduce cost of development
– eCall: provide volumes
• Allowing for the piggybacking of other services:
– Breakdown Call
– Stolen Vehicle Tracking
– Speed Alert
– Electronic Fee Collection
– Navigation and Real Time Traffic Information
– And more…
• The Aim: Mass Market
*Eurobarometer study 2006
Customer interest and willingness
to pay for telematics Avoid: One service per box
Focus on vehicle-related services
Key player: Vehicle manufacturers
Avoid person-related services
Key player: Network operators
Current Offer in Europe
Volvo OnCall BMW Connected Drive
Peugeot Citroën
Volvo OnCall
Today’s Functionality
•SOS/Emergency (e-call)
•Breakdown assistance (b-call)
•Air-bag deployment alert
•Remote door unlocking
•Car alarm alert
•Stolen vehicle tracking
•HF Telephony
Tomorrow’s Functionality
•Turn-by-turn navigation
•Real-time traffic information
•Remote Diagnostics
Volvo OnCall European Coverage
= Market selling option
Sold in 11 markets = across boarder service
= no service yet
Service available in 14 markets
BMW Connected Drive
• Services
– E-call automatic/manual
– B-call with Tele diagnose
– I-call
– Traffic Information
– Google send to car
– E-mail, calendar, address
– News, sport, Weather
– and more…
BMW Connected Drive
• Services
– E-call automatic/manual
– B-call with Tele diagnose
– I-call
– Traffic Information
– Google send to car
– E-mail, calendar, address
– News, sport, Weather
– and more…
BMW Connected Drive
• Services
– E-call automatic/manual
– B-call with Tele diagnose
– I-call
– Traffic Information
– Google send to car
– E-mail, calendar, address
– News, sport, Weather
– and more…
BMW Connected Drive
• Services
– E-call automatic/manual
– B-call with Tele diagnose
– I-call
– Traffic Information
– Google send to car
– E-mail, calendar, address
– News, sport, Weather
– and more…
BMW Connected Drive
• Services
– E-call automatic/manual
– B-call with Tele diagnose
– I-call
– Traffic Information
– Google send to car
– E-mail, calendar, address
– News, sport, Weather
– and more…
BMW Google Local Search
In USA…
• GM OnStar's in-vehicle safety, Monthly average of OnStar responses:
Monthly average of OnStar responses:
security and information services 400 stolen vehicle locations
400 stolen vehicle locations
includes: 1,000 air bag notifications
1,000 air bag notifications
– E-call 380 advanced automatic crash notifications
380 advanced automatic crash notifications
– Roadside Assistance 6,000 Good Samaritan calls
6,000 Good Samaritan calls
– Remote Door Unlock 11,400 emergency calls
11,400 emergency calls
47,000 remote vehicle diagnostics
– Stolen Vehicle Tracking 47,000 remote vehicle diagnostics
27,000 roadside assistance calls
– Information/Convenience 27,000 roadside assistance calls
50,000 remote door unlocks
– Remote Diagnostics 50,000 remote door unlocks
– and more…
• More than 4,000,000 subscribers
Conclusions
• E-call is a reality today
– By 2010 one million cars in Europe and more than five million in USA
• The European eCall initiative is a potential driver
– But, right now it is a hinder
• An eCall solution must enable additional services
– A complete service portfolio needed to make the business case
