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                                                                         Geneva, 2nd March 2010



           Bridgestone exhibits ECOPIA EP150 eco-friendly tyre

New low rolling resistance tyre combines high-level wet safety with lower
                  fuel consumption and CO2 emissions




Bridgestone shows its newest eco-friendly tyre, the ECOPIA EP150, at the Geneva
Motorshow 2010.
The tyre meets the challenging and previously contradictory objective of combining top-
class wet safety with reduced rolling resistance, leading to higher fuel efficiency and lower
CO2 emissions.

Bridgestone has accomplished this breakthrough through the development of materials
technology called NanoPro-TechTM combined with a new tread design. NanoPro-TechTM
produces a lower rolling resistance coefficient by reducing energy loss in the top
compound during rotation. The new tread design features a connected block and thin rib,
which enhances contact pressure and wet braking performance.

Thanks to the NanoPro-Tech™ technology, the ECOPIA EP150 has a significantly improved
rolling resistance compared to other Bridgestone tyres of the same dimensions. This makes
it up to 3% more fuel efficient 1 resulting in a reduction of CO2 emissions.




1
    depending on many factors including vehicle type and driving cycle
The ECOPIA EP150 will be introduced as an integrated replacement and original equipment
product during 2010, targeting compacts and mid-sized passenger cars with 14” to 16” rim
sizes in 55 to 70 series.

ECOPIA is Bridgestone’s flagship brand that           contributes to the prevention of global
warming by helping to reduce carbon dioxide           emissions through higher vehicle energy
efficiency. This is achieved by reducing rolling      resistance and/or saving resources while
maintaining various performances required              of tyres, especially high-level safety
performance.

In Japan, ECOPIA tyres were first used on electric-powered cars in 1991, setting the stage
for the ECOPIA M881 and ECOPIA R221 series of tyres for trucks and buses, which were
released in the replacement market in 2002. Bridgestone Japan launched the ECOPIA M812
tyre for light trucks in 2005, followed by the ECOPIA EP100 for passenger cars in April 2008.

In Europe, the ECOPIA brand appeared for the first time in 1999 when the ECOPIA B381
was fitted to the VW 3L Lupo, followed by the Audi A2. In 2008, the Toyota IQ city car left
the factory on ECOPIA EP25 tyres.

Bridgestone introduced the range of eco-friendly premium Turanza ER300 ECOPIA tyres in
Europe in 2009. The tyre has also been fitted to some car models as original equipment,
such as: Opel Insignia, Mercedes C/E/S/SLK, Toyota Avensis and Skoda Octavia. With the
ECOPIA EP150, Bridgestone will bring the safety and ecology benefits of ECOPIA to small
and medium-sized vehicle users.




Media contacts: G.Meylemans/ D.Collins : +32 2 714 68 40

Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the
Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its
20 subsidiary sales companies and other channels, are distributed all over Europe including the
Eastern European markets. Products are also exported outside Europe, including to Japan.
For immediate release

                                                                       Geneva, 2nd March 2010


                   Bridgestone launches new generation
               Potenza S001 Ultra High Performance sport tyre




Bridgestone has developed a new flagship UHP tyre for the world’s top sports cars: the Potenza
S001. Designed for maximum sports performance, the tyre also delivers high efficiency with
reduced rolling resistance. Already factory fitted on the Aston Martin Rapide and Ferrari 458
Italia, the Potenza S001 has been available in the European replacement market since January
2010.


Bridgestone has extended its sport tyre line-up with the launch of the Potenza S001 for top
sports cars and high-powered luxury vehicles. Reliving the motor-sport heritage of Potenza tyres,
the S001 is designed to give the world’s most powerful sports models even sportier handling
and higher efficiency than the current Potenza RE050(A) it complements. With factory fitments
on the Aston Martin Rapide and Ferrari 458 Italia, the Potenza S001 clearly meets the
challenging demands of both heavier luxury sports cars and the new breed of lighter, extreme
sport models.

Sports response and driving precision

The unique character of this asymmetric tyre is expressed on the outside tread area by the large,
stiff ‘high grip’ shoulder blocks which produce optimum road contact. This handling performance
is enhanced by the strong but lightweight active insert in the bead area which increases
longitudinal stiffness, generating the high braking force required, while maintaining
vertical stiffness for cornering grip and ride comfort. Drivers will enjoy the remarkable
steering response, giving an exciting sporty feel behind the wheel, countered by the perfect
high-speed stability provided by the off-centre straight rib tread design.
Tuned for wet safety

Safety is assured by Bridgestone premium wet technology. The wide groove design provides
rapid water evacuation, aided by high-angle lug grooves to improve drainage of excess water
from the rib area into the main grooves for hydroplane resistance. The angle of these lug
grooves has been tuned to minimise block deformation during braking, thus maintaining the
most effective braking edge and contact patch for maximum wet safety and control.

Ultra high efficiency

The Potenza S001 meets the strong trend towards more fuel efficient motoring with a lighter belt
construction than the previous Potenza generation and reduced rolling resistance. Pattern noise
is diminished by the even road contact provided by the new block design which minimizes noise
emissions on contact with the road, combined with the latest groove and lug technology to
suppress surface noise.


The Potenza S001 is available initially in 19 sizes (18” to 20” rims) in the replacement market
throughout Europe since January 2010.




Media information: G.Meylemans / D. Collins: +32 2 714 68 40


Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the
Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its
20 subsidiary sales companies and other channels, are distributed all over Europe including the
Eastern European markets. Products are also exported outside Europe, including to Japan.
For immediate release
                                                                         Geneva, 2nd March 2010



                 Bridgestone tyres on display at the 2010 Geneva
                                 Motorshow

Bridgestone manufactures what is probably the widest range of tyres in the world. Aircraft,
agriculture, all types of off-road vehicles, motorbikes, trucks, buses and cars… The
company provides tyres for almost everything that moves. One in five vehicles in the world
drives on the company’s products, mainly under the Bridgestone brand name.
In Europe, the Bridgestone brand is a major player in all segments of the passenger-car tyre
market with development focused on safety and eco-friendly performance

General use:

Making its second appearance in Europe, the ECOPIA EP150 is an integrated replacement
and original equipment tyre in the general use sector combining a high level of wet safety
with reduced fuel consumption and carbon emissions. Compared to current Bridgestone
products of the same dimensions, the ECOPIA EP150 has a significantly improved rolling
resistance compared to other Bridgestone tyres of the same dimensions. This makes it up
to 3% more fuel efficient 1 resulting in a reduction of CO2 emissions.
The tyre employs Bridgestone’s new NanoPro-Tech™ compound, which lowers rolling
resistance, and a connected block and thin rib design that produces superior wet
performance.

Grand Touring: the Turanza range

Turanza ER300 ECOPIA
In early 2009, Bridgestone launched the premium Turanza ER300 grand touring tyre with
the “ECOPIA” name, signifying the tyre’s eco-friendly benefits. Within a long-term safety
and environmental programme, Bridgestone engineers developed a new compound
reinforcement technology for the original ER300 tread pattern geometry. The tyre now
meets the demand for low rolling resistance coefficients – leading to improved fuel
efficiency and reduced carbon emissions – without sacrificing safety, especially wet braking
and handling.

Versions of the Mercedes C/S/E/SLK-Class, Toyota Avensis, Skoda Octavia and Opel
Insignia have already been introduced with Turanza ER300 ECOPIA tyres.




1
    depending on many factors including vehicle type and driving cycle
Ultra High-Performance: the Potenza range

Potenza is the family name for Bridgestone’s state-of-the-art tyres for high-powered cars in
the super sports segment, an area where Formula One experience definitely helps.

Potenza S001

Bridgestone has extended its sport tyre line-up with the launch of the Potenza S001 for top
sports cars and high-powered luxury vehicles. Reliving the motor-sport heritage of Potenza tyres,
the S001 is designed to give the world’s most powerful sports models even sportier handling
and higher efficiency than the current Potenza RE050(A) it complements. With factory fitments
on the Aston Martin Rapide and Ferrari 458 Italia, the Potenza S001 clearly meets the
challenging demands of both heavier luxury sports cars and the new breed of lighter, extreme
sport models.

The unique character of this asymmetric tyre is expressed on the outside tread area by the large,
stiff ‘high grip’ shoulder blocks which produce optimum road contact Safety is assured by
Bridgestone premium wet technology. The wide groove design provides rapid water evacuation,
aided by high-angle lug grooves to improve drainage of excess water from the rib area into the
main grooves for hydroplane resistance. The angle of these lug grooves has been tuned to
minimise block deformation during braking, thus maintaining a very effective braking edge and
contact patch for maximum wet safety and control.

Potenza RE050/RE50RFT: the RE050 is designed specifically for sporty drivers of high-
performance cars. The asymmetric tread design is modelled on Bridgestone’s
Formula One Potenza racing tyres, with the outside tread part based on slick technology
and the inner part following the F1 rain tyre, giving the tyre exceptional response and
handling capabilities.
The Potenza RE050 is supplied as factory fitment and also available as a run-flat version: the
RE050 RFT. On the replacement market, the Potenza RE050 has become a favourite with
the growing number of drivers who want a genuine sporty drive.

4x4

Dueler H/P Sport RFT
Bridgestone targeted the growing luxury on-road SUV market with the Dueler H/P
Sport tyre, designed to give drivers the handling characteristics of a high-performance
road car. The Dueler H/P Sport is supplied as factory fitment for several SUV’s.
With its RFT version, the Dueler H/P Sport RFT, Bridgestone launched its first 4x4 run-flat
tyre for luxury SAV’s (Sport Activity Vehicles). It delivers the same superb wet and dry
handing, steering precision and comfort as the conventional variant but takes this
premium performance a step further, adding safety and peace of mind. The reinforced
sidewalls enable the driver to continue driving safely after loss of tyre pressure, avoiding
a potentially dangerous blow-out situation.
Media contacts: G.Meylemans/ D.Collins : +32 2 714 68 40

Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the
Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its
20 subsidiary sales companies and other channels, are distributed all over Europe including the
Eastern European markets. Products are also exported outside Europe, including to Japan.
For immediate release

                                                                   Geneva, 2nd March 2010



         Bridgestone’s fuel efficient Turanza ER300 ECOPIA




”ECOPIA” assures low fuel consumption and CO2 output

Bridgestone showcases at the Geneva Motorshow its premium Turanza ER300 grand
touring tyre with the “ECOPIA” name, signifying the tyre’s fuel efficiency. The “ECOPIA”
mark meets the increasing demand for tyres with low rolling resistance as fuel economy
and CO2 emissions become important automotive purchase criteria.
The “ECOPIA” mark is synonymous with high quality, eco-friendly tyres.

Building on an outstanding product

Bridgestone’s very popular Turanza ER300 premium touring tyre is designed to complement
the engine power and ride comfort of luxury and mid-range touring models. The
asymmetric tread pattern provides outstanding wet performance and dry handling, with
smooth, quiet road contact and low vibration.

These attributes have made the Turanza ER300 highly popular, both in the replacement
market and with car manufacturers. It is standard factory fitment for several leading models.

Consistently high ratings in European tyre tests in recent years, especially in the all-
important German motoring press, have added to the Turanza’s reputation and market
success.
Low rolling resistance without sacrificing wet safety

The Turanza ER300 ECOPIA range meets the demand for low rolling resistance coefficients
– without sacrificing safety, especially wet braking and handling.

Within a long-term safety and environmental programme, Bridgestone engineers have
developed a new compound reinforcement technology for the original tread pattern
geometry. This state of the art compound reduces heat build-up during rotation, leading to
improved rolling resistance and therefore lower fuel consumption and CO2 output. All other
performance characteristics are maintained, including the high level of wet safety.

Commenting on the Turanza ER300 ECOPIA tyres, Gerry Duffy, Vice President, Sales &
Marketing Bridgestone Europe says, “We recognise the role that tyres can play in reducing
fuel consumption. The ECOPIA range meets today’s customer requirement for safe tyres
that also provide fuel economy.”
With the Turanza ER300 ECOPIA range, customers can be assured of a high-quality, eco-
friendly product.

Schedule

Versions of the Mercedes S/CE//SLK-Class, Toyota Avensis, Skoda Octavia and Opel
Insignia have already been introduced onto the market on Turanza ER300 ECOPIA tyres.

These low rolling resistance ECOPIA tyres have been progressively introduced in the
replacement market in 2009, and are today available in 30 different sizes from 14 to 17 inch
and speed symbols H to Y.
More sizes will follow in the near future.



Media contacts: G. Meylemans/D.Collins : +32 2 714 68 40

Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the
Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its
20 subsidiary sales companies and other channels, are distributed all over Europe including the
Eastern European markets. Products are also exported outside Europe, including to Japan.
For immed iate release


                                                                            Geneva, 02nd March 2010




Bridgestone innovat ive 3rd generat ion Run-Flat technology featured
      as original equipment on Toyota’s new Sienna minivan

Bridgestone Americas Tire Operations (BATO) announces that its Turanza EL400 Run-Flat tyres
featuring the company’s latest “3G RFT” technology will be fitted as standard equipment on select
models of Toyota’s new 2011 Sienna minivan.


Buyers who opt for the Sienna AWD model will appreciate this latest innovation from Bridgestone.
Like earlier Run-Flat tyres, this new tyre still provides peace of mind thanks to a reinforced sidewall
that allows the tyre to be driven up to 50 miles at speeds up to 50 mph after a complete loss of air.
As an enhancement to earlier Run-Flat designs, however, this latest innovation from Bridgestone
provides a more comfortable ride which is comparable to that provided by traditional touring tyres.


“Premium technology for the whole family makes the Bridgestone brand and Toyota the perfect
combination,” said Mike Martini, President, Original Equipment, U.S. & Canada Consumer Tire
Sales Division, Bridgestone Americas Tire Operations (BATO). “We are proud Toyota has chosen to
equip its All Wheel Drive version of the next generation Sienna with a Bridgestone Run-Flat tyre
featuring our new 3G RFT technology.”


The Toyota Sienna AWD is the first vehicle in the world to be fitted with this new third generation
Run-Flat technologies which offer better ride comfort when compared to earlier versions of
Bridgestone Run-Flat tyres.




                                               -more-
Features of TURANZA EL400 RFT




     ・The Turanza EL400 RFT incorporates two new technologies which control the heat generated
   when running at low or zero pressure: “COOLING FIN” to cool tyre sidewalls and “new sidewall
   reinforcement rubber” to reduce heat generation.
    ・The Turanza EL400 RFT for the U.S. market is an all-season tyre which offers better ride comfort
   while still providing the safety and environmental benefits of Run-Flat technology.


  Latest model “Sienna”                    Tyre pattern/size

                                                 Tyre pattern                     Tyre size
                                              TURANZA EL400 RFT            P235/55RF18 99T




As environmental awareness grows worldwide, automakers are accelerating the introduction of
lighter and smaller vehicles. In response to this trend, Bridgestone is confident that its third
generation Run-Flat tyres will be a significant contributor to the eventual elimination of spare tyres.
The company believes that the greater use of Run-Flat tyres will enhance driver safety and is more
environmentally friendly. For detailed information of applied technologies, please see the
information below.



Run-Flat Tyres

Run-Flat tyres are operable up to a specified distance at a specified speed even at zero tyre
pressure. This enhances safety by allowing the driver to find a safe location if there is a loss of air
pressure. Run-Flat tyres help reduce vehicle weight, improve fuel mileage, save resources and
enhance design flexibility since spare tyres can be eliminated. “RFT” is a registered trademark of
Bridgestone Corporation.

    ・Run-Flat tyres can operate safely at a speed of up to 50 mph for a distance of up to 50 miles
     under normal conditions at 0 psi (kPa) (based on ISO technical standards).
    ・The distance of 50 miles up to which Run-Flat tyres can operate at 0 psi (kPa) is determined
     under test conditions based on ISO technical standards. Please refer to the car manual for the
     actual distance the vehicle can travel.
                                Sidewall-reinforced type Run-Flat tyres


                                                                        Sidewall-reinforced rubber

         Conventional tire           Run-Flat tire
at normal
                                                   at 0kPa
Inflation air pressure
                                                   inflation pressure




 at 0kPa                  Sidewall-reinforced rubber
 inflation pressure




             Sidewall-reinforced                                            Sidewall-reinforced
             Run-Flat tire mechanism                                        Run-Flat tire structure


Third Generat ion Run-Flat Tyres

When Bridgestone began its mass production of Run-Flat tyres in 1987, the ride was considered
by some drivers to be hard compared to normal tyres due to their thick and hard sidewall
structure. In 2005, Run-Flat tyres advanced to the second generation featuring enhanced ride
quality through the improvement of sidewall-reinforced rubber. With the adoption of “heat
controlling technologies,” third generation Run-Flat tyres achieved thinner and softer sidewalls.
This has enabled ride comfort comparable to that of traditional tyres. Third generation Run-Flat
tyres are also lighter than earlier Run-Flat designs. These “heat controlling technologies” also
enable the development of Run-Flat tyres in a wider range of sizes.

         *Although the most effective measure to improve ride quality of a sidewall-reinforced
          Run-Flat tyre is to make the sidewalls thinner and softer, such a structure generates more
          heat when the tyre is operating at low or zero pressure since the flexing action at the
          sidewalls becomes more intense. Conquering this heat generation issue was the major
          challenge in our efforts to improve ride quality while maintaining/enhancing Run-Flat
          durability.




                                                       -more-
Appl ied Technologies

1.COOLING FIN technology to cool tyre sidewalls


COOLING FIN is a technology that creates protrusions on the surface of the tyre sidewalls
which face toward the center of the wheel in order to create disturbances in the airflow,
thereby cooling the tyre. The technology helps to cool the heat generated in tyre sidewalls
when driving on tyres that have lost air pressure.


        (a) How COOLING FIN technology promotes airflow disturbance

* The small dots represent airflow and the color of the dots represents the speed of airflow. Green or red-brown colored
dots represent faster airflow than blue dots.


         Without COOLING FIN technology                              With COOLING FIN technology

                                                    Cool air
                                                                        Significant cooling effect



                                                                                       タイヤ 表面
                                                                                 Tire surface
                           タイヤ 表面
                   Tire surface

                   Running direction               Warm air                    Running direction
                                                             The COOLING FIN redirects the airflow causing the upward
    Without the COOLING FIN, airflow does not touch          stream of air. This upward stream sucks in the cool air and
    the tire surface and cool air sails over the tire        penetrates downward to the warm air around the tire’s
    surface without cooling it.                              surface, cooling the tire surface. (Effect of enhanced airflow)




        (b) The benefit of COOLING FIN technology: Comparison of tyre sidewall surface temperatures.


* Test using Bridgestone sidewall-reinforced type Run-Flat tyres for minivans (driving with 0kPa inflation pressure

                     Without COOLING FIN technology                        With COOLING FIN technology
Thermo-vision


  Hot




 Cold




                     Compared with the surface temperature of the tyre without COOLING FIN technology, the
                     surface temperature of the tyre with COOLING FIN technology is clearly lower.
2. New sidewall-reinforced rubber that curbs heat generation

Our NanoPro-Tech technology has created a new sidewall-reinforced rubber with improved carbon
dispersion. The new rubber reduces the friction that occurs between carbon molecules when tyre
is loaded, reducing heat generation. Compared with second-generation sidewall-reinforced rubber,
the new rubber can reduce by half the heat caused by the deformation of tyre sidewalls when
driving on tyres that have lost air pressure.


      (a) Reduction of heat generation by new sidewall-reinforced rubber


                                 120

                                 100
          Heat buildup (index)




                                  80

                                  60                                                       Reduction by half
                                  40

                                  20

                                   0
                                           First generation        Second generation             Third generation
                                       sidewall-reinforcement   sidewall-reinforcement        sidewall-reinforcement
                                                rubber                  rubber                        rubber

      (b) Summary of NanoPro-Tech Technology


        Conventional polymer                                                         NanoPro-Tech polymer

          (Graphic image)                                                                (Graphic image)

                                              Carbon                                                       Carbon




          Polymer                                                                        End-functionalized polymer

          Heat generation area




                                                                                          Optimal distribution

Heat generation and energy loss occur by friction among                 Optimized distribution minimize the friction

carbon and polymer.                                                     which can reduce the heat generation and energy loss
                                  ヂスト its status as company with a world-wide Pl
                          In line withンが世界共通の環境メッセージとして掲げた「 ne Team , O ne presence, Bridgestone
                               ブリ                                  O           anet」。
                                      グローバルに展開する一企業と て、 し またその枠をこえてあらゆる人々と        、
                          has その意志は、 its global environmental policy, “One team, One Planet,” to
                              formulated
                                     ひと
                              地球のために、 つになること。
                                                   organizations beyond the standard corporate
                          unite it with people and して暮らしていけるために。
                              未来のすべての子供たちが「     安心」
                          framework as well as to ensure the safety of the children of the world.



                     This mark expresses the environmental management activities promoted by
                     Bridgestone. The “e” represents the first letter of the word “Ecology”, the
                     cornerstone of these activities. The mark also symbolizes the seeds borne from
                     our eco foundations in the form of a clear sky and growing trees.




Med ia informat ion: G. Meylemans/D. Collins: +32 2 714 68 40


Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the
Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its 20
subsidiary sales companies and other channels, are distributed all over Europe including the Eastern
European markets. Products are also exported outside Europe, including to Japan.
For immediate release

                                                                    Geneva, 2nd March 2010


                      Safety or environmental benefits?

    Bridgestone technology shows that tyres can achieve both

Bridgestone’s takes a global view of the environmental impact of tyres – the so called
“cradle to grave” approach – covering the whole product life cycle from raw materials,
production and distribution to tyre usage and end-of-life disposal.

All research, and particularly the Life Cycle Assessment (LCA) study conducted by the
European Tyre and Rubber Manufacturers’ Association, shows that the tyre usage phase
has the largest impact on the environment. While Bridgestone is taking important steps to
minimise environmental impact in all tyre life stages (documented in the Bridgestone
Europe “Environmental Commitment and Performance” brochure and elsewhere), the
company is currently engaged in a major development programme in the tyre usage stage.

Lower rolling resistance means less fuel.

The most critical factor in the environmental performance of a tyre is its rolling resistance
coefficient. The phenomenon exists because a tyre deforms when rotating, resulting in
energy losses in the form of heat. The higher the deformation, the higher the tyre rolling
resistance, and consequently the more fuel required to move the vehicle forward.
 In other words, lower rolling resistance means lower fuel consumption.

In the past there was a natural trade-off between rolling resistance and grip, especially on
wet surfaces. Now, thanks to new technologies, reduction of rolling resistance can be
achieved without compromising other tyre performances.

Materials technology provides solution

Bridgestone has developed innovative materials technology, resulting in a new generation
of compounds that reduces heat build-up and energy loss during tyre rotation. The use of
an optimised tread pattern and lighter weight construction further assists in reducing the
rolling resistance coefficient. This in turn reduces fuel consumption and CO2 emissions,
without sacrificing wet safety.

Bridgestone has recently introduced a new technology, called NanoPro-Tech™
(Nanostructure-Oriented Properties Control Technology). It further reduces heat generation
in the top tread compound.
ECOPIA badge: eco-friendly tyre range without compromised safety

Bridgestone has applied these new materials technologies to its new ECOPIA eco-friendly
tyre range. In April 2009, premium Turanza ER300 ECOPIA tyres were introduced in Europe,
meeting car manufacturers’ demand for improved rolling resistance coefficients without
sacrificing safety, especially wet handling.

The technology has now been extended to Bridgestone Potenza RE050 high-performance
tyres and B250 general-use tyres, bringing the ecological benefits of ECOPIA tyres to all
types and sizes of cars.

Thanks to the NanoPro-Tech™ technology, the ECOPIA EP150 has a significantly improved
rolling resistance compared to other Bridgestone tyres of the same dimensions. This makes
it up to 3% more fuel efficient 1 resulting in a reduction of CO2 emissions.
The introduction of the ECOPIA EP150 was announced at the 2009 IAA and will take place
progressively during 2010.

ECOPIA technology will in the future also be implemented in other product categories such
as truck and bus tyres, guaranteeing an excellent mix of environmental and safety
performances.

Confirmed ECOPIA factory fitments …and many to follow

New ECOPIA fitments include: Turanza ER300 ECOPIA on Mercedes C, SLK (16” and 17”)E
(16”) and S Class – including Hybrid (17”), Skoda Octavia (15”) , Toyota Avensis and Opel
Insignia (17”); B250 ECOPIA on Toyota IQ and Prius; RE050 ECOPIA (18”) on Mercedes S
Class) and Potenza RE050A RFT ECOPIA (Bridgestone’s first ECOPIA run flat tyre) on BMW
Z4.



Media information: G.Meylemans / D. Collins: +32 2 714 68 40


Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the
Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its
20 subsidiary sales companies and other channels, are distributed all over Europe including the
Eastern European markets. Products are also exported outside Europe, including to Japan.




1
    depending on many factors including vehicle type and driving cycle
For immediate release

                                                                   Geneva, 2nd March 2010


          World Green Car Award presented by Bridgestone




Bridgestone has obtained exclusive title sponsorship for the 2010 World Green Car Award.
The worldwide agreement was drawn up between Bridgestone Corporation of Japan and
the World Car of the Year Awards Association, based in Canada, in December 2009.

The agreement gives Bridgestone exclusive global branding rights on all communications
emanating from the World Green Car Award during calendar year 2010 and at the official
Awards press conferences to announce the World Green Car three finalists and winner.

The three World Green Car finalists will be announced at the 80th Geneva International
Motor Show on March 2. The winning vehicle will then be announced at the New York
International Auto Show on April 1.

Tyres can help fuel efficiency

Mr Ryoji Yamada, General Manager of Brand Management, Bridgestone Corporation,
explained the reason for Bridgestone’s support of the Green Car of the Year award:

“We hope that this sponsorship will help underscore to those in the automotive industry as
well as to consumers that tyres can help vehicles be more fuel efficient. Through our
environment-friendly "Ecopia" tyre brand we expect to help drivers achieve better mileage,
and therefore contribute to a more sustainable mobile society.”

The World Green Car Award was established in 2004 and is part of the overall international
World Car of the Year Awards, one of the most prestigious and credible programmes of its
type in the world. The awards are administered by an independent non-profit association
which aims to reflect the reality of the global marketplace, as well as recognize and reward
automotive excellence on a global scale.
The shortlist of three green car finalists has been drawn up by a distinguished panel of
“green” experts: Sam Abuelsamid representing North America (GreenFuelsForecast.com,
DieselForecast.com and HydrogenForecast.com); Tadashi Tateuchi representing Asia
(creator and chairman of the Japan Electric Vehicle (EV) Club); and Dean Slavnich
representing Europe (Engine Technology International (ETi), Electric & Hybrid Vehicle
Technology International (E&H)).

A jury consisting of 59 of the worlds’ most respected automotive journalists from 25
countries will now choose the winning World Green Car together with winners of the three
other Car of the Year categories to be announced in New York: World Performance Car,
World Car Design of the Year and the overall World Car of the Year.




Media information: G. Meylemans/D. Collins: +32 2 714 68 40

Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division
of the Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which,
through its 20 subsidiary sales companies and other channels, are distributed all over Europe
including the Eastern European markets. Products are also exported outside Europe, including to
Japan.
For immediate release

                                                                          Geneva, 2nd March 2010



              Bridgestone Europe issues updated
     “Environmental Commitment and Performance” brochure

Bridgestone Europe has released its updated environmental report setting out the
company’s commitment to high environmental standards and the latest steps to achieve
them.

This is the third edition of the brochure. Bridgestone Europe issued the first edition in 2006,
and from the beginning there was strong interest from a wide range of groups including
government authorities, journalists, businesses consumers and investors. There was an
immediate demand to have the brochure translated into the main European languages.

Until now, the report has centered on the Life Cycle Assessment (LCA) which is the
environmental impact of tyres from their manufacture to their disposal at the end of their
life. This is called the cradle to grave approach. By fully evaluating the LCA, Bridgestone has
improved its environmental impact through product design, raw materials selection,
manufacturing processes and energy use. These improvements are reported in the
Environmental Commitment and performance brochure.

In this latest edition, Bridgestone has added more information about its new Ecopia range
of tyres. Ecopia tyres have been specifically designed to have less rolling resistance,
thereby contributing to lowering both fuel consumption and CO2 emissions.

Bridgestone Europe has been encouraged by the interest in its Environmental brochure,
which is also available as a download from the Bridgestone Europe website. Work has
already begun to issue a new edition before the end of 2010.




Media information: G. Meylemans/D. Collins: +32 2 714 68 40

Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the
Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its
20 subsidiary sales companies and other channels, are distributed all over Europe including the
Eastern European markets. Products are also exported outside Europe, including to Japan.
For immediate release

                                                                     Geneva, 2nd March 2010




                    Bridgestone strengthens position in
                    European Original Equipment market

                Now supplies all major car companies in Europe


Bridgestone has strengthened its position as a major player in the European tyre original
equipment market with the announcement of new contracts with leading car manufacturers.
With the extension of the ECOPIA eco-friendly range, the first contract with Citroën and the
launch of the Potenza S001 Ultra High Performance tyre, Bridgestone now covers all the
main market segments and supplies tyres to all major car manufacturers in Europe.


Expansion of ECOPIA eco-friendly range

Bridgestone has extended its range of ECOPIA eco-friendly tyres and gained new fitment
agreements in all car segments, from large luxury models to small-sized city cars. Thanks to
Bridgestone’s new materials technology, ECOPIA tyres meet the challenging and previously
contradictory objective of combining top-class wet safety with reduced rolling resistance,
leading to higher fuel efficiency and lower CO2 emissions.

New ECOPIA fitments include: Turanza ER300 ECOPIA on Mercedes C, SLK (16” and 17”)E
(16”) and S Class – including Hybrid (17”), Skoda Octavia (15”) , Toyota Avensis and Opel
Insignia (17”); B250 ECOPIA on Toyota IQ and Prius; RE050 ECOPIA (18”) on Mercedes S
Class) and Potenza RE050A RFT ECOPIA (Bridgestone’s first ECOPIA run flat tyre) on BMW
Z4.

First Citroën fitment

Citroën has for the first time in more than 70 years granted its confidence to a second tyre
supplier in Europe. Bridgestone has started delivering Turanza ER300 tyres for the new C3
5-door hatchback and Potenza RE050A tyres for the stylish DS3 3-door hatch, the first
model in Citroën’s new premium DS line.

“Expanding our business with French car manufacturers and a top European player like
Citroën strengthens our position as a global player” comments Mr Didier Schneider, Vice
President Original Equipment, Bridgestone Europe.
New UHP Potenza S001

Bridgestone’s new flagship Ultra High Performance tyre is designed with high-stiffness
blocks to give the world’s top sports cars maximum sporty performance. This new state-of-
the-art tyre, which also delivers high efficiency with reduced rolling resistance, has already
been selected as factory fitment for the Aston Martin Rapide and Ferrari 458 Italia.



Media information: G. Meylemans/D. Collins: +32 2 714 68 40

Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the
Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its
20 subsidiary sales companies and other channels, are distributed all over Europe including the
Eastern European markets. Products are also exported outside Europe, including to Japan.
For immediate release

                                                                     Geneva, 2nd March 2010



                   Bridgestone wins new Mercedes-Benz
                        fitments with ECOPIA tyres


Challenging fuel efficiency targets have been achieved by Mercedes-Benz using
Bridgestone ECOPIA technology.
The latest Mercedes-Benz cars to use ECOPIA rubber are the C- Class, SLK-Class and E-
Class. The Turanza ER300 ECOPIA is available as an option for each of these models


Bridgestone has been expanding the range of tyres that use ECOPIA technology.
Didier Schneider, Vice President of Original Equipment sales at Bridgestone Europe
comments:

“All car manufacturers are reducing the CO2 emissions from their models, and one of the
ways to do it is by fitting low rolling resistance tyres. Bridgestone tyres with ECOPIA
technology are an important contribution to a sustainable environment”.

Bridgestone Turanza ER300 ECOPIA and Potenza RE050 ECOPIA are today already fitted to
some S-Class models from Mercedes, including Hybrid versions. These latest fitments are
in line with Bridgestone’s vision of supplying ECOPIA technology across a wide range of
cars.




Media information: G. Meylemans/D. Collins: +32 2 714 68 40

Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division
of the Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which,
through its 20 subsidiary sales companies and other channels, are distributed all over Europe
including the Eastern European markets. Products are also exported outside Europe, including to
Japan.
For immediate release

                                                                      Geneva, 2nd March 2010



   8 out of 10 motorists in Europe drive on under-inflated tyres

 Inadequate tyre care wastes €5.2 bio in fuel and adds 9.3 mio
                 tons of CO2 emissions a year

Findings from safety checks conducted on 52,400 cars in 15 E.U. countries in 2009 show
that 81% of motorists are driving on under-inflated tyres. This habit is leading to the
annual equivalent of 4.0 billion litres of wasted fuel, worth €5.2 billion, and 9.3 million
tons of additional and unnecessary CO2 emissions - the equivalent of 3.47 g/km of CO2 a
year for every car on Europe’s roads.

The 52,400 tyre safety checks were conducted by Bridgestone at shopping centres and
public car parks throughout Europe during 2009. They form part of the “Think Before You
Drive” road safety education campaign launched in 2005: a worldwide joint initiative
between the FIA Foundation (Fédération Internationale de l’Automobile), Bridgestone
Corporation and national motoring clubs.

Analysis of these test results show that 26.5% of motorists are driving on seriously
under-inflated tyres (at least 0.5 bar below vehicle constructor recommended pressure)
and 7.5% are putting their safety at high risk by driving on severely under-inflated tyres
(at least 0.75 bar below recommended pressure).

Almost 17% of tyres on the road are also worn down below the E.U. legal minimum of
1.6 mm tread depth. Around 9% of inspected tyres are both severely worn and severely
under inflated.

Low inflation increases tyre rolling resistance

The results suggest that many motorists are unaware that a tyre loses pressure naturally
over time, like a balloon, and that driving on incorrect pressure is not only dangerous but
also wastes fuel and adds significantly to CO2 emissions. This is because inflation pressure
has a strong influence on tyre rolling resistance, which is itself a key factor in determining
vehicle fuel consumption. Depending on the type of road and driving style, rolling
resistance represents 18% to 26% of the total force on a vehicle. Since low inflation
increases rolling resistance, it has a direct effect on vehicle fuel efficiency and emissions.
Personal safety at risk

Driving on under-inflated tyres and insufficient tread depth is also dangerous. The loss of
vehicle handling control and increase in vehicle drift rise sharply as tyre pressure is reduced.
Low tyre pressure also has an extremely negative effect on tyre durability, due to excessive
shear stress in the tyre shoulder and heat build-up from sidewall bending. Motorists
identified with seriously low tyre pressure face possible tyre failure due to these factors.

Tyres worn down below the legal tread-depth limit represent an immediate safety risk. For a
car travelling on tyres with a tread depth below 1.6 mm, the speed at which hydroplaning
starts is reduced by up to 40 %.

Bridgestone to promote greener motoring in 2010

In 2010 Bridgestone plans to expand the ECOPIA range of eco-friendly tyres across all car
segments. ECOPIA tyres contribute to the prevention of global warming by helping to
reduce CO2 emissions through higher vehicle energy efficiency brought about by lower
rolling resistance.

Bridgestone will also continue to support the global “Think Before You Drive” campaign
which promotes safer driving behaviour by focusing on simple road safety actions,
including correct tyre care. Activities in Europe include the distribution of thousands of tyre
gauges to measure tread depth and tyre pressure.




                               Key Facts and figures
   1. Scope of the campaign


2005      8,700 vehicles checked                    10 countries

2006      20,300 vehicles checked                   19 countries

2007      38,867 vehicles checked                   19 countries

2008      31,178 vehicles checked                   14 countries

2009      52,400 vehicles checked                   15 countries
   2. Key Results 2009




     Inflation                                   26.5 % of vehicles checked were fitting seriously
                                                 under inflated tyres (7.5 % severely under
                                                 inflated)
                                                 1 out of 11 motorists are putting their
                                                 safety at high risk due to severely under-
                                                 inflated tyres and worn out tyres.



 Wear due to low                                 3 % of the tyres checked have 50 % reduced
inflation pressure                               mileage due to under inflation
         +                                       16.6% % of tyres checked had a tread depth
 Tyre tread depth                                below the legal level of 1.6 mm.



                                                 28.2 million tyres are lost because of premature
Consequences for                                 wear
 the environment                                 18-26% of the total force on a vehicle comes
    due to low                                   from tyre rolling resistance
inflation pressure                               26.5 % of checked drivers face significantly
                                                 higher fuel consumption because of low
                                                 Inflation pressure
                                                 Because of under-inflation, € 5.2 billion and 4.0
                                                 billion litres are being wasted.
                                                 This adds another 9.3 million tons of CO2
                                                 emission
                                                 That’s the equivalent of an extra 3.47 g/km of
                                                 CO2 output, for every car on Europe’s roads!
                                                 Overall extra cost, including increased wear and
                                                 fuel mounts to 7.7 billion euros per year.




Media information: G. Meylemans/D. Collins: +32 2 714 68 40

Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the
Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its
20 subsidiary sales companies and other channels, are distributed all over Europe including the
Eastern European markets. Products are also exported outside Europe, including to Japan.
For immediate release

                                                                      Geneva, 2nd March 2010




                                 Facts & Figures

The company

Bridgestone Europe (BSEU) is a key regional subsidiary of Tokyo-based Bridgestone
Corporation, the world’s largest manufacturer of tyres and other rubber products.
Bridgestone Corporation and its subsidiaries employ almost 140,000 people around the
world, operate 190 plants in 26 nations and sell products in more than 150 countries. One
in five vehicles in the world drive on the company’s tyres.

Facilities & resources

Bridgestone Europe employs over13.000 staff throughout Europe in:

      • 20 national sales companies
      • 8 tyre manufacturing plants (France, Italy, Poland, Hungary and Spain) each with a
      distribution centre
      • major R&D and testing centre in Italy
      • state-of-the-art Proving Ground (Italy) opened in 2004
      • 3 European Logistics Centres: Zeebrugge (Belgium), Madrid (Spain) and Bor
      (Czech)
      • European headquarters in Brussels
      • BSEU owns a 16.64% stake in Finland’s Nokian Tyres PLC.

Products

Tyres are sold under the Bridgestone, Firestone, Dayton and other brand names for:

      • passenger cars, 4x4 vehicles, trucks and buses
      • all types of commercial, construction and off-road vehicles
      • tractors and agricultural machinery
      • motorcycles and scooters
      • motor sport and aircraft
Sales

Bridgestone sales in Europe totalled 3 billion EU in 2008.
With its leading tyre technology, the company focuses on high-performance tyres:

        • a major supplier of original equipment to car manufacturers (including Porsche,
        VW group, Ford group, BMW, Mercedes, General Motors, Peugeot, Renault, Toyota,
        Peugeot and Fiat group)
        • a pioneer in run flat technology and major supplier to car manufacturers
        • Leading manufacturer in the agricultural market (Firestone brand)
        • Leading manufacturer in the motorcycle market
        • Leading brand in the truck & bus replacement market and a leading supplier to
        vehicle manufacturers (Mercedes, Renault, Volvo, Scania, MAN, DAF, Iveco)


Motorsport : F1, MotoGP and GP2

        • Bridgestone-equipped teams and drivers won the Formula One
        championships every year from 1998 until 2004.
         From 2007 until 2010, Bridgestone supplies all teams with Potenza race tyres.
        • Bridgestone Group is exclusive supplier to Champ Car and Indy Racing
          League.
        • Bridgestone Group stepped in to MotoGP in 2002, and took its first World
        Championship title in 2007 thanks to Casey Stoner and Ducati, followed by
        Valentino Rossi (Yamaha) in 2008 and 2009.
        • Bridgestone Group is the official sole tyre supplier to GP2 Series since 2005 and to
        MotoGP from 2009 onwards...



Media information: G. Meylemans/D. Collins: +32 2 714 68 40

Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the
Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its
20 subsidiary sales companies and other channels, are distributed all over Europe including the
Eastern European markets. Products are also exported outside Europe, including to Japan.
Mr. Toru TSUDA
Vice President and Senior Officer

Born: October 4, 1953

1979 (Apr)    Joined Bridgestone Tire Co., Ltd. (Now Bridgestone Corporation)

1999 (May)    General Manager, Passenger and Light Truck Tire Development
              Department Ⅲ

2003 (Mar)    Director, Tire Development Division Ⅲ

2005 (Jan)    Vice President and Officer
              Tire Development
2006 (Oct)    Vice President and Senior Officer
              Responsible for Products Development
              Tire Products Development

2007 (Mar )   Vice President and Senior Officer
              Member of the Board
              Responsible for Products Development
              Tire Products Development

2008 (Jan)    Vice President and Senior Officer
              Member of the Board
              Responsible for Products Development
              Tire Products Development
              Tire Research and Material Development

2008 (Mar )   Vice President and Senior Officer
              Member of the Board
              Responsible for Products Development
              Tire Products Development

2008 (Jul )   Vice President and Senior Officer
              Member of the Board
              Seconded to Bridgestone Europe NV/SA
              Chairman, CEO and President of Bridgestone Europe NV/SA
                                                                  As of July 1, 2008
Mr. Shoshi ARAKAWA
Chairman of the Board, CEO and President


Born: April 8, 1944

1968 (Apr)    Joined Bridgestone Tire Co., Ltd. (Now Bridgestone Corporation)

1988 (Mar)    Manager, Executive Secretarial Office

1991 (Jul)     General Manager, F21 Planning and Promotion Project Group

1992 (Mar)    Managing Director of Thai Bridgestone Co., Ltd.

1997 (Mar)    Managing Director of Thai Bridgestone Co., Ltd.
              Member of the Board

1997 (Aug)    Director, China Division
              Member of the Board

1998 (Jan)    Director, Asia and Oceania Division;
              Member of the Board
              Concurrently General Manager, China Department

2001 (Mar)    Vice President and Senior Officer
              Member of the Board
              Seconded to Bridgestone/Firestone Europe S.A.
              Chairman, CEO of Bridgestone/Firestone Europe S.A.

2003 (Jan)    Vice President and Senior Officer
              Member of the Board
              Seconded to Bridgestone Europe NV/SA
              Chairman, CEO of Bridgestone Europe NV/SA
2003 (Mar)    Senior Vice President
              Member of the Board
              Seconded to Bridgestone Europe NV/SA
              Chairman, CEO of Bridgestone Europe NV/SA

2004 (Mar)    Senior Vice President
              Member of the Board
              Responsible for International Operations

2005 (Jul)    Executive Vice President
              Member of the Board
              Responsible for International Operations
2006 (Mar)   Chairman of the Board, CEO and President
             Chief Risk-Management Officer

2006 (Dec)   Chairman of the Board, CEO and President

                                                        As of December 1, 2006
For immediate release

                                                                      Geneva, 2nd March 2010



            Bridgestone in Formula 1: 2010 season preview

Bridgestone in F1

This year will be Bridgestone’s third as Official Tyre Supplier to the FIA Formula One World
Championship. With new teams, a host of experienced and talented new drivers and
several regulatory and rule changes, 2010 is set to be one of the most thrilling ever.

Following a tough 2009 which saw the world facing a challenging economic climate,
Formula One has instigated a raft of measures to ensure a positive future for the sport.

Bridgestone participates in Formula One so that its brand name is seen all over the world
and the fantastic show the sport provides means millions of people are watching. It is
important that the company is associated with the demonstration of safe, high performance
race tyres that ultimately link to our road tyre products.

There are many changes for 2010 including new teams entering the sport, a return to North
America with the mid-season Montreal race and a new venue in Korea. We are committed
to providing safe tyres of the highest quality and look forward with anticipation to the
coming season.


Q&A with Hiroshi Yasukawa
Director of Bridgestone Motorsport

What does Bridgestone gain from its Formula One involvement?
Formula One is a highly visible marketing tool, not just for our brand and showcasing our
technology but also for initiatives like the FIA’s Make Cars Green campaign, for which we
carry the green bands on our tyres at all events.

As well as our brand name featuring on all of our tyres at races there is also circuit branding
which gains significant exposure. Through working with many of the world’s top motor
manufacturers we have learnt many good lessons and established very good working
relationships with them.

For our sales companies around the world our involvement in Formula One gives them
unique and valuable access to many top sporting events.
What are the challenges for Bridgestone in the future?
There are many challenges facing us and there are the emerging technologies of electric
and hybrid vehicles and the technology and approach to challenges that Formula One has
taught us can help us adapt to these.


How will Bridgestone approach the 2010 season?
This season will be our 14th and last season in Formula One. Since 1997, no fewer than 156
Formula One victories, 10 Drivers’ World Championships and 10 Constructors’ World
Championships have been taken on Bridgestone tyres. In adding to these figures this year,
we expect to see an extremely exciting year of on track battles and we are determined to
leave Formula One on a high.

There will be no refuelling meaning that our tyres will change to accommodate the potential
longer stint runs and heavy loads and we will also introduce a smaller front tyre too. There
are 19 races scheduled and we look forward to welcoming new teams to this fabulous
sport. We also have the return of seven-time World Champion Michael Schumacher. Five of
Schumacher’s driver titles were won on Bridgestone tyres and we are eager to see if he can
add to this tally.

Although 2010 will be our last season in Formula One we will continue to deliver safe tyres
to Formula One in a professional manner. Safety is always a priority for us and we will
continue to promote environmental matters through the FIA’s Make Cars Green campaign.


Q&A with Hirohide Hamashima
Director of Bridgestone Motorsport Tyre Development

How many types of tyres will Bridgestone take to each F1 race in 2010?
As in the past two seasons, Bridgestone has prepared four different dry weather
compounds, two of which will be selected, according to Bridgestone’s experience and
estimations based on 2010 team simulation data, for each race. Therefore, at each race
weekend there will be two different compounds of dry tyre, one intermediate tyre and one
wet weather tyre. Drivers will be allocated exactly the same quantities of tyres and
assuming the wet weather tyres are not required in a race, it will again be compulsory to
run both dry tyre compounds in the race.

How many sets of tyres will drivers be allocated in 2010 at each F1 race?
In line with Formula One and Bridgestone’s aims to keep reasonable costs and not produce
more tyres than is necessary, it is expected that drivers will be permitted 11 sets in total of
dry tyres – six of the “prime” tyre and five of the “option” tyre. As in previous years, the
tyres are allocated at random to the drivers by the FIA.
This season there will be a smaller front tyre, tell us about this.
For 2010 we will have a narrower front tyre. This will help to bring a better grip balance
between the front and the rear grip of the cars. When we changed back to slick tyres in
2009 the grooved tyre size was retained, at the request of the teams as changes would
have affected the aerodynamics of their cars, meaning that the front gained proportionally
more grip than the rear. However, this has now been addressed for 2010 by making the
front tyre narrower.

There will also be no refuelling – how much of an impact does this have for
Bridgestone?
The cars will be around 100kg heavier at the start of a race and stint lengths required of one
set of tyres may be longer so the tyre needs to be stronger. We have therefore adjusted the
rear construction of the 2010 tyres for durability reasons.

For competitors, the omission of refuelling will add another challenge and I expect we will
see an evolution of race strategies through the season as everyone begins to understand
what works best. Drivers will have to use their tyre management skills at the beginning of
the race, especially at the start, when the cars are heaviest and the tyres at their coolest.



Background information

   •   The 2010 FIA Formula 1 World Championship will start on 14 March with the Bahrain Grand
       Prix and after 19 races will see the chequered flag on 14 November at the impressive Yas
       Marina street circuit in Abu Dhabi.

   •   A set of tyres is deemed to comprise two front and two rear tyres all of which must be of the
       same specification. The tyre supplier must undertake to provide no more than two
       specifications of dry weather tyre at each Event, each of which must be of one homogenous
       compound and visibly distinguishable from one another when a car is on the track.

   •   The harder tyre is designed to be more durable but give less initial grip, due to a higher
       temperature working range. The softer tyre is designed to give more initial grip due to a
       lower temperature working range, but is less durable. Both compounds have to be used by
       each car during a race. Bridgestone will visually differentiate between its compounds in a bid
       to help both the media and spectators identify the tyre being used.

   •   The 2010 tyre compunds will be distinguished by green bands painted on the sidewalls of the
       softer option at a race supporting the FIA's 'Make Cars Green' campaign. The wet will feature
       a green marking in a central groove.

   •   Each driver must use each specification during the race, unless wet or intermediate tyres are
       used during the race, in which case this rule no longer applies.
Bridgestone in F1

•      For the 2007 season Bridgestone became the sole tyre supplier in Formula One with the
       withdrawal of Michelin, and introduced four compounds of tyre, two of which are made
       available at each race.

•      In 2008 Bridgestone became the Official Tyre Supplier to the FIA Formula One World
       Championship, under a contract which currently extends until the end of the 2010 season.

•      Bridgestone has been participating in Formula 1 since 1997 and to date 10 drivers’ and 10
       constructors’ championships have been won on Bridgestone tyres.

•      Despite its relatively short involvement in F1, Bridgestone is the second most successful tyre
       company in the history of the sport with 156 victories taken on its tyres over 13 years.

•      Bridgestone’s F1 tyres are made in Kodaira City Tokyo, Japan and transported to Langley, UK
       for distribution to European GPs and tests. For “flyaway” races (i.e. Australia, Malaysia, Brazil
       etc) the tyres are sent directly from Tokyo to the race circuit.


Bridgestone in F1 Milestones:

Achieved at 2nd GP in 1st season of participation:
      1st podium: Brazilian GP 1997, Olivier Panis, Prost Mugen, third at Interlagos

Achieved in only 2nd season since entering in 1997:
      1st pole position: Australian GP 1998, Mika Hakkinen, West McLaren Mercedes
      1st win: Australian GP 1998, Mika Hakkinen, West McLaren Mercedes
      1st drivers’ championship: 1998 Mika Hakkinen, West McLaren Mercedes
      1st constructors’ championship: 1998 West McLaren Mercedes

Later achievements:
       50th pole position: San Marino GP 2001, David Coulthard, West McLaren Mercedes
       50th race win: French GP 2001, Michael Schumacher, Scuderia Ferrari Marlboro
       100th race: Japanese GP 2002 – The 70th race win on Bridgestone tyres was taken by Michael
       Schumacher at this race
       100th race win: German GP 2006, Michael Schumacher, Scuderia Ferrari Marlboro
       200th race: European GP (Valencia) 2008
       150th race win: European GP (Valencia) 2009, Rubens Barrichello, Brawn GP Formula 1 Team


Websites:
      www.bridgestonemotorsport.com
      www.bridgestonemotorsportmedia.com

       Register first with:   Group ID: bridgestone
                              Password: potenza
Media information:

Rachel Ingham, Press & Marketing Communications, Bridgestone Motorsport
Email: RachelI@bsmotorsport.com
tel: +44 (0) 7887 921268

G. Meylemans/D. Collins: +32 2 714 68 40

Bridgestone Europe NV/SA - with European headquarters in Brussels, Belgium - is a key division of the
Bridgestone Corporation. It develops and manufactures top-quality tyres in Europe which, through its
20 subsidiary sales companies and other channels, are distributed all over Europe including the
Eastern European markets. Products are also exported outside Europe, including to Japan.

				
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