San Luis Valley Tourism Conference
Travel and Tourism Has Gone To The Web
Agenda
Search Engines Top 10 Best Practices, Really Analytics Cornerstone of Internet Marketing Internet Marketing Travel How To Do It
Top 10 Best Practices For SEO
1 - Carefully Chosen Keywords: “Keyword Portfolio”
https://adwords.google.com/select/KeywordToolExternal
2 - Title & Meta Tags *(Alamosa)
Mostly Title, somewhat the Description tag
3 - Search Friendly Website *(Alamosa)
If you use Flash/Images, provide XHTML
Top 10 Best Practices For SEO
4 - Relevant Content
Something people want, SEs know * (wet paint)
5 - Domain Name & Internal Linking
Old domains are better If you don’t think it’s important, engines won’t
6 - Popularity: Quality Links
Page Rank 3 or more, Content Related to Keyword You can be a snob
Top 10 Best Practices For SEO
7 - Relevant Link Copy in the Anchor
An SEO challenge for ‘click here’ * (Live) You want “Find more about Colorado Vacations”
8 - High PageRank on that site
Google Toolbar: http://www.google.com/toolbar
9 - Don’t Spam * (payday loans)
Top 10 Best Practices For SEO
10 – Get a decent Host
http://www.Google.com/webmasters/ http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html
Top 10 Best Practices For SEO
Go To The Source. They make money by giving good results. They want your content.
http://www.Google.com/webmasters/ http://help.yahoo.com/l/us/yahoo/search/basics/basics-18.html
Analytics
Analytics is a reporting package that tells us what is working what isn’t. If you’re not going to measure it, don’t do it. Web Server Stats/Logs are no good: - They include robots and spiders. We want humans - They don’t track campaigns discretely
Analytics
They’re Free:
www.Google.com/Analytics
Installed on each important page of the website. They Tell Us: Who? What? Where? Why? Did it Work?
Analytics
Results by Campaign:
Analytics
Maps:
Analytics
They Give You:
2 CPQ
The Cost per Quantity and Quality of Traffic
Internet Marketing for Travel
Travel Planning Process & Internet Mediums
They Are In Control So, Give Them What They Want
Delbert
Internet Marketing for Travel
Travel Planning Process & Internet Mediums
The internet can be used at appropriate times and in useful ways.
Website Search Engines: Organic & PPC Banners Ads Email Social Media Mobile Domain
Internet Marketing for Travel
Need Recognition:
Panic: The Kids Will Be Out for the Summer, What Are We Going To Do With Them?
Search Engine: ‘colorado vacation’
>70 % goes through a search engine
Banner Ads: travelocity.com colorado.com Domain: they type www.coloradovacation.com
Internet Marketing for Travel
Consideration:
This Looks Like Fun
Website: Content and Features are used Email Inquiries OVG Requests Secondary Searches Social websites
Internet Marketing for Travel
Conversion:
Let’s Do This.
Website: Reservations & Confirmation Email confirmation sent Social websites
Internet Marketing for Travel
Waiting:
It’s next month.
Email exciting them and helping her plan
Internet Marketing for Travel
Traveling:
Road Trip.
Visit the website for contact info. Getting directions along the way Local Search for nearby stuff
Internet Marketing for Travel
On Property:
The Do.
Getting text messages for deals, etc. Sharing with friends Local Search for nearby stuff
Internet Marketing for Travel
Gone Home
Memories.
Follow Up Email Sending to friends Social Website contribution Getting text messages for deals, etc.
SLVTC
1 – Search Engines 2 - Analytics 3 – Internet Marketing Travel
Internet Marketing for Travel
Thank you for your time. Questions? R. A. Burrell ra@internethoney.com www.Alamosa.org/partners