Docstoc

Bahari Beach Pre-opening Budget Oct 2010

Document Sample
Bahari Beach Pre-opening Budget Oct 2010 Powered By Docstoc
					          Sales & Marketing           JAN.10        %       Feb.10        %          MAR.10     %
Newspaper Advertising                     45000      0.10       45000      0.08         45000    0.07
Advertising1.5%(tunisis)                 665866      1.50      850829      1.50        951020    1.50
Leave travel allowence                    15000      0.03       15000      0.03         15000    0.02
Printing&Stationary                       75000      0.17       75000      0.13         75000    0.12
Telephone                                 40000      0.09       40000      0.07         40000    0.06
Gifts                                     35000      0.08       35000      0.06         35000    0.06
Advertising                              150000      0.34      150000      0.27        150000    0.24
Total Other Expenses                    1757074      3.96     1942411      3.42       2042830    3.22
Total Dep. EXP                         3582447       8.07    3767784          6.64   3868203         6.10




Action Plan for Pre-opening Budget
News Paper Advertising               2 inserts per week
Media Advertising(Radio)             3 times per week for 3 week during prime time

Media Cocktail                       30 pax prior to opening
Grand opening cocktail               400 pax (Govt, Corporate, Travel & Tour Operators, Diplomats)
Corporate Bookers Cocktail           50 pax per week for 4 weeks
Travel & Tours Bookers               50 pax per week for 4 weeks
UN, Diplomatic & NGO Bookers         30 pax per week for 2 weeks
APR.10     %          MAY.10     %          JUN.10     %          JUL.10     %          AUG.10
   45000   0.08          45000   0.07          45000   0.07          45000   0.08          45000
  872468   1.50         937779   1.50         948930   1.50         912843   1.50         951109
   15000   0.03          15000   0.02          15000   0.02          15000   0.03          15000
   75000   0.13          75000   0.12          75000   0.12          75000   0.13          75000
   40000   0.07          40000   0.06          40000   0.06          40000   0.07          40000
   35000   0.06          35000   0.06          35000   0.06          35000   0.06          35000

  150000   0.26         150000   0.24         150000   0.24         150000   0.25         150000
 1964108   3.38        2029761   3.25        2040917   3.23        2004984   3.29        2043777

3795590        6.53   3861243        6.18   3872399        6.12   3845671        6.32   3884464
%          SEP.10     %          OCT.10     %          NOV.10     %          DEC.10     %
0.07          45000   0.07          45000   0.07          45000   0.06          45000   0.10
1.50         924814   1.50        1031795   1.50        1126862   1.50         677683   1.50
0.02          15000   0.02          15000   0.02          15000   0.02          15000   0.03
0.12          75000   0.12          75000   0.11          75000   0.10          75000   0.17
0.06          40000   0.07          40000   0.06          40000   0.05          40000   0.09
0.06          35000   0.06          35000   0.05          35000   0.05          35000   0.08
0.24         150000   0.25         150000   0.22         150000   0.20         150000   0.34
3.22        2017169   3.27        2124397   3.09        2219848   2.95        1737078   3.84
    6.13   3857454        6.26   3964682        5.76   4060133        5.40   3577363        7.92
TOTAL
  540000   0.08
10851999   1.50
  180000   0.03
  900000   0.13
  480000   0.07
  420000   0.06
 1800000   0.25
23924353   3.31
45937431    6.35
                                     Bahari Beach Hotel - Pre-Opening Budget


BAHARI BEACH RESORT
Action Plan for Pre-opening Budget
News Paper Advertising               2 inserts per week for 6 weeks
Media Advertising(Radio)             2 times per week for 6 weeks during prime time

Media Breakfast                      30 pax prior to opening
Grand opening VIP cocktail           300 pax (Govt, Corporate, Diplomats, Tours & Travel Operators
Corporate/UN Bookers Cocktail        50 pax per week for 4 weeks
Travel & Tours Bookers               50 pax per week for 4 weeks


Particulars                          No of Inserts              Cost per insert    Total USD
Citizen Newpaper                             12                        850.67        10,208.00
The East African                              6                        800.00         4,800.00
Mwananchi                                     0                        850.67               -
Guardian News Paper                          12                        800.00         9,600.00
TV/Radio Adverts                             12                        850.67        10,208.00
                                                        Total Advertising costs      34,816.00



Cocktails                            No of pax/Items Cost per person/Item          Total USD
Media Breakfast                             30                         15.33             460.00
Grand opening VIP cocktail                  300                        15.33          4,600.00
Corporate Bookers Cocktail                  200                        15.33          3,066.67
Travel & Tours Bookers                      200                        15.33          3,066.67
Entertainment x 5                            5                       666.67           3,333.33
Brochures                                  1000                         1.40          1,400.00
Folders                                    1000                         1.53          1,533.33
Fact sheets                                1000                         0.53             533.33
T-Shirts                                    500                         8.00          4,000.00
Leather Card Holders                        400                         9.28          3,712.00
Executive Pens                              400                         0.67             266.67
Carry Bags (A4)                            1000                         2.20          2,200.00
                                                                  Total costs        28,172.00

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:77
posted:5/10/2010
language:English
pages:5