channels by sofiaie

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									           entegral | media channels

           channels




              entegral | channels overview




channels
channels




                                                                                 entegral | media channels
                                                                                                        overview for advertisers




           entegral | introduction
                             overview for advertisers

           Whether you are looking to do effective brand building or launch an exciting new real estate
           product, Entegral offers premium advertising opportunities on its highly visible property channel
           network.

           Advertisers benefit from marketing their products and services to a filtered set of internet users specifically
           interested in property related information.This includes residential and commercial property for sale and to rent,
           financial services, property news and career opportunities.



           entegral | property channels
                                        overview for advertisers




                                   channels




                                my property
                                   PROPERTY
                                          SOUTH AFRICA




                                my property
                                   PROPERTY
                                                  NAMIBIA




                                                        property

                                                                        .co.za
                                          south africa’s real estate index




                                                                                      Entegral Technologies Pty (Ltd)
channels




                                                                        entegral | media channels
                                                                                                        overview for advertisers




           entegral | BENEFIT #1
                                         targeteted results

           We have perfected the science of SEO

           Entegral is the market leader in Real Estate SEO (Search Engine Optimisation) and is highly effective in targeting
           home buyers and sellers on the internet using search engines to find property related information. Our property
           portals cater for the widest variety of property keyword search combinations allowing the channels to target 50%
           new visitors every month.The average visitor spends more than 10 minutes on a site. Just look at these sample
           search engine results.
             Keyword search                   Results in Google
             Property South Africa              2
             Real Estate South Africa           2
             Estate Agents South Africa         1
             Property Cape Town                 1
             New Developments South Africa      1
             Real Estate Franchise              1
             Opportunities South Africa         1
             Farms in South Africa              1
             Rental South Africa                1
             Property Roodepoort                1
             Estate Agents Johannesburg         1
             Home Loans South Africa            1
             Commercial Property Sandton        1



                                    Analytics
           All website statistics are tracked by Google Analytics allowing accurate measurement and continuous optimisation
           of website usage.As a result, we target the needs of home buyers and sellers more accurately.



           entegral | BENEFIT #2
                                             cost-effective

           We provide a better return on investment

           Compared to other property portals, Entegral provides a better return on your marketing spend. Entegral offers
           permanent banners at a fixed monthly rate, as opposed to the banner impression model used by most competitor
           websites.This results in higher visibility and cost savings of more than 50%, for example:
           A large competitor property portal charge a minimum fee of R220/1000 banner impressions.This amounts to R11,000 for
           only 50,000 impressions. By comparison Entegral offers the same premium banners for under R5000/month at a targeted
           property audience on one of its premium property portals.



           entegral | BENEFIT #3
                                              Independant

           Are you unknowingly funding your competition?

           Entegral is an independent company and has no shareholding from any real estate group or financial institution.We
           provide an objective advertising service backed by locally developed products and services. Entegral is a 2nd tier
           hosting provider on the Internet Solution network, managing their own server farm.Visitors to portals get the
           fastest possible response times and advertisers have the assurance of a redundant network and highly optimised
           systems.




                                                                                     Entegral Technologies Pty (Ltd)
channels




                                                                        entegral | media channels
                                                                                                        overview for advertisers

                                                                                                www.myproperty.co.za


           entegral | myproperty South Africa
                                                     portal website profile




             my property
                PROPERTY
                             SOUTH AFRICA




           MyProperty South Africa offers over 40,000 up to date property listings for sale and to rent in the residential,
           agricultural and commercial sectors. Properties are updated on a daily basis by top estate agencies across South
           Africa and the portal averages an industry best of more than 6 photos per property. In addition the portal offers up
           to date property news, financial tools, career and franchise opportunities to the public.

           Since its launch in 2004, statistics have double every 6-12 months and the number of agents using the services have
           increased exponentially.We pride ourselves in having a client retention rate of over 95% over a 3 year period and a
           continuous surge of new visitors to the website.

           With over 180,000 visits and 2.2 million page views per month (January 2008), it is one of SA's busiest websites.
           Over 5000 new properties are added every month, thousands of photos are added on a daily basis and current
           properties are kept up to date by its users. More than 300,000 property searches are preformed every month and
           thousands of SMS’s and email referrals sent to estate agents.

           Visitor Demographics

           Top 10 visiting countries: 76% South Africa, 10% UK followed by USA 3%, Germany, Canada, Netherlands,Australia,
           Ireland and Switzerland, United Arab Emirates.The average visitor spends more than 10 minutes on the website.




                                                                                    Entegral Technologies Pty (Ltd)
channels




                                                                        entegral | media channels
                                                                                                        overview for advertisers

                                                                                              www.myproperty.com.na


           entegral | myproperty namibia
                                             portal website profile




             my property
                PROPERTY
                                  NAMIBIA




           MyProperty Namibia offer over hundreds of up to date property listings for sale and to rent in the residential,
           agricultural and commercial sectors. Launched less than a year ago, the portal has grown in popularity with
           Namibian Estate Agents and is currently the second largest property portal in the country. It is destined to become
           the #1 property portal in the country within the next 12 months.

           Namibian Agents benefit from having their properties duplicated on the MyProperty South African website for
           additional exposure.The site attracts a large percentage of international visitors with the main property searches
           focused on capital Windhoek and prominent coastal towns Swakopmund and Walvisbay.

           Visitor Demographics

           Top 10 visiting countries: Namibia 32%, South Africa 28%, United Kingdom 8%, Germany 6%, USA 4%,Angola, Spain,
           Australia, France, Switzerland.The average visitor spends more than 9 minutes on the portal.




                                                                                     Entegral Technologies Pty (Ltd)
channels




                                                                         entegral | media channels
                                                                                                          overview for advertisers

                                                                                                    www.realestate.co.za


           entegral | realestate.co.za
                                       portal website profile


                                                            .co.za
                              south africa’s real estate index




           Real Estate South Africa is a newly launched portal and offers highly optimised search engine marketing results on
           real estate related searches. In fact, searching for 'real estate South Africa' on the MSN network places
           RealEstate.co.za in the top position.With such a prominent domain name, a large percentage of visitors enter the
           site by simply entering the url in their browsers.

           The portal offers integrated property listings automatically updated from the MyProperty website and is targeted
           towards the international visitor looking for real estate related information and property in South Africa. Its search
           engine optimisation caters specifically for the international visitor who use 'real estate' rather than 'property' in
           keyword searches.

           Visitor Demographics

           Top 10 visiting countries in July 2007: South Africa,Australia, United Kingdom, United States, Netherlands, India,
           Saudi Arabia, Spain, Malaysia, Greece.




                                                                                      Entegral Technologies Pty (Ltd)
channels




                                                                        entegral | media channels
                                                                                                       overview for advertisers

                                                                                                         www.msn.co.za


           entegral | msn property
                                 portal website profile




                                       property
           Entegral was selected as exclusive property partner for MSN South Africa.The channel launched in August 2007
           and features integrated property listings, news and property articles to local and international visitors.

           MSN is one of South Africa's most visited websites with about 950,000 unique visitors per month.Advertisers can
           enjoy tapping into this highly visited website and target home buyers and sellers from South Africa. MSN property is
           destined to become one of the best property marketing channels in South Africa due to MSN's already established
           popularity amongst internet users. Entegral offer premium advertising positions to a select few advertisers.

           MSN property is furthermore marketed by over 150,000 banner impressions that run across the MSN network
           every month while the channel is easily accessible from all MSN pages including prominent home page links.A
           dedicated property channel box on the MSN home page featuring the latest property news assists in further
           marketing.

           Visitor Demographics

           The MSN property channel is targeted at South African internet users. Full visitor demographics will be provided
           once sufficient data has been collected.




                                                                                    Entegral Technologies Pty (Ltd)

								
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