Gucci Group, one of the world's leading multi-brand luxury goods
companies, and Safilo Group, a leader in high-end and luxury designer eyewear, announce the extension
of the license agreements for the production and worldwide distribution of branded eyeglass frames and
sunglass collections for Gucci, Bottega Veneta and Alexander McQueen.
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GUCCI GOES VIRAL WITH LAUNCH OF "EYEWEB" SUNGLASS COLLECTION AND SOCIAL NETWORKING MICROSITE AT WWW.GUCCIEYEWEB.COM Gucci is pleased to announce the launch of Gucci Eyeweb, a new collection of sunglasses designed by Creative Director Frida Giannini with the digital generation in mind. For those avid social networkers Giannini has created an innovative microsite at www.guccieyeweb.com, where visitors will be able to "reflect and connect" their own creativity virally across the internet using the silhouettes of the new Gucci Eyeweb collection as their palette. Already a leader in the luxury eyewear segment, Gucci is extending its product portfolio with its first line of youth-oriented styles. Taking a pioneering approach, Gucci Eyeweb combines high - end quality with strong iconic styles that are destined for a younger audience both in terms of design and price. Produced under license by Safilo, Gucci Eyeweb consists of two models, in six different colors and will be followed by the subsequent debut of 3 new models in early spring. The male model carries a single iconic G, while the female model carries the Gucci iconic double GG. Each model is distinguished by the signature green and red stripes of the iconic Gucci web, which together with the “world wide web” inspired the new product’s moniker. An unprecedented interactive campaign will support Gucci Eyeweb when it launches globally on Oct. 15. The creative concept, which includes the debut of a dedicated microsite, has been developed especially for social web-users, who frequently share photos and party experiences online. On www.guccieyeweb.com, users will encounter a multi-functioning online world to meet, play and share. “I designed these sunglasses and the accompanying social networking site with today's digital generation in mind. I hope that they will both enjoy wearing them and 'reflecting and connecting' their own creativity with their friends around the world," said Frida Giannini. The guccieyeweb.com site’s main feature is a striking 3D image of the sunglasses (choice of male or female) which rotates through 90 degrees and reflects images in the lenses. Users can “connect” (log on and share images with friends) as well as “reflect” (upload images which will flow over the 3D eyewear lenses as in a real life reflection). All images will be time-stamped, geo- located and placed on a timeline through which users and friends can save and track memorable moments. Sharing experiences is a key feature of www.guccieyeweb.com, as is user interactivity. The site is characterized by bold visual graphics and a constant sense of movement. Music plays during photo uploads, a “time-slider” allows users to choose whether they want a day or night ambience. Visitors can choose the city they feel like being in, which instantly changes the ambience, language and background music of the site. “It was important for us to speak to these customers in their own language and in their own world,” continues Giannini. “The novelty of this microsite illustrates that perfectly.” Though the site illustrates cutting edge technology at work, the product itself reflects Gucci’s attention to quality, craftsmanship and detail. A key visual icon in Gucci’s 88 year heritage, the web, has once again been re-imagined and refigured in a youthful, modern context. The signature striping detail, an immediately recognizable as Gucci’s own, appears not only on the sunglasses themselves but also prominently on the packaging which features a neoprene case and a black pouch. The sunglasses retail for 165 Euro EU, 135 GBP, 220 USS, 25.000 Yens (RRP) and will be available at Gucci stores worldwide, e-commerce at Gucci.com via a hyperlink embedded on the microsite and at selected retail distribution global networks. Contacts: SAFILO GROUP International Press Office Tel. +39.049.6985459 Fax +39.049.6987075 safilo.com GUCCI International Press Office Tel +39.02.88005300 Fax +39.02.795896 gucci.com Gucci Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (272 at June 2009) and a small number of selected department and specialty stores.
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