Get documents about "Tourism 2006
Document Sample
2004 2004 2005 2005 2006 2006 2007 2007
unit code unit code annual or semester semester semester semester semester semester semester semester
NOW WAS unit description comment value % biannual 1 2 1 2 1 2 1 2
BMA104 HGT101 Tourism - Foundations A remains the same - but updated 12.5 annual Julia Julia Julia Julia
changes to unit based on the Tourism
BMA105 HGT102 Tourism - Foundations B Industry and its component parts. 12.5 annual Julia Julia Julia Julia
unlikely to change for 2006 as new staff
BMA106 HGT103 Tourism Geography member joins in February 2006 12.5 annual Dirk Dirk Dirk Dirk
changes to Tourism Marketing unit - based
on Principles of Marketing unit but with
BMA107 HGT104 Australian Tourism Typologies tourism specific content 12.5 annual ?? ?? ?? ??
Tourism Marketing new unit to replace ATT
BMA 206/306 HGT201/301 Eco and nature based Tourism to be incorporated into Sustainable Tourism 12.5 odd years
BMA207/307 HGT203/303 Sustainable Tourism to incorporate Sustainable Tourism 12.5 annual Dirk Dirk Dirk Dirk
this unit to be offered annually rather than
alternate years as it currently causes even years -
problems for students wishing to take the change to Dirk or Dirk or Dirk or
BMA209/309 HGT204/304 International Issues in Tourism tourism major 12.5 annual Alison Alison Alison
BMA210/310 HGT207/307 Interpretation for Tourism updated with new content 12.5 annually Julia Julia Julia Julia
new unit already passed T&L - co taught under
200/300 unit History and Heritage with History 12.5 discussion Hamish Hamish Hamish Hamish
was Tourism Planning and Policy, currently
200/300 unit Destination Management being rewritten by Malcolm Wells annual ?? ?? ?? ??
name remains but content looks at specific
issues including live data collection in
BMA312 HGT306 Tourism Project conjunction with Tourism Tasmania 25 annual Malcolm Alison Alison Alison
Students also study either Social and Political Research or Business Research Methods as a core unit - this is not taught by Tourism
current unit coverage NOW replacement or new unit coverage 2006 suggestions, changes, additions and
deletions
BMA104 A History of Travel and Tourism would be included into The name of this unit could be changed to
Tourism - Foundations A: this unit Introduction to Tourism - theory.
Tourism Systems and structures
Tourism Information Material This unit would remain fundamentally the
Government and Tourism same - mainly theoretical and introducing
Community and Tourism students to the range of academic theories
Socio-cultural effects of tourism based on tourism as a system. Content to
The Environment and Tourism be updated.
Transport and Tourism
Theories in Tourism (anthropological/sociological)
Tourism Models
Tourism and Economics
BMA 105 NEW UNIT CONTENT: a new unit based on the The name of this unit could be changed to
Tourism - Foundations B: Tourism Industry will be designed: Introduction to Tourism Practice
Image and Tourism - Brand Australia Practical tourism issues:
Tourism as a System and Complexity/Chaos theory MICE - Meetings, Conferences, Corporate Hospitality,
Market Segmentation and Marketing for Tourism Incentives, Events and Exhibitions
The Tourist and the Tourism Market The Airline Industry
Tourist Motivation Travel Agents (retail)
Practical tourism: Tour Operators (wholesale)
MICE (Meetings, Conferences, Incentives, Events) Tourist Information Centres
The Airline Industry - Frequent Flyers (tute only) Visitor Attractions
Tourist Information Centres Hotels and Hospitality
Travel Agencies and Tour Operators Micro Niches within tourism
Visitor Attractions Tourism typologies (probably two lectures)
Culture as a tourist attraction
Hospitality and Hotels Franchising ??
A History of Travel and Tourism Consortia ??
BMA107 TOURISM MARKETING UNIT - THIS UNIT WILL RUN ATT will be replaced by the Tourism
Australian Tourism Typologies CONCURRENTLY WITH PRINCIPLES OF Marketing unit. The theory of tourism
• Adventure Tourism MARKETING (BMA 151) WHICH WILL BE A typologies could be incorporated into the
• Wine and Food Tourism NOMINATED ELECTIVE FOR STUDENTS MAJORING Tourism - Foundations B unit
• Eco and Nature Based tourism IN COMMERCE. This unit is currently being designed
• Indigenous Tourism and Cultural Tourism by Sebastian Vengesayi
• Sports Tourism
• Island Tourism Content will follow the Principles of Marketing outline but
• Urban Tourism create tourism specific case studies and look at the
• Backpacker Tourism similarities and differences between marketing generally
• Farm and Rural Tourism and marketing for tourism.
• “other types of tourism’ – eg. Sex tourism, dark Principles of Marketing content includes:
tourism, etc. What is Marketing and why is it important?
• Tourism in Tasmania Marketing planning and social responsibilty
• Education Tourism Identifying marketing opportunities
Marketing research and information systems
Understanding buyer behaviour
Target marketing and market segmentation
Products: goods, services, people, places and ideas
Promotion: intergrated marketing communications
Place: distribution and supply-chain management
Pricing: Understanding costs and customer value
International marketing and marketing metrics
Each of these modules could be expanded upon with
specific tourism content
Branding for tourism
Image building and management
The role of the National Tourist Office
Intangible products - challenges for marketers
BMA106 Tourism Geography Tourism Geograpy keeps its current basic
Tourism Geography remains basically the same - although outline and content.
The historic development of tourism flows
Understanding tourism flows Current critical issues in human tourism geography:
o Leiper’s model, Mariot’s model tourism and gender
o Generating areas embodied tourism experiences
o Destination areas constructing identity through travel - backpacker
o Climate and tourism narratives
o Spatial patterns and issues of specific tourism future forces in global tourism
development
• World Travel Patterns would either be removed altogether or covered in other
o The global industry – flows and measurement units
o Spatial models, core/periphery
o Miossec’s time-distance decay model
• Domestic Patterns – Australia
• Local Patterns – Tasmania
• Destination development models and issues
o Butler’s tourism life cycle model
o Miossec’s tourism development model
o Destination planning concepts and issues
o Destination choice behaviour
• Current critical issues in human tourism geography
o Tourism and gender
o Embodied tourism experiences
o Constructing identity through travel: backpacker
narratives
• Future forces in global tourism
BMA 206/306 Content to be included into Sustainable Tourism unit This unit would cease to exist in its current
Eco and Nature Based Tourism state.
• Defining Ecotourism and nature based tourism
• History of ecotourism encounters on the Great Barrier
Reef
• History of ecotourism
• The business of ecotourism
• Defining the ecotourist
• The structure of ecotourism
• The use of interpretation and promotional material in
Tasmanian ecotourism businesses
• Forms of eco tourism regulation
• State-wide regulation of ecotourism National
Regulation of ecotourism
• Impacts and contributions of ecotourism
BMA207/307 The content currently covered by Eco and Nature Based Sustainable tourism and Eco and nature
Sustainable Tourism tourism would be incorporated into this unit based would become one unit
• Development theory
• Applying sustainability to the tourism sector
• Historical methodology
• Questioning narratives of sustainability
• Empowerment
• Principles in practice: Triple bottom line
• Social sustainability: exploring Tasmanian case
studies
• Global actors and policies
• Green Globe accreditation
BMA209/309 unit to be redesigned by new staff member
International Issues in Tourism
Cross cultural tourism Will take in areas such as globalisation, economics for
Globalisation tourism and will cover a theoretical view of where
Pricing and Costing tourism stands in the world today
Dark and danger tourism
Crisis Management
Imaging
BMA 210/310 NEW UNIT: This unit will be taught using a combination
Interpretation for Tourism WebCT Lectures of Vista WebCT units - currently being
• Principles of Interpretation - Introduction to the Unit produced, including interactive models and
• Perception and Persuasive Communication - What is Interpretation? Principles of Interpretation tasks for students. Students will be expected
• Types of Interpretation: Personal vs Non-Personal - The Sense of Place to contribute to the discussion board and to
• Theory of Planned Behavior, Reasoned Action and - Cultural Interpretation - Heritage and Art in take part in an on-line weekly chat room.
Elaboration Likelihood Models interpretation This will be follwed by a one week block
• Communication and How Adults Learn& How to - Interpretation for nature teaching week in Hobart (date tbc). This
Present Good Talks week will include lectures followed by
• The Practical Realities of Being a Guide - Non personal communication exercises which include looking at examples
• Interpersonal Communication - Personal and Interpersonal communication of interpretation around Hobart and including
• The Values of Interpretation - Interpreting for different visitor types Port Arthur. Early evening de-briefing
• Architecture as Interpretation - Planning and evaluation for interpretation tutorials will take place.
• Evaluating Interpretation Outcomes
• Planning Interpretation PLUS
• Interpretation to Different Types of People Five days of block teaching looking at practical issues of
interpretation
HTA290/390 RUN BY HISTORY This unit will become a core unit for Tourism.
History and Heritage The content is currently being rewritten to
Explores ways of knowing and relating to the past, what include specific tourist case studies, etc.
historians can learn from related disciplines, how This rewrite is being done by Celmara
historians communicate historical knowledge beyond Pocock and Hamish Maxwell-Stewart.
academe to the wider community, and the way the wider
community identifies with history. The unit examines a
range of popular contemporary practices such as oral
history, social history, and local history; photographs as
record and reminder; the history of buildings and
landscapes; archives and the preservation of
documents; heritage places, including convict sites;
collecting historical artefacts; museums and their
exhibitions; historical re-enactments and
commemorations; media histories; and the writing of
commissioned histories. The themes are explored with
Australian and Tasmanian examples and some field
trips are arranged to examine buildings and landscapes
at first hand.
BMA311 NEW UNIT
Tourism Policy and Planning Destination Management
To date, Policy and Planning has been taught by Trevor content currently being designed by Malcolm Wells
Sofield and covers planning policy for the development
of the tourist industry in underdeveloped countries. As
this unit was teacher specific in its content, it will be
necessary to completely rewrite the subject matter.
CURRENT UNIT DESCRIPTION IN THE HANDBOOK
This unit serves the over-all purpose of linking the
content of tourism core units through the processes of
policy formulation and planning. It focuses on both
public and industry policy and planning, grounded firmly
in the principles of ecologically sustainable tourism. Unit
content will focus on the role and functions of
governments in policy, planning, regulation and
management of tourism. This unit explores different
approaches to tourism policy, planning and
development by Australia, and South Pacific and Asian
countries.
BMA312 This unit could incorporate the collection and analysis of This unit could offer third year students the
Tourism Projects real data on behalf of industry partner, Tourism opportunity to create links with industry in
This unit will have to be completely re-written as it is not Tasmania. This would include group work, preparation Tasmania. They would gain networking
logistically or financially feasilble to teach such an and collection of data on all three campuses to gain opportunities and would be able to include
individually monitored unit on three campuses. statewide results. As this would be an ongoing project this type of data collection into job
the collection of data would roll over from year to year, applications following University.
building a useful resource for the University as well as
links to industry and tourism research in other areas.
BFA 321 This unit will be offered to students during summer This unit will be offered to students from
Corporate Internships school, semester one and semester two. As it has a summer school 2006.
“Students undertake a semester of project-oriented 25% weighting and can be taken instead of Tourism
study that integrates work and learning. The student is Projects, it will entail students working for 26 days in a Assessment will be through a series of
physically located in the workplace, and specific work semester (ie. 2 days per week). assignments and the production of a
projects are determined in collaboration with the research report
internship sponsor, academic coordinator and the Research projects will be identified through the Faculty
student. The program not only recognises and builds on of Commerce (Darras Gillam) and students will be
the skills, capabilities and knowledge that students have interviewed by prospective corporate partner and the
acquired in their first two years of study, but also aims to university before being offered an internship.
increase awareness and experience of the wider social,
cultural and global environment of the workplace. It This is an on-going unit within the Faculty of Commerce
provides a learning situation in the real world of and B.Tourism students will be offered tourism specific
business”. internships.
Unit Semester Julia Dirk Alison
BMA 104 - Tourism Foundations A 1 yes
BMA105 - Tourism Foundations B 2 yes
BMA106 - Tourism Geography 1 yes
BMA 107 - Tourism Marketing (was ATT) 2
BMA 206/306 - Eco tourism n/a
HTA290/390 - History and Heritage (taught by
History) n/a
BMA207/307 - Sustainable tourism 1 yes
BMA 209/309 - International Issues 2 yes
BMA210/310 - Interpretation for tourism 1 yes
BMA311 - Destination Management (was tourism
planning and policy) 2 yes
BMA312 - Tourism Project 1 yes
all plus
BFA 321 - Corporate Internship (managed through summer
Commerce) school
BMA205 - Business Research Methods (taught by
Commerce) - this unit can be substitued by Social
and Political research for those students who are
doing an Arts major 2
BMA405/406 - Tourism (Honours) 1&2 yes yes
BMA407 - Tourism Theory 1&2 yes yes
BMA408 - Tourism Practise 1&2 yes yes
BMA 409 - thesis 1&2 yes yes
