List_Building_And_The_Hollywood_Movie

							Title:
List Building And The Hollywood Movi
e

Word Count:
518

Summary:
The head of a movie company sits do
wn with his or her executives and d
iscusses potential movie deals that
 have optioned. They make a list of
 the prospects and then reduce the
selection to a few they really feel
 have potential.

The executives take that list and b
egin exploring ideas with creative
staff and casting directors. The mo
st promising films go into developm
ent with screen tests, costume and
production and the film moves forwa
rd.

The day comes when filming begins...
Keywords:
marketing,internet marketing,site p
romotion,seo,search engine marketin
g,list building
Article Body:
The head of a movie company sits do
wn with his or her executives and d
iscusses potential movie deals that
 have optioned. They make a list of
 the prospects and then reduce the
selection to a few they really feel
 have potential.

The executives take that list and b
egin exploring ideas with creative
staff and casting directors. The mo
st promising films go into developm
ent with screen tests, costume and
production and the film moves forwa
rd.

The day comes when filming begins a
nd a day when the filming ends.

At that point the stars remain avai
lable for callbacks while the produ
cer, director and editors begin the
 tedious work of capturing all the
pieces and putting them together wi
th effects and sound.

Someone else has been busy with the
ir own list. These marketing expert
s are locking in premier dates and
additional screens for opening nigh
t. Other members of the marketing t
eam are making lists for media inte
rviews for the stars of the show. S
till other team members are making
lists for what media outlets will b
e used for advertising.

I_m sure I missed a few lists somew
here, but the idea is that everyone
 develops lists. For instance, most
 stores will have information on fi
le that lets their employees know w
ho they don_t extend credit to or w
ho they can_t accept a check from.
All stores have a list of vendors.

Service clubs and civic organizatio
ns have lists of those who have pro
vided charitable giving and are lik
ely to do so again.

Political candidates have lists for
 contributors and those likely to s
upport them in a public way.

In each case these individuals work
ed organically to devise their list
. They research prospects or draw f
rom an already established pool. Th
e success these individuals have wi
th their lists is in direct proport
ion to their ability to make sure t
hey have the best information for w
ho should be contacted.

When it comes to list building the
same idea is applicable. You need t
o have a good handle on your recipi
ents.

This may mean you have to pay close
r attention to detail. It may also
mean that you only work with those
who have either purchased your prod
uct or have expressed an interest i
n receiving information about your
company.

List building is not about the cold
 call, but rather is an extension o
f the tentative trust given by thos
e on your list. Those who receive i
nformation from you should not expr
ess anger at receiving your email.
They may not be interested at the m
oment, but they should recognize yo
u as someone they have willingly do
ne business with in the past and ma
y be more than willing to do so aga
in in the future.

If we revisit the movie analogy we
can see that there were multiple li
sts for multiple efforts in reachin
g one goal _ a successful movie.

As your business grows you may find
 that you may need to build more th
an one list to cover the more speci
fic needs of your consumer base.

Take time to manage sound list buil
ding strategies. Your efforts will
be much more successful if you do.