Social Media Metrics for Business Text Text David Ciccarelli! @voicesdotcom! @davidciccarelli! Today’s Game Plan ๏ Organize your digital assets ๏ Identify target social websites ๏ Set social media goals ๏ Give yourself an unfair advantage ๏ The Daily Buzz ๏ Measurement and Analytics Social Media Deﬁned Text Participatory online media where news, photos, videos and podcasts are made public via social media websites through submission, which is normally accompanied by a voting process. Metrics Measurement of some property of a social media website such as engagement or activity. Text Examples: ๏ Interactions ๏ Comments ๏ Subscribers ๏ Downloads Digital Media Assets Organize your digital media assets by type for easier sharing Allocate time by how easy items are to share Digital Asset Examples Text Images Video Audio Blogs Image Galleries Audio podcasts Articles Video podcasts Infographics Sound bites How To Video demos Screenshots Music clips Tutorials Webinars Event Photos Interviews Media Releases Screencasts Photo Contests Skype calls Slideshows Online Tutorials Before/After Pics Conference calls Brochures Webisodes Headshots Teleseminars White Papers Commercials Product Images Commercials PDFs Metric #1 - Content ๏ How many digital assets do I have? ๏ Do I have a good balance of digital assets? Identify Social Websites Text Use Knowem.com to search over 350 popular social networks to instantly secure your brand across the social web. Metric #2 - Social Sites ๏ How many social media proﬁles do I have? ๏ How many proﬁles have I secured / have yet to secure? ๏ Where should I be spending my time? (based on trafﬁc to the social site or brand ﬁt) Set Your Goals ๏ Reach 2000 Facebook Fans/Likes by July 1, 2010 Text ๏ Gain 2000 Twitter Followers by .... ๏ Have 500 Members in a LinkedIn Group by .... ๏ Increase Trafﬁc to mywebsite.com by 25% by .... ๏ Acquire 300 registered users this month Metric #3 - Fans & Followers ๏ How many Facebook Fans / Likes do I have this month? ๏ How many Twitter followers do I have this month? ๏ How many LinkedIn Group members are there? ๏ How much trafﬁc is arriving at my website? Daily Buzz ๏ Share content daily on social networks, social news and social bookmark websites. ๏ Use OnlyWire, a Firefox add-on that allows you to submit once and your content is shared across the web in 1 click! ๏ Add ReTweet / TweetMeme buttons to your blog posts ๏ Add Facebook Share & Like buttons to your podcast episodes Metric #4 - Engagement ๏ How many comments did my article receive? ๏ How many people like my website on Facebook? ๏ How many retweet did I receive? ๏ How many podcast subscribers do I have? Link Up Your Proﬁles ๏ Sign-in to FriendFeed and add links to as many other social sites as you want Text ๏ Edit your Twitter proﬁle and make sure you have a website listed ๏ Edit your LinkedIn proﬁle and add links to your blog ๏ Create a Google Proﬁle and add your social websites. Metric #5 - Website Trafﬁc ๏ How much website trafﬁc (unique visitors) are social media websites sending me? ๏ Which social websites deliver the best results? (most visitors, visitors that request more information, visitors that convert into buyers) Thank You Text Text David Ciccarelli! @voicesdotcom! @davidciccarelli!