HMT 120 - INTRODUCTION TO THE HOSPITALITY MANAGEMENT AND TOURISM COURSE SYLLABUS – Summer II 2008 (8-Week)
Instructor: Office: Office Phone: Email: Sunny Ham, Ph.D. 121 Erikson Hall 859-257-4332 sham2@uky.edu
COURSE DESCRIPTION HMT 120 is designed to acquaint you with the various aspects of the hospitality and tourism industry. The course covers lodging, restaurant, and travel/tourism industries, as well as incorporating the specific sectors such as convention, cuisse, casinos, franchising, and management companies. In addition, material covered here will serve as a long-term reference on the many career opportunities available to you. COURSE OBJECTIVES After completing the assigned readings and course requirements, the student will be able to: Describe the dimensions of the hospitality and tourism industry (hotel, restaurant, travel/tourism). Identify career opportunities in the hospitality industry now and in the future. State the importance and value of the service industry. Describe the various kinds of hospitality operations; how they are organized and managed. Describe the basic principles of franchising and management contracts. Explain the businessperson's social responsibility to customers and environment. Create a framework for making ethical business decisions and solutions. Describe the global impact of the hospitality industry.
REQUIRED TEXT An Introduction to Hospitality Today by Angelo and Vladimir (5th Edition). The assigned readings are listed in the course agenda. You are responsible for reading the assignments prior to the class scheduled. The course is a participative one and it is expected that you will actively participate in the class discussion.
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JOURNALS and TRADE MAGAZINES IN HOSPITALITY and TRAVEL INDUSTRY The Cornell Hotel and Restaurant Quarterly, CHRIE Hospitality educators, Lodging, Nations Restaurant News, Restaurant USA, Hotel & Motel Management, and others (including databases in the UK Library). These may be available in the UK Library or on the WWW. ASSIGNMENTS On the class agenda reading assignments are given. Please read the chapter before you come to class. Our discussions will be based on your knowing something about the subject prior to class. REQUIREMENTS, EVALUATION SYSTEM AND POLICIES Grading Scale: (> 90%) (> 80%) (> 70%) (> 60%) Below 60% A B C D E
"I" and "W" grades: Please see policy in the UK Catalog, UK Fall Schedule of Classes, and the Student Rights and Responsibilities (Part II, Section 1.3.4) Evaluation System: Exams = 100 (50 points each X 2) Final exam = 100 points Group Project = 50 points Quiz = 50 points (5 points each X10) Discussion = 20 (10 points each X 2) TOTAL 320 Requirements: Exams: There will be 3 examinations given during this course. Exams will be multiple choices. The emphasis of the exams is on testing students' understanding of the material covered and their ability to apply the concepts to the hospitality operation problems. The final exam may be comprehensive so as to help students maintain a whole picture of the course material. Quiz: In order for you to comprehend the course contents, a quiz will be given at the end of each chapter. A specific timeline of quiz will be announced. Group Project: This project has two main objectives: To give further thought to an area of the hospitality industry in which you have an interest, or to explore an area about which you would enjoy
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learning and to acquire information gathering skills on the Internet and strategies for searching library databases for scholarly journals. In order to complete this project, you MUST consult at least 10 (ten) references (as a group) that are related to the segment (lodging, tourism, restaurant) that you select. These references can be from journals and trade magazines from the hospitality industry (see above for a list of some of these). Furthermore, a number of databases are available in the W. T. Young library, and the College of Business & Economics. There are two pieces of this project. Each piece has a specific deadline. 1. Your outline. This should clearly state the following: Title or Topic; a brief introduction stating the area, objectives of the paper (what you want to solve); your research plan (who is going to do what). This should be about 1-2 pages long. The deadline for this is July 16, 2008. 2. The completed paper (about 10 pages long, typed, double-spaced ) will be turned in on the date of your presentation. The deadline for this is between July 24-28, 2008. Possible Topics: Technology Related Issues The impact of Technology on Lodging and Tourism Industry or on the whole society or customers The Use of the Internet: trends, perception, segmentation Reservation Systems Information System Management Property Management Systems Safety & Security in the Industry Human Resource Related Issues High Turnover Rates AIDS issues in the workplace Training Issues in the hospitality Industry TQM & Human resources Cultural Diversity in the Workplace
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Ethics in the Workplace Marketing Related Issues Service Quality Management Performance New Products & Service concepts in the Hospitality Industry Pricing and Yield Management Target Marketing Distribution Channels Franchising Frequent Guest Programs Globalization Tourism Related Issues Ecotourism Casino gaming and its impact on economy and society Internet and tourism Tourism and economies Planning and development International tourism
INDUSTRY SPEAKER PRESENTATION Industry speaker presentations are video-taped and showed to the class. The speakers are from the KY hospitality and tourism industry. The specific dates for each presentation will be notified. VIDEO-TAPE WATCHING In order to enhance your understanding in the industry, a series of video tapes about the industry will be watched across the areas of hotel, restaurant, tourism, resort, casino, cruise, etc. The videos are streamed for your use.
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CLASS ATTENDANCE and DISCUSSION Attendance is expected in class. As an online course, a discussion board is used to check your participation. Each student is expected to participate in the discussion at least once a week through the course. After forming groups, each group will lead a discussion, while other groups will participate in the discussion. So it is important for each group to initiate discussion among group members to decide how your group is going to facilitate leading the discussion for the assigned week. You can post any inquiry about the course at the assigned discussion thread. Instructor or students can respond to the inquiry so all students can share the inquiries and answers. The instructor is supposed to respond to students’ inquiries in 24 hours during the weekdays. This activity is intended to facilitate the interaction among the instructor and students. All assignments are submitted into the Digital Drop Box so instructor can receive it in real-time. Instructor’s feedback on the assignments are delivered via email to individually. Feedback for the class is posted under Course Information. ACADEMIC DISHONESTY Policies relating to excused absence, cheating plagiarism, withdrawal, incomplete and final exams can be found in the copy of Student Right and Responsibilities. As students and faculty at the University of Kentucky, we are all responsible for adhering to these policies Cheating, plagiarism: Cheating on tests and plagiarism of any assignment will result in a failing grade in the course. Missed Exams: No make-up exams will be given unless 1) you have a university approved excuse in writing, and you have notified the instructor at least a day in advance; or 2) emergency situations. Assignments will be accepted up to three days late, but with an increasing penalty (5 points off a day). Cheating, plagiarism, or unauthorized possession of exams is prohibited under the University Senate rules and the minimum punishment for any of those offenses is an “E” in the course. The University of Kentucky does not tolerate dishonesty in any form. Please read a copy of the Student Rights and Responsibilities which is available at the Admissions Office in Funkhouser Building or on the internet at www.uky.edu/Student Affairs/ Code/ . SPECIAL ACCOMODATIONS If you have a documented individual learning requirement which requires academic accommodations, please contact your instructor as soon as possible. In order to receive accommodations in a Distance Learning course, you must provide your instructor with a Letter of Accommodation from the Disability Resource Center. If you have not already done so, please register with the Disability Resource Center (Room 2 Alumni Gym, 257-2754, jkarnes@uky.edu) for coordination of campus accommodation services available to students with disabilities.
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Tentative Class Schedule Week Date 1 6/5 Topic Syllabus Video 1-Hospitality Today: An Introduction V2: Welcome to Hospitality Industry V3: Spirit of Hospitality Service makes the difference 2 6/12 Exploring hospitality Careers V4: Recruiting & Interviewing Travel & Tourism Industry 3 6/19 Understanding the Restaurant Industry Restaurant Organizations and Management Ch. 1 Ch. 3 Reading
Ch. 2 Ch. 4 Ch.5
4
6/26
Restaurant Organizations and Management Exam 1 (Ch.1, 2, 3, 4, & 5) (July 2)
Ch.5
5
7/3
Understanding the World of Hotels Hotel Organization V5: Full-Service Operations V6: Guest Relations V7: Sales
Ch.6 Ch. 7
6
7/10
Club Operation and Management Introduction to Meetings Industry Cruise Lines Gaming and Casino Hotels Group Project- Outline Due (July 16th) Exam #2 (Ch. 5, 6, 7, 8, 9, 10, &11) (July 16th)
Ch. 8 Ch. 9 Ch.10 Ch.11
7
7/17
Management Companies Franchising Is Big Business Ethic in Hospitality Management
Ch. 15 Ch. 16 Ch. 17
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Group Project Progress Report (July 21) 8 7/24 Group Project – Presentation Final Exam (7/29, Tuesday)
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