Local Government Engagement in Tourism
The South Australian Tourism Commission, in partnership with the Local Government Association is undertaking this survey to gain a better understanding of Local Government’s involvement in tourism. Your Council’s response will be treated with confidentiality. Due to the wide range of information required, the Chief Executive Officer, or an appropriate senior staff member should complete this survey, with input from relevant staff. In the event that the CEO does not complete the form, it is requested that they review it prior to lodgement, to ensure the response is consistent with Council’s position. Your time is greatly appreciated as the outcomes will increase our collective knowledge and ultimately benefit South Australian tourism and Local Government.
Council Name: Council Officer: Phone Number: Email: 1. We are interested in how your Council perceives tourism. Please indicate to what extent your Council would agree with the following statements?
Strongly Disagree Neutral Strongly Agree
1 Tourism is already a significant industry with net positive impacts for this Council area Tourism offers future economic development opportunities for this Council area Tourism has a net negative impact for this Council area Tourism is a burden on Council resources Tourism is a priority industry within this Council area There is good coordination of tourism responsibilities within this Council
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1a. What does your Council consider to be the key tourism themes within its area? eg. coast, wine and food, heritage, etc. ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ 1b. What does your Council consider to be the key tourism attributes within its area? eg. museum, national park, shopping precinct, etc. ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
Please return electronically completed survey to Jessica Winnall at the LGA, by emailing Jessica.winnall@lga.sa.gov.au, by COB 25 March 2005
Local Government Engagement in Tourism
2. Does your Council have a stand-alone tourism plan, policy or strategy? Yes No, but in the process (go to question 3) No (go to question 3) 2a. When was this developed and when was it last updated? Developed: _____________ Updated: _____________ 3. Is your Council associated with any other Tourism Plan? (excluding Regional Marketing Plan) Yes (please specify) ____________________________________________________ No (go to question 6) 4. How were the plans developed? (please tick all that apply)
Council Plan Regional Plan
Local tourism reference group Consultant employed Specialist Council Officer Strategic support by SATC and/or Regional Marketing Committee/ Regional Tourism Board Other (please specify) ________________________ 5. Does Council have mechanisms for monitoring/evaluating/revising performance relating to goals/targets in the relevant plans? (eg: regular meetings, annual or quarterly reports) Yes (please specify)______________________________________________________ No 6. Are the goals/directions in the plan, (or is tourism in general) incorporated into the Council’s Strategic Management Plan? Yes, comprehensively Yes, to some extent No 7. Please list any other Council plans that feature tourism (eg: Corporate Plan, Event Plan, Business Plan) ________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ 8. What aspects of tourism are covered in Council’s plans? Marketing Infrastructure (Amenities, parks) Management of visitor impacts (ie. Council’s working relations with tourism environmental degradation) partners Festivals and Events Attractions Development opportunities Policy Other (please state) ______________________________________________________ 9. Please indicate how strongly your Council agrees with the following statements
Strongly Disagree Neutral Strongly Agree
1 Council promotes the concept of sustainable tourism development Council’s Development Plan encourages sustainable tourism development
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Please return electronically completed survey to Jessica Winnall at the LGA, by emailing Jessica.winnall@lga.sa.gov.au, by COB 25 March 2005
Local Government Engagement in Tourism
10. Where does tourism fit into the organisational structure of your Council? (Please tick all that apply) As a stand alone tourism unit Formal Council committee Within an economic development unit Within a park/recreation unit Visitor Information Centre/s There is no identified area responsible for tourism Other (please specify) _____________________________________________ 11. Does your Council employ staff with a focus on tourism (including Visitor Information Centres)? Yes (please indicate numbers) Full-time ______________ Part-time ______________ Volunteers ______________ No. 11a. In relation to staff employed with some specific role in tourism please describe this role Full-time _____________________________________________________________ _____________________________________________________________ Part-time _____________________________________________________________ _____________________________________________________________ Volunteers _____________________________________________________________ _____________________________________________________________ 12. How effective is Council’s working relationship with the following entities?
Very ineffective Neutral Very effective
N/A Regional Marketing Association//Tourism Committee/Board Local/Town Tourism Association Regional Development Board Other Councils – eg. Through regional funding agreements (please identify)__________________
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12 a. If ineffective or neutral, how do you think this can be improved? (i) Regional Marketing Association/Committee/Board ________________________________ ____________________________________________________________________________ (ii) Local/Town Tourism Association ______________________________________________ ____________________________________________________________________________ (iii) Regional Development Board ________________________________________________ ____________________________________________________________________________ (iv) Other Councils – eg. Through regional funding agreements _________________________ ____________________________________________________________________________
Please return electronically completed survey to Jessica Winnall at the LGA, by emailing Jessica.winnall@lga.sa.gov.au, by COB 25 March 2005
Local Government Engagement in Tourism
13. Which of the following organisations/boards/committees does your Council contribute to, in a tourism related capacity? Organisation Yes No Regional Marketing Association//Tourism Committee/Board Local/Town Tourism Association Regional Development Board Festivals/Events Committees Other tourism related bodies Please name the relevant organisations, boards and/or committees ____________________________________________________________________________ ____________________________________________________________________________ 14. Does your Council provide assistance to tourism related businesses/operators/ organisations/groups? Yes No (go to question 16) 14a. What types of assistance are offered by Council? (eg. business planning, materials and labour, grants, rates concessions) ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ 14b. How many tourism operators/businesses/organisations/groups have taken advantage of any of these forms of assistance in the past twelve months? ____________________________ ____________________________________________________________________________ ____________________________________________________________________________ 14c. Does your Council coordinate any major events or festivals? Please list: ____________________________________________________________________________ ____________________________________________________________________________ 15. Please identify your Council’s priorities with respect to its role in tourism
Lowest Priority Neutral Highest Priority
1 Liaison/support for: (i) Regional Marketing Committee/Board/ Association (ii) Local/Town Tourism Associations (iii) Regional Development Board Traditional infrastructure, eg parks, roads, lookouts Traditional services, eg parking control, litter removal Management of tourism attractions Promotion/marketing/information Event management and support Leadership Positive planning policies to encourage sustainability Management of Visitor Information Centre Other (please specify) _________________________
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Please return electronically completed survey to Jessica Winnall at the LGA, by emailing Jessica.winnall@lga.sa.gov.au, by COB 25 March 2005
Local Government Engagement in Tourism
16. Please identify as accurately as possible your Council's financial investments in relation to tourism in 2003/2004 Expenditure Area Council Grant/External TOTAL Funds Funds*
Direct costs for staff (from question 10) Contributions to Local tourism associations; Regional marketing boards/ committees/assoc. Visitor Information Centre/s (VICs) Museums, galleries or interpretive centres, etc. that are not part of VICs Major and/or Regional events Destination Marketing: eg. brochures, advertising campaigns, PR/editorial services Major Tourism works/projects: Infrastructure, new developments etc. Strategic Planning & Policy Development (including progress monitoring) Other ** TOTAL
*Please identify the source and purpose of any grants or external funds: Source Purpose
**Please list what types of expenditure have been estimated in this line ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
17. What does your Council consider to be the major benefits of tourism in its area? ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________
Please return electronically completed survey to Jessica Winnall at the LGA, by emailing Jessica.winnall@lga.sa.gov.au, by COB 25 March 2005
Local Government Engagement in Tourism
18. What are some of the major problems or issues that tourism presents to your Council? ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ 19. I believe this Council could play a more supportive role in tourism: Yes No Unsure If yes, how could it do this? _____________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ 19a. This Council is hampered in playing a more supportive role for tourism by: ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ 19b. Ways to overcome these barriers would be: ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ 20 Does your Council support the use of the results from this survey to allow for comparison between Council areas? This is intended to allow comparison of Councils with similar characteristics (eg. population, geographical location). Yes No Your assistance in completing this survey is appreciated. Please use the remainder of this page to provide any information you think the LGA and/or the SATC would find useful. ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________ Thank you.
Please return electronically completed survey to Jessica Winnall at the LGA, by emailing Jessica.winnall@lga.sa.gov.au, by COB 25 March 2005