Tourism Signage in Indiana by youmustknowme

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									Tourism Signage in
      Indiana
Tourism Signage Commission
     November 28, 2007
   House Enrolled Act # 1012
 Established  11 person Sign Study
  Commission to review current policy and
  provide a report.
 Established new criteria to be added to the
  Tourist Attraction Sign policy criteria.
         Federal Rule on Signs
 NationalManual of Uniformed Traffic
 Control Devices (MUTCD)
     Purpose:
       • Standardization to assist drivers
       • Safety
       • Provide consistent communication to driver
     Carried out by:
       • Traffic Control Devices
             Signs (traffic control, motorist services, etc.)
             Markings (yellow/white roadway lines, etc.)
             Signals (traffic signals, caution lights, etc.)
   Federal MUTCD definition for
     Traffic Control Devices
 Command   attention and respect from road
  users
 Convey a clear, simple meaning
 Fulfill a need
 Give adequate time for proper response
 Meet set requirements
Traffic Control Devices – Signs
               (In order of importance)

 Regulatory Signs
 Warning Signs
 Guide Signs
 Specific Service Signs (LOGOS),
  Tourist-Orientated Destination Signs
  (TODS), Recreational and Cultural
  Interest Signs
 Emergency Management Signs
 Federal Requirements of Specific Service Signs
 (LOGOS), Tourist-Orientated Destination Signs
(TODS), Recreational and Cultural Interest Signs
 Signage     for directional purposes only.
     Directional programs available:
       • Specific business information signs (logos)
       • Limited tourist attraction signage
 Commercial   advertising prohibited. Person
 or public authority can not place/maintain
 commercial advertising on U.S. (State)
 right-of-way.
 Federal Requirements of Specific Service Signs
 (LOGOS), Tourist-Orientated Destination Signs
(TODS), Recreational and Cultural Interest Signs
A  facility shall be eligible for tourist-
 oriented directional signs only if it derives
 its major portion of income or visitors
 during normal business season from road
 users not residing in the area of the
 facility.
    Indiana MUTCD (IC 9-21-2)
 Must conform to the Federal MUTCD
 Indiana adopts majority of Federal
  MUTCD
 Must receive Federal Highway
  Administration (FHWA) approval prior to
  use
            IOTD & INDOT Goal
 To   Satisfy the Federal MUTCD regulations
     Directional signs only
 Provide    Motorists
     With reliable directional information to quality
      facilities.
 Provide    Tourism Industry
     A cost-effective way to direct the motorist to
      their facility.
   Directional Programs Allowed
       under Indiana MUTCD
 Indiana   Logo Sign Program (105 IAC Rule
  4)
 Indiana Tourist Attraction Sign Policy (IC
  9-21-4)
    Indiana Logo Sign Program
         (105 IAC Rule 4)
 Business   Signs on Information Panels
    • Blue Food, Gas, Lodging, Camping, and Attraction
      panels on Interstate
    • Must meet criteria to receive – i.e. hours of
      operation, distance from interchange, services
      offered, category type
    • Derived from Indiana Tourist
      Attraction Sign Policy
      (established in 2001)
    • Contracted to Indiana Logo Sign
      Group (indianalogo.com)
   Indiana Tourist Attraction Sign
         Policy (IC 9-21-4)
 Tourism   Attraction Signs on Information
 Panels
    • On Interstates and State Roads/Highways
    • Must meet standard criteria to receive – i.e. hours
      of operation, distance, services offered, category
      type.
    • Established 1982, revised 1999, 2004
    • Program ran by
      INDOT & IOTD
  Tourist Attraction Sign Policy
 General     Policy Restrictions (all signs)
     In policy:
       • # of signs
       • Sign Location (one direction)
       • Facility Location


     Outside policy:
       • Safety issues
       • Sign placement issues
    Tourist Attraction Sign Policy
   Purpose:
       Provide motorists with reliable directional signage to
        local attractions (pg. 1)
   General Requirements
       Admission charge posted, non-discrimination service,
        on-premise signs, parking, restrooms and drinking
        water (pg. 2)
   Two types of signage in policy
       TODS (Tourist Oriented Directional Signs) - State
        Roads and US Highways
       SGS (Supplemental Guide Signs) – Interstates
    Tourist Attraction Sign Policy
   Standard requirements for both types of signs
       Hours of Operation – Open at least 5 days/wk, 6
        hrs/day, 8 months/yr. Some exceptions. (pg. 5 & 8)
       Minimum Attendance:
         • TODS - 1,500 or as stated in Table 1 (pg. 5)
         • SGS - as stated in Table 2 (pg. 8)
         • 50% of annual attendance must be from actual Tourist
           Traffic (pg. 2).
       Attraction distance from intersection:
         • TODS – 7 miles or as in Table 1 (pg. 5, 6)
         • SGS – 10 miles or as in Table 2 (pg. 8, 9)
  Tourist Attraction Sign Policy
 Signguidelines/limitations for both types of
 signs
     Maximum number of signs at an intersection (pg. 5, 8):
       • 2 signs per attraction
       • TODS - 6 attractions per sign location
       • SGS - 2 attractions per sign location
     Signs are placed on the most direct route to the facility (pg.
      6, 8)
     Color-coded by category (brown, blue or green), but all
      categories can be green. (pg. 3-4, 7)
     Signs not permitted to direct to or beyond another state
      highway or freeway (pg. 6, 8)
    Tourist Attraction Sign Policy
   TODS (Tourist Oriented Directional Signs)
       Categories available (pg. 3-4):
         • Agri-tourism/education attraction, u-pick/farmers market,
           winery, zoological/botanical facility
         • Amusement parks, main street communities, visitor center
         • Airport, arena, convention center, cultural center, fairground
         • Campgrounds
         • Cemetery, college/university, military base/armory/reserve
           center
         • Educational center, historical site, museum, religious site
         • Golf course, park, recreation area/forest/refuge, resort area,
           snow ski area
    Tourist Attraction Sign Policy
   Additional TODS items
       Seasonality (pg. 5):
         • Located within 5 miles of intersection
         • Text designates months of operation (i.e. March-October)
           would be added to signs
       Attraction location (pg. 6):
         • Not permitted for facilities located on state highway.
         • If on-premise signs visible from highway, TODS not normally
           needed.
       If approved (pg. 12):
         • INDOT creates, installs and maintains TODS (pg. 5).
         • Initial cost: $350 per sign. Maintenance: $50/yr (pg. 12)
         • If government-owned INDOT bares cost and labor.
 Tourist Attraction Sign Policy
 SGS    (Supplemental Guide Signs)
    Categories available (pg. 7):
      • Agri-tourism/education attraction
      • Airport, arena, convention center, cultural center,
        fairground
      • College/university, military base
      • Park, recreation area/forest/refuge
      • Visitor center
    Tourist Attraction Sign Policy
   Additional SGS items
       Attraction location (pg. 8):
         • Not permitted in areas where INDOT does not install signs
           (SGS or Logo).
         • Trailblazing signage should be installed prior to SGS.
       If approved (pg. 12):
         • INDOT approved consultant hired by applicant to create and
           install SGS. INDOT maintains afterwards (pg. 12).
         • Initial cost: approx. $3,000-5,000 per sign.
           Maintenance: $300/yr (pg. 12)
         • If government-owned INDOT bares cost and labor.
  Tourist Attraction Sign Policy
 Wayfinding/Consolidated
 Sign Program (pg. 10)
     Local county/organization
      propose
       • Must meet all requirements
         of policy
     IOTD/INDOT approve
     Locals handle sign
      fabrication, installation,
      and maintenance
      Break Time
     (10 minutes)
Tourism Signage Commission
     November 28, 2007
  Tourist Attraction Sign Policy
 Application     Process (pg. 11)
     Applicant should review policy prior to filling
      out application.
       • Must include requested materials (map of location,
         brochure, etc.)
       • Send to IOTD
     IOTD reviews (30 days)
       • If approved, moves to INDOT.
       • If denied, if reason for denial is addressed then
         applicant can re-apply.
  Tourist Attraction Sign Policy
 Application     process continues (pg. 11)
     INDOT conducts site visit and final
      determination of application. (60 days)
       • If approved, INDOT & applicant sign a contract
         regarding payment for signs. Signs installed.
         (approx. 2-3 months)
       • If denied, if reason for denial is addressed then
         applicant can re-apply.
          Application Examples
   Performance Art Center – Wants TODS. Facility
    meets general requirements, category
    requirements. Located in small town, where
    three state roads converge. The Art Center is
    located 2 blocks from one, 4 blocks from another
    and 1 block from the last. Facility would like to
    be signed on all 3 roads.


   Approved, but only 2 signs on the state road
    nearest the facility allowed.
      Application Examples
 Agri-tourismbusiness - Wants TODS.
  Meets general requirements, category
  requirements. Facility entrance is on state
  road.

 Denied because located on state road and
 property signs are readable from state
 road. (Signs may be considered if there is
 a safety issue when entering & exiting the
 state road.)
         Application Examples
 Snow ski resort - Wants TODS. Meets
 general requirements, category
 requirements.


 Approved, facility is only open 4 months
 per year, so months open will be added to
 the sign.
       Application Examples

 HistoricDowntown/District – Wants SGS.
  Meets general requirements, category
  requirements, district/town already has a
  town sign at the interstate exit.

 Denied.  Category is no longer under this
 policy, referred to Logo Sign Group.
                   House EA# 1012
                     New Criteria
   Definition of a Trademark Destination Brand
       Trademark
         • Fee reasonable for inclusion in requirement - $10.
       Destination Brand
         • Proposed definition: A community, city or geographic location
           that has unique tourism message to communicate.
                House EA# 1012
                  New Criteria
 Historical    Sites
     Current definition:
       • A structure or district listed on DNR, Historic
         Preservation and Archeology Division’s Indiana
         Register of Historic Sites and Structures as being
         of historical significance and open to the public.
         (pg. 4)
               House EA# 1012
                 New Criteria
 Historical   Sites
     Amendment Proposed:
      • A structure or district listed on the National
        Register of Historic Places and/or DNR, Historic
        Preservation and Archeology Division’s Indiana
        Register of Historic Sites and Structures as being
        of historical significance and open to the public.
        Distance requirement does not apply to
        trademarked destination brand sites. Applicant
        must provide copy of trademark certificate to
        satisfy this portion of the requirement.
        Tourist Attraction Sign Policy -
             Changes/Additions?
   Change requirements?
       Distance from intersection
         • Current: TODS - 7 miles; SGS – 10 miles
         • Change to what? Need statewide standard.
       Sign on more than one state road
         • Different directions (US 24 and SR 421)
         • Same direction (SR 43 to SR 225)
   Add Categories?
       Breweries
         • Should they be part of the policy?
         • Who gets added/Who doesn’t?
         • What are the statewide requirements?
        Tourist Attraction Sign Policy -
             Changes/Additions?
   Add Categories? Continued
       Community entertainment venues (Drive-Ins,
        miniature golf complexes, laser-tag facilities, movie
        theaters, etc)
         • Should they be part of the policy?
         • Who gets added/Who doesn’t?
         • What are the statewide requirements?
       Destination shopping (Outlet malls, artisans shops,
        antique shops/districts, sporting good stores, etc)
         • Should they be part of the policy?
         • Who gets added/Who doesn’t?
         • What are the statewide requirements?
        Tourist Attraction Sign Policy -
             Changes/Additions?
   Add Categories? Continued
       Non-tourism destination (community buildings, human
        societies, etc.)
         • Should they be part of the policy?
         • Who gets added/Who doesn’t?
         • What are the statewide requirements?
       Trails (Wine trails, historical trails, etc.)
         • Should they be part of the policy?
         • Who gets added/Who doesn’t?
         • What are the statewide requirements?
        Tourist Attraction Sign Policy -
             Changes/Additions?
   Revise category requirements
       Visitors Center
         • Staffed vs. non-staffed
         • Hours of operation
   Revise hours of operation
   Revise sign policy to include new tourism
    business – less than a year old.
Question and Answer
      Next meeting:
    December 12, 2007
   1 N. Capitol, Ste. 110
        Indianapolis

								
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