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									Outdoor Nation Youth Summit and Festival
Outdoor Nation Youth Summit and Festival is Announced – Nation’s Largest Urban Outdoor
Festival Aims to Empower America’s Youth to Lead Outdoor Revolution.
Washington, DC (PRWEB) May 11, 2010 -- Outdoor Foundation and its lead partners announce Outdoor Nation
Youth Summit and Festival, an event that will bring together tens of thousands of festival-goers, including 500
delegates, from across the country to celebrate active outdoor living in New York's Central Park on June 19 and
20. The event comes on the heels of The Outdoor Foundation's Special Report on Youth, which found that
outdoor participation among youth continues to decrease each year, with the rate of decline steepest among the
youngest age groups.

 A diverse group of partners, including The North Face, the New York City Department of Parks & Recreation,
Backpacker Magazine, The Conservation Fund and Mobilize.org, are empowering a new generation to champion
the outdoors by developing a national agenda, top priorities and youth-led solutions that will be delivered to
elected officials, and business and community leaders, as well as peers over the next year.

 As part of the announcement, the organizations launched a 'call for applications' – a national search for 500
change makers to travel to New York City and participate in this first-ever Youth Summit on the Outdoors.
Delegates will be selected based on outdoor interest and a commitment to lead local, regional and national efforts
that will reconnect youth and the outdoors.

 "The North Face is proud to support such a ground-breaking initiative," said Steve Rendle, President of The
North Face and VF Corporation's Outdoor Americas Coalition. "This event will be an impactful and empowering
vehicle for engaging with our nation's youth as we look for new and relevant ways to enable them to connect with
the outdoor environment we are so passionate about."

 Presented by The North Face, the Outdoor Nation Youth Summit and Festival will combine outdoor activities
and outdoor advocacy to raise awareness about the important role that the outdoors and recreational activities play
in healthy active lifestyles. The goal of the initiative is to empower young leaders to start the next revolution by
building an Outdoor Nation for this and future generations.

 "There is a crisis in our country today. Young people are increasingly disconnected from the outdoors resulting in
unprecedented levels of child obesity, depression, diabetes and ADHD. We need an outdoor revolution where
young 'Outsiders' lead the way toward a healthier generation," said Chris Fanning, Executive Director of Outdoor
Foundation. "The Outdoor Nation Youth Summit and Festival will bring leaders together for the first time to
develop a national outdoor agenda, discuss youth-led solutions and receive the tools, training and resources to
champion change on campuses and in communities."

 In an effort to harness the passion, energy and ideas of a new generation that is eager to influence the future and
stand up for change; the Outdoor Nation Festival and Youth Summit will host delegations of 500 young people
from each of the 50 states. Summit delegates will not only craft and deliver their message of change to the
country, but strengthen the outdoor youth movement by infusing young leaders with new ideas, skills and
connections, as well as opportunities for employment and action. Interested individuals can visit
http://www.outdoornation.org/youthsummit and apply to be part of this ground-breaking event.



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 "The goal of the Summit is to motivate and mobilize hundreds of thousands of young people nationwide to
reclaim, redefine and rediscover the outdoors" said Larry Selzer, President of The Conservation Fund. "What we
are after is cultural change at a massive scale where a whole new generation is engaged with the natural world
around them – for their health and the health of our nation's legacy of land and water resources."

 With additional lead support from The Conservation Fund and facilitated by Mobilize.org, the Summit will
include key topics such as health, diversity, careers, service, recreation, education, media and culture.

 "Protecting and preserving the environment is a top priority for Millennials around our country," said Maya
Enista, CEO of Mobilize.org. "Mobilize.org is excited to engage this group of youth and young adults in
Democracy 2.0 and to help develop a national agenda Millennials can use while advocating for the environment
in our communities and on our campuses."

 In addition to the Youth Summit, Outdoor Nation will partner with the NYC Parks Department's annual outdoor
sports celebration, Adventures NYC in Central Park, Manhattan's largest urban playground, to bring outdoor
adventure and entertainment playground, offering concerts, cultural festivities and nature-based activities such as
climbing, mountain biking, and kayaking to kids from all around the country. In partnership with Backpacker and
the New York City Department of Parks and Recreation, Outdoor Nation will build upon Adventures NYC,
resulting in the nation's biggest event celebrating youth and the outdoors. All activities will be inclusive, open to
the public and free of charge.

 "The Parks Department is proud to partner with Backpacker Magazine and the Outdoor Foundation to expand
Adventures NYC, our annual outdoor sports celebration, to children from all over the country," said NYC Parks
& Recreation Commissioner Adrian Benepe. "Adventures NYC and the Outdoor Nation Youth Summit and
Festival showcase some of the most exciting activities New York City has to offer from kayaking to mountain
biking to rock climbing. These sports and many more help fight obesity and encourage a lifetime of fitness, health
and enjoying parks."

 "Adventures NYC showcases 'The Outdoors at Your Doorstep' in the world's greatest urban Park," says Kent
Ebersole, Publisher of Backpacker magazine. "This year's youth focus is a natural evolution of the festival,
emphasizing the importance of reconnecting today's youth with the great outdoors."

 Adding to the excitement will be a high-profile, two-day Conservation and Outdoor Career Fair, where public,
private and not-for-profit organizations will provide information and advice on how to start a career in the
outdoors.

Additional sponsors include Johnson & Johnson, Recreational Boating and Fishing Foundation, CIGNA,
Wilderness Systems, Dagger, Eastern Mountain Sports, Merrell, SmartWool, Mountain Hardwear and Paddle
Advisory Council.

To follow Outdoor Nation on Twitter, visit http://www.twitter.com/outdoornation.

 About Outdoor Nation
 As part of a broader national initiative, Outdoor Nation and its community of 'Outsiders' are committed to
increasing and expanding youth participation through entertainment, education, engagement and action –
especially among urban communities and communities of color – resulting in a healthier, more active generation.
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 About The North Face®
 The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California,
the company offers the most technically advanced products in the market to accomplished climbers,
mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty
mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major
outdoor specialty retail chains.

 About the New York City Department of Parks & Recreation
 Through our work, Parks & Recreation enriches the lives of New Yorkers as the city's parks serve as both their
back and front yards, promoting physical and emotional well-being and providing venues for fitness, peaceful
respite and making new friends. Our recreation programs and facilities help New Yorkers stay healthy and combat
obesity, diabetes and high blood pressure. Parks is the steward of more than 29,000 acres of land – 14 percent of
New York City – including more than 5,000 individual properties ranging from Central Park to community
gardens and GreenStreets. We house five major stadia and operate more than 800 athletic fields, 1,000
playgrounds, 550 tennis courts, as well as 65 public pools, 48 recreational facilities, 17 nature centers, 13 golf
courses and 14 miles of beaches. For more information, please visit http://www.nyc.gov/parks.

 About Backpacker Magazine
 Backpacker Magazine brings the outdoors to reader's doorsteps, inspiring and empowering them to get out and
enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled
magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips
they publish. Backpacker's Editors' Choice awards, an industry honor recognizing design, feature, and product
innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Backpacker is published by Active Interest Media (http://www.aimmedia.com,) has a circulation of 340,000, and
is published nine times per year. In 2006, the magazine won a coveted National Magazine Award for editorial
excellence.

 About Mobilize.org
 Mobilize.org is an all-partisan organization, built and led by Millennials. Founded eight years ago by 10 students
on the campus of UC Berkeley, Mobilize.org has grown into a national Millennial movement, engaging the
Millennial generation in building the next level of the democracy we will inher. it - Democracy 2.0. Utilizing
technology and social networking to connect Millennials to each other online, its national Democracy 2.0 Award
Summits gather Millennials from around the country to discuss issues impacting our generation and to develop
sustainable solutions to address them. The Mobilize.org mission is to improve the way democracy works by
investing in Millennial-driven solutions. For more information, visit http://www.Mobilize.org.

For more information, please visit our multimedia page at http://outdoorfoundation.presslift.com/outdoornation.

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Contact Information
Syieda Penn
Outdoor Foundation
http://outdoornation.org
202-671-2507



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