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Infinity - INFINITI Powered By Docstoc
					                                                                                                                                                                        M35                                                  is a popular choice among fans of Infiniti FX.        eight, generous cargo and towing capacity plus
                                                                                                                                                                                                                             Since its debut in 2003 the Infiniti FX has quickly   rugged off-road capability. Designated QX for its
                                                                                                                                                                                                                             become highly valued among SUV cross-over             powerful 5.6-litre, 360-horsepower V8 engine and
                                                                                                                                                                                                                             lovers and it has established an iconic status in     the 2009 INFINITI model is designed for buyers
                                                                                                                                                                                                                             the Infiniti range.                                   who are looking for something new and different
                                                                                                                                                                                                                                                                                          in a full-size luxury SUV. It provides a
                                                                                                                                                                                                                                                                                              combination of practical elegance and
                                                                                                                                                                                                                                                                                                ergonomic thoughtfulness with a
                                                                                                                                                                                                                                                                                                     rewarding level of comfort and
                                                                                                                                                                                                                                                                                                      indulgence.

                                                                                                                                                                                                                                                                                                   RECENT DEVELOPMENTS
                                                                                                                                                                                                                                                                                                    INFINITI is now represented
                                                                                                                                                                        The M35 fills the gap between the G35 sedan                                                                                in fifteen markets including the
     MARKET                                                                                                                                                             and the M45 sedan. Inside it presents an interior                                                                        GCC, and particularly Kuwait, at
     Abdulmohsen Abdulaziz Al-Babtain Co. paves the                                                                                                                     that is pure INFINITI – highly expressive styling                                                                       Al-Rai Showroom of Abdulmohsen
     way with the exciting launch of the first exclusive                                                                                                                that combines a driver-oriented cockpit with                                                               Abdulaziz Al-Babtain Co. As INFINITI’s line-up
     INFINITI showroom and Service Centre in                                                                                                                            inviting design detail. The modern and intuitive     EX35                                                  of vibrant vehicles continues to grow – from five
     Kuwait and the Middle East, giving all INFINITI                                                                                                                    interior layout focuses on purposeful simplicity.    The EX35’s sculpted elegance expresses a              models in fiscal year 2005 to eight in fiscal year
     owners a unique and luxurious experience.                                                                                                                          Performance is provided by Nissan’s award-           timeless appeal – sleek lines that portray            2007 to ten models in fiscal year 2010 – sales
         The new INFINITI showroom is conveniently                                                                                                                      wining 3.5 litre, V6 VQ 35HR engine.                 speed, grace and finesse. Its layout combines         are expected to more than double, exceeding
     located in Al-Rai area, marking the triumphant                                                                                                                                                                          the look and feel of a luxury coupe and an            10,000 units per year.
     combination of form, function and brand identity.                                                                                                                                                                       SUV’s flexibility. The new INFINITI EX35 is a            In 2008 INFINITI has launched three new
     It is given a unique character with its sleek lines                                                                                                                                                                     breathtaking design and a breath of fresh air         models, EX35, G37 coupe, M35 sedan and FX to
     and artful luxury expression that fosters privacy                                                                                                                                                                       in the segment with its sculpted elegance,            meet the increasing GCC demand.
     and makes it a true masterpiece in the region.                                                                                                                                                                          engaging interior and exciting performance. It
         The indoor design elements embrace the            HISTORY                                               crossover that same year piggybacked on the                                                                 is equipped with a fourth-generation 3.5-litre        PROMOTION
     artful expression of refined power, state of the      INFINITI was introduced in the United States in       G35’s success.                                                                                              V6 engine rated at 314 horsepower (gross)             Kuwait has witnessed the introduction of a range
     art responsiveness and ownership experience.          1989. Since then sales have consistently grown.          INFINITI’s sales and reputation continue to                                                              and electronically controlled with five-speed         of brand new 2009 INFINITI designs in the
     Artful shape and form express energy within           The company’s logo is a stylised highway infinitely   rise as a result of the promising vision of Mr.                                                             automatic transmission. EX35 is the first car that    second half of 2008. The INFINITI luxury line-up
     rich material combinations representing art           heading towards a distant horizon, as well as a       Carlos Ghosn. As INFINITI has grown from two                                                                introduced with AVM Technology.                       included FX35, FX50 and G37 Sedan.
     and technology, reason and feeling. Variable          modified infinity symbol.                             models to a full line-up of performance-oriented
     transparency and light create anticipation              INFINITI began to take                                  luxury sedans, coupes and SUVs the INFINITI                                                                                                                                  BRAND VALUES
     and delight and the generous scale stands for         part of the luxury                                              dealer body has kept pace not only                                                                                                                                      INFINITI is a globally-recognised
     inspiration and comfort. Everything                                                                                     in number but also in the ability to                                                                                                                                   luxury auto brand with a unique
     is designed to exceed customers’                                                                                         maintain INFINITI’s legendary attention                                                                                                                                 vision: one that is bold, vibrant
     expectations.                                                                                                          to customer satisfaction while serving                                                                                                                                    and distinctive. INFINITI
         In addition there is a separate INFINITI                                                     market     many more models and customers.                        M45                                                                                                                            is totally committed to
     service workshop, that is equipped with state-                 mostly thanks to its popular Q45 model.         Today the INFINITI global network includes          The INFINITI M45 premium luxury sedan is the                                                                                   delivering its promise of “Total
     of-the-art equipment, offering express and reliable   The vehicle included a class-leading (at the time)    more than 230 dealers in fifteen countries             most technologically advanced vehicle ever built                                                                               Ownership Experience” – a
     services to all INFINITI owners. From the first       278 hp V8 engine, four-wheel steering, the first      including Abdulmohsen Abdulaziz Al-Babtain Co.,        by INFINITI, setting the standard for progressive                                                                             more enjoyable and respectful
     moment customers enter the INFINITI showroom          active suspension system offered on a motor vehicle   the sole distributor of INFINITI in Kuwait.            technology for Infiniti today and all the INFINITI                                                                          way of buying and owning a
     or service centre they will experience the sleek      and numerous interior luxury appointments.                                                                   models that will follow. The M45 features the                                                                              luxury car.
     lines and appealing contours of luxury automobiles.      In 1997 INFINITI released the QX4, being           PRODUCT                                                powerful 4.5-litre DOHC V8 engine that drives
     The new gallery displays the entire range of          the first maker to offer a mid-sized luxury SUV.      INFINITI, the fastest growing luxury auto brand        the car with 362 horsepower. It’s also the winner                                                                        www.Infiniti-me.com
     INFINITI line-up in a setting that is truly unique.   Like a traditional SUV it was based on a truck        in the Middle East, continues to set the bar           of “Best Long Wheelbased Executive Car” from
                                                           platform which gave it a competitive edge against     in the luxury segment with its strong-selling          ME Car Magazine.
     ACHIEVEMENTS                                          competitors for its off-roading abilities. In 1999    line-up that has grown significantly with the          FX
     INFINITI has changed the world of luxury              INFINITI reintroduced the G20, a compact              introduction of new 2009 stars. The luxury range       The 2009 Infiniti’s dramatic premium crossover
     automobiles forever. In the United States the         sporty sedan whose production was halted for          comprises of the new INFINITI FX, EX35, G37            arrives with a sports car-inspired performance       QX56
     brand has grown to be a major player with a           1997 and 1998.                                        Coupe and M35, M45, G Sedan and QX that are            and a long list of available technology features.    Its INFINITI stable mate – the 2009 QX luxury
     growing line-up of award-winning vehicles. The           In 2003 the G35 turned sales around for            elegantly showcased at the exclusive INFINITI          The FX50, with a more powerful V8 engine             sport utility vehicle – combines all the luxury
     INFINITI Middle East line up has now matched          INFINITI. The release of the sport-tuned FX35/45      showroom in Al-Rai.                                    (Also available is the FX35 with a V6 engine),       appointments of the QX with seating for up to
     the US range.
        INFINITI is more than merely a company that
     makes cars. An organisation rooted in a passion                                                             G37 Coupe
     to create automobiles with significance beyond                                                              The new INFINITI G37 Coupe sets new
     their physical presence. INFINITI is a globally-                                                            standards for style, performance and luxury.
     recognised luxury auto brand with a unique                                                                  Highlights of the G37 include a new 350 horse-
     vision – one that is bold, vibrant and distinctive.                                                         power (gross) V6 engine, seductive styling and                                                                                                                                Things you didn’t know about
        INFINITI makes a more personal statement                                                                 luxury appointments – taking the exhilarating                                                                                                                                            INFINITI
     designed to attract buyers with a similar vision,                                                           performance, elegance and sporty interior of the
     buyers who thrive on experience rather than                                                                 original INFINITI G Coupe to new levels.                                                                                                                             INFINITI is the fastest growing luxury brand in
     status alone.                                                                                                                                                                                                                                                                      the region.
        There are two words at the core of INFINITI’s                                                                                                                                                                                                                                 JD Power rated INFINITI number one among
     distinctive identity: graceful strength. Graceful                                                                                                                                                                                                                                  Japanese Brands.
     strength is multi-dimensional. It describes a rich,
     deep, authentic experience in both performance                                                                                                                                                                                                                                   JD Power rated INFINITI number two among all
                                                                                                                                                                                                                                                                                        automotive brands.
     and refinement.
        Market share is growing at a double-digit rate                                                                                                                                                                                                                                INFINITI has opened the second IREDI [Infiniti
     annually, reflecting a worldwide surge in Infiniti                                                                                                                                                                                                                                 Retail Environment Design Initiative] Showroom
     popularity. Indeed NFINITI revealed exponential                                                                                                                                                                                                                                    in Kuwait after Seoul.
     growth of 200% in September 2007 over the                                                                                                                                                                                                                                        INFINITI introduced the world’s first AVM
     same period in the previous year.                                                                                                                                                                                                                                                  Technology (Around View Monitor).

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