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					Design

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Summary:
The word ‘design’ is multifaceted. It can refer to plans, proposals or
creative endeavors. Design surrounds us in every aspect of our life--
homes, buildings, city planning, vehicles, art, theater, clothing, and
toys. Even food has a design element, presentation. So, design is what
makes anything functional, appealing and attractive. It has aesthetic
functions that result from inspiration, research, and modeling.


Keywords:
Design, Logo Design, Web Site Design, Interior Design


Article Body:
The word ‘design’ is multifaceted. It can refer to plans, proposals or
creative endeavors. Design surrounds us in every aspect of our life--
homes, buildings, city planning, vehicles, art, theater, clothing, and
toys. Even food has a design element, presentation. So, design is what
makes anything functional, appealing and attractive. It has aesthetic
functions that result from inspiration, research, and modeling.

To some the sense of design is ingrained in their genes, while others
acquire a design sense through rigorous training.

The principles to be used will of course depend upon whether one is
looking at architectural, automotive, computer or machinery design, which
are scientific in nature and have different aims, or communication
design, which is applied to advertisements, books, magazines, websites,
and so on.

In the case of communication design, it must have a focal point,
everything else being secondary. It must follow certain simple rules: the
design must be simple and clutter free, it must represent clearly the
theme or element for which it is in use, it must be functional and have a
visual hierarchy. The size, color, texture, and types must be varied to
create depth and contrast.

The keys are: alignment, proximity, repetition, and contrast. The spaces
must create depth and the colors harmony. Good design is said to be 98%
common sense.

Before a design is visualized, one must determine what it represents, its
uses, the audience, the focus, and goals. Every design must portray
emotion and imagination –it must draw the eye time and again to its
center, and elicit a response and recall.

Creativity, the ability to listen and comprehend what others have to say
and absorb the very soul of the project concerned, are the qualities of a
good designer. Design straddles many worlds—philosophical, scientific, as
well as creative. In each world, design, like a potter’s wheel, gives
shape as well as functionality.

				
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posted:5/8/2010
language:English
pages:2