Social Networking Analytics for Business

Document Sample
Social Networking Analytics for Business Powered By Docstoc
					Social Media Metrics for Business



                    Text

                     Text


                             David Ciccarelli!
                             @voicesdotcom!
                             @davidciccarelli!
        Today’s Game Plan

๏  Organize your digital assets

๏  Identify target social websites

๏  Set social media goals

๏  Give yourself an unfair advantage

๏  The Daily Buzz

๏  Measurement and Analytics

Social Media Defined


                                Text

Participatory online media where
news, photos, videos and podcasts
are made public via social media
websites through submission, which
is normally accompanied by a voting
process.

Metrics

Measurement of some property of a
social media website such as
engagement or activity.
       Text


Examples:

๏ Interactions


๏ Comments


๏ Subscribers


๏ Downloads

Digital Media Assets





   Organize your digital media assets by type for easier sharing

          Allocate time by how easy items are to share

Digital Asset Examples

     Text
            Images
               Video
              Audio




    Blogs

                   Image Galleries
                        Audio podcasts

   Articles
                           Video podcasts

                     Infographics
                           Sound bites

   How To
                              Video demos

                    Screenshots
                             Music clips

   Tutorials
                             Webinars

                    Event Photos
                             Interviews

Media Releases
                          Screencasts

                  Photo Contests
                            Skype calls

 Slideshows
                           Online Tutorials

                  Before/After Pics
                       Conference calls

  Brochures
                             Webisodes

                      Headshots
                            Teleseminars

 White Papers
                          Commercials

                  Product Images
                           Commercials

    PDFs

       Metric #1 - Content



๏  How many digital assets do I have?

๏  Do I have a good balance of digital assets? 

 Identify Social Websites


                               Text

Use Knowem.com to search
over 350 popular social
networks to instantly secure
your brand across the social
web.

   Metric #2 - Social Sites


๏  How many social media profiles do I have?

๏  How many profiles have I secured / have yet to
   secure?

๏  Where should I be spending my time? (based on
   traffic to the social site or brand fit) 

Set Your Goals


  ๏  Reach 2000 Facebook Fans/Likes by July 1, 2010

                        Text


  ๏  Gain 2000 Twitter Followers by ....

  ๏  Have 500 Members in a LinkedIn Group by ....

  ๏  Increase Traffic to mywebsite.com by 25% by ....

  ๏  Acquire 300 registered users this month

Metric #3 - Fans & Followers


๏  How many Facebook Fans / Likes do I have this month?

๏  How many Twitter followers do I have this month?

๏  How many LinkedIn Group members are there?

๏  How much traffic is arriving at my website?

Daily Buzz

๏  Share content daily on social
   networks, social news and social
   bookmark websites.

๏  Use OnlyWire, a Firefox add-on
   that allows you to submit once and
   your content is shared across the
   web in 1 click!

๏  Add ReTweet / TweetMeme
   buttons to your blog posts

๏  Add Facebook Share & Like
   buttons to your podcast episodes

  Metric #4 - Engagement


๏  How many comments did my article receive?

๏  How many people like my website on Facebook?

๏  How many retweet did I receive?

๏  How many podcast subscribers do I have?

Link Up Your Profiles

๏  Sign-in to FriendFeed and add
   links to as many other social sites
   as you want
                    Text

๏  Edit your Twitter profile and make
   sure you have a website listed

๏  Edit your LinkedIn profile and add
   links to your blog

๏  Create a Google Profile and add
   your social websites.

Metric #5 - Website Traffic


๏  How much website traffic (unique visitors) are social
   media websites sending me?

๏  Which social websites deliver the best results?
   (most visitors, visitors that request more information,
   visitors that convert into buyers)

Thank You


             Text

              Text


                      David Ciccarelli!
                      @voicesdotcom!
                      @davidciccarelli!

				
DOCUMENT INFO
Description: "Social Networking Analytics for Businesses and Corporations: How To Measure Your Success" Do you work in a small business and are looking for new, cost-effective ways to attract and acquire new customers? How do you know if you're on the right track and ultimately, how do you measure success? Despite social media being all the rage, few businesses have figured out how to actually leverage these popular websites by turning fans into customers. In this fast-paced session, you'll learn how Voices.com, a London-based startup, has acquired 4500 followers on Twitter and over 2500 fans on Facebook. Find out which metrics we focus on, the tools we use and the simple strategy that helps us to keep it manageable. Presented by: David Ciccarelli (@davidciccarelli), Co-Founder and Chief Executive Officer of Voices.com