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					                                               Monitor
                                               new model introduction report



                                                                                            Mercedes-Benz
                                                                                                CLC Coupe


                                                   Launch Date:   Due in Monitor Edition:
                                                   June 2008      May 2008

Helping Customers Make Better Business Decisions
                                                                                                      Monitor
                                                                                                      new model introduction report   1
                                                                                                      for the
                                                                                                      Mercedes-Benz CLC Coupe
Contents
Lifecycle Analysis - Predecessor & Competitors
 Black Book Lifecycle Analysis at 12 mths 20,000 miles                2
 Black Book Lifecycle Analysis at 36 mths 60,000 miles                3
 Black Book & Monitor RV Lifecycle: Range in % New                    4

Competitor Analysis - New Price & Used Values’ History
 New Prices                                                           5
 2004 04 plate depreciation over previous 48 months (values at 40k)   6
 2004 04 plate depreciation over 3 years (values at 40k)              7

Model & Engine Mix
 Model Mix                                                            8
 Engine Mix                                                           8

Specification Walk-up                                                 9


Sales Projections                                                     10


Image Comparison                                                      11


First Driving Impressions                                             13


RV Metrics                                                            14


New Model Introduction Reports - Schedule                             15
           Lifecycle Analysis -                       12mth 20,000miles Black Book Lifecycle

            Lifecycle Analysis
                                    Alfa Romeo, GT / GTV Coupe                   Audi, A3 Hatchback
                                       Black
                  12mth 20,000miles Coupe Book Lifecycle
                              Audi, TT                                           BMW, 3 Series Coupe
                                    Mercedes-Benz, C-Class Sport Coupe

                  25,000



                  23,000                                                                                            1    Alfa Romeo GT Coupe - 2.0 TS 16V 2dr [11664]
                            5
                                                                                                       6            2    Alfa Romeo GTV Coupe - 2.0 JTS 2dr [27536]
                  21,000
                                                                                                                    3    Audi A3 Hatchback - 1.8 T Sport 3dr [12140]
                                                                                                              9
           Model & Engine Mix                                                                                       4    Audi A3 Hatchback - 2.0 FSI Sport 3dr [25499]
                19,000
                                                                                                                    5    Audi TT Coupe - 1.8 T Quattro 2dr [225] [16284]
                                                                         8
                                7
                  17,000                                                                                            6    Audi TT Coupe - 2.0 T FSI 2dr [34346]
          £ CAP                                           11
          Clean                                                                                                     7    BMW 3 Series Coupe - 320 Ci 2dr [19291]
                                                                                      12
                  15,000
                                                     10                  4                                          8    BMW 3 Series Coupe - 320 Ci SE 2dr [26552]
                            1                                                2
                                                                                                                    9    BMW 3 Series Coupe - 320i SE 2dr [36512]
                  13,000    3
                                                                                                                    10   Mercedes-Benz C-Class Sport Coupe - C180 3dr [21094]

                  11,000                                                                                            11   Mercedes-Benz C-Class Sport Coupe - C180K SE 3dr [23562]

                                                                                                                    12   Mercedes-Benz C-Class Sport Coupe - C180K SE 3dr [27778]
                   9,000
                     Fe 1




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2   Monitor
    new model introduction report                                                                          Helping Customers Make Better Business Decisions
    Mercedes-Benz CLC Coupe
        Lifecycle Analysis -                       36mth 60,000miles Black Book Lifecycle

        Lifecycle Analysis       Alfa Romeo, GT / GTV Coupe               Audi, A3 Hatchback
           36mth 60,000miles Black Book Lifecycle
                                 Audi, TT Coupe                           BMW, 3 Series Coupe
                                 Mercedes-Benz, C-Class Sport Coupe

           16,000
                      5
                                                                                                        1    Alfa Romeo GT Coupe - 2.0 TS 16V 2dr [11664]
           14,000
                                                                                                        2    Alfa Romeo GTV Coupe - 2.0 TS 16V Turismo 2dr [26674]

                             6                                                                          3    Audi A3 Hatchback - 1.8 T Sport 3dr [12140]
           12,000
        Model & Engine Mix                                                                              4    Audi A3 Hatchback - 2.0 FSI Sport 3dr [25499]
                                                                               7
                                                                                                        5    Audi TT Coupe - 1.8 T Quattro 2dr [225] [16284]
                                    8                                                     4
      £ CAP                                                           9
            10,000                                                                                      6    BMW 3 Series Coupe - 320 Ci 2dr [19291]
      Clean
                                                                                                   10
                       3                                                                                7    BMW 3 Series Coupe - 320 Ci SE 2dr [26552]

             8,000                                                                                      8    Mercedes-Benz C-Class Sport Coupe - C180 3dr [21094]

                      1                                                                                 9    Mercedes-Benz C-Class Sport Coupe - C180K SE 3dr [23562]
                                                                                               2
             6,000                                                                                      10   Mercedes-Benz C-Class Sport Coupe - C180K SE 3dr [27778]




             4,000
             Ja 6




             Ja 7
             M 07



              Ju 7




             M 08
              Ju 6
              Ju 4




             Ja 4
             M 05



              Ju 5




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             N 05
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             N 04
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                     8
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                                                                                                                               Monitor
                                                                                                                               new model introduction report         3
                                                                                                                               Mercedes-Benz CLC Coupe
                 Lifecycle Analysis -                                   Black Book & Monitor RV Lifecycle : Range in % New


                         The whisker & box plot charts below are based on an analysis of Monitor and Black Book lifecycles at 36 months 60,000 miles since June 2002.
            Lifecycle Analysis
                         For those unfamiliar with the format, it is designed to show the 'five number summary' of a data-set, in this case the range of % New values seen throughout
                         each vehicle's lifecycle.
                                                        in %
               Black Book & Monitor RV Lifecycle: Range scale New
                                                                                                             Key                            Scale

                The whisker and box plot charts below are based on an analysis of Monitor and Black                                                                    Outliers (any value lying
                Book lifecycles at 36 months 60,000 miles since June 2002. For those unfamiliar with                                                                  outside outside the range)
                                                                                                                              Outliers [any value lying conisderably considerablythe range]
                                                                                                                              25th
                the format, it is designed to show the ‘five number summary’ of a data-set, in this case     Miminum value    percentile
                                                                                                                                                        75th       Maximum value
                                                                                                                                           Median     percentile
                the range of % New Values seen throughout each vehicle’s lifecycle.
                                       miminum value     25th percentile       median      75th percentile       maximum value




                 Model & Engine Mix                                                                                                                                                                      Mercedes-Ben
                                                                                                Mercedes-Benz, C-                                                                                        Class Sport C
                                                                                                Class Sport Coupe
                                                                                                                                                                                                         BMW, 3 Series
                                                                                                BMW, 3 Series                                                                                            Coupe
                                                                                                Coupe
                                                                                                                                                                                                         Audi, TT Coup
                                                                                                Audi, TT Coupe


                                                                                                                                                                                                         Audi, A3
                                                                                                Audi, A3 Hatchback                                                                                       Hatchback

                                                                                                                                                                                                         Alfa Romeo, G
                                                                                                Alfa Romeo, GT /                                                                                         GTV Coupe
                                                                                                GTV Coupe


              30%           35%            40%            45%            50%           55%                                   25%                    35%            45%                      55%    65%
                            Monitor 36m 60k RV as % of New Price                                                                             Black Book 3yr 60k as % of New Price




4   Monitor
    new model introduction report                                                                                                  Helping Customers Make Better Business Decisions
    Mercedes-Benz CLC Coupe
            Competitor Analysis                                  - Mercedes CLC Coupe


        Competitor Analysis                                                                                   2004 04 Plate Depreciation over Previous 48 months (values at 40k

             March 2008 New Prices
            March 2008 New Prices                                                                              28,000


                                                                                                               24,000
             Derivative                          CAP ID New Price    % Var
            Derivative                             CAP ID     New Price                     % Var
             Mercedes C-Class Sport C180K SE 3dr 27778    £19,695       -                                      20,000
            Mercedes C-Class Sport C180K SE 3dr 36512
             BMW 3 Series 320i SE 2dr                          £19,695
                                                    27778 £25,865    31.3%                  -
             Audi 3 Series FSI SE 2dr
            BMW A3 2.0 T 320iSport 3dr                         £25,8657.1%
                                                    36512 £21,100
                                                 32461                                      31.3%         £
                                                                                                               16,000
                  TT 2.0 T FSI 2dr
             AudiA3 2.0 T FSI Sport 3dr
            Audi                                 34346
                                                    32461 £24,985    26.9%
                                                               £21,100                      7.1%
             Alfa GT 2.0 JTS Turismo 2dr         36438    £20,145     2.3%
            Audi TT 2.0 T FSI 2dr                         34346          £24,985            26.9%              12,000
            Alfa GT 2.0 JTS Turismo 2dr                   36438          £20,145            2.3%
                                                                                                                8,000

            £30,000
                                                                                                                4,000

            £25,000                                                                                                0
                                                                                                                           Apr-04         Apr-05              Apr-06              Apr-07
            £20,000                                                                                                       (£ New)       ( 1yr-old)          ( 2 yr-old)         ( 3 yr-old)        (


New Price   £15,000                                                                                                     C-Class Sport   3 Series                                              Alfa G
                                                                                                                           Coupe         Coupe            Audi A3           Audi TT            Coup
            £10,000                                                                                                0%

                                                                                                                 -10%
             £5,000
                                                                                                                 -20%
                 £0
                      Mercedes C-    BMW 3 Series   Audi A3 2.0 T FSI Audi TT 2.0 T FSI Alfa GT 2.0 JTS          -30%
                       Class Sport    320i SE 2dr      Sport 3dr            2dr          Turismo 2dr
                      C180K SE 3dr                                                                               -40%

                                                                                                                 -50%


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                                                                                                                                                     new model introduction report       5
                                                                                                                           Year 1 Depreciation       Mercedes-Benz CLC Coupe Year 3 Deprecia
                                                                                                                                                     Year 2 Depreciation
des CLC Coupe
                  Competitor Analysis
                      CAP 04 Plate Depreciation over Previous years (values at 40k)
                     2004 Black Book 2004 04 plate depreciation over 448 months (values at 40k)

                     28,000
                     £28,000
                                                                                                                       C-Class Sport
                                                                                                                       Coupe
                     24,000
                     £24,000
% Var
  -                                                                                                                    3 Series Coupe
                     20,000
                     £20,000
31.3%
7.1%             £
        CAP Clean    16,000
                     £18,000                                                                                           Audi A3
26.9%
2.3%
                     12,000
                     £12,000
                                                                                                                       Audi TT
                       8,000
                       £8,000

                                                                                                                       Alfa GTV Coupe
                       4,000
                       £4,000


                             0
                             0
                                           Apr-04     Apr-05        Apr-06          Apr-07             Apr-08
                                          (£ New)   ( 1yr-old)    ( 2 yr-old)     ( 3 yr-old)        ( 4 yr-old)

                                    C-Class Sport   3 Series                                    Alfa GTV
                                       Coupe         Coupe       Audi A3        Audi TT          Coupe
                            0%

    6     Monitor
             -10%
          new model introduction report                                                     Helping Customers Make Better Business Decisions
          Mercedes-Benz CLC Coupe
                         -20%
 1.3%
7.1%               £
                       16,000                                                                                            Audi A3
 6.9%
2.3%
                       12,000
                                                                                                                         Audi TT
                           8,000

                                                                                                                         Alfa GTV Coupe
                           4,000


                       Competitor Analysis
                         0
                                    Apr-04                            Apr-06
                           2004 04 plate depreciationApr-053 years (values at 40k)
                                                      over                               Apr-07             Apr-08
                                     (£ New)        ( 1yr-old)        ( 2 yr-old)      ( 3 yr-old)        ( 4 yr-old)

                                   C-Class Sport   3 Series                                          Alfa GTV
                                      Coupe         Coupe            Audi A3        Audi TT           Coupe
                              0%

                            -10%

                            -20%

          % Depreciation
FSI Alfa GT 2.0 JTS         -30%
     Turismo 2dr
                            -40%

                            -50%

                            -60%

                                      Year 1 Depreciation        Year 2 Depreciation     Year 3 Depreciation



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                                                                                                                                    Mercedes-Benz CLC Coupe
                Model Mix - Mercedes CLC Coupe                                                     Engine Mix
                                                                                                     CLC 180K                  47%

                                                                                                     CLC 200K                  9%
            Model Mix               SE                       39%               Engine Mix230
                                                                                       CLC                                     2%
                                                                                                                                              Petrol = 59%


                Mercedes CLC Coupe - Percentage of Projected Sales
                         Sport               61%                                Mercedes CLC Coupe - Percentage of Projected Sales
                                                                                                      CLC 350                  1%
               SE            39%
               Sport         61%                                                 Petrol = 59%                    Diesel = 41%
                                                                                                    CLC 200CDI                13%
                                                                                 CLC 180k          39%        CLC 200 CDI     13%             Diesel = 41%
                                                                                 CLC 200k          61%        CLC 220 CDI     28%
                                                                                 CLC 230           2%CLC 220CDI                28%
                                                                                 CLC 350           1%

               Model & Engine Mix
                                                                                  CLC 180K


                  SE                                                              CLC 200K
                                                                                                                                        Petrol = 59%
                                                                                   CLC 230


                                                                                   CLC 350


                Sport                                                           CLC 200 CDI
                                                                                                                             Diesel = 41%
                                                                                CLC 220 CDI


                        0%           20%             40%           60%   80%                  0%     10%   20%   30%   40%     50%   60%    70%   80%   90%   100%

                                         Percentage of Projected Sales                                            Percentage of Projected Sales




8   Monitor
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    Mercedes-Benz CLC Coupe
       Specification Walk-up
                                                                   Sport above SE
                                                                   • 18” alloys
           SE                                                      • Sports suspension
                                                                   • Direct steering
           • Fabric/ARTICO sports seats                            • Metallic paint
           • Audio 20 radio/CD                                     • Full artico upholstery
           • Automatic climate control                             • Paddle shift gear change (auto transmission)
           • Electric windows                                      • Pedals with stainless steel inserts and rubber studs
           • Door mirrors electrically adjustable and heated       • Smoked lights
           • Leather multifunctional sports steering wheel         • Tinted headlamp cluster
           • Manually adjustable steering column                     Sport Panoramic package model
           • Airbags - front, sidebags and windowbags              • Panoramic electric glass sunroof
           • Rear seats - split folding 1/3:2/3                    • Sun visors with illuminated vanity mirror
           • Power steering                                        • Auto dimming rear view and driver’s mirror
           • Parktronic                                            • Electric folding mirrors
           • 16” alloy wheels                                      • Rain sensing wipers
           • Anti-lock braking system (ABS) with (BAS)
           • Alarm system & immobiliser with interior protection
           • Electronic stability programme & skid control
           • Remote central locking
             SE Panoramic package model
           • Panoramic electric glass sunroof
           • Sun visors with illuminated vanity mirror
           • Auto dimming rear view and driver’s mirror
           • Electric folding mirrors
           • Rain sensing wipers



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                                                                                                                            Mercedes-Benz CLC Coupe
     Sales Projections -                            Mercedes CLC Coupe




                   Projected Sales in 2008 = 5,500 units
                     Sales Projections
                   Projected Sales in 2009 = 6,000 units

                       Mercedes CLC Coupe
                       • Projected Sales in 2008 = 5,500 units
                       • Projected Sales in 2009 = 6,000 units


                                                                          Sales Channels Mix



                                  Retail                                             35%

                         Sales
                        Channel

                                   Fleet                                                                          65%



                                           0%       10%          20%          30%        40%       50%   60%         70%

                                                                       Percentage of Projected Sales




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10         Monitor
           new model introduction report                                                                       Helping Customers Make Better Business Decisions
           Mercedes-Benz CLC Coupe
       Image Comparison
          Mercedes CLC Coupe

          2004 Model                               2008 Model




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                                                                Mercedes-Benz CLC Coupe
             Image Comparison
                 Mercedes CLC Coupe

                New Model Images




12   Monitor
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     Mercedes-Benz CLC Coupe
       First Driving Impressions
          Mercedes CLC Coupe

           Make:        Mercedes Benz                     Notes on vehicle

           Model:       CLC                               Difficult to find direct competitors, though must include: BMW 3-Series Coupe, Audi A3 / A5, Peugeot 407 Coupe.

           VRN:                                           General Comments

           Engine:      220CDI, 230 and 350               The CLC has left the C-Class range and joined the Coupe range as the entry-level car. The other 3 are CLK, CLS and CL. The CLC is a heavy face
                                                          lifted model of it’s predecessor the C-Class Sports Coupe with a new front end - similar to C-Class but with a new tailgate design. Hardly any
           Sector:                                        changes to interior.



           Category                   Comments                                                                                                                                                    1-10

           Exterior Styling:          Front end of C-Class, new tailgate design. Rest of car remains same as old model Sports Coupe.                                                                7

           Exterior Fit and Finish:   All good, except on old car there was an extended rear light cluster, this has been removed and replaced with a plastic cover.                                7

           Access:                    All good, front seat has tip, slide and lift facility to give easy access into rear, and front seats go back to original position.                            8

           Interior Styling:          Same as Sports Coupe, same dash, which looks old fashioned, new dials.                                                                                        6

           Interior Fit and Finish:   Same as old model, good, but basic.                                                                                                                           7

           Comfort:                   Front and rear seats offer adequate support.                                                                                                                  8

           Ride:                      In all cars we drove they all felt a bit soft, hardly any difference between SE and Sport, and not as good as we expected.                                    6

           Handling:                  Poor - almost felt unsafe around corners, very unstable.                                                                                                      4

           NVH:                       In car, hardly any wind noise, though when panoramic roof open it was noisy and a fair amount of ‘buffeting’.                                                 7

           Performance:               The new i-CDTi engine was more that a match for other vehicle with similar engine and transmission combinations.                                              6

           Vehicle Evaluation Score:                                                                                                                                                               66




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                                                                                                                                                                                                 Mercedes-Benz CLC Coupe
                  RV Metrics Mercedes CLC Coupe

              RV Metrics
                Mercedes CLC CAP Monitor RV Profile Model & Predecessor
               Mercedes CLC CAP Monitor RV Profile - New -                                                           Mercedes CLC RV Profile -- New Model & Predecessor - % of New
                                                                                                                       Mercedes CLC RV Profile
                   New Model                                                                                         New Model - % of New

                   18,000

                                                                                                                     12mth 20k                                                            80.6%
                   15,000


                   12,000
                                                                                                                     24mth 40k                                                  63.5%
                                                                                                   2008 Merc CLC
     £ Future RV                                                                                                                                                                                         2008 Merc CLC
                                                                                                   200K SE 3dr
              £                                                                                                                                                                                          200K SE 3dr
                    9,000                                                                          (May-08 RVs)
                                                                                                                                                                                                         (May-08 RVs)

                                                                                                                     36mth 60k                                        50.2%
                    6,000


                    3,000
                                                                                                                     48mth 80k                                39.9%


                       0
                            12mth 20k         24mth 40k        36mth 60k         48mth 80k                                       0%           20%          40%            60%           80%       100%


                             Pitched by Mercedes as an affordably priced entry level option into      Build quality sees little perceptible change and its image does
                             its coupe range, Monitor views the CLC Coupe as a ‘heavy’ facelift,      not represent a significant departure from recent Mercedes Benz
                             rather than a brand new model. The bulk of difference from the           offerings at this price level. The benefit, however, of perceived
                             C Class Sport lies in exterior styling with little interior change.      freshness as an alternative offering means it enjoys a moderately
                             Anticipated sales of between 5,500 and 6,000 units means no              enhanced forecast residual value.
                             risk of high supply perceptions in the used market.




14    Monitor
      new model introduction report                                                                                                   Helping Customers Make Better Business Decisions
      Mercedes-Benz CLC Coupe
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      New Model Introduction Reports - Schedule
       This Schedule provides a rolling plan of known vehicle launches and identifies    CAP aims to produce 25 New Model Introduction Reports throughout a
       those that will have a Monitor New Model Introduction Report. It is updated       calendar year and will adhere to the vehicles identified unless unforeseen
       on a monthly basis.                                                               circumstances dictate otherwise.

       Model launch timings are subject to change at the behest of the manufacturer;     The criteria for a vehicle to have a Report produced is that it is high volume or
       therefore the month that the launch, the issue of Monitor and the Report          popular within contract hire or will have an impact on its sector. Reports can
       are scheduled to appear should be taken as a guide only. We will advise any       be produced for vehicles we have identified as falling outside our criteria as
       changes and schedule all unscheduled launches and Reports as soon as we           part of our CAP Consult service. Please contact your Key Account Manager for
       are able.                                                                         further information.


        June 08 Monitor            Launch         July 08 Monitor               Launch   Aug 08 Monitor               Launch         Sep 08 Monitor                     Launch

        Daihatsu - Charade         TBC            Audi - Q5                     Oct 08   Audi - A4 Avant              TBC            Alfa Romeo - Mi.To                 Jan 09
        Dodge - Journey            Oct 08         Chevrolet - Aveo              Jul 08   Ford - Fiesta                TBC            BMW - 7 Series                     Jan 09
        Jeep - Cherokee            TBC            Nissan - Qashqai (7 Seater)   Sep 08   Hyundai - i50                TBC            Hyundai - Sonata                   Oct 08
        Renault - Koleos           Jul 08         Renault - Grand Modus         Sep 08   Hyundai - i60                TBC            Kia - Soul                         Nov 08
                                                                                                                                                                                         New Model
        Seat - Ibiza 5dr           Jul 08         Seat - D-Sector Concept       Sep 08   Renault - Megane             Oct 08         Lotus - Eagle                      TBC
                                                                                                                                                                                         Report Scheduled
        Skoda - Superb             Sep 08                                                Seat - Ibiza Coupe           Dec 08         Nissan - GT-R                      Dec 08
        Volvo - XC-60              Jul 08                                                Toyota - Avensis             Dec 08         Renault - Laguna Coupe             Sep 08
                                                                                         Toyota - Prius               Dec 08         Smart - MHD (Micro Hybrid Drive)   Oct 08
                                                                                         Vauxhall - Insignia          Sep 08         Volkswagen - Scirroco              Sep 08




        Oct 08 Monitor             Launch         Nov 08 Monitor                Launch   Dec 08 Monitor               Launch         Jan 09 Monitor                     Launch

        Ferrari - 149              TBC            Mercedes - E-Class            TBC      Ford - KA                    TBC            Audi - A5 Cabriolet                TBC
                                                  Peugeot - 608                 Nov 08   Volkswagen - New Golf        TBC            Dacia - Sandero                    TBC
                                                                                                                                     Honda - Jazz                       TBC
                                                                                                                                     Saab - 9-4X                        TBC
                                                                                                                                     Saab - 9-1                         TBC




        Feb 09 Monitor             Launch         Mar 09 Monitor                Launch    Apr 09 Monitor              Launch         May 09 Monitor                     Launch
        Ferrari - 149              TBC            Audi - A1                     TBC       Ferrari - 149               TBC            Ferrari - 149                      TBC
                                                  Mazda - Mazda3                TBC
                                                  Peugeot - 308cc               TBC




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                                                                                                                                                                                 Mercedes-Benz CLC Coupe
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                                                   new model introduction report



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                                                                                                    Mercedes-Benz CLC Coupe

				
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