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The_Rise_Of_Techno_Toys_And_Gifts

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					The Rise Of Techno Toys And Gifts

Word Count:
338

Summary:
The market for technology-based gifts for the ‘big boys’ market continues
to grow

As Christmas looms once more on the horizon, the retailers stock their
shelves in the hope of a bumper season. Parents try their level best to
appease the kids at great expense but the era of the train set and doll
houses is over and the pressure and financial strain on parents
increases. The increasing trend towards technology-based toys means
increasingly sophisticated products at increasin...


Keywords:
Techno toys, robosapien v2, audio visual furniture, plasma tv stands,
hifi stands


Article Body:
The market for technology-based gifts for the ‘big boys’ market continues
to grow

As Christmas looms once more on the horizon, the retailers stock their
shelves in the hope of a bumper season. Parents try their level best to
appease the kids at great expense but the era of the train set and doll
houses is over and the pressure and financial strain on parents
increases. The increasing trend towards technology-based toys means
increasingly sophisticated products at increasingly sophisticated prices.

The year's most wanted toys (http://www.toyretailersassociation.co.uk)
reflect this trend with increasing emphasis on i-Pods and Sony PSP and a
movement away from the traditional toys and gifts is more acute this year
than any other. A case in point is this year’s most sought after gift -
the Robosapien V2 as it pervades the stores and online retail pages
(http://www.justtoys.com/toy.asp/Toy/31/buy/robosapien-v2.htm). Billed as
a walking, talking humanoid, the Robosapien V2 threatens not only the
place of traditional Christmas toys, but the traditional household pet as
well. The Robosapien V2 is just the latest in a long line of recent
products which mark a sea change in the type of gifts and toys that we
shop for.

The market for techno toys is booming – perhaps a result of a two tier
market where toys and gifts are marketed to ‘big boys’ as well as to
kids. The techno-based lifestyle where we are surrounded by plasma screen
TVs, the latest audio equipment and game consoles is upon us and could be
at the heart of this paradigm shift. This is, of course, felt more
acutely online than anywhere, where retail sites providing secondary
products around this market are evident. One such example is Stand and
Deliver (http://www.standanddeliver.com) a site dedicated to contemporary
furniture to house the techno products that we surround ourselves with.

All of which requires considerable financial outlay – something which
will be felt in the forthcoming months that at any point previously.

				
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posted:5/8/2010
language:English
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