IT tourism

							             Workshop 1

Information & Communication Technologies
                         Content

• ICT impact on travel & tourism
    – Market (structure), consumers, companies, products and
      processes
• Review of situation – different point of views
    –   latest e-business/tourism statistics
    –   strategic challenges for business models
    –   the new competition situation
    –   the emerging role of mobile commerce
• Identify critical / promising issues
• Reflect on growth and employment
• Discuss recommendations
            Presentations and Speakers
• ICT and the tourism sector in the EU – a statistical portrait
  Bettina KNAUTH, Head of Unit F-6 "Information society and tourism
  statistics", Eurostat, Belgium
• ICT driven transformation and growth in the tourism industry – a
  business model perspective
  Stefan KLEIN, Professor of E-Commerce, University College, Dublin
• International market trends and best practice in e-marketing
  Roger CARTER, Managing Director, Tourism Enterprise and
  Management, TEAM, UK
• Mobile marketing of tourism services – a teleoperator’s point of view
  Turkka KOIVU, Director, Product Marketing, Saunalahti Group Oyj,
  Finland
• Mobile services for the traveller – seamless access to any
  information you need, wherever you are
  Georg R. MÜNDL, Marketing Director, T-Mobile, Austria
• Moderation: Hannes WERTHNER, Techn. Univ. Vienna