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YTB Travel Network
In 2001 the travel industry was in a virtual tailspin. Long-standing
travel companies either struggled to survive or went out of business
entirely. During this same period of challenge, YTB Travel Network
was formed, and through innovation and adept leadership, has
experienced record-setting growth and industry challenging
momentum.
I n every industry where there has been
turmoil, there has also been opportunity.
In insurance, healthcare, banking…and
now, travel. Companies of innovation and vision
YTB Travel Network has also developed an
extensive travel agent training program to give
its agents the knowledge and expertise that
travelers are looking for in a travel professional.
thrive while others falter. In 2001, at its in-
ception, YTB had the opportunity to build a new Recently, YTB moved into its new 122,000 sq ft.
and ground-breaking travel company. In the home office. YTB’s staff has grown from 18 in
last six years, YTB has kept to that vision and 2003 to over 140 by the beginning of 2007. The
bucked the trends of the travel industry. It has 2007 goal for travel bookings is 1 Billion dollars.
experienced spectacular growth, and it projects
a future that exceeds its short but stellar past. Company Structure
By building a company on unique products,
YTB International, Inc.: A diversified
trendsetting business models, cutting-edge
publicly-traded travel management company
technology, and a strong network of local
(YTBL.PK) and a leading provider of travel-
representatives, YTB has established a firm
related services. YTB International, Inc. is
foundation to carry it into the future.
engaged in referral marketing and travel
through three divisions:
Past, Present and Future
YTB is an Internet-based travel company yourTravelBiz.com: Provides comprehensive
located in Wood River, Illinois. As a pioneer in support services and encompasses the market-
Internet travel in the last six years, it has ing arm of the organization.
grown rapidly. YTB now has a sales force of
over 60,000 local representatives in all 50 REZconnect Technologies, Inc. : Develops
states and Puerto Rico. In 2004, YTB merged and operates online travel stores and oversees
with REZconnect Technologies, Inc. to create the development of several franchise systems
YTB International, Inc. During the present which include storefront locations throughout
decade, as travel expands from a $1.3 trillion the USA and overseas. It also has an agree-
industry to a $2.6 trillion industry, the ment with Wal-Mart to operate franchise
combined company is positioned to become a locations within their super centers. Its latest
commanding force as a travel provider. online business model REZcity.com is an online
virtual travel agency portal hosting over 9,000
YTB offers its growing number of independent websites. REZcity recently completed its third
travel agents the tools and resources to become year and was rated as one of the top 500
successful travel professionals. The company franchise companies from an Entrepreneur
does this by offering its agents access to the Magazine survey in the January 2005 issue.
latest online booking tools offered by travel
suppliers. YTB Travel Network : Operates several differ-
ent franchise systems that include storefront
and online business models. YTB Travel President position in 1985. In 1990, Mr.
Network is a management company which Sorensen partnered with Lloyd Tomer to
boasts key industry alliances with Worldspan, provide technical and management support for
Hotels.com, Travelocity.com, CheapSeats.com his growing sales organization through 2001.
and Apple Vacations. YTB has received awards He is a co-founder of YTB, and his expertise in
from major industry suppliers including computer technology has led to the develop-
Globus/Cosmos, Funjet Vacations, Royal ment and management of many of YTB’s
Caribbean Cruise Line, Carvinal Cruises and administrative systems.
Celebrity Cruise Line, among others. YTB Travel
Network enjoys preferred status with most
major suppliers in the industry and has forecast
travel bookings for 2007 to reach 1 billion
dollars.
Founder’s Biographies
J. Lloyd Tomer, Chairman of the Board of
Directors : A seasoned veteran of direct sales
and marketing. After spending 13 years in the
ministry, he joined the A.L. Williams company
(now known as Primerica Financial Services) in
January 1981. He achieved the level of Senior
National Sales Director in 1985 and maintained
that position through 2001. While at A.L.
Williams, he built a successful sales organiza-
tion numbering in the thousands and whose
combined life insurance sales was measured in
the billions, with assets under management of
$750 million. He sold his A.L. Williams business
in January 2002 to devote his marketing
expertise to YTB. He attended Anderson College
in Anderson, Indiana.
Scott Tomer, President and a Director :
Worked with his father Lloyd Tomer at
Primerica Financial Services from 1981 through
1993. Scott earned the level of National Sales
Director at A.L. Williams and had the responsi-
bility of field support and training for their sales
force of over 2,000. He left the A.L. Williams
organization to become a Certified Financial
Planner, which he continued while specializing
in real estate investing prior to co-founding YTB
in 2001.
J. Kim Sorensen, Treasurer and a Director :
Brings to the company an extensive and
successful business history. He has owned
several businesses and managed a multi-million
dollar mixed real estate complex across from
the Illinois state capital in Springfield. He was
also a professional bowler and bowling
proprietor from 1975 through 1980. He joined
A.L. Williams in 1981 and earned the Sr. Vice
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