Volume 5, Issue 1-2 MJSA and JA Present Winter 2005-Spring 2006 New Venues for AJM’s At the Bench Life PROVIDENCE and NEW YORK There, Arthur Anton Skuratowicz of Anton Nash will present two seminars, Manufacturing Jewelers and Suppliers of “Working with Gemstones” and “Tool America (MJSA), AJM Magazine, and Modification;” Blain Lewis of the New Jewelers of America (JA) are joining Approach School for Jewelers will offer forces to extend the reach of AJM’s At the “Channel Setting Made Easy;” and Bench Live in 2006 to include JA Karen Christians of Metalwerx will members at events sponsored by JA and present “Making the Most of Your Flex- its affiliates. A series of interactive Shaft.” demonstrations by some of the industry’s leading professionals, AJM’s At the Bench Other collaborative At the Bench Live Live will be held in several new venues programs are currently scheduled for around the country throughout the course the Midwest Jewelry Expo in Madison of the year. Wisconsin (March 25-26), the summer The Desert Gem JA New York Show (July 30-August 2), “By collaborating with MJSA and AJM, we and the Oklahoma Jewelers NEW MEXICO JEWELERS ASSOCIATION are able to offer our members and others Association’s 100th anniversary event a year-long opportunity to learn from in Oklahoma City (September 15-17). bench jewelers working at a bench in real time,” said JA President and CEO AJM’s At the Bench Live Dates Matthew Runci. “Jewelers can witness a Cosponsored by MJSA and JA visually dynamic presentation filled with January 22, 2006 important tips and techniques.” JA New York New York, NY “As in so many areas in today’s world, 800-650-1591 techniques and technology continue to www.ja-newyork.com change in jewelry manufacturing — March 25-26, 2006 including in bench work,” said Frank Midwest Jewelry Expo Madison, WI Dallahan, President/CEO of MJSA. 877-778-3537 “Retail jewelers need to know these new www.midwestjewelryexpo.com developments and, as important, actually July 30-August 2, 2006 see them implemented. In At the Bench JA New York Live presentations, they can learn from New York, NY world-class jewelers how to ensure their 800-650-1591 bench is a profit center.” www.ja-newyork.com September 15-17, 2006 The first collaborative At the Bench Live Oklahoma Jewelers Association program will be held on January 22, 2006, Convention at the winter JA New York Show in the Oklahoma City, OK Jacob K. Javits Convention Center. 913-661-0084 www.oklahomajewelers.org Inside This Issue: Front WE WANT New Venues for AJM’s At The Bench Life YOU President’s Greeting / Advertising Rates / Officers Page 2 IN Chapter News & Notes / NMJA New Members Page 3 NEW MEXICO Advertising Page 4 JEWELERS ASSOCIATION Preventing Losses When Open Page 5 NMJA Membership Page 6 The Desert Gem is published four times per year NMJA Associate Application Page 7 Bench Jewelers Page 8 If you wish to be added What People are Reading About Jewelry Page 9 to our mailing list or to join the JANY Celebrates 100 Years / Fine Jewelry Craftsmanship Page 10 New Mexico Jewelers Association, Tiara Program / Bench Certification Page 11 please contact us at Stone of the Month—Zircon / Advertising Back 296- (505) 296-9525 President’s Greeting From the Jewelers Bench: The board of NMJA wishes you a Happy Holiday Season and a Prosperous New Year! Victor Nemudrov, Jeweler & Engraver President, New Mexico Jewelers Association Advertising Rates The Desert Gem is published four interested in placing an ad with the New Mexico times per year: Summer, Fall, Jewelers Association, below are the rates for various Winter, and Spring. Our sizes which you should consider. membership is composed of dynamic individuals, enterprising Business Card Size Ad $15.00 entrepreneurs, family run One-Quarter Page Ad $30.00 businesses, and well established multi-generational run businesses. One-Half Page Ad $50.00 Full Page Ad $95.00 As working professionals, the NMJA consists of members who grow educationally and technically as If you are considering placing an ad the jewelry industry expands and grows over time. please contact Diana Howard Advertising space is available in our quarterly newsletter. Should you or your business be at (505) 889-8601 for more information. Current Officers—Who’s Who New Mexico Jewelers Association ● Officers for 2005 President — Victor Nemudrov — Jeweler & Engraver 1st Vice President — Mara Gottlieb Lopez, R.J., AGS—Shelton Jewelers 2nd Vice President —Stephanie Johnstone — Beauchamp & Co. Jewelers Secretary — Paula Brenton — The Silver Owl Treasurer — Michelle Diamond-Cannaday — Mark Diamond’s Jewelers New Mexico Jewelers Association PO Box 3896 ● Albuquerque, NM 87190 Editor Kate D. Burgan ● Dunn To Perfection ● (505) 298-4656 Printed by The Printer’s Press ● www.printerspressinc.com ● (505) 342-0020 VOLUME 5, ISSUE 1-2 Page 2 Chapter News & Notes COMING SOON Hotline Reporting—Store Incidents—Store Alerts NMJA is working on setting up a broadcast fax network that will be used to alert shop owners of currently suspicious people and other store incidents to help support each and every member of NMJA. Save the Date Now All That Glitters 2006 - Rancho de Corrales - Convention August 12th-13th All That Glitters Competition August 12th NMJA New Members NEW ASSOCIATE JEWELRY MANUFACTURER—STUDIO ARTISTS ROCS Enterprise Richard Sanchez 1130 Green Valley Road NW Los Ranchos de Albuquerque, NM 87107 (505) 344-7573 VOLUME 5, ISSUE 1-2 Page 3 VOLUME 5, ISSUE 1-2 Page 4 Preventing Losses When Open after re-recording 10-12 times. 11. Install holdup buttons, including the wireless type. (Know how and when to use them.) Losses that occur when businesses are open account for Security and Your Staff two-thirds of the claims submitted by Jewelers Mutual 1. Have regular security meetings with your employees. policyholders. Shoplifting, grab-and-run theft, employee View Jewelers Mutual’s security videos. Train staff to be dishonesty, messenger losses, and armed robberies are constantly alert to the possibility of being cased. among the most common types of crimes jewelers suffer 2. Review Jewelers' Security Alliance bulletins with during daytime hours. employees and have employees initial the bulletins after reading them. Over 60 percent of jewelry-related losses are preventable. 3. Train employees how to deal with armed robbers: The following recommendations can help you prevent losses cooperate completely, remain calm, strictly obey that occur while you are open for business. robber’s orders (don’t even raise your hands unless Opening and Closing instructed to do so). 1. Alternate your times and routes when you go to and from 4. Exercise proper key control: never leave keys on hooks; work, the bank, lunch, etc. limit the number of duplicate keys; restrict the number of 2. Never open or close your business alone; someone employees authorized to have access to keys; and use should watch from a safe distance and have rapid access wrist key holders. to a phone, preferably a cellular phone. 5. Always ask salespeople, delivery people, etc., for proper 3. As soon as you enter the business, relock the door. identification before doing business with them. 4. With the doors locked, remove valuables from safes or 6. Use pre-established code words to alert other vault and arrange in displays. employees of suspicious situations. 5. Never open your doors to anyone who is not an 7. When discussing jewelry business, assure that your employee while you are preparing to open or have conversation cannot be overheard by others. Never closed. Robbers sometimes dress as employees of discuss business with strangers or acquaintances who delivery companies, such as UPS, Federal Express or could use the information against you. the Postal Service. 8. Immediately report all suspicious activity, including being 6. When it’s time to close, first clear the business of all cased, to the police. customers, lock your doors, and place as much Selling With Security merchandise as possible in safes or vaults. 1. Station at least two employees on the sales floor at all Securing Your Store times. 1. Install pick-resistant locks on all showcases, wallcases 2. Wait on one customer at a time. and show windows. Don’t use universal keys. 3. Show only one item at a time to a customer. 2. Secure showcase glass with metal clips and adhesive. 4. Never turn your back on a customer. 3. Inspect your showcases several times daily to be sure 5. Strive to be constantly alert and don’t be fooled by they haven’t been tampered with. distractions, such as arguments, commotions, or people 4. Keep all display cases and windows keylocked during dressed in official-looking uniforms. business hours. 6. Keep every slot in display trays filled with merchandise 5. Install a chime on your entrance to alert employees of or markers. customers entering and leaving your store. 7. Require identification before showing high-value items. 6. Consider installing a one-way mirror in your store. Statistics show that more than 60 percent of the daytime 7. Design your floorplan so that employees have a clear claims submitted to Jewelers Mutual were reported by view of the entire showroom. businesses which did not have surveillance equipment. This 8. Don’t permit the public to use your restroom. equipment can be a deterrent to robberies and other theft. 9. Do not display all of your high-value merchandise in one place; distribute precious items throughout the store in Camera systems are effective in deterring grab and run, strategic areas away from entrances. Excess high-value sneak theft and employee dishonesty losses. They also are items may be locked in a drawer or cabinet to remain out a great way for jewelers to prove how a "unexplained loss" of sight during an armed robbery. really happened. 10. Install surveillance equipment: either a closed circuit Adopting the prevention procedures outlined in this television with a videotape recorder or a surveillance brochure will prevent loss of profits for you. Discuss the camera with recording capability. Change tapes routinely techniques with all store personnel. Feel free to call and keep them for at least four weeks before re-using Jewelers Mutual at 800-558-6411 if we them. Continuous videotaping is preferred to time-delay can be of help. systems. Consider taping 24 hours a day. Replace tapes VOLUME 5, ISSUE 1-2 Page 5 NMJA Membership — MEMBERSHIP BENEFITS — Members in this statewide group come from a broad range of various fields including: Jewelry Manufacturers, Precious Metal Supplier/Refiners, Jewelry Wholesalers, Non-jewelry Suppliers to the Industry, Watch Companies, Trade Publications, Diamond Dealers, Trade Associations, Colored Stone Dealers, Educational Institutes, Pearl Dealers, Sales Representatives, and Antique & Estate Jewelry Dealers. Membership can enhance your business’s growth through networking, learning new marketing ideas, stimulating creativity, and helping you improve the quality of your services. By joining the New Mexico Jewelers Association you will begin receiving the benefits of being a member with other professionals in your field. Some of these benefits include: ♦ Seasonal newsletters keeping you abreast of current events locally and nationally ♦ Reduced advertising rates in the NMJA Newsletter ♦ Seminars and training programs presented by nationally recognized experts ♦ Availability of scholarship money for further education ♦ Association with other professionals in the jewelry industry ♦ Annual events to exchange ideas and see jewelry designs by various artists ♦ Membership allows you to enter the annual statewide design competition ♦ Telephone accessibility to the NMJA Hot Line with current notices by fax ♦ Access to the New Mexico Jewelers Association library of books & tapes ♦ Updated listing of fellow NMJA members around the state You can be a part of the most dynamic organization representing the jewelry trade in New Mexico. Learning from other professionals both locally and nationally becomes an integral part of being a member in the New Mexico Jewelers Association. Each member makes our group stronger and more diverse. As we continue to bring wonderful jewelry to the southwest and enhance the expression of southwest art through jewelry, don’t forget that your membership in the New Mexico Jewelers Association is a dynamic part of your professional life. We look forward to having you as a member, and enjoying the contribution of your unique ideas in the coming year. — MEMBERSHIP INCENTIVES — NMJA is for everyone. So help others become a member. You might not be aware of the NMJA Incentive Program so here are the easy-to-learn details. Give another jewelry professional an edge by encouraging them to join NMJA. Have your yearly dues paid if someone you refer becomes a member. ♦ Refer a new Associate member that is paid in full. ♦ You receive your own fully paid Associate membership. ♦ Refer a new Full member that is paid in full ♦ You receive your own fully paid Full membership. Make NMJA an organization that works for you and others. Encourage others to join today. You will receive your own just rewards. — CODE OF ETHICS — ♦ To do our full share in promoting all activities that are for the good of this community. ♦ To conduct ourselves in a professional manner and perform competently at all times. ♦ To deserve the patronage of this community by rendering service based upon the highest standards of truth and honor. ♦ To learn, establish and maintain a reputation for giving maximum values at a fair price. ♦ To render prompt and efficient service to our customers. ♦ To adjust promptly any cause of dissatisfaction and endeavor to make very purchaser a satisfied customer. VOLUME 5, ISSUE 1-2 Page 6 NMJA Associate Application VOLUME 5, ISSUE 1-2 Page 7 Bench Jewelers Passion Award Decision Competition Bench Jewelers Trivia The 2005 Bench Jewelers Passion Award Design 1. When repairing jewelry it is common to coat the jewelry Competition was a great success. 69 pieces of jewelry or in Boric Acid. This coating is to: CAD renderings were entered from 5 countries. The A. To clean dirt off the jewelry. winning pieces were announced at the Bench Jewelers B. To prevent oxidation when heating the jewelry with a Conference & Expo April 22nd in Atlanta GA. All 69 entries torch. were displayed in a slide program during the banquet and C. To protect the stones from heat. the winners were announced during the program. All 16 D. To seal out oxygen raising the temperature diamonds First & Second Place pieces were displayed during the will burn at. E. Both B & D Conference & Expo in the Passion Award Gallery on the show floor. 2. Diamonds burn at what temperature? Jewelers Choice Award A. 6,000 degrees Fahrenheit B. 1,560 degrees Fahrenheit C. 2,120 degrees Fahrenheit D. Diamonds are a stone and therefore do not burn. 3. Which one of the following does not fit in the group? A. Ruby B. Baguette C. Emerald D. Princess 4. When setting Tanzanite you need to be careful of: A. Scratching the stone, they are soft. Karen Olsen Ramsey B. Chipping the stone, they are fragile. Jewelers attending the Bench Jewelers Conference & Expo C. Both of the above. voted for their favorite among the 16 First & Second Place D. Neither of the above. Winners. The Jewelers Choice Award was presented at the 5. The purpose of the White Gold Taskforce is: Gala Reception during the Bench Jewelers Conference & A. To promote the advantages of white gold jewelry to Expo. consumers. B. To lobby congress to get legislation passed to Advisors to Small Businesses. Helping Retail Jewelers eliminate nickel alloyed white gold. become more C. There is no such thing as a White Gold Taskforce. EFFICIENT and PROFITABLE D. To establish standards for the color of white golds. Visit the web at: www.bwsimon.com Answers in the next newsletter Tips for Jewelers Who Do Repairs the border intact. Flow solder into the recessed area and then From Alan Revere—Revere Academy of Jewelry Arts file the surface, so that the solder and the surrounding edge NO SWEAT: Sweat Soldering Made Easy are perfectly flat. Place the monogram in position on the clean Nearly every bench jeweler who has tried it finds soldering a backing and trace it with a pencil. Flux within the traced small piece of sheet cleanly and perfectly onto a larger one outline, then flux and position the monogram. Heat from exceedingly difficult. Soldering a pierced monogram onto a below—and watch with delight as the monogram settles gently sheet, for instance, is no simple matter. Most bench jewelers into place, with a perfectly even seam all around. Once you would sweat solder the pieces together (i.e. solder them in have tried this, you will never attempt sweat soldering any stages) by first flowing solder onto the back of the monogram other way! and then placing it onto the sheet. The assembly is heated, This Tip is from 101 Bench Tips for Jewelers, written by and the two pieces join when the solder flows for a second time. Alan Revere and published by MJSA/AJM Press. Alan Revere—acclaimed designer, author, and educator—now The trick is to have just the right amount of solder in the right shares his most valuable bench tips and tricks in 101 Bench places. Too often, not all areas of the seam are soldered Tips for Jewelers. Based on the monthly column in AJM, this completely, or they are flooded with too much solder (or both). book will help any jeweler speed production, improve quality, To sweat solder with accuracy, you must first properly prepare and raise profits at the bench. Filled with helpful illustrations, the top piece to receive the solder, by routing out metal from this publication covers all aspects of bench work, from the back. soldering to stone setting, piercing to final polish. This book is Use a pair of dividers to trace the outline onto the back, leaving sure to be a resource you will reference for years to come. For an inscribed border about 0.5 mm inside the edge. Now, with a more information, visit www.ajm-magazine.com/pub_press.php ball bur, carve away the surface about 0.2 mm deep, leaving VOLUME 5, ISSUE 1-2 Page 8 What People are Reading About Jewelry settings, utilizing new gemstones that chandeliers are still interesting to consumers. The chandelier for many women is still the best way to add glitz for a fancy evening and also IN STYLE—AUGUST 2005 to add chic to jeans and tee's. A less aggressive way to get attention is to throw an Wedding rings that stack have become a huge trend. unbroken circlet of polished, quarried stone or carved wood Women love stacking rings for so many reasons - getting over your head: a strand of big ones [beads]. Wilma rings as gifts on important occasions, versatility when Flintstone never left home without hers. dressing, stacking them together for glitz, or wearing a Surfaces are beaten to create fascinating textures or tricked single ring when being active. up with link chains that move seductively. Flaunt your true Not only is children's jewelry gaining traction, but so are metal. "push presents". This is a term commonly used in England, HARPER'S BAZAAR—AUGUST 2005 and refers to women getting presents for the birth of a baby. The glitz and glamour of chandelier shapes make a BABY GUND is creating fine jewelry for mothers and comeback. babies. FUFOO, a line of jewelry for teens and tweens is The exotic stone tiger's-eye continues to add refined flair. also very appealing to this arena. This is a trend that is Go for one necklace encrusted with tiger's-eye stones, growing by leaps and bounds. Retailers should catch this decked with velvet and pearls or beaded with jet. segment of the market while they are young and watch their MODERN BRIDE—AUGUST/SEPTEMBER 2005 customer and sales grow! Why stop at one wedding ring? Jewelers say a new trend is DOROTHY VODICKA—THE GEM COLLECTION; the stackable band: a platinum or gold ring, with or without TALLAHASSEE, FL diamonds, that can be paired with identical or similar ones. The trend for fall is beautiful simplicity. Clothing styles FOX NEWS continue to be soft and feminine with Victorian and Russian Today's parents of means can't seem to get enough jewels influence. Jewelry that flows will suit this look best. for their little gems. From tennis bracelets to two-carat Wonderful multi-colored gemstone necklaces like those diamond stud earrings, pint-sized jewelry has become from designer LAURA GIBSON, simple hammered gold almost as common as diaper rash. necklaces in leaf designs from CAROLINE BALLOU or If your junior wants a little Western flair for back to school vibrant colored stone chandelier earrings and necklaces fashion this fall but isn't ready for a cowboy boot bonanza, from sources like COLOR CRAFT will liven up the fall look for collections that have tamer Western styles, like clothing colors of burgundy, black, and dark blue. patchwork skirts, cropped jean jackets and turquoise MICHELLE ORMAN AND JENNIFER MILSTEIN—LÜP jewelry. Big beaded jewelry, especially in necklaces, will continue to NEWSWEEK—JULY 25, 2005 be as hot for fall and winter as it was all summer. Updates With his bold (some might say flashy) pieces, Jacob Arabo, on the look will include warmer-toned stones such as citrine owner of Jacob & Co. helped transform diamonds from a and smoky quartz as well as jewel tones such as multi- stuffy blueblood accessory to an indulgence of choice colored tourmalines. Also, instead of "plain Jane" strings of among the young, hip and moneyed. beads, looks for fall and winter will be much more metal- WALL STREET JOURNAL—JULY 15, 2005 intensive - as in opera-length necklaces with gold chains Bloomingdale's, which offered only a few styles of wood spacing out colored gemstones. jewelry last summer, now has more than 100 styles for sale. Hammered and textured surfaces provide the perfect DUVALLl O'STEEN—WORLD GOLD COUNCIL complement to some of the rich, embellished fabrics, such Fall fashion is bringing a gypsy, romantic flair. And with it as brocade and tweed, that were popular on the fall 2005 returns the chandelier ... with a twist. Chandeliers are now a runways. bit more ethnic, more Bohemian in nature -, and, overall, Tiger's eye is not only a relatively affordable stone, but its simply more interesting. They work well with the flowing rich color lends itself to some of Fall 05's hottest looks. skirts and ruffled sleeves and peasant blouses so popular Also, cabochon is the cut-du-jour for fall and winter 2005 ... now. They also provide a big look for the ear to complement which perfectly highlights tiger's eyes' inherent mystery. many of fall's higher necklines. SHAYE STRAGER—STUDIO PR Tiger's-eye is definitely making a big place for itself beside I do think that TEEN jewelry is definitely on the rise in the many of the fall chocolate browns and denim inspired looks. fine market. We have found that editors from Teen Vogue, ROBERTO COIN and DI MODOLO have some beautiful ElleGirl, Seventeen and CosmoGirl have loved the examples. Rembrandt Charms "design your own charm bracelet" HELENA KRODELl—JEWELRY INFORMATION CENTER online program. Each of them have tried it and loved the After many seasons of being "in" and "out", it is finally safe "do-it-yourself" aspect they can share with their readers. to say that chandelier earrings are here to stay. They are Now, charms are more popular than ever as an element in now considered a classic of sorts. Designers have become bracelets, layered necklaces, or even statement-making so innovative and creative when coming up with new single charms on a cord. VOLUME 5, ISSUE 1-2 Page 9 National Jeweler / Jewelers of America JANY Celebrates 100 Years Fine Jewelry Craftsmanship JA New York show celebrates 100 years An Illustrated Reference Guide for Jewelers SEPTEMBER 28, 2005 - New York -- When the JA New The JA Professional’s Guide to Fine Jewelry York Winter Show returns to the Jacob K. Javits Convention Craftsmanship is an illustrated reference guide to help sales Center January 22-24, 2006, a special milestone means it associates, store managers, and bench jewelers easily won't just be business as usual. communicate accepted professional standards with each other and with consumers. In addition to providing the jewelry industry with its first major jewelry show of the calendar year, JA New York will A necessity for any jewelry be celebrating 100 years of jewelry trade shows. Already, store, the guide promotes show organizers are projecting more than 1,000 exhibitors the importance of quality and 9,000-plus attendees from around the world, converging workmanship and on the Manhattan show to get down to the business of professional skill in the buying, according to a JA New York release. industry. The spiral-bound guide is laminated and "This year marks the centenary for the JA New York shows, designed to stand on the and we are thrilled to have returned year after year to New sales counter, next to the York to service the jewelry industry in such an important work bench, or anywhere capacity," said Drew Lawsky, JA New York show director. else as needed. "The success of the JA New York shows is a testament to our colleagues and partners who have been incredibly The guide is divided into supportive, and return to New York every year." five sections Features of the show include the International Pavilions, 1. Repair showcasing product from Italy, Thailand, Turkey, Japan, 2. Stone Setting Brazil, Hong Kong, Singapore and the United Kingdom, as 3. Fabrication and well as the Inner Circle and Collection Showcase, the New Assembly Product Gallery and other targeted arenas within the show. 4. Casting 5. Finishing Notably, the show will include the Couture Pavilion once again, following its successful debut at the 2005 JA New Each segment contains clear depictions and explanations of York Winter Show. Intended to provide JA New York specific topics such as ring sizing, prong settings, shank attendees with a couture-level, exclusive environment in assembly, cast porosity, and applied finishing styles. which to conduct their high-end business, the pavilion will With articulate descriptions and many illustrations, the JA gather some of the world's finest jewelry collections. Professional’s Guide to Fine Jewelry Craftsmanship can be "We are thrilled at how successful the Couture Pavilion has used as a visual aid to help train new employees, educate been since its debut at JA New York," said VNU Expositions consumers, and enhance sales presentations. The guide can Jewelry Group Vice President Nancy Robey. "The Couture also be used as a convenient reference tool for bench Pavilion truly brings an element of the Las Vegas couture jewelers, owners, managers, sales associates, and experience to New York, with an upscale, elegant setting in appraisers. which to conduct business. The success of the Couture Besides depicting proficient workmanship, the guide also Pavilion is indicative of JA New York's growth and reflects illustrates causes and results of common problems and how the show continues to respond to the needs of our structural flaws in jewelry pieces. In doing so, the guide helps industry colleagues." industry professionals identify needed repair work. It can also help sales associates explain to consumers the need for, and Those interested in attending can contact the show's process of, jewelry repair. The front of each page features registration department at large illustrations consumers can view while sales associates (800) 650-1591 or (972) 349-5953, explain jewelry repairs, while the reverse side suggests while those interested in exhibiting should contact talking points for associates to communicate. Drew Lawsky at (646) 654-4983. The JA Professional’s Guide to Fine Jewelry Craftsmanship is $49.99 for JA members and $69.99 for non-members. Orders of 10 or more copies are $41.99 per copy for members and $59.49 for non- members. VOLUME 5, ISSUE 1-2 Page 10 Jewelers of America Tiara Program Bench Certification Tiara Program Bench Jewelry Certification JA Members Can Donate Three Tiaras Per Year at No Evaluating the Skills Inventory of Bench Jewelers Cost JA created the Bench Jeweler Certification program as a The JA Tiara Program is an standardized method of gauging the skills of bench excellent way for retailers to jewelers, who can attain certification with one of four reach out to their community designations: while generating some local publicity for their businesses. JA Certified Bench Through the Tiara Program, Jeweler Technician JA provides the means for (CBJT) individual stores to donate tiaras to fairs, pageants, JA Certified Bench homecomings, and other Jeweler (CBJ) local events. JA Certified Senior JA members are entitled to three tiaras per year, per store, Bench Jeweler (CSBJ) at no charge. The JA Tiara Program allows jewelers to sponsor local events at no cost to them or to the event JA Certified Master organizers. Bench Jeweler (CMBJ) By donating a tiara to a local event, jewelers can interact JA Certification is not a course; it’s an exam process that with the general public outside their establishment, creating assesses the skills inventory of jewelry professionals. valuable name recognition among those who are not aware of their store and reinforcing an existing image among those Each level requires both a written test and a practical bench who are. test. The written test consists of questions on technical topics. The practical bench test incorporates tasks such as Perhaps the most outstanding feature of the JA Tiara repairing, sizing, and soldering, and is taken at the Program is that it enables jewelers to donate tiaras every candidate’s own bench. year. This way, each recipient (pageant winners, homecoming queens, etc.) can keep her crown as a unique JA allows bench jewelers to enter the Bench Jeweler memento of her achievement, and the jeweler will have Certification program at any level. The only prerequisite is tiaras to give the following year. for the Master Bench Jeweler designation. To take the certification test for the Master Bench Jeweler level without Since its beginning, the JA Tiara Program has been previously passing the Senior Bench Jeweler tests, tremendously popular, producing many success stories participants must take a prerequisite exam. around the country. JA has received inspiringly positive feedback from jewelers, event organizers, and recipients. Certification gives bench jewelers identifiable status within Participating jewelers have been more than satisfied with the the trade and enables them to easily communicate their amount of publicity generated by this opportunity, and level of professional skill to colleagues and consumers people in their communities have been extremely thankful alike. A certified bench jeweler can promote their for the donations. accomplishment with an official certificate, distinctive lapel pin, and a press release for their local newspaper, all The tiaras are made to order in one of three sizes — small, courtesy of JA. medium, and large. Additional tiaras can be ordered for $18, $30, or $36, depending upon the size. The Bench Jeweler Certification program is to open to all bench jewelers in the industry, but fees are reduced for JA Please note: When requesting tiaras, please members. Prices vary for each level of certification. JA give JA 30 days notice to allow for delivery in provides a free Bench Jeweler Certification Program Guide, time for the event that is to receive the which describes the subject matter covered in each donation. Those jewelers who do not give 30 certification level, pricing, selection of an exam days notice will incur a $10.00 expedited proctor, the grading procedure, and other shipping fee. information. VOLUME 5, ISSUE 1-2 Page 11 NEW MEXICO JEWELERS ASSOCIATION PO BOX 3896 ALBUQUERQUE, NM 87190 2-13 st 1 s 2006 A ug u r itte ales t Gl r Tha de Cor A ll ho c Ran SHARE THIS NEWSLETTER TELL EVERYONE PASS AROUND TO EMPLOYEES & STAFF Stone of the Month—Zircon Zircon comes in a wide variety of colors — blue, green, yellow, orange, red and brown, in addition to colorless. Zircon is prized Robert Hazeltine’s for its brilliance and fire as well as being a very “clean” stone, displaying very few inclusions. The yellow “hyacinth” zircon was associated with the zodiac Jewelry School sign of Leo, thus with lions and courage. Rare red zircon was said to be the cure for all insomnia. From ancient times through the Middle Ages, a zircon was considered a must for Classes for all levels of jewelry makers travelers because it was a powerful protection against wounds and plagues. It was also said to increase its wearer’s riches because it gave him wisdom with which to conduct his One and two week intensive courses finances. Someone bewitched by evil spirits was encouraged to rub zircon over a cross cut into a fresh-baked loaf of bread, recite a chant, and eat the bread. The spell would soon vanish. Wax Carving and Casting Zircon is one of the accepted birthstones for December. Basic Stone Setting To clean, immerse in a jewelry cleaner or in lukewarm soapy water and use a small bristle brush. Do not use a home ultrasonic machine. Avoid abrasives and extreme Advanced Stone Setting temperature changes. As part of the customary fashioning process, various shades of Soldering brown zircons are heated to produce colorless tones or beautiful shares of blue and red. Call (505) 400-3274 Zircons are found today in Sri Lanka, Thailand and Cambodia.