Workshop 1
Information & Communication Technologies
Content
• ICT impact on travel & tourism
– Market (structure), consumers, companies, products and
processes
• Review of situation – different point of views
– latest e-business/tourism statistics
– strategic challenges for business models
– the new competition situation
– the emerging role of mobile commerce
• Identify critical / promising issues
• Reflect on growth and employment
• Discuss recommendations
Presentations and Speakers
• ICT and the tourism sector in the EU – a statistical portrait
Bettina KNAUTH, Head of Unit F-6 "Information society and tourism
statistics", Eurostat, Belgium
• ICT driven transformation and growth in the tourism industry – a
business model perspective
Stefan KLEIN, Professor of E-Commerce, University College, Dublin
• International market trends and best practice in e-marketing
Roger CARTER, Managing Director, Tourism Enterprise and
Management, TEAM, UK
• Mobile marketing of tourism services – a teleoperator’s point of view
Turkka KOIVU, Director, Product Marketing, Saunalahti Group Oyj,
Finland
• Mobile services for the traveller – seamless access to any
information you need, wherever you are
Georg R. MÜNDL, Marketing Director, T-Mobile, Austria
• Moderation: Hannes WERTHNER, Techn. Univ. Vienna