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04 OBM Newsletter - PDF


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									                                                                         THE NEWSLETTER FOR FRIENDS AND ASSOCIATES OF ONBOARD MEDIA
                                                                                                                      SUMMER 2004 NO 12

Off to a Great Start!
by Robert Eichner
General Manager and Chief Operating Officer, Onboard Media

As our first 2004 issue of Onboard Springboard goes to press, Onboard Media is
well into an exhilarating year of growth and challenge. The year 2003, my first
year taking the helm, was one of incredibly hard work on the part of our man-
agement team and staff to achieve the goals we strategized at the beginning of
the year. Now we’re translating those goals into action—and new products.
You’ll see there’s lots to report since our last newsletter was published in 2003.
     The January launch of The Beach Channel on local television airwaves marks the beginning of a new era for Onboard
Media: We now have a significant presence in the South Florida tourism market. Along with our expertise in every aspect of
video production, we are providing our advertising partners with the benefit of partnering with a local company, people who live
                                       and work right here on Miami Beach. Read more inside about this integrated marketing proj-
                                       ect, which also includes the Miami Beach Chamber of Commerce Visitors Guide.
                                           Things are heating up in Las Vegas with a brand-new publication and an exciting
                                       relaunch. The Publishing Department will soon unveil HRH, the magazine of the Hard
                                       Rock Hotel & Casino Las Vegas, a trendsetting new magazine published twice yearly
                                       exclusively for the world-famous property. Venetian Style, the upscale in-room maga-
                                       zine for The Venetian Resort-Hotel-Casino, has relaunched with a chic new design and
format well-suited to the resort and its discriminating guests.
     Onboard Media will enter yet another market in August 2004,
partnering with Caesars Entertainment Atlantic City. Guests of Bally’s
Atlantic City, Caesars Atlantic City and Atlantic City Hilton will now
have attractive in-room publications and custom television pro-
gramming to guide them to their hotel’s amenities and the best
in local shopping, dining and attractions. Our Atlantic City adver-
tising partners will gain access to proven media that reach guests
of the foremost resorts in the city.
     While all these new projects come on line, our core cruise line
business continues to thrive and grow stronger.
                                                                            Romero Britto signed copies of the EXPLORE! onboard
     We’re excited about all our new travel media projects, but most        publication during a cocktail reception on Royal Caribbean
                                                                            International’s Mariner of the Seas. Standing with, from left:
of all, we’re proud and pleased to have you onboard with us!                Alina Shriver, Vice President and Publisher Robin Rosenbaum
                                                                            and Robert Eichner.
            In Focus                                                                                                                                                                                                                                                             News from Video/Film

                                                                                                                                                                                                       PROGRAM LINE-UP
                                                                                                                                                     Paradise Gourmet                                                                                           Tropical Playground
                                                                                                                                                     Produced with a nod to the Food                                                                            Think the Travel Channel’s Top Ten series;
                                                                                                                                                     Network’s Great Chefs series, Paradise                                                                     only here, it’s all about getting out and see-
                                                                                                                                                     Gourmet visits the kitchens of the area’s                                                                  ing the sights of South Florida. From swim-
                                                                                                                                                     hottest new restaurants to chat and cook                                                                   ming with dolphins to learning about
                                                                                                                                                     with South Florida’s growing cadre of                                                                      Miami’s Cuban art movement, Tropical
    television gone coastal                                                                                                                          celebrated chefs.                                                                                          Playground is cable television at its best.
          The year 2004 sees Onboard Media’s
    Video/Film shop producing its most ambi-
    tious project to date: the January launch
    of The Beach Channel, a 24/7 cable net-
    work airing on local channel 19.
          The Beach Channel broadcasts to
    more than 80,000 Miami Beach house-
    holds and more than 13,000 hotel rooms,
    enabling residents and visitors alike to
    explore the latest and greatest dining,
    shopping, attractions and real-estate
    options Miami Beach and the surround-
    ing areas have to offer.
          The Beach Channel represents a new
                                                                                                                                                     Real Estate Showcase                                                                                       Here’s the Dish
2   twist on visitor-channel programming.                                                                                                            Presenting the properties, personalities and                                                               A fun review show where local person-            3
    Instead of simply running commercials                                                                                                            stories behind the exploding South Florida                                                                 alities give the inside scoop on the best
    featuring the area businesses, The Beach
                                                                                                                                                     real estate market, all in a fun and adven-                                                                places to eat, drink and party!
    Channel places these advertisers within
    a series of programs inspired by today’s                                                                                                         turous program modeled after The Travel
    wildly popular reality-based cable pro-                                                                                                          Channel’s Great Hotels.
                                                                                                                                                                                                                                                                Deco Dreams
    gramming. This unique platform lets                                                                                                                                                                                                                         Deco Dreams artfully tells the story of
    advertisers reach their audience by the
                                                                                                                                                     Colorful Characters                                                                                        the vision that built Miami Beach.
    same successful means that major cable
    networks use to satisfy their clients.                                                                                                           As any resident knows, we’ve got no short-           Style from the Stylist
          “Take a show like the Food Network’s                                                                                                       age of these! Colorful Characters profiles
                                                                                                                                                                                                                                                                Location Miami
                                                                                                                                                                                                          Fashion, film and TV stylists move in
    Great Chefs, and you can imagine several                                                                                                                                                                                                                    A behind-the-scenes peek at blockbuster
                                                                                                                                                     some of the dynamic personalities that make          front of the camera to divulge the
    businesses presented as characters in the                                                                                                                                                                                                                   movies filmed right here in our backyard.
    program—it works beautifully,” says                                                                                                              our community one of a kind.                         hottest design trends.
    Onboard Media Video/Film Director Lee
    Hoffman. That’s how we want to service
    our clients for The Beach Channel: by                                               Party revelers in full swing at the Beach Channel’s launch
    showcasing each advertiser smartly and cre-                                         party on February 25 at The Hotel on South Beach.                             The Beach Channel Is Big News
    atively within well-produced programming                                            Left: Miami-Dade Commissioner Jimmy L. Morales               On January 28, local media—both print and television—were invited to a press briefing and screening of The Beach
    that today’s audiences are used to seeing.”                                         presents the Beach Channel Day Proclamation to
                                                                                        Onboard Media GM/COO Robert Eichner.                         Channel at Onboard Media’s South Beach office. Interest and attendance were heavy, as local media representa-
                                                                                                                                                     tives packed the lobby for a sneak preview of the channel’s programming and a comprehensive explanation of The
                                            The Beach Channel is part of an integrated marketing program that includes print and                     Beach Channel’s integrated marketing plan, delivered by General Manager/Chief Operating Officer Robert Eichner.
                                            Internet promotions as well. Onboard Media’s Publishing Department has taken over
                                                                                                                                                     Three separate networks and several newspapers carried the story after the media event, which included live inter-
                                            production of the biannual Miami Beach Chamber of Commerce Visitors Guide, with an annu-
                                                                                                                                                     views with Eichner, Beach Channel Director Lee Hoffman and others involved in the endeavor.
                                            al circulation of 250,000 and strategic distribution at tourist-heavy locations throughout
                                            the area. The revamped guide is promoted on The Beach Channel and downloadable                                Even before the media preview, The Beach Channel was getting noticed: The Hollywood Reporter profiled the
                                            from several major tourism Web sites, including www.thebeachchannel.tv, The Beach                        new channel on January 23 in an in-depth story that included an interview with Eichner. The article praised The
                                            Channel’s exclusive site. The Web site enables participants to reach visitors while they                 Beach Channel’s “slick mix of paid promo, straight editorial, news and product placement,” and the high-quality
                                            are planning their vacations—before they’ve decided where to stay, what to do and                                                                                                                                             Video/Film Director Lee Hoffman
                                                                                                                                                     productions. An in-depth feature story in Variety soon followed. The word is out: The Beach Channel is something
                                            where to dine.                                                                                                                                                                                                                at The Beach Channel’s media
                                                                                                                                                     to watch!                                                                                                            preview event.
      On                                                                                                                                                                                                                                                                  News from the Publishing Department

                                                                                                                                                                  Eastward Ho!

    Viva Las Vegas!
                                                                                                                                                                         Onboard Media makes its Atlantic City debut in 2004 with a trio of new pub-
                                                                                                                                                                  lications custom-produced for Caesars Entertainment Atlantic City. Beginning in
                                                                                                                                                                  August 2004, Onboard Media’s signature hard-cover books will grace the guest
                                                                                                                                                                  rooms of Bally’s Atlantic City, Caesars Atlantic City and Atlantic City Hilton—
                                                   Left: The landmark Stratocaster atop
                                                                                                                                                                  a fitting addition to the amenities of the finest resort properties in town.
                                                   the Hard Rock Hotel & Casino Las Vegas.
                                                   Below: Knockout new covers for Caesars                                                                                It’s a great new opportunity for Onboard Media and for our Atlantic City
                                                   Palace and Paris Las Vegas. Bottom right:                                                                      advertising partners, whose messages will reach the top tier of visitors to the sea-

                                                                                                                                                                                                                                                                                                                             GORDON GROUP
                                                   Angelina Jolie entices readers to pick up
                                                   the relaunch edition of Venetian Style.                                                                        side resort town. It’s also the beginning of a mutually beneficial partnership with the
                                                                                                                                                                  Caesars Entertainment properties, whose guests will now enjoy comprehensive
                                                                                                                                                                  hotel and area information in a stylish, at-your-fingertips format.                       Rendering of The Pier at Caesars coming next year.
                                                     Casino Las Vegas is in production now, with
                                                     t h e p re m i e re i s s u e l a u n c h i n g s o o n !
                                                                                                                 Holiday spirit at Caesars Atlantic City.
                                                     Publishing staff has worked closely with                    Left to right: Vice President and Publisher
                                                     Onboard Media’s newest hotel partner to                     Robin Rosenbaum; GM/COO Robert Eichner;
                                                                                                                 Video/Film Director Lee Hoffman; Executive
                                                     produce a hip, edgy magazine that captures                  Editor Linda Horkitz; Art Director Joel
                                                     the rock-and-roll spirit of this world-                     Weltman.
        Springtime is the season of growth.          renowned property. With cutting-edge
    This spring was especially fruitful for                                                                          The month of May brought attractive
    Onboard Media’s Publishing team—the                                                                          new editions of the Caesars Entertainment
    company’s Premium Casino Hotel In-Room                                                                       Guest Guides, presenting the best of shop-
    Network burst onto the Las Vegas scene                                                                       ping, dining and entertainment to the
    with brand-new publications, and, of                                                                         guests of Caesars Entertainment Las Vegas
4   course, exciting new editions for our exist-                                                                 properties: Caesars Palace, Bally’s Las Vegas,                                                                                                                                                                             5
    ing hotel partners.                                                                                          Flamingo Las Vegas and Paris Las Vegas.          ’Tis the Season
        Representing an exciting new venture for                                                                 Featuring articles on luxury brands, stylish          The 2004 Caribbean sailing season, that is—and Onboard                               International brand advertisers star in the current edition
    the company, HRH, the biannual magazine                                                                      attire, world-famous entertainment and           Media’s Publishing Department produced yet another stellar                            of Stylish Traveler, now in its third season. The artful shopping
    custom-published for the Hard Rock Hotel &                                                                   superb cuisine, these refined hard-bound         lineup of in-cabin publications for our cruise-line partners.                         magazine has proved a powerful promotional vehicle for Onboard
                                                                                                                 publications are still among the most
                                                                                                                                                                       With fresh new covers, eye-catching photos and engaging                          Media’s international advertisers, who are prominently featured
       Numbers Game                                                                                              appealing custom books found in any room
                                                                                                                                                                  editorial, the latest editions of Destinations, EXPLORE!, WAVE                        throughout the publication with customized editorial and enticing
       Onboard Media now offers its Las                                                                          in Las Vegas. And they offer advertisers an
                                                                                                                                                                  and the Disney Cruise Line Directory of Services help guide                           product photographs. This year’s glossy, standout cover highlights
       Vegas advertisers a little extra assur-                                                                   unparalleled reach—exclusive access to
       ance that their message reaches its           design and editorial including celebrity inter-             more than 3.5 million guests in the comfort      cruise guests through the ports of call, leading them to all the                      The Concord Saratoga watch and Coil Collection jewelry from the
       intended audience—and therefore               views, art and music features, and all that’s               of their rooms.                                  highlights—including the shops and businesses of our advertising                      John Hardy Silver Dot Collection. Adorning staterooms on the ships
       the promise of even better results.           hot and happening at the Hard Rock Hotel,                                                                    partners. Cruising in Style introduces readers to the refined world                   of Royal Caribbean International and Celebrity Cruises, Stylish
       The company’s Premium Casino                  this groundbreaking magazine promises to                                                                     of Crystal Cruises and, of course, to the best of shoreside shopping.                 Traveler is a truly useful shopping guide for Caribbean cruisers.
       Hotel In-Room Network is a member             make a splash when it makes its debut.
       of BPA International,                               Another jewel in the crown of the com-
       one of the top media
                                                     pany’s Premium Casino Hotel In-Room
       auditing organizations.                                                                                                                                          Close to Home
                                                     Network, the relaunch of Venetian Style, cus-
       BPA International will
                                                     tom-produced exclusively for The Venetian                                                                          In conjunction with the January 2004 launch of The Beach Channel (see “In Focus” on page 2),
       track 2004 circulation for
                                                     Resort-Hotel-Casino, debuted in March. The
       Onboard Media’s Caesars                                                                                                                                          Onboard Media’s Publishing Department has entered the local market with the publication of the Miami
       Entertainment Guest Guides,                   formerly annual magazine will now be
                                                                                                                                                                        Beach Chamber of Commerce Visitors Guide. The respected tourist publication, which has served visitors
       the relaunched Venetian Style                 published twice a year in a new 10" by 12"
       and the new magazine custom-                  format. The elegant, upscale publication,                                                                          to Miami Beach for more than a decade, has been overhauled by Onboard Media’s creative staff and
       published for the Hard Rock Hotel &           beautifully designed to appeal to the resort’s                                                                     introduced its new look in June 2004. The biannual guide, with a yearly circulation of 250,000, is part
       Casino Las Vegas; the independent             discriminating guests, guides readers to the
                                                                                                                                                                        of The Beach Channel’s comprehensive integrated marketing program, which also includes the Web site
       audit will serve to validate Onboard          best of The Venetian and Las Vegas with stun-
       Media’s circulation claims.                   ning photography, intriguing editorial and                                                                         www.thebeachchannel.tv.
                                                     sleek, compelling advertisements.
       Sales at Sea                                                                                                                                                                                                           News from Port Shopping Programs

    Port Shopping in Europe
        Cruise guests tapped Europe’s bounty of                                                          Passport to Mexico
                                                                                                               For centuries, pirates and bounty
                                                                                                                                                   “I Shoulda Bought More Stuff…”                                                         “My on
                                                                                                                                                                                                                                                    ly regr
                                                                                                                                                                                                                                                             et abou
    duty-free treasures last season with the                                                                                                            These were the now-famous words of 2003 Shopping in Paradise                     in the C                     t duty-
                                                                                                         hunters traveled to the Mexican Riv-                                                                                                      aribbea                    free sh
                                                                                                                                                                                                                                        more w                n was
    expert help of Onboard Media’s Port &                                                                iera in search of gold, silver and                                                                                                       hile I h            that I d
                                                                                                                                                   Sweepstakes winner Gilberto Betancourt upon being informed he would be                                   ad the             idn’t b
                                                                                                                                                                                                                                       have li                       chance             uy
    Shopping Guides. Participating merchants in                                                          other treasures. Onboard Media’s                                                                                                       stened                      . I shou
                                                                                                                                                   reimbursed more than $1,000 for two designer watches purchased while cruis-                            to my p                     ld
                                                                                                         team of port & shopping guides help                                                                                          guide w                       ort & s
    the 30+ ports visited by the Port Shopping                                                                                                                                                                                                   hen he                    hoppin
                                                                                                                                                                                                                                                           said, “If                 g
                                                                                                         modern-day bounty hunters find            ing on Navigator of the Seas with Port & Shopping Guide Andre Knott.              it, BUY
                                                                                                                                                                                                                                                IT.” The              you see
    team enjoyed a rewarding European cruis-                                                                                                                                                                                                               recomm               it and
                                                                                                         these and many more Mexican treas-                                                                                         anteed                           ended              like
                                                                                                                                                        To enter the sweepstakes, shoppers simply submit their receipts to be                  shoppin                      and gu
    ing summer 2003 season and are in for a                                                                                                                                                                                        shoppin               g progr                      ar-
                                                                                                         ures—at bargain prices—with the                                                                                                      g exper              am wa
                                                                                                                                                   copied with a sweepstakes entry form to their shipboard port & shopping                                                s the b
                                                                                                         new Mexican Riviera section of the                                                                                       wait to               ience I’                    est
    stellar 2004 season!                                                                                                                                                                                                                     do it ag             ve ever
                                                                                                                                                                                                                                                                          had. I c
                                                                                                         VIP Passport to Duty-free Shopping™.      guide. A winner is selected once each year in November, and he or she is      from th               ain wit
                                                                                                                                                                                                                                                                 h the m             an’t
        The European sailing season kicks off                                                                                                                                                                                               e Shop                        oney I
                                                                                                               The VIP Passport to Duty-free                                                                                                         ping in                       won
                                                                                                                                                   reimbursed up to $5,000 for any purchases made in recommended and            Sweeps
                                                                                                                                                                                                                                           takes,              Paradis
    each year in high style with an intense work-                                                                                                                                                                                                   and th              e
                                                                                                         Shopping™ has saved cruise guests                                                                                     I will n                      is time
                                                                                                                                                   guaranteed stores during their cruise.                                                 ot hesit
    shop at Onboard Media’s Miami Beach office.                                                          thousands of dollars on jewelry and                                                                                   whatev               ate to b
                                                                                                                                                                                                                                          er I wa             uy
                                                                                                         gemstones, linens, dining, cigars, sou-        Betancourt, of Miami Beach, Florida, like many cruisers, took advan-                       nt!”
    Port & shopping guides new to the European
                                                                                                         venirs and more in the Caribbean and      tage of the duty-free savings in port of call shops. Entering the shopping             Gratefu
                                                                                                                                                                                                                                                  lly you
    circuit receive training from their veteran                                                                                                                                                                                          Gilberto        rs,
                                                                                                         in Alaska for three years. Onboard        sweepstakes was so easy that he forgot he had done so until Onboard
    peers, brainstorm exciting new promotions         Manager of Sales, European Division Dario          Media is very excited to offer similar                                                                                          Miami
                                                      Pastorelli on a glacier hike in Northern Europe.                                                                                                                                          Beach,
                                                                                                         savings in five additional ports, and     Media representatives called to inform him he had won. Needless to say,                              Florida
    and benefit from time spent with represen-
                                                                                                         our retail partners now have access to    he was very pleasantly surprised at the news.
    tatives of European companies and with cruise line executives.
                                                                                                         this fantastic promotional tool in
        The European market represents the fastest-growing segment of the cruise industry today.         Acapulco, Belize, Cabo San Lucas,
    Port Shopping revenue continues to increase in the European ports of call, with the fastest-         Mazatlán and Puerto Vallarta.
    growing areas primarily in the Baltic region. Accomplished Port & Shopping Guides Samantha                 “The inclusion of the Mexican                                                                     Video Style
                                                                                                         Riviera ports in the Passport provides                                                                                                                                                      7
    Antonucci, Kristy Carruthers, Dara Herlihy, Nuala Herlihy, Rebecca Fasihi, Dario Pastorelli and                                                                                                                   The new, enhanced Stylish Traveler video is playing in the staterooms of all
                                                                                                         clients in this region with more expo-
    Emma Randall assisted 2003 passengers with the details of European Union currency and cus-           sure, like a walking advertisement,“                                                                    ships that participate in Onboard Media’s Port Shopping Programs. Produced by
    toms and duties, offered advice on Old Country-style bargaining and helped them to select            says Shane Turner, executive director                                                                   Video/Film under the guidance of Director Lee Hoffman, the video highlights
    from among the finest enamel, carved amber, hand-blown glass, beautifully crafted gold, fine-        for sales and marketing. “The response                                                                  the 29 designer brands advertised in the Stylish Traveler magazine. High-quality
                                                                                                         from our ‘Tell Us What You Think’ feed-
    ly tooled leather and the many other temptations found throughout the port cities of Europe.                                                                                                                 production and the appeal of up-and-coming actress Nicole Henry complement
                                                                                                         back form has been overwhelmingly
        The PSGs share a genuine enthusiasm for the ports visited with the passengers, even find-        positive. The No. 1 piece of guest                                                                      the fantastic array of products themselves.
    ing an occasional moment to take in Paris’ Eiffel Tower, St. Petersburg’s Hermitage, Stockholm’s     feedback? ‘We like our free gifts!’”                                                                         With images and product details for everything from ammolite, a recently
                                                                                                               Already, there is competition
    Ice Hotel and other spectacular sights. Most of the team have returned to Europe this summer,                                                                                                                discovered gemstone, to watch brands with more than a century of history like
                                                                                                         among shop owners to secure the very
    offering the benefit of their experience to the 2004 European merchants and cruise guests.           best VIP Passport offers in the five                                                                    Cartier and Cyma, the video offers cruise guests a true sampling of the best of
                                                                                                         new ports. With coupons for every-                                                                      the season—everything a cruiser needs to be a genuinely Stylish Traveler!
    Dario Pastorelli and Europe PSG Emma Randall pause for a refreshing drink with Cristina and
    Frederik Johannisson, the owners of Nordiska Kristall, at The Ice Bar in Stockholm, Sweden.
                                                                                                         thing from free rum punch and tequila
                                                                                                         to free silver charms, from handcrafted
                                                                                                         gifts to pearls and gemstones, the
                                                                                                         Mexican Riviera and Belize promise to
                                                                                                         be a VIP Passport shopper’s paradise.
                                                                                                                                                    THE MAP TEAM
                                                                                                         The Port Shop-                             Port Shopping Programs was fortunate to land a gifted intern from
                                                                                                         ping team is                               Florida International University’s Business Program: Melissa Perez is
                                                                                                         optimistic that
                                                                                                                                                    ably assisting Onboard Media’s clients with their map scripts. Melissa
                                                                                                         sales genera-
                                                                                                         ted from the                               has journalism and marketing training and provides a warm, friendly
                                                                                                         VIP Passport                               contact for Onboard Media’s promotions clients. She is a strong writer
                                                                                                         will also
                                                                                                                                                    and contributes promotional ideas, as well as expertly implementing
                                                                                                         make these
                                                                                                         ports a                                    the huge quantity of changes made to the maps each week. Together
                                                                                                         seller’s                                   with talented map designers Jack Ochoa and Roman Chavez, Melissa
                                                                                                         paradise.                                                                                                                                 The Map Team, from left to right: Roman
                                                                                                                                                    completes an incredible map team.                                                              Chavez, Melissa Perez and Jack Ochoa.
       Sales at Sea                                                                                                                                                                                                                     News from Port Shopping Programs

                                                                                                                                                             Straight from the
       Royal Caribbean International’s Explorer of the Seas
                                                                                                           [Turner, executive director for Sales and         Horse’s Mouth
                                                                                                           Marketing] and Sonya [Gregory, manager,               Who better to demonstrate promotional
                                                                                                                                                             techniques for Onboard Media’s internation-
                                                                                                           Onboard Revenue] to give the needed guid-
                                                                                                                                                             al brands than folks from the companies
                                                                                                           ance to becoming a stronger sales force.”
                                                                                                                                                             themselves? More than 30 different repre-
                                                                                                                Visits from international brand advertis-
                                                                                                                                                             sentatives from the top names in interna-
                                                                                                           ers also contributed greatly to the PSGs’         tional luxury goods attended the Port Shop-
                                                                                                           future sales efforts. Clients including Lon-      ping Conference in September 2003, and           International Sales Director Cathy Glover
                                                                                                                                                                                                              assists Fabrizio Cocchiano, former region-
                                                                                                           gines, Lagos, David Yurman, Ammolite by           the outcome was a huge success.                  al sales manager for David Yurman, in        Left to right: Bernard Bachoura of C2K; Executive
                                                                                                                                                                                                              selecting products for a photo shoot.        Director for Sales and Marketing Shane Turner.
                                                                                                                                                                 A schedule of presentations by each
                                                                                                           Korite, C2K, Kabana, Movado, House of Tan-
                                                                                                                                                             international brand client flowed successfully
    Meeting of the Minds                                                                                   zanite, Hearts on Fire Diamonds, Del Sol,
                                                                                                                                                             throughout the day. Participants included
         At Onboard Media, September is the time of year when minds are refreshed, focused and             Lancaster, Michele Watches, John Hardy
                                                                                                                                                             Haygo Demir, Ina Majakangas and Michael
    bursting with creativity for driving sales. Port Shopping Programs’ weeklong conference is the key     and many more each presented detailed             Miarecki for John Hardy, Michele Watches,
    to creating our success for the upcoming season. The 9th annual conference was held the week           descriptions and facts about their product        La Nouvelle Bague, Cyma, Caribbean Topaz,
    of September 27, 2003, on Royal Caribbean International’s luxurious Explorer of the Seas. A total      lines and encouraged effective selling tech-      Maurice Lacroix, Versace, Dubey & Schal-
                                                                                                                                                             denbrand, Philip Stein Teslar, Hearts on
    of more than 100 people, including Onboard Media administrative and operational shoreside              niques to boost promotions during shop-
                                                                                                                                                             Fire Diamonds, Swiss Army Watches and
    staff, international brand clients and, most important, port & shopping guides, attended this year’s   ping talks. PSG Michael Paccanaro described
                                                                                                                                                             Caribbean Hook; Gilly Strauss for Hearts on
    conference.                                                                                            it this way: “Some of the top business minds
8                                                                                                                                                            Fire Diamonds; Courtney Gilligan, Gustavo                                                                                                         9
         Port Shopping’s expert staff arranged a series of informative, educational and entertain-         in the world know how to spread happiness.        Salas, Carlotta Alvarez Ramirez, Maria
    ing meetings daily to ensure success in business for the hardworking PSGs. From sharing sales          This was proven by some of the entertain-         Elena Arrieta Tames and Partricio Nicolas
                                                                                                                                                             de Regil Ponce for AT&T; Julie Senseman                                                                                     Shelby Hastings
    tips to acting out skits, the PSGs absorbed thousands of ideas with the help of Eric Snyder, an        ing and humorous presentations by our
    inspirational motivational speaker. Operations Manager Rachel Castro said, “Eric is a great            international brand clients. And don’t forget
                                                                                                                                                             of Duty Free Distributors for Raymond Weil;                                   Cream of the Crop
                                                                                                                                                             Roberto Coin and Yvel; Taly Ozir for Ray-               Onboard Media honors the year’s             driving Onboard Media’s Port Shopping
    facilitator. He took a humorous approach to the art of learning, and it was quite beneficial to        all the happiness some of them spread...
                                                                                                                                                             mond Weil; Andy Habel for Longines;                top port & shopping guides at the                Programs’ ongoing effort to develop
    all—young or old, experienced or novice. It was a great collaboration between him, Shane               all over our wrists!”
                                                                                                                                                             Michele Peranteau and Francisco Javier Perez       annual Port Shopping Conference. Top             new and improved revenue-generating
                                                                                                                Each hard day’s work ended with dinner,      for Lagos; Steven Gad and Alex Twersky for         achievers represent the best players in          opportunities for our partners.
                                                                                                           dancing and ample rest for the next day. The      Collection 88; Fabrizio Cocchaino and Dana         the industry today. They are excellent                For 2003, top awards went to
                                                                                                                                                             Reback for David Yurman; Jack Abramov for          promoters and salespeople and able to            Clyde Israel, for Outstanding Achieve-
                                                                                                           annual awards ceremony was held the last
                                                                                                                                                             Mirabelle; Ken Oschipok and Robbie Vallon          maintain their poise in the face of any          ment; Tasha Colyer and Karl Riekstins,
                                                                                                           night on board and honored PSGs with awards
                                                                                                                                                             for Ammolite by Korite; Bernard Bachoura           obstacle—everything from stormy seas             for Rookies of the Year; Andre Knott
                                                                                                           such as Rookie of the Year, Outstanding                                                              to customer-service requests.                    and Nicole March, for Rookies of the
                                                                                                                                                             for C2K; Tony Deves and Alan Frommer for
                                                                                                           Achievement and Most Valuable Player.                                                                     These “best in their class” award-          Year; and Shelby Hastings and Jamie
                                                                                                                                                             Kabana; Maritza Arcia for House of Tanzan-
                                                                                                                All in all, conference 2003 was a definite   ite; Stuart Kerzner for Lancaster; and Henry       winners set a standard of excellence,            Christiansen, for Most Valuable Players.

                                                                                                           success. Sarah Beth Reno, vice president, Port    Saumell for Movado, Concord and ESQ.

                                                                                                           Shopping Programs, summed it up: “I have              The presence of such an inspiring

                                                                                                           been doing this for the past nine years, and
                                                                                                                                                             team of international clients will no doubt
                                                                                                                                                             have a tremendous impact on the promotion-                   ♥          BIRDS OF A FEATHER                                    ♥
                                                                                                           honestly this year’s conference was the best—                                                         Heartfelt congratulations to the following recently engaged port & shopping guide
                                                                                                                                                             al season. Onboard Media thanks all who
                                                                                                           although there have been a lot of good ones!
                                                                                                                                                             participated and wishes each and every one              couples: Tasha Colyer and Karl Riekstins; Nicole Greeley and Chris Jenkins;
    Port & shopping guides. From left, 1st row: Becky Fleming, Josephine Spotto, Dean Simpson;             Those eight full days of hard work and fun will   a prosperous 2004.
    2nd row: Aaron Cryderman, Chris Jenkins, Andrea Armstrong, Liz Wadden; 3rd row: Andre                                                                                                                               Teresa Lindsay and Mario Gedicke; and Nick Caposi and Julie Pessa.
    Knott, Allan Donoghue.                                                                                 really pay off for success in the future.”
                                                                                                                                                     Holiday Spirit
                                                                                                                                                          In December, Onboard Media cohosted two very special
        Star Volunteer                                                                                                                               holiday events with our hotel and advertising partners in
             Angela Galloway was recognized for her dedication and hard work                                                                         Las Vegas. Invitees gathered at OPM/Chinois in The Forum
                                                                                                                                                     Shops at Caesars on December 10 for an afternoon of food,
        during a ceremony at the Orange Bowl Youth Football League tournament
                                                                                                                                                     drink and good cheer. Cosponsored by The Forum Shops and
        in December.
                                                                                                                                                     Onboard Media, the festive event also included a raffle, spon-
             “She volunteered for the North Shore Nor Isle Optimist Club and ended                                                                   sored by Executive Director, Sales & Marketing Rod Musum,
        up helping with just about everything, including administrative work, run-                                                                   for a $500 gift certificate from The Jewelers of Las Vegas.
        ning the concession stand and, most important, ensuring that the kids were                                                                        The following day, Onboard Media hosted a private
                                                            in a safe environment,’’ said Bull-                                                      party to preview the relaunch of Venetian Style magazine.
                                                            dog cofounder Brett Goetz. Even-                                                         The event was planned in conjunction with the Carnevale
                                                                                                                                                     opening ceremony, which featured a Venetian Style
                                                            tually Angela accepted a seat as a                                                                                                                                                      At OPM/Chinois in The Forum Shops. From
                                                                                                                                                     Magazine Fashion Show. The elegant patio of
                                                            board member for the Optimists.                                                                                                                                                         left: Onboard Media GM/COO Robert Eichner,
                                                                                                           Transatlantic Travels                     Postrio, in The Grand Canal Shoppes of The                                                      Executive Director, Sales & Marketing Rod
                                                                 On March 28, at the All Star                    There’s nothing like Paris in       Venetian Resort~Hotel~Casino, was the                                                           Musum (center), and Vice President and
                                                            Charity Gala at Casa Casuarina,                the springtime, but Paris in the                                                                                                           Publisher Robin Rosenbaum (far right) with,
                                                                                                                                                     perfect setting for a sneak peek at the stun-
                                                                                                                                                                                                                                                      from left, The Forum Shops Tourism
                                                            Mayor David Dermer presented                   winter can be just as exciting.           ning new design, along with food, drinks and                                                      Coordinator Kristina Steinbach, Marketing
                                                                                                           Onboard Media General Manager             lots of fun.                                                                                      Secretary Katie Hampton and Marketing
                                                            Brett Goetz a key to the City of                                                                                                                                                            Director Maureen Crampton.
                                                                                                           and Chief Operating Officer
                                                            Miami Beach. During Goetz’s
                                                                                                           Robert Eichner and Vice President
                                                            speech, he recognized Angela and               and Publisher Robin Rosenbaum,        Dynamic Debut                                   clients representing Island T-Shirts Ltd.,
                                                            later commented, “I might have                 along with executives from DFS              On November 15, 2003, Onboard             Colombian Emeralds International and
10                                                                                                                                                                                                                                                                                                    11
                                                            received the key, but you [Angela]             and Starboard Cruise Services,        Media hosted a cocktail party on Mariner of     Del Sol, among others. The much-appre-
        Pictured with Angela is Dave Thomas, retired        are the key to our entire success              visited the headquarters of parent    the Seas to unveil the cover of Royal           ciated party favors included a copy of
        NFL player, former Tampa Bay Buccaneer and                                                                                               Caribbean International’s new Explore! in-      the hardcover publication signed by the
        Dallas Cowboy and Jacksonville Jaguar.              with our program.”                             company LVMH (Moët Hennessy
                                                                                                           Louis Vuitton) in December to         stateroom publication. The vivid cover fea-     artist himself.
                                                                                                                                                 tures brilliant artwork from the ship’s pool          Mariner of the Seas’ two-night inaugu-
                                                                                                           attend the firm’s annual board
                                                                                                                                                 deck created by the internationally renowned    ral voyage cruised from Port Canaveral,
                                                                                                           meeting and present financial
                                                                                                                                                 artist Romero Britto.                           Florida, to sea and back. Onboard Media’s
     The Gift of Giving                                                                                    results and future plans to the
                                                                                                                                                       The party, held in the ship’s Dragon’s    new General Manager and Chief Operating
          This past holiday season, Onboard Media Director of Credit & Collections Isora Fanshawe          board. Onboard Media’s pres-          Lair Disco during Mariner of the Seas’ inau-    Officer Robert Eichner, Vice President and
     focused her collections skills on her colleagues as a volunteer for the Children’s Home Society       entation was quite favorably          gural cruise, gave Onboard Media a chance       Publisher Robin Rosenbaum, Vice President,
                                                                                                           received, and afterward Eichner       to welcome and thank cruise line executives,    Port Shopping Programs Sarah Beth Reno,
     Holiday Toy Drive. Onboard Media staff generously donated a veritable Santa-sack full of new,
                                                                                                           and Rosenbaum lunched with            port shopping clients and other invited         Executive Director for Sales and Marketing
     unwrapped toys and gifts for children of all ages that undoubtedly brought smiles to many
                                                                                                           LVMH Group Managing Director          guests. Guests mingled with Britto, President   Shane Turner, Executive Editor Linda Horkitz and
     young faces. Fanshawe also collected goods for the society from various other local organiza-         Tony Belloni, Starboard Cruise        Rob Norris of Starboard Cruise Services,        Executive Assistant Shannon Chamberlain
                                                                   tions and, on December 19, 2003,        Services President Rob Norris,        Royal Caribbean’s Vice President for Fleet      enjoyed delicious dinners, luxurious ship-
                                                                                                           DFS President Ed Brennan and          Operations-Revenue David Stanley and            board amenities and great company.
                                                                   delivered a truckload of gifts, toys,
                                                                                                           others in (LVMH Chairman and
                                                                   clothing and baby items to the
                                                                                                           CEO) Bernard Arnault’s dining
                                                                   Children’s Home Society for distri-
                                                                                                           room. The pair also met with
                                                                   bution among the organization’s         LVMH’s advertising director to                                                                                                               The unveiling of RCI’s Explore! publication
                                                                                                                                                                                                                                                        aboard Mariner of the Seas. Clockwise
                                                                   many beneficiaries.                     introduce Onboard Media’s                                                                                                                    from top: Onboard Media GM/COO Robert
                                                                        The Children’s Home Society        publications as vehicles for                                                                                                                 Eichner (center) with Jeff and Heather Ped-
                                                                                                                                                                                                                                                        erson of Del Sol; Explore! cover artist
                                                                   serves more than 2,500 children         corporate advertising. And of
                                                                                                                                                                                                                                                        Romero Britto (center) with Karl Riekstins
                                                                                                           course, they squeezed in a little                                                                                                            and Tasha Colyer; RCI Vice President, Fleet
                                                                   and families each month and
                                                                                                           sightseeing around the City of                                                                                                               Operations-Revenue David Stanley and
                                                                   offers 14 programs and services for                                                                                                                                                  Robert Eichner; Onboard Media Vice Presi-
                                                                                                           Lights between meetings.
                                                                                                                                                                                                                                                        dent, Port Shopping Programs Sarah Beth
     abused, abandoned and neglected children, as well as children with health impairments and at-                                                                                                                                                      Reno, Stephen Crane and Myo Wheeler of
     risk children and families. As a parent, Fanshawe finds her holiday volunteer effort for the soci-                                                                                                                                                 Colombian Emeralds International, Pat and
                                                                                                                                                                                                                                                        Ed Cates of Island T-Shirts Ltd., Allison
     ety tremendously gratifying. Thanks to Isora for helping us all share that joy!                                                                                                                                                                    Aronow of RCI and Doug Reno.
  1 New and Noteworthy
    Off to a Great Start!
                                                        960 Alton Road
  2 In Focus                                         Miami Beach, FL 33139
                                                       tel 305.673.0400
    The Beach Channel                                  fax 305.674.9396
  4 On Press
    Viva Las Vegas!
    Eastward Ho!
    ‘Tis the Season
    Close to Home
    Numbers Game
  6 Sales at Sea
    Port Shopping in Europe
    Passport to Mexico
    Video Style
    Cream of the Crop
    Meeting of the Minds
    Straight from the Horse’s Mouth
 10 Headliners
    Star Volunteer
    The Gift of Giving
    Transatlantic Travels
    Holiday Spirit
    Dynamic Debut

Welcome                                                                                 Promotions
Onboard Media is proud to welcome the following new staff members who’ve joined         In Publishing, Robin Rosenbaum has been promoted to
the team since our last newsletter: Steven Barron, account director; Juan Becerra, PC   vice president and publisher. In Port Shopping Programs,
support specialist; Meghan Bourke, account director; Mark Clark, project manager,       Sarah Beth Reno has been promoted to vice president;
Video/Film; Mark Deen, IT director; Shaan Dholakia, operations coordinator, Port        Cindy Loiseau has been promoted to passport project
Shopping Programs; Daniel Farcus, junior network administrator; Cristina Garcia,        manager. In Human Resources & Administration, Cristina
associate producer, Video/Film; Veronica Gomez, junior receptionist; Michael Kresch,    Shapiro has been promoted to manager. In Accounting,
national sales director; Joshua Milberg, production assistant, Video/Film; Melissa      Dean Germanos has been promoted to director of finance
Perez, maps coordinator, Port Shopping Programs; Maria Sequeira, sales assisant.        and administration; Norma Fernandez has been promoted
                                                                                        to assistant controller; Chad Berkshire has been promoted
                                                                                        to manager, business planning and analysis, Port Shopping
                                                                                        Programs; and Cecilia Vasquez has been promoted to pro-
                                                                                        motions accounting supervisor. In IT, Nick Rucci has been
                                                                                        promoted to junior network administrator.

                                                                                        Family Matters
                                                                                        Best wishes to Manager, Business Planning and Analysis, Port
                                                                                        Shopping Programs Chad Berkshire, who tied the knot with
                                                                                        Sylvia Flores on February 14. Onboard Media staffers have
                                                                                        kept the stork busy! Congratulations to Customer Relations
                                                                                        Manager Marissa Cosculluela on the birth of daughter Sophia,
                                                                                        who joined the family on September 14, 2003. Collections
                                                                                        Coordinator Robert Marenco welcomed his daughter Jade
                                                                                        into the world on October 14. Executive Director, Sales &
                                                                                        Marketing Rod Musum and wife Evamarie were blessed with
                                                                                        the arrival of daughter Lila on October 23. Executive Director
                                                                                        for Sales and Marketing Shane Turner and Anthea Knapp
                                                                                        Turner welcomed their first child, Eden Bella Rose, on Dec-
                                                                                        ember 30. Little August Reno was born on April 22, 2004, to
In May, Team Onboard joined the crowd for downtown Miami’s annual Corporate Run.        proud parents Sarah Beth (vice president, Port Shopping
                                                                                        Programs) and Doug Reno.

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