THE NEWSLETTER FOR FRIENDS AND ASSOCIATES OF ONBOARD MEDIA SUMMER 2004 NO 12 Off to a Great Start! by Robert Eichner General Manager and Chief Operating Officer, Onboard Media As our first 2004 issue of Onboard Springboard goes to press, Onboard Media is well into an exhilarating year of growth and challenge. The year 2003, my first year taking the helm, was one of incredibly hard work on the part of our man- agement team and staff to achieve the goals we strategized at the beginning of the year. Now we’re translating those goals into action—and new products. You’ll see there’s lots to report since our last newsletter was published in 2003. The January launch of The Beach Channel on local television airwaves marks the beginning of a new era for Onboard Media: We now have a significant presence in the South Florida tourism market. Along with our expertise in every aspect of video production, we are providing our advertising partners with the benefit of partnering with a local company, people who live and work right here on Miami Beach. Read more inside about this integrated marketing proj- ect, which also includes the Miami Beach Chamber of Commerce Visitors Guide. Things are heating up in Las Vegas with a brand-new publication and an exciting relaunch. The Publishing Department will soon unveil HRH, the magazine of the Hard Rock Hotel & Casino Las Vegas, a trendsetting new magazine published twice yearly exclusively for the world-famous property. Venetian Style, the upscale in-room maga- zine for The Venetian Resort-Hotel-Casino, has relaunched with a chic new design and format well-suited to the resort and its discriminating guests. Onboard Media will enter yet another market in August 2004, partnering with Caesars Entertainment Atlantic City. Guests of Bally’s Atlantic City, Caesars Atlantic City and Atlantic City Hilton will now have attractive in-room publications and custom television pro- gramming to guide them to their hotel’s amenities and the best in local shopping, dining and attractions. Our Atlantic City adver- tising partners will gain access to proven media that reach guests of the foremost resorts in the city. While all these new projects come on line, our core cruise line business continues to thrive and grow stronger. Romero Britto signed copies of the EXPLORE! onboard We’re excited about all our new travel media projects, but most publication during a cocktail reception on Royal Caribbean International’s Mariner of the Seas. Standing with, from left: of all, we’re proud and pleased to have you onboard with us! Alina Shriver, Vice President and Publisher Robin Rosenbaum and Robert Eichner. In Focus News from Video/Film PROGRAM LINE-UP Paradise Gourmet Tropical Playground Produced with a nod to the Food Think the Travel Channel’s Top Ten series; Network’s Great Chefs series, Paradise only here, it’s all about getting out and see- Gourmet visits the kitchens of the area’s ing the sights of South Florida. From swim- hottest new restaurants to chat and cook ming with dolphins to learning about with South Florida’s growing cadre of Miami’s Cuban art movement, Tropical television gone coastal celebrated chefs. Playground is cable television at its best. The year 2004 sees Onboard Media’s Video/Film shop producing its most ambi- tious project to date: the January launch of The Beach Channel, a 24/7 cable net- work airing on local channel 19. The Beach Channel broadcasts to more than 80,000 Miami Beach house- holds and more than 13,000 hotel rooms, enabling residents and visitors alike to explore the latest and greatest dining, shopping, attractions and real-estate options Miami Beach and the surround- ing areas have to offer. The Beach Channel represents a new Real Estate Showcase Here’s the Dish 2 twist on visitor-channel programming. Presenting the properties, personalities and A fun review show where local person- 3 Instead of simply running commercials stories behind the exploding South Florida alities give the inside scoop on the best featuring the area businesses, The Beach real estate market, all in a fun and adven- places to eat, drink and party! Channel places these advertisers within a series of programs inspired by today’s turous program modeled after The Travel wildly popular reality-based cable pro- Channel’s Great Hotels. Deco Dreams gramming. This unique platform lets Deco Dreams artfully tells the story of advertisers reach their audience by the Colorful Characters the vision that built Miami Beach. same successful means that major cable networks use to satisfy their clients. As any resident knows, we’ve got no short- Style from the Stylist “Take a show like the Food Network’s age of these! Colorful Characters profiles Location Miami Fashion, film and TV stylists move in Great Chefs, and you can imagine several A behind-the-scenes peek at blockbuster some of the dynamic personalities that make front of the camera to divulge the businesses presented as characters in the movies filmed right here in our backyard. program—it works beautifully,” says our community one of a kind. hottest design trends. Onboard Media Video/Film Director Lee Hoffman. That’s how we want to service our clients for The Beach Channel: by Party revelers in full swing at the Beach Channel’s launch showcasing each advertiser smartly and cre- party on February 25 at The Hotel on South Beach. The Beach Channel Is Big News atively within well-produced programming Left: Miami-Dade Commissioner Jimmy L. Morales On January 28, local media—both print and television—were invited to a press briefing and screening of The Beach that today’s audiences are used to seeing.” presents the Beach Channel Day Proclamation to Onboard Media GM/COO Robert Eichner. Channel at Onboard Media’s South Beach office. Interest and attendance were heavy, as local media representa- tives packed the lobby for a sneak preview of the channel’s programming and a comprehensive explanation of The The Beach Channel is part of an integrated marketing program that includes print and Beach Channel’s integrated marketing plan, delivered by General Manager/Chief Operating Officer Robert Eichner. Internet promotions as well. Onboard Media’s Publishing Department has taken over Three separate networks and several newspapers carried the story after the media event, which included live inter- production of the biannual Miami Beach Chamber of Commerce Visitors Guide, with an annu- views with Eichner, Beach Channel Director Lee Hoffman and others involved in the endeavor. al circulation of 250,000 and strategic distribution at tourist-heavy locations throughout the area. The revamped guide is promoted on The Beach Channel and downloadable Even before the media preview, The Beach Channel was getting noticed: The Hollywood Reporter profiled the from several major tourism Web sites, including www.thebeachchannel.tv, The Beach new channel on January 23 in an in-depth story that included an interview with Eichner. The article praised The Channel’s exclusive site. The Web site enables participants to reach visitors while they Beach Channel’s “slick mix of paid promo, straight editorial, news and product placement,” and the high-quality are planning their vacations—before they’ve decided where to stay, what to do and Video/Film Director Lee Hoffman productions. An in-depth feature story in Variety soon followed. The word is out: The Beach Channel is something where to dine. at The Beach Channel’s media to watch! preview event. On News from the Publishing Department Press Eastward Ho! Viva Las Vegas! Onboard Media makes its Atlantic City debut in 2004 with a trio of new pub- lications custom-produced for Caesars Entertainment Atlantic City. Beginning in August 2004, Onboard Media’s signature hard-cover books will grace the guest rooms of Bally’s Atlantic City, Caesars Atlantic City and Atlantic City Hilton— Left: The landmark Stratocaster atop a fitting addition to the amenities of the finest resort properties in town. the Hard Rock Hotel & Casino Las Vegas. Below: Knockout new covers for Caesars It’s a great new opportunity for Onboard Media and for our Atlantic City Palace and Paris Las Vegas. Bottom right: advertising partners, whose messages will reach the top tier of visitors to the sea- GORDON GROUP Angelina Jolie entices readers to pick up the relaunch edition of Venetian Style. side resort town. It’s also the beginning of a mutually beneficial partnership with the Caesars Entertainment properties, whose guests will now enjoy comprehensive hotel and area information in a stylish, at-your-fingertips format. Rendering of The Pier at Caesars coming next year. Casino Las Vegas is in production now, with t h e p re m i e re i s s u e l a u n c h i n g s o o n ! Holiday spirit at Caesars Atlantic City. Publishing staff has worked closely with Left to right: Vice President and Publisher Onboard Media’s newest hotel partner to Robin Rosenbaum; GM/COO Robert Eichner; Video/Film Director Lee Hoffman; Executive produce a hip, edgy magazine that captures Editor Linda Horkitz; Art Director Joel the rock-and-roll spirit of this world- Weltman. Springtime is the season of growth. renowned property. With cutting-edge This spring was especially fruitful for The month of May brought attractive Onboard Media’s Publishing team—the new editions of the Caesars Entertainment company’s Premium Casino Hotel In-Room Guest Guides, presenting the best of shop- Network burst onto the Las Vegas scene ping, dining and entertainment to the with brand-new publications, and, of guests of Caesars Entertainment Las Vegas 4 course, exciting new editions for our exist- properties: Caesars Palace, Bally’s Las Vegas, 5 ing hotel partners. Flamingo Las Vegas and Paris Las Vegas. ’Tis the Season Representing an exciting new venture for Featuring articles on luxury brands, stylish The 2004 Caribbean sailing season, that is—and Onboard International brand advertisers star in the current edition the company, HRH, the biannual magazine attire, world-famous entertainment and Media’s Publishing Department produced yet another stellar of Stylish Traveler, now in its third season. The artful shopping custom-published for the Hard Rock Hotel & superb cuisine, these refined hard-bound lineup of in-cabin publications for our cruise-line partners. magazine has proved a powerful promotional vehicle for Onboard publications are still among the most With fresh new covers, eye-catching photos and engaging Media’s international advertisers, who are prominently featured Numbers Game appealing custom books found in any room editorial, the latest editions of Destinations, EXPLORE!, WAVE throughout the publication with customized editorial and enticing Onboard Media now offers its Las in Las Vegas. And they offer advertisers an and the Disney Cruise Line Directory of Services help guide product photographs. This year’s glossy, standout cover highlights Vegas advertisers a little extra assur- unparalleled reach—exclusive access to ance that their message reaches its design and editorial including celebrity inter- more than 3.5 million guests in the comfort cruise guests through the ports of call, leading them to all the The Concord Saratoga watch and Coil Collection jewelry from the intended audience—and therefore views, art and music features, and all that’s of their rooms. highlights—including the shops and businesses of our advertising John Hardy Silver Dot Collection. Adorning staterooms on the ships the promise of even better results. hot and happening at the Hard Rock Hotel, partners. Cruising in Style introduces readers to the refined world of Royal Caribbean International and Celebrity Cruises, Stylish The company’s Premium Casino this groundbreaking magazine promises to of Crystal Cruises and, of course, to the best of shoreside shopping. Traveler is a truly useful shopping guide for Caribbean cruisers. Hotel In-Room Network is a member make a splash when it makes its debut. of BPA International, Another jewel in the crown of the com- one of the top media pany’s Premium Casino Hotel In-Room auditing organizations. Close to Home Network, the relaunch of Venetian Style, cus- BPA International will tom-produced exclusively for The Venetian In conjunction with the January 2004 launch of The Beach Channel (see “In Focus” on page 2), track 2004 circulation for Resort-Hotel-Casino, debuted in March. The Onboard Media’s Caesars Onboard Media’s Publishing Department has entered the local market with the publication of the Miami Entertainment Guest Guides, formerly annual magazine will now be Beach Chamber of Commerce Visitors Guide. The respected tourist publication, which has served visitors the relaunched Venetian Style published twice a year in a new 10" by 12" and the new magazine custom- format. The elegant, upscale publication, to Miami Beach for more than a decade, has been overhauled by Onboard Media’s creative staff and published for the Hard Rock Hotel & beautifully designed to appeal to the resort’s introduced its new look in June 2004. The biannual guide, with a yearly circulation of 250,000, is part Casino Las Vegas; the independent discriminating guests, guides readers to the of The Beach Channel’s comprehensive integrated marketing program, which also includes the Web site audit will serve to validate Onboard best of The Venetian and Las Vegas with stun- Media’s circulation claims. ning photography, intriguing editorial and www.thebeachchannel.tv. sleek, compelling advertisements. Sales at Sea News from Port Shopping Programs Port Shopping in Europe Cruise guests tapped Europe’s bounty of Passport to Mexico For centuries, pirates and bounty “I Shoulda Bought More Stuff…” “My on ly regr et abou duty-free treasures last season with the These were the now-famous words of 2003 Shopping in Paradise in the C t duty- hunters traveled to the Mexican Riv- aribbea free sh opping more w n was expert help of Onboard Media’s Port & iera in search of gold, silver and hile I h that I d Sweepstakes winner Gilberto Betancourt upon being informed he would be ad the idn’t b have li chance uy Shopping Guides. Participating merchants in other treasures. Onboard Media’s stened . I shou reimbursed more than $1,000 for two designer watches purchased while cruis- to my p ld team of port & shopping guides help guide w ort & s the 30+ ports visited by the Port Shopping hen he hoppin said, “If g modern-day bounty hunters find ing on Navigator of the Seas with Port & Shopping Guide Andre Knott. it, BUY IT.” The you see team enjoyed a rewarding European cruis- recomm it and these and many more Mexican treas- anteed ended like To enter the sweepstakes, shoppers simply submit their receipts to be shoppin and gu ing summer 2003 season and are in for a shoppin g progr ar- ures—at bargain prices—with the g exper am wa copied with a sweepstakes entry form to their shipboard port & shopping s the b new Mexican Riviera section of the wait to ience I’ est stellar 2004 season! do it ag ve ever had. I c VIP Passport to Duty-free Shopping™. guide. A winner is selected once each year in November, and he or she is from th ain wit h the m an’t The European sailing season kicks off e Shop oney I The VIP Passport to Duty-free ping in won reimbursed up to $5,000 for any purchases made in recommended and Sweeps takes, Paradis each year in high style with an intense work- and th e Shopping™ has saved cruise guests I will n is time guaranteed stores during their cruise. ot hesit shop at Onboard Media’s Miami Beach office. thousands of dollars on jewelry and whatev ate to b er I wa uy gemstones, linens, dining, cigars, sou- Betancourt, of Miami Beach, Florida, like many cruisers, took advan- nt!” Port & shopping guides new to the European venirs and more in the Caribbean and tage of the duty-free savings in port of call shops. Entering the shopping Gratefu lly you circuit receive training from their veteran Gilberto rs, in Alaska for three years. Onboard sweepstakes was so easy that he forgot he had done so until Onboard peers, brainstorm exciting new promotions Manager of Sales, European Division Dario Media is very excited to offer similar Miami Pastorelli on a glacier hike in Northern Europe. Beach, savings in five additional ports, and Media representatives called to inform him he had won. Needless to say, Florida and benefit from time spent with represen- our retail partners now have access to he was very pleasantly surprised at the news. tatives of European companies and with cruise line executives. this fantastic promotional tool in The European market represents the fastest-growing segment of the cruise industry today. Acapulco, Belize, Cabo San Lucas, Port Shopping revenue continues to increase in the European ports of call, with the fastest- Mazatlán and Puerto Vallarta. growing areas primarily in the Baltic region. Accomplished Port & Shopping Guides Samantha “The inclusion of the Mexican Video Style 6 Riviera ports in the Passport provides 7 Antonucci, Kristy Carruthers, Dara Herlihy, Nuala Herlihy, Rebecca Fasihi, Dario Pastorelli and The new, enhanced Stylish Traveler video is playing in the staterooms of all clients in this region with more expo- Emma Randall assisted 2003 passengers with the details of European Union currency and cus- sure, like a walking advertisement,“ ships that participate in Onboard Media’s Port Shopping Programs. Produced by toms and duties, offered advice on Old Country-style bargaining and helped them to select says Shane Turner, executive director Video/Film under the guidance of Director Lee Hoffman, the video highlights from among the finest enamel, carved amber, hand-blown glass, beautifully crafted gold, fine- for sales and marketing. “The response the 29 designer brands advertised in the Stylish Traveler magazine. High-quality from our ‘Tell Us What You Think’ feed- ly tooled leather and the many other temptations found throughout the port cities of Europe. production and the appeal of up-and-coming actress Nicole Henry complement back form has been overwhelmingly The PSGs share a genuine enthusiasm for the ports visited with the passengers, even find- positive. The No. 1 piece of guest the fantastic array of products themselves. ing an occasional moment to take in Paris’ Eiffel Tower, St. Petersburg’s Hermitage, Stockholm’s feedback? ‘We like our free gifts!’” With images and product details for everything from ammolite, a recently Already, there is competition Ice Hotel and other spectacular sights. Most of the team have returned to Europe this summer, discovered gemstone, to watch brands with more than a century of history like among shop owners to secure the very offering the benefit of their experience to the 2004 European merchants and cruise guests. best VIP Passport offers in the five Cartier and Cyma, the video offers cruise guests a true sampling of the best of new ports. With coupons for every- the season—everything a cruiser needs to be a genuinely Stylish Traveler! Dario Pastorelli and Europe PSG Emma Randall pause for a refreshing drink with Cristina and Frederik Johannisson, the owners of Nordiska Kristall, at The Ice Bar in Stockholm, Sweden. thing from free rum punch and tequila to free silver charms, from handcrafted gifts to pearls and gemstones, the Mexican Riviera and Belize promise to be a VIP Passport shopper’s paradise. THE MAP TEAM The Port Shop- Port Shopping Programs was fortunate to land a gifted intern from ping team is Florida International University’s Business Program: Melissa Perez is optimistic that ably assisting Onboard Media’s clients with their map scripts. Melissa sales genera- ted from the has journalism and marketing training and provides a warm, friendly VIP Passport contact for Onboard Media’s promotions clients. She is a strong writer will also and contributes promotional ideas, as well as expertly implementing make these ports a the huge quantity of changes made to the maps each week. Together seller’s with talented map designers Jack Ochoa and Roman Chavez, Melissa paradise. The Map Team, from left to right: Roman completes an incredible map team. Chavez, Melissa Perez and Jack Ochoa. Sales at Sea News from Port Shopping Programs Straight from the Royal Caribbean International’s Explorer of the Seas [Turner, executive director for Sales and Horse’s Mouth Marketing] and Sonya [Gregory, manager, Who better to demonstrate promotional techniques for Onboard Media’s internation- Onboard Revenue] to give the needed guid- al brands than folks from the companies ance to becoming a stronger sales force.” themselves? More than 30 different repre- Visits from international brand advertis- sentatives from the top names in interna- ers also contributed greatly to the PSGs’ tional luxury goods attended the Port Shop- future sales efforts. Clients including Lon- ping Conference in September 2003, and International Sales Director Cathy Glover assists Fabrizio Cocchiano, former region- gines, Lagos, David Yurman, Ammolite by the outcome was a huge success. al sales manager for David Yurman, in Left to right: Bernard Bachoura of C2K; Executive selecting products for a photo shoot. Director for Sales and Marketing Shane Turner. A schedule of presentations by each Korite, C2K, Kabana, Movado, House of Tan- international brand client flowed successfully Meeting of the Minds zanite, Hearts on Fire Diamonds, Del Sol, throughout the day. Participants included At Onboard Media, September is the time of year when minds are refreshed, focused and Lancaster, Michele Watches, John Hardy Haygo Demir, Ina Majakangas and Michael bursting with creativity for driving sales. Port Shopping Programs’ weeklong conference is the key and many more each presented detailed Miarecki for John Hardy, Michele Watches, to creating our success for the upcoming season. The 9th annual conference was held the week descriptions and facts about their product La Nouvelle Bague, Cyma, Caribbean Topaz, of September 27, 2003, on Royal Caribbean International’s luxurious Explorer of the Seas. A total lines and encouraged effective selling tech- Maurice Lacroix, Versace, Dubey & Schal- denbrand, Philip Stein Teslar, Hearts on of more than 100 people, including Onboard Media administrative and operational shoreside niques to boost promotions during shop- Fire Diamonds, Swiss Army Watches and staff, international brand clients and, most important, port & shopping guides, attended this year’s ping talks. PSG Michael Paccanaro described Caribbean Hook; Gilly Strauss for Hearts on conference. it this way: “Some of the top business minds 8 Fire Diamonds; Courtney Gilligan, Gustavo 9 Port Shopping’s expert staff arranged a series of informative, educational and entertain- in the world know how to spread happiness. Salas, Carlotta Alvarez Ramirez, Maria ing meetings daily to ensure success in business for the hardworking PSGs. From sharing sales This was proven by some of the entertain- Elena Arrieta Tames and Partricio Nicolas de Regil Ponce for AT&T; Julie Senseman Shelby Hastings tips to acting out skits, the PSGs absorbed thousands of ideas with the help of Eric Snyder, an ing and humorous presentations by our inspirational motivational speaker. Operations Manager Rachel Castro said, “Eric is a great international brand clients. And don’t forget of Duty Free Distributors for Raymond Weil; Cream of the Crop Roberto Coin and Yvel; Taly Ozir for Ray- Onboard Media honors the year’s driving Onboard Media’s Port Shopping facilitator. He took a humorous approach to the art of learning, and it was quite beneficial to all the happiness some of them spread... mond Weil; Andy Habel for Longines; top port & shopping guides at the Programs’ ongoing effort to develop all—young or old, experienced or novice. It was a great collaboration between him, Shane all over our wrists!” Michele Peranteau and Francisco Javier Perez annual Port Shopping Conference. Top new and improved revenue-generating Each hard day’s work ended with dinner, for Lagos; Steven Gad and Alex Twersky for achievers represent the best players in opportunities for our partners. dancing and ample rest for the next day. The Collection 88; Fabrizio Cocchaino and Dana the industry today. They are excellent For 2003, top awards went to Reback for David Yurman; Jack Abramov for promoters and salespeople and able to Clyde Israel, for Outstanding Achieve- annual awards ceremony was held the last Mirabelle; Ken Oschipok and Robbie Vallon maintain their poise in the face of any ment; Tasha Colyer and Karl Riekstins, night on board and honored PSGs with awards for Ammolite by Korite; Bernard Bachoura obstacle—everything from stormy seas for Rookies of the Year; Andre Knott such as Rookie of the Year, Outstanding to customer-service requests. and Nicole March, for Rookies of the for C2K; Tony Deves and Alan Frommer for Achievement and Most Valuable Player. These “best in their class” award- Year; and Shelby Hastings and Jamie Kabana; Maritza Arcia for House of Tanzan- All in all, conference 2003 was a definite ite; Stuart Kerzner for Lancaster; and Henry winners set a standard of excellence, Christiansen, for Most Valuable Players. success. Sarah Beth Reno, vice president, Port Saumell for Movado, Concord and ESQ. Shopping Programs, summed it up: “I have The presence of such an inspiring been doing this for the past nine years, and team of international clients will no doubt have a tremendous impact on the promotion- ♥ BIRDS OF A FEATHER ♥ honestly this year’s conference was the best— Heartfelt congratulations to the following recently engaged port & shopping guide al season. Onboard Media thanks all who although there have been a lot of good ones! participated and wishes each and every one couples: Tasha Colyer and Karl Riekstins; Nicole Greeley and Chris Jenkins; Port & shopping guides. From left, 1st row: Becky Fleming, Josephine Spotto, Dean Simpson; Those eight full days of hard work and fun will a prosperous 2004. 2nd row: Aaron Cryderman, Chris Jenkins, Andrea Armstrong, Liz Wadden; 3rd row: Andre Teresa Lindsay and Mario Gedicke; and Nick Caposi and Julie Pessa. Knott, Allan Donoghue. really pay off for success in the future.” Headliners Holiday Spirit In December, Onboard Media cohosted two very special Star Volunteer holiday events with our hotel and advertising partners in Angela Galloway was recognized for her dedication and hard work Las Vegas. Invitees gathered at OPM/Chinois in The Forum Shops at Caesars on December 10 for an afternoon of food, during a ceremony at the Orange Bowl Youth Football League tournament drink and good cheer. Cosponsored by The Forum Shops and in December. Onboard Media, the festive event also included a raffle, spon- “She volunteered for the North Shore Nor Isle Optimist Club and ended sored by Executive Director, Sales & Marketing Rod Musum, up helping with just about everything, including administrative work, run- for a $500 gift certificate from The Jewelers of Las Vegas. ning the concession stand and, most important, ensuring that the kids were The following day, Onboard Media hosted a private in a safe environment,’’ said Bull- party to preview the relaunch of Venetian Style magazine. dog cofounder Brett Goetz. Even- The event was planned in conjunction with the Carnevale opening ceremony, which featured a Venetian Style tually Angela accepted a seat as a At OPM/Chinois in The Forum Shops. From Magazine Fashion Show. The elegant patio of board member for the Optimists. left: Onboard Media GM/COO Robert Eichner, Transatlantic Travels Postrio, in The Grand Canal Shoppes of The Executive Director, Sales & Marketing Rod On March 28, at the All Star There’s nothing like Paris in Venetian Resort~Hotel~Casino, was the Musum (center), and Vice President and Charity Gala at Casa Casuarina, the springtime, but Paris in the Publisher Robin Rosenbaum (far right) with, perfect setting for a sneak peek at the stun- from left, The Forum Shops Tourism Mayor David Dermer presented winter can be just as exciting. ning new design, along with food, drinks and Coordinator Kristina Steinbach, Marketing Onboard Media General Manager lots of fun. Secretary Katie Hampton and Marketing Brett Goetz a key to the City of Director Maureen Crampton. and Chief Operating Officer Miami Beach. During Goetz’s Robert Eichner and Vice President speech, he recognized Angela and and Publisher Robin Rosenbaum, Dynamic Debut clients representing Island T-Shirts Ltd., later commented, “I might have along with executives from DFS On November 15, 2003, Onboard Colombian Emeralds International and 10 11 received the key, but you [Angela] and Starboard Cruise Services, Media hosted a cocktail party on Mariner of Del Sol, among others. The much-appre- Pictured with Angela is Dave Thomas, retired are the key to our entire success visited the headquarters of parent the Seas to unveil the cover of Royal ciated party favors included a copy of NFL player, former Tampa Bay Buccaneer and Caribbean International’s new Explore! in- the hardcover publication signed by the Dallas Cowboy and Jacksonville Jaguar. with our program.” company LVMH (Moët Hennessy Louis Vuitton) in December to stateroom publication. The vivid cover fea- artist himself. tures brilliant artwork from the ship’s pool Mariner of the Seas’ two-night inaugu- attend the firm’s annual board deck created by the internationally renowned ral voyage cruised from Port Canaveral, meeting and present financial artist Romero Britto. Florida, to sea and back. Onboard Media’s The Gift of Giving results and future plans to the The party, held in the ship’s Dragon’s new General Manager and Chief Operating This past holiday season, Onboard Media Director of Credit & Collections Isora Fanshawe board. Onboard Media’s pres- Lair Disco during Mariner of the Seas’ inau- Officer Robert Eichner, Vice President and focused her collections skills on her colleagues as a volunteer for the Children’s Home Society entation was quite favorably gural cruise, gave Onboard Media a chance Publisher Robin Rosenbaum, Vice President, received, and afterward Eichner to welcome and thank cruise line executives, Port Shopping Programs Sarah Beth Reno, Holiday Toy Drive. Onboard Media staff generously donated a veritable Santa-sack full of new, and Rosenbaum lunched with port shopping clients and other invited Executive Director for Sales and Marketing unwrapped toys and gifts for children of all ages that undoubtedly brought smiles to many LVMH Group Managing Director guests. Guests mingled with Britto, President Shane Turner, Executive Editor Linda Horkitz and young faces. Fanshawe also collected goods for the society from various other local organiza- Tony Belloni, Starboard Cruise Rob Norris of Starboard Cruise Services, Executive Assistant Shannon Chamberlain tions and, on December 19, 2003, Services President Rob Norris, Royal Caribbean’s Vice President for Fleet enjoyed delicious dinners, luxurious ship- DFS President Ed Brennan and Operations-Revenue David Stanley and board amenities and great company. delivered a truckload of gifts, toys, others in (LVMH Chairman and clothing and baby items to the CEO) Bernard Arnault’s dining Children’s Home Society for distri- room. The pair also met with bution among the organization’s LVMH’s advertising director to The unveiling of RCI’s Explore! publication aboard Mariner of the Seas. Clockwise many beneficiaries. introduce Onboard Media’s from top: Onboard Media GM/COO Robert The Children’s Home Society publications as vehicles for Eichner (center) with Jeff and Heather Ped- erson of Del Sol; Explore! cover artist serves more than 2,500 children corporate advertising. And of Romero Britto (center) with Karl Riekstins course, they squeezed in a little and Tasha Colyer; RCI Vice President, Fleet and families each month and sightseeing around the City of Operations-Revenue David Stanley and offers 14 programs and services for Robert Eichner; Onboard Media Vice Presi- Lights between meetings. dent, Port Shopping Programs Sarah Beth abused, abandoned and neglected children, as well as children with health impairments and at- Reno, Stephen Crane and Myo Wheeler of risk children and families. As a parent, Fanshawe finds her holiday volunteer effort for the soci- Colombian Emeralds International, Pat and Ed Cates of Island T-Shirts Ltd., Allison ety tremendously gratifying. Thanks to Isora for helping us all share that joy! Aronow of RCI and Doug Reno. 1 New and Noteworthy Off to a Great Start! 960 Alton Road 2 In Focus Miami Beach, FL 33139 tel 305.673.0400 The Beach Channel fax 305.674.9396 www.onboard.com 4 On Press Viva Las Vegas! Eastward Ho! ‘Tis the Season Close to Home Numbers Game 6 Sales at Sea Port Shopping in Europe Passport to Mexico Video Style Cream of the Crop Meeting of the Minds Straight from the Horse’s Mouth 10 Headliners Star Volunteer The Gift of Giving Transatlantic Travels Holiday Spirit Dynamic Debut Welcome Promotions Onboard Media is proud to welcome the following new staff members who’ve joined In Publishing, Robin Rosenbaum has been promoted to the team since our last newsletter: Steven Barron, account director; Juan Becerra, PC vice president and publisher. In Port Shopping Programs, support specialist; Meghan Bourke, account director; Mark Clark, project manager, Sarah Beth Reno has been promoted to vice president; Video/Film; Mark Deen, IT director; Shaan Dholakia, operations coordinator, Port Cindy Loiseau has been promoted to passport project Shopping Programs; Daniel Farcus, junior network administrator; Cristina Garcia, manager. In Human Resources & Administration, Cristina associate producer, Video/Film; Veronica Gomez, junior receptionist; Michael Kresch, Shapiro has been promoted to manager. In Accounting, national sales director; Joshua Milberg, production assistant, Video/Film; Melissa Dean Germanos has been promoted to director of finance Perez, maps coordinator, Port Shopping Programs; Maria Sequeira, sales assisant. and administration; Norma Fernandez has been promoted to assistant controller; Chad Berkshire has been promoted to manager, business planning and analysis, Port Shopping Programs; and Cecilia Vasquez has been promoted to pro- motions accounting supervisor. In IT, Nick Rucci has been promoted to junior network administrator. Family Matters Best wishes to Manager, Business Planning and Analysis, Port Shopping Programs Chad Berkshire, who tied the knot with Sylvia Flores on February 14. Onboard Media staffers have kept the stork busy! Congratulations to Customer Relations Manager Marissa Cosculluela on the birth of daughter Sophia, who joined the family on September 14, 2003. Collections Coordinator Robert Marenco welcomed his daughter Jade into the world on October 14. Executive Director, Sales & Marketing Rod Musum and wife Evamarie were blessed with the arrival of daughter Lila on October 23. Executive Director for Sales and Marketing Shane Turner and Anthea Knapp Turner welcomed their first child, Eden Bella Rose, on Dec- ember 30. Little August Reno was born on April 22, 2004, to In May, Team Onboard joined the crowd for downtown Miami’s annual Corporate Run. proud parents Sarah Beth (vice president, Port Shopping Programs) and Doug Reno.