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& smart Mercedes-Benz Passenger Cars Worldwide Market Position Strengthened s Operating profit adjusted for one-time effects rose 6% to €2.9 billion s Sales increased 7% to 1.15 million vehicles s More than 200,000 units sold for the first time in the US s New C-Class extremely successful s More than 100,000 smarts sold 00 00 99 amounts in millions US $ € € Operating Profit 2,014 2,145 2,703 Operating Profit Adjusted 2,698 2,874 2,703 Revenues 41,026 43,700 38,100 Investments in Property, Plant and Equipment 1,968 2,096 2,228 2,104 2,241 2,043 R&D 1,161,601 1,097,142 Production 1,154,861 1,080,267 Sales (Units) 100,893 99,459 Employees (Dec. 31) 26 MERCEDES-BENZ PASSENGER CARS & SMART WORLD LEADER IN PREMIUM PASSENGER CARS. MIXED MARKET DEVELOPMENTS. Conditions in Advanced technology The Mercedes-Benz Passenger Cars & smart the key markets and market segments for the ensures extraordinary division is the world’s leading manufacturer of Mercedes-Benz Passenger Cars & smart division premium passenger cars. Our products attract were mixed. Due to a significant market dynamism and driving customers through their innovative engineering, downturn in Germany, new registrations of enjoyment: The new C-Class safety, comfort, emotional appeal and pioneering passenger cars in Western Europe did not quite design. Our brand recognition is high; in 2000 equal the high level of the previous year. Sales in model family with the the Interbrand rating agency named Mercedes- the upper-end segment of the North American sedan, the sport coupe and Benz as the top premium automobile brand market surpassed the high figure for 1999, and worldwide. In addition to our constant quest for the market situation slightly improved in South the station wagon. technical and aesthetic excellence, we also give America and Japan. Strong growth was recorded high priority to the future development of the in the emerging markets of Asia and in Eastern business. The design of Mercedes-Benz cars aims Europe. to give visible, trend-setting shape to our innovative strengths, while continuing the great RECORD SALES, REVENUES AND OPERATING tradition of the brand through timeless detail PROFIT. The Mercedes-Benz Passenger Cars & solutions that are unmistakably Mercedes-Benz. smart division was able to significantly increase This unique balance is the reason why design is unit sales and revenues in nearly all important one of many decisive arguments for purchasing a markets in 2000. Revenues set a new record of Mercedes-Benz car. €43.7 billion (1999: €38.1 billion). Worldwide unit sales of passenger cars, SUVs and smart City The smart brand stands for a highly emotive, coupes rose to 1,154,900 (1999: 1,080,300). individual and unique product that has already Adjusted for one-time effects, operating profit established itself as market leader in the micro- increased by 6% to a new high of €2.9 billion. car segment in several European countries. However, including the one-time effect of establishing an accrual for recycling end-of-life vehicles in the EU and one-time costs associated with repositioning of the smart brand, operating profit was below the high level of the previous year. (see pp. 56-57) MERCEDES-BENZ PASSENGER CARS & SMART 27 RECORD YEAR FOR MERCEDES-BENZ. The NEW MERCEDES-BENZ TECHNOLOGY CENTER. In Mercedes-Benz brand sold a record 1,052,700 order to reduce time to market for our product passenger cars in 2000 (+5%). The biggest innovations, we have restructured our business contributors to this growth were the M-Class, systems in development, production, purchasing the S-Class and the C-Class, but the E-Class and and sales and we have more closely integrated the A-Class also performed well in the market. the individual stages of the value-added chain. With a worldwide market share of 53%, the All functions within the various vehicle projects S-Class sedan was again by far the number one are now concentrated at one location – the new vehicle in its segment. Mercedes-Benz Technology Center (MTC) in Sindelfingen. The new structure will enable us to Sales of Mercedes-Benz passenger cars in Western bring new products to the mass production stage Europe rose 4%. In Germany in particular, we in less time, with lower costs, and at an even significantly outperformed the general market higher level of quality than before. trend and recorded large increases. As a result, our market share in the comparable segment GREATER FLEXIBILITY IN PRODUCTION. We have increased to 15.4% in Western Europe (1999: also introduced the globally-uniform Mercedes-Benz 14.4%) and to 24.3% in Germany (1999: 21.6%). Production System (MPS) as a means of ensuring With sales of 205,600 units (+9%) we also sold that the high production engineering and quality more than 200,000 passenger cars in the US for standards demanded by the Mercedes-Benz brand the first time and increased our market share in are met at all locations. Our goal here is to achieve the premium segment to 7.6% (1999: 7.4%). This best-practice leadership in core processes was accomplished despite the fact that the new carried out under comparable conditions. It was C-Class was not launched in the US until the end the use of MPS that allowed us to reach the tar- of September. In Japan, where the new C-Class geted daily production rate for the new C-Class was not introduced until the last quarter of 2000, sedan at the Sindelfingen and Bremen plants in registrations of new Mercedes-Benz vehicles half the time needed for the predecessor model. failed to reach the previous year’s extraordinarily high level, falling 4% to 48,500. However, sales developed positively in the emerging markets of Asia, South America and Eastern Europe as well as in Australia and the Middle East. EXCELLENT LAUNCH FOR THE NEW C-CLASS. The new C-Class sedan was launched in Western European markets in May 2000. The vehicle’s distinctive features are a newly-developed chassis, more powerful engines, an elegant design, and a total of 20 innovations as standard. Production of the new C-Class was rapidly increased after its launch. As a result, we were able to sell 147,900 new sedans by the end of the year. To enable us to meet the strong demand for the vehicle, we began producing a right-hand drive version at a new plant in South Africa in September 2000. The facility has an annual capacity of up to 40,000 vehicles. In 2001, we will also begin manufacturing up to 10,000 new C- Open in style – from folding Class vehicles annually in Brazil. Market launch of the sport coupe and the new C-Class station sunroof to fully convertible. wagon is scheduled for spring 2001. The smart convertible was developed from the City coupe and is available in two differently equipped versions. 28 MERCEDES-BENZ PASSENGER CARS & SMART Coupe driving culture at its most sophisticated: The Mercedes-Benz CL combines the most advanced technology available with exclusiveness as a standard feature. We have also restructured our production facili- the McLaren Mercedes Team finished second in ties around the world to become more flexible, the Constructors’ Championship. Mercedes-Benz and are therefore better able to quickly adjust ca- driver Bernd Schneider captured the Drivers’ pacities to fluctuations in the demand for particu- Championship in the first year of the German lar models. Touring Car series and Mercedes-Benz was also the top team. MORE THAN 100,000 SMARTS SOLD. The innova- tive smart vehicle concept, combining fun and Unit Sales 2000*) 1,000 00 : 99 great utility with a compact yet comfortable and Units in % safe interior, has proved itself in practice and is becoming more and more popular. With sales of Mercedes-Benz 1,053 +5 102,100 vehicles (1999: 79,900), smart surpassed of which: A-Class 198 (4) its target of 100,000 and now enjoys an excellent C-Class 389 +10 position in the micro-car segment in Western of which: CLK 80 (4) Europe. The smart cdi and the smart convertible were particularly successful, selling 20,600 and SLK 52 (2) 16,900 units, respectively. The smart cdi is the E-Class 247 +0 most competitively priced “three-liter car” in S-Class/SL 109 +10 Western Europe, and is now clearly the market M-Class 106 +17 leader for such ultra fuel-efficient vehicles. Germany is the most important market for smart G-Class 4 (10) cars, with sales of 47,400 units (+19%), followed smart 102 +28 by Italy with 25,900 (+35%). The smart was also Mercedes-Benz and smart introduced in the UK, Japan and Taiwan in 2000. worldwide 1,155 +7 SMART COUPE UNVEILED. In September 2000, de- Europe 802 +7 signers unveiled the smart roadster coupe at the of which: Germany 440 +6 Paris Auto Show. This sporty two-seater is based Western Europe on the roadster that proved so popular when it (excluding Germany) 348 +7 was presented at the International Auto Show in Frankfurt in September 1999. It is scheduled for North America 221 +4 market launch in 2003. of which: US (retail sales) 206 +9 South America 20 +22 SUCCESSFUL MOTOR SPORTS. In Formula 1 Asia / Australia (excl. Japan) 52 +50 racing, which gave 88 hours exclusive worldwide exposure to the McLaren Mercedes Team, Mika Japan (new registrations) 49 (4) Häkkinen took second place in the Drivers’ Cham- *) Wholesale figures, unless otherwise indicated, pionship after a tremendously exciting duel. including leased vehicles. David Coulthard took third place in the series and MERCEDES-BENZ PASSENGER CARS & SMART 29
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