How_to_make_sure_that_your_book_idea_is_the_next_best_seller

							Title:
How to make sure that your book ide
a is the next best seller

Word Count:
1002

Summary:
Everyone has a unique story to tell
. From explaining business processe
s to revealing our personal history
, we all have a natural desire to s
hare our experiences with the world
. As a result, bookstore shelves ar
e packed with numerous titles that
promise to entertain, enlighten, an
d educate readers.
Keywords:
publishing

Article Body:
Everyone has a unique story to tell
. From explaining business processe
s to revealing our personal history
, we all have a natural desire to s
hare our experiences with the world
. As a result, bookstore shelves ar
e packed with numerous titles that
promise to entertain, enlighten, an
d educate readers.
Perhaps, then, the old saying that
_everyone has at least one book in
them_ is true. If so, how do you kn
ow whether your current idea really
  is book worthy or if it needs some
  fine-tuning to have maximum market
ability?
Before you put pen to paper (or fin
gers to keyboard), put your book id
ea to the test. Use the following q
uestions as a way to hone your idea
_s development and create a manuscr
ipt destined for the best-seller li
st.
" Can you state your book_s purpo
se in 10 words or less?
Many new authors face the challenge
  of wanting to give too much inform
ation at once. Instead of focusing
on one specific idea, they try to w
rap multiple concepts into one book
. This approach not only makes it d
ifficult to organize your book, but
  it also overwhelms your readers.
With any good book, you can state t
he book_s specific purpose in 10 wo
rds or less. Realize that your purp
ose is not the same as your theme o
r plot. The book_s purpose is what
you specifically want the reader to
 do or think as a result of reading
 your book. Now, a statement such a
s _to live a better life_ or _to ru
n a better business_ is not specifi
c. A purpose is not a generalizatio
n. It_s a specific action that you
motivate the reader to embark upon.
For example, if you_re writing a bu
siness book, your purpose should be
 to help your readers improve one s
pecific business function, such as
its marketing efforts, its customer
 service, its project management, e
tc. Your purpose should not be _to
teach business executives how to cr
eate better marketing materials, de
liver improved customer service, es
tablish long-term customer relation
s, increase employee retention, and
 locate the best new talent._ That_
s simply too much for one book to c
over. Keep your purpose specific so
 you can deliver targeted and usefu
l information.
" Does your book have a specific a
udience?
While you certainly want a large au
dience to market your book to, you
also want an audience that_s target
ed to your topic. Simply stating th
at your audience is _business peopl
e_ or _women_ or _the general publi
c_ is not a targeted audience. Why?
 Not all business people have the s
ame concerns, not all women are int
erested in the same topics, and not
 everyone in the general public wil
l be able to identify with your ide
as.
When you narrow your audience to in
clude those with a specific tie to
your theme or who fit a certain dem
ographic, you gain a marketing edge
 that can position your book more e
ffectively. So instead of stating t
hat your audience is _business peop
le,_ perhaps you can narrow it down
 to _company owners,_ _middle manag
ement,_ or _entrepreneurs._ Rather
than target the broad category of _
women,_ you_d have better sales by
focusing on _women over age 50,_ _w
orking moms,_ or _single women unde
r age 35._ All these categories con
sist of a large number of people, y
et they are narrow enough so you ca
n streamline your message.
" Are you saying something new?
If you want people to invest the ti
me and money to read your book, you
 have to tell them something new. T
oo many authors attempt to reword o
r rehash old ideas that others have
 stated over and over. While you sh
ould use other people_s works to su
bstantiate claims or add credibilit
y to your message, make sure your c
entral idea is fresh and unique.
How can you make sure your approach
 is new? Incorporate the results of
 a survey you personally conducted.
 Include case studies from your own
 business or life. Interview people
 who can contribute facts and infor
mation. Add elements of yourself to
 punctuate your message. This is yo
ur book, so tell your story or stan
ce on an issue.
Many authors are afraid to state a
new opinion on a topic that others
have covered. They think they may t
urn people off or offend. Remember
that people like controversy, so if
 your book can stir things up and m
ake people think twice about someth
ing, you_ll have a greater chance o
f creating a buzz about your book.
" Are your writing skills up to pa
r?
You could have the best idea in the
 world, but if your text is filled
with errors, is poorly organized, o
r is difficult to understand, no on
e will want to read it. Before you
write too much of your book, brush
up on your writing skills by attend
ing a writing class, studying a wri
ting guide, or hiring a writing coa
ch to help you correct your writing
 challenges. Also, educate yourself
 on what writing style appeals to y
our audience, and then strive to im
itate that style. Gear your writing
 to your intended audience as much
as possible.
If you_re unsure whether your writi
ng skills make the grade, consult w
ith a professional editor or ghostw
riter who can rework your writing a
nd bring it up to publishing standa
rds. Don_t let poor writing skills
ruin your best-selling idea.
Start Writing Now
Writing a book is no small undertak
ing. When you can answer _yes_ to e
ach of the above questions, you_ll
be on your way to transforming your
 idea into a publishable piece of w
ork. Take the time to nurture and d
evelop your idea before you start w
riting so you can be sure to create
 the best book possible. A little p
re-planning and foresight is all it
 takes to give your book the most m
arket appeal.

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