Responsive_Email_Is_A_Key_To_Successful_Email_Marketing

							Title:
Responsive Email Is A Key To Succes
sful Email Marketing

Word Count:
826

Summary:
Creating and sending a promotional
email letter that receives the maxi
mum response rate is at the heart o
f any successful online business. B
ut what is a _responsive email_? Ho
w do you compose it? There are a fe
w principles a responsive email let
ter is based on. If you follow them
, you_ll never be at disadvantage:

The Subject line. The subject line
is a presentation of your message.
I would even say that it is the sub
ject line determines whether the re
Keywords: open your...
cipient will
Bulk Email Marketing, bulk email so
ftware, email newsletter software

 Article Body:
Creating and sending a promotional
email letter that receives the maxi
mum response rate is at the heart o
f any successful online business. B
ut what is a _responsive email_? Ho
w do you compose it? There are a fe
w principles a responsive email let
ter is based on. If you follow them
, you_ll never be at disadvantage:

The Subject line. The subject line
is a presentation of your message.
I would even say that it is the sub
ject line determines whether the re
cipient will open your message or n
ot. If you send a commercial letter
, your main purpose is to have the
recipient open your message. So, th
e subject line must to intrigue and
  rouse the people_s curiosity. Put
some _tease_ in your subject but do
  not reveal what your message is ab
out completely. Teases should speak
  to the offer that the recipient is
  going to find inside the letter _
but not too much _ make them open i
t to find out for sure. A good teas
e may sound like: _Discover the new
  technique how to&_, or _The amazin
g inside secrets&_, or _Download th
e new improved version of& _ etc.
The salutation. Yes, a personalized
 message beginning with _Dear John,
_ is better. It looks more professi
onal and makes a feel that you care
 about every prospect individually.
 A personalized message helps build
 credibility in relationship betwee
n you and your prospects. That_s wh
y on your opt-in form you should as
k your subscribers to provide their
 first name together with the email
 address.

The message body. We_ll examine two
 aspects here: content _ what your
message is about and presentation _
 in what manner you present the inf
ormation.

Message content. This is where peop
le often get confused. What to tell
 to the readers so they would want
to buy from you? Tell them about th
e benefits of your product. Remembe
r that people don_t care about you
personally or your organization, th
ey do want to know how they can ben
efit from your offer, how your offe
r can solve their problems or make
their lives easier. That_s what the
y need.

A great idea that always works for
your is a free bonus or special off
er. You should give them something
for free in addition to their purch
ase.

Typical offers may include:

" Special Reports - you are simply
promising them an instant access to
 some free content after their purc
hase.

" Software Trials - if you are deve
loping and promoting your own softw
are programs, you could promise a f
ree trial of the new version of you
r software, or an other software in
 the form of a download.

" Discounts- you can offer discount
s on particular goods when they bec
ome available, and the only way to
gain access to these discounts is b
y purchasing your product.

" Email mini-course - you can also
offer people an email mini-course t
hat will teach them something speci
fic about their market, and will th
en allow you continue communicating
 with them in the future.

" E-books _ if you sell an e-book,
you could offer it for free to your
 subscribers who purchase your prod
uct.

" Tips and News _ similar to the em
ail mini-course. You are just promi
sing to send them regular emails wi
th useful content that helps make t
heir lives easier.

Always end the body of the letter w
ith clear instructions what action
you want the reader to take. There
must not be any ambiguity. The read
er must exactly know what you want
him to do now.

But don_t stop there. Add a _P.S._
and _P.P.S._ that persuade the read
er to buy from you, repeat the offe
r and call-to-action.
Text presentation. You may have a l
ot to say about your product benefi
ts and your offer. But the trick is
 to say it in a way that is easy to
 read, and clearly lays out the mai
n aspects. People are busy and they
 don_t have much time to spend on o
ne email. Keep in mind that people
don_t read the message, they scan i
t. So, you have to structure your l
etter in a manner that all importan
t information grabs the reader_s at
tention.

Don_t write in long sentences. Sepa
rate the text in paragraphs with 4-
5 sentences in each paragraph. Use
bullets to represent your offer ben
efits. Use underlining, bold and it
alics as ways to call attention to
important elements but do it wisely.

The closing. It should always be do
ne by the most senior person in you
r organization _ preferably someone
 with a title. This is about credib
ility.

You should always remember that you
  can create several email messages
and test one email approach versus
another. Simply divide your list in
  two groups, and send the version A
  to one half, and the version B to
the other. Then compare the results
. What version is more responsive a
nd what is not. You can then use th
e more successful version of you em
ail letter for future communication
 with your prospects.

Take care of these aspects and your
 email marketing efforts will be re
warded!