Workshop 1
Information & Communication Technologies
Content
• ICT impact on travel & tourism
– Market (structure), consumers, companies, products and processes
• Review of situation – different point of views
– – – – latest e-business/tourism statistics strategic challenges for business models the new competition situation the emerging role of mobile commerce
• Identify critical / promising issues • Reflect on growth and employment • Discuss recommendations
Presentations and Speakers
• ICT and the tourism sector in the EU – a statistical portrait Bettina KNAUTH, Head of Unit F-6 "Information society and tourism statistics", Eurostat, Belgium • ICT driven transformation and growth in the tourism industry – a business model perspective Stefan KLEIN, Professor of E-Commerce, University College, Dublin • International market trends and best practice in e-marketing Roger CARTER, Managing Director, Tourism Enterprise and Management, TEAM, UK • Mobile marketing of tourism services – a teleoperator’s point of view Turkka KOIVU, Director, Product Marketing, Saunalahti Group Oyj, Finland • Mobile services for the traveller – seamless access to any information you need, wherever you are Georg R. MÜNDL, Marketing Director, T-Mobile, Austria • Moderation: Hannes WERTHNER, Techn. Univ. Vienna