Teal Court Hoffman Estates IL ppd comcast net www parksplacedesign

							                                           Michelle Parks
                                              847-697-0082
                               1455 Teal Court • Hoffman Estates, IL 60192
                             ppd@comcast.net • www.parksplacedesign.com


Parks Place Design, Inc.
Hoffman Estates, IL 60192 (September 1997-Present)
Freelance Designer
Conceptualize, design and produce print and electronic marketing pieces for clients.


United Airlines Employees Credit Union
Chicago, IL 60666 (December 1997-June 2003)
Sr. Marketing Representative/Designer
Interacted with product managers, writers and other designers to develop strategies, themes and
concepts to promote identity awareness of products and services the Credit Union offered. Utilized
research obtained from the Database Profile system to reach specific market areas. Created concepts,
layouts, designs and production of marketing materials which presented information in an organized
format that was visually appealing while meeting tight deadlines and keeping within budgets.
Completely efficient utilizing the Macintosh and PC computers.

Other duties included:
 • scheduled and set-up for photo shoots
 • chose photography, artwork and paper with cost considerations
 • proofreading
 • vendor comparisons on promotion production and on Macintosh hardware and software
 • assigned projects to freelance artists when needed
 • created interactive PDFs of all internal and external forms and applications for the intranet
   and internet
 • was responsible for Macintosh troubleshooting a long with the setup/installation of new system
   and software applications
 • maintained a back-up system for all projects within the Marketing Department


College of DuPage
Glen Ellyn, IL 60137 (September 1997-December 1997)
Part-time Instructor, Technology Department
Taught credited coursework in advertising, design, and illustration. Instructed students on design
principles along with learning the computer technology that was available in the field. Other responsi-
bilities included; developing a teaching plan for each class, creating and assigning creative projects for stu-
dents to work on that would enable them to understand the coursework, grading assignments and tests.


Freelance Hotline
Chicago, IL (October 1997-January 1998)
Freelance Artist
Contracted to design and produce scheduled projects for Freelance Hotline’s client listings.


The Aberdeen Group
Addison, IL 60101 (May 1988-Oct. 1997)
Art Director
Creative Services Department (February 1994-October 1997)
                                                                                                   (Continued)
Responsible for managing the creative for all marketing communications products for trade publisher
and trade show company. Met with Product Managers and developed concepts; themes and designs for
ads; marketing materials such as brochures, inserts, media kits and posters. Initiated creative direction
for designers and freelance artists to execute. Designed and produced technical books, including tech-
nical line illustrations. Created logos for new products — set and enforced corporate identity standards
for entire company. Created art for corporate and outside client web sites. Directed and bought outside
photography. Oversaw and troubleshot all Macintosh-based electronic publishing operations. Quoted all
costs for creative and production of marketing communications jobs. Managed all outside vendor work.

Graphic Designer
Creative Services Department (May 1990-February 1994)
Responsible for designing and producing a wide range of marketing communications products, including
trade advertisements, sales brochures, inserts, direct mail pieces, and trade show collateral. Designed
and created annual media kits for six trade magazines serving construction markets. Designed and
produced quarterly newsletter and technical books. Art directed photo shoots, styled photo layouts.
Designed and illustrated monthly construction publication.

Keyline Paste-up Artist
Creative Services Department (May 1988-May 1990)
Worked with art directors and editors on illustrations and layouts for two construction-related maga-
zines. Responsible for all keyline and paste-up work for magazines and other collateral materials. Some
typesetting, film stripping and camera work.


Precise Graphics
Westmont, IL (April 1987-May 1988)
Pre-press Specialist
Illustration, typesetting, design, film stripping and camera work.


Qualifications
Software Proficiency: Quark XPress 7.0 • Illustrator CS2 • Photoshop CS2 • Image Ready CS2
Acrobat CS2 • PowerPoint • Microsoft Word


Education
College of DuPage, • Glen Ellyn, IL
Certified in advertising, design, illustration and desktop publishing

The Illinois Institute of Art • Schaumburg, IL
Classes towards certificates in Animation and Web Design; Dreamweaver 4.0 and Flash