EGYPT TO NAIL HOTEL CONTRACT FURNITURE DEALS AT HOTEL SHOW DEBUT Egyptian Furniture Exporters Participate for the First Time Looking to Build on US$200 Million Annual Exports
25rd February 2006: The Egyptian Furniture Industry, will be represented for the first time at The Hotel Show 2006, organised by dmg media Dubai Ltd, one of the region‟s leading exhibition companies. The Egyptian Pavilion will be transformed in to a „living hotel room‟ and the participants will target the region‟s hotel contract furniture buyers.
The Hotel Show, which takes place from June 4-6 2006 at the Dubai International Exhibition Centre, showcases the very latest equipment, technology and service innovations for the hospitality industry. Maggie Moore, Project Manager, The Hotel Show, stated, “Egypt has a relatively low cost labour force and immediate access to the regional markets. They are fully entitled to their ambitious export plans and The Hotel Show is the perfect platform to showcase the quality of their products.”
The sheer scale of the Egyptian Furniture Industry is mind blowing. Investment in the industry has topped US$ 2 billion, the market is worth US$ 1 billion annually and employs more than a million people, through 200,000 establishments. Presently US$ 200 million is sent for export, mainly to the USA, EU and the GCC.
The Industrial Modernisation Centre (IMC) is part of a national initiative jointly funded by the Government of Egypt and the European Union to help develop international competitiveness in the private manufacturing sector, so that it can benefit from new opportunities arising from exposure to global markets. The overall strategic vision is to help industrial enterprises to modernise their companies so that they become internationally competitive on a sustainable basis.
The IMC which has funded and organised the Egyptian participation this year, feel the stability and rapid growth of the regional market offers great potential for Egyptian exporters.
Adham Nadim, Chairman of the Furniture Export Council and Head of the Furniture Steering Committee within the IMC said, “We have seen the regional market grow exponentially and although Dubai clearly leads the way, massive investment is being poured in to tourism projects from Kuwait to Oman. With our well established industrial infrastructure, implementation of modern manufacturing principals, and keen attention and quick response to the market demands of the overseas customers. low-cost manufacturing base, geographic location and cultural awareness, we are confident that we can compete for a greater share of the regional market.”
The Egyptian pavilion will represent the whole industry and communicate a clear message that Hotel Furniture from Egypt is not just a supply of furniture and furnishing items. It means an integrated interior design solutions which suites all levels of projects within the area. The pavilion will take the form of a hotel room where complete life style concept is offered to the visitors by some of the most reliable exporters of the Egyptian industry in the various relative fields. -ENDS-
For more information, please contact: Nathalie Visele Director Shamal Marketing Communications (SMC) PO Box 24459 Suite 712 The Fairmont Hotel Sheikh Zayed Road Dubai United Arab Emirates Tel.: +971 50 4576525 Fax: +971 4 3124313 E-mail: nathalie@theshamalgroup.com