A CORPORATE STRATEGIC ANNOUNCEMENT LAUNCH OF NEW LOGO BY UNION BANK Mumbai September 1st 2008 Union Bank is pleased to announce its new corporate logo which is a part of its brand r by tib85710

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									A CORPORATE STRATEGIC ANNOUNCEMENT-
LAUNCH OF NEW LOGO BY UNION BANK

Mumbai, September 1st 2008 :

       Union Bank is pleased to announce its new corporate logo which is a
part of its brand repositioning initiative undertaken over the last 18 months.
The new corporate logo truly represents our capabilities which we have built
in through transformation of human resources and transformation of
processes.

   1. The New Logo


   The new logo is a unique representation of universal symbol. It comprises
   of two letters “U” of Union Bank of India interlocked into one another- we
   call it the Union Bank inter lock. The symbol weaves around the word
   “Union” from our name, which has stood for integrity, security, strength
   and partnership and ingrained in us over the years of our service. The
   colour choice of BLUE- commitment to service and RED – the passion we
   bring to our work, are truly reflective of the way we want Union Bank to
   be perceived by our customers. The new symbol raises levels ahead to
   reinforce the properties of partnership to help our customers realize their
   dreams- the dreams in a dynamic global market of today and tomorrow. In
   short, we have captured in our logo, all that we are striving to achieve. All
   these are sought to be achieved, while keeping the existing values viz.,
   the brand promise of “Good people to Bank With’ in tact.




2. Journey to the new Logo


   The journey to the new logo has been our vision to make Union Bank a
   global bank and a diversified bank and place it in the top league by 2012.
   With one of the best cost to income ratio of 40.31% in the Industry, the
   rolling out of 100% CBS branches in a record time and continued addition


     Corporate Communications Division, Union Bank Bhavan, 239, Vidhan Bhavan Marg, Nariman Point, Mumbai - 400 021.
   of over 2 million customers annually, we have proved our strength to
   remain in the center stage of growing banks of the country.


   We have trained over 5000 officers in the front line skills and relationship
   management.


   Process Transformation has enabled branches to leverage on technology
   and shift back office work to a centralized back office operation. By this,
   our branches have become Sales and service outlets to focus on value
   added services to our customers.


   In all, through a 18 month project named NAV NIRMAN we have harnessed
   the combined might of people, process and technology- building
   relationship through people and delivering with speed and efficiency
   enabled by superior application of technology.


   Side by side, we have introduced diversification in the financial arena by
   tie up in joint venture for insurance products and mutual funds. Tie up
   with Dai ichi Mutual Life Insurance Co., Japan and Bank of India on
   insurance front and KBC, a Belgian firm with global presence in mutual
   funds are in keeping with this strategic initiative of making Union Bank a
   diversified Bank. On the global presence, we have set up our first branch
   at Hongkong and have also set up representative offices at Shanghai, PRC
   & Abudhabi, UAE.



3. The need for logo change


   We in Union Bank strongly believe that time has come to let the
   capabilities and strengths built in by us manifest in our external
   appearance too through our Brand image for the Bank in the form of a new
   logo – logo that captures our commitment to meet the dynamics of a new
   market place and demands of newer generation.



     Corporate Communications Division, Union Bank Bhavan, 239, Vidhan Bhavan Marg, Nariman Point, Mumbai - 400 021.
4. The Promise


    With the new logo and the capabilities we have built, we are today
    offering new customer experience in fulfillment of their dreams and
    aspirations. The 4 promises we deliver today along with our new logo are:


             i)         Value for Money – Our product and services would have great
                        value appeal to our customers and its value will transcend
                        the price to provide higher customer satisfaction.
             ii)        In all our product offerings we will use technology and
                        process to deliver within a committed time .If the time line
                        is missed, there will be commitment to compensate through
                        refund of fees.
             iii)       The choices of channel we offer today are 5 – Branch
                        Banking, Internet Banking, Mobile Banking, Phone Banking
                        and ATMs. We will help the customers to choose from the
                        choice of any of these alternatives best suited out to them.
             iv)        We are committed to transparency in all our offerings.
                        Product and pricing will be spelt out in clear terms and there
                        will be no opaqueness.



           -------------------------------- X --------------------------------




   ______________________________________________________
                         Released on behalf of Union Bank of India by:-
R.B.Menon, DGM, Corporate Communications Tel: 2202 6662 E-mail: rbmenon@unionbankofindia.com


      Corporate Communications Division, Union Bank Bhavan, 239, Vidhan Bhavan Marg, Nariman Point, Mumbai - 400 021.

								
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